St. Lawrence County Industrial Development Agency
Mission Statement
(Reviewed and Reaffirmed in Public Session on March 26, 2015)
The mission of the St. Lawrence County Industrial Development Agency is to promote,
encourage, attract and develop job opportunities and economically sound commerce and
industry in St. Lawrence County. To accomplish its mission, the IDA constructs and owns
industrial sites and buildings, administers loan packaging and industrial revenue bond
financing and provides a variety of tax-reduction incentives.
Performance Goals
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To create new employment opportunities for St. Lawrence County citizens through the
attraction of or the creation of new businesses
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To create new employment opportunities for St. Lawrence County citizens through the
expansion of existing businesses
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To retain existing employment opportunities
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To leverage the greatest level of private investment in St. Lawrence County businesses
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To educate County businesses, elected officials and community representatives regarding
available economic development resources
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Act as a liaison with businesses and government to help coordinate economic development
services and reduce bureaucracy
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Work cooperatively with area economic development agencies to market County assets and
economic development resources to potential new or expanding businesses
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Ensure a transparent and accountable operation with responsibly-managed Agency assets
2015 Performance Review (January 2015 – December 2015)
In 2015, the St. Lawrence County Industrial Development Agency (“SLCIDA”) and its affiliated
agencies and development partners (the SLCIDA Local Development Corporation, the SLCIDA
Civic Development Corporation, the St. Lawrence River Valley Redevelopment Agency, the Greater
Massena Economic Development Fund and the St. Lawrence County Local Development
Corporation) provided assistance to a number of employers, communities and stakeholders
throughout St. Lawrence County.
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As part of the SLCIDA’s ongoing business outreach efforts, staff made nearly 1,900 contacts
with approximately 500 existing and prospective firms and organizations in 2015. This includes
site visits to business customer locations as part of our annual reporting process to New York
State, as well as our regular outreach activities with local employers and site visits to
prospective firms.
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The SLCIDA approved assistance to Cives Steel Company, Northern Division for the purchase
of a Combilift product carrier and for the acquisition of a state-of-the-art robotic plasma cutting
system. The Company’s investment in its Gouverneur facility will help make the company more
competitive in the steel fabricating industry and help secure the 130 full time jobs at the plant.
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The SLCIDA, along with the City of Ogdensburg and OBPA met with representatives of the
Ogdensburg-based Ansen Corporation shortly after Ansen’s announcement of its intention to
purchase property in Syracuse. As a result of these discussions, Ansen decided to move forward
with an expansion the company had been considering in Ogdensburg. To assist in the
expansion, the SLCIDA-LDC authorized a resolution to loan up to $450,000 to Ansen
Corporation, consisting of $300,000 in RVRDA funds and $150,000 from the Ogdensburg
Growth Fund, for the purchase of the former Coorstek building in the Ogdensburg Commerce
Park, to be converted into a manufacturing center for Ansen’s larger scale projects, creating
30 new jobs.
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DeFelsko Corporation applied to SLCIDA for financial assistance in the form of Sales and Use
Tax Exemptions and a PILOT relative to the company’s expansion project in Ogdensburg in
2014. The PILOT documents were executed in March of 2015. The project is expected to create
at least 15 new jobs over the next three (3) years. Additionally, in 2015 the company decided
to renovate and modernize their original facility (adjacent to the 2014 expansion project).
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Hozmerica, LLC received $17,500 in financing from the SLCIDA Local Development
Corporation through the St. Lawrence River Valley Redevelopment Agency Fund (RVRDA).
The project will assist Hozmerica to strengthen its operations by upgrading its services,
enhance efficiency, increase its customer base, and ultimately create 1 full time and 1 part time
job. The property is also located in a Brownfields area and a focus redevelopment area for the
City of Ogdensburg.
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Hoosier Magnetics was authorized to receive $100,000 in financing from the SLCIDA Local
Development Corporation through the RVRDA Fund, to assist the company with its continued
investment in the 32,000 square foot facility in Ogdensburg. The Company’s replacement of its
60-year old calciner, along with the addition of a second dust collector, will help the Company
to secure long-term contracts for work, thereby strengthening its operation and remaining a
significant presence in St. Lawrence County. The SLCIDA also assisted Hoosier as the
Company submitted an application through the Regional Economic Development Council’s
Consolidated Funding Application (CFA) process. The company was awarded a $220,000
capital grant as part of the process.
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Termination and transfer documents from Kinney Drugs’ 2004 expansion project were executed
and filed in 2015. Originally 100% tax-exempt property, the property is now wholly-taxable,
and has added approximately $550,000 to the tax base, which will result in revenues of
approximately $19,000 per year to the taxing jurisdictions.
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Corning, Inc.’s expansion at the Canton plant continued into 2015. The project will not only
create 40 new jobs over the next three years, but Corning’s investment will strengthen its
Canton plant operation and provide additional stability and security for the local plant. 2016
will mark Corning’s 50th year in St. Lawrence County.
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Discussions continue regarding financing options for the proposed restart of the St. Lawrence
Zinc mines. In coordination with the St. Lawrence County One Stop Career Center, we will
work with the New York State Department of Labor to coordinate a training package for the
approximately 100-150 jobs that are expected to be created as a result of this project.
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Curran Renewable Energy was provided an exemption of up to $24,000 on sales tax for
materials being utilized for the company’s yard improvement and furnace replacement project.
The company has added two jobs as a result of the project, and currently employs over 30
people in addition to another 100 jobs at Seaway Timber’s harvesting and trucking operations.
The SLCIDA worked closely with the company as it sought funding through the Regional
Economic Development Council process for a number of proposed expansion initiatives.
Ultimately, the company was awarded a $2,000,000 capital grand and $1,500,000 in Excelsior
Job Program tax credits. The SLCIDA is now working with the company to assist in putting
together the approximately $15,000,000 in funding needed to initiate the projects.
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The SLCLDC authorized loan funding up to $20,000 to Wright’s Tools Sales Rental and Service,
LLC in Massena, a new start-up general tool rental company, that will provide high quality
tools and equipment for the homeowner, contractor, commercial and industrial markets.
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Fockler Industries signed a three-year lease extension with the IDA-Local Development
Corporation for the use of 9,000 square feet of space in the Lot 19 building in the Massena
Industrial Park. In addition to a small business tenant leasing the garage behind the building,
Purine Pharma and Trade Warehouse, Inc., a Canadian-based paper products company, are
also leasing small portions of space within the building.
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Purine Pharma paid off a $250,000 loan provided by the IDA-Local Development Corporation
and the North Country Alliance during 2015. The SLCIDA worked with the company as it
applied through the Regional Development Council Consolidated Funding Application process
for assistance for a proposed expansion in Massena. The company was awarded $250,000 in
NYS Excelsior Job Program tax credits.
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LC Drives, an electrical machine technology firm, is leasing space in the SLCIDA’s Potsdam
Commerce Park building. The company also applied for assistance through the Regional
Council process and was awarded a $300,000 capital grant toward the purchase of new
equipment to make next generation electrical motors. National Coffee Corporation, a coffeeroasting operation and Clarkson University are also leasing space in the Potsdam building and
the SLCIDA continues to provide space within the building to enable St. Lawrence County to
store pallets of emergency food rations.
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JProulx, Inc. (Save A Lot, Canton) received $150,000 in loan funds from the North Country
Alliance Local Development Corporation as a result of a loan package sponsored by the
SLCIDA. The project will utilize a vacant space in the University Plaza shopping center and
will create over 20 jobs
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The SLCIDA assisted the St. Lawrence County Arts Council in the organization’s application
for funds from the New York State Council on the Arts through the CFA process. The Arts
Council received an $18,500 Award that it will use to hire a part time development director
for the next two years.
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The St. Lawrence County IDA- Civic Development Corporation provided the St. Lawrence
County Chamber of Commerce with a line of credit in 2014. This line was converted to a
term loan of $22,000 in 2015.
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The SLCIDA terminated a lease and PILOT agreement with St. Lawrence Lumber as the
project was deemed no longer operational and qualifying for IDA assistance. The property,
located in Fowler, is now fully on the tax roll.
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The SLCIDA is prepared final bid documents and began undertaking the financial planning
process for the Newton Falls Rail rehabilitation project. Additionally, the SLCIDA has
contracted with DANC to provide project management services for Phase 2 of the rail
rehabilitation, as the Authority has the technical and engineering expertise to assist in
managing the project, and is unique in that its service territory is the same territory which the
rail line traverses.
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The SLCIDA was awarded $234,000 in grant funds from the Northern Border Regional
Commission to install 5 rail crossings on the Newton Falls Rail line. The funds will enable the
SLCIDA to use more of the rail rehabilitation funds it was previously awarded to replace ties
on the rail line.
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The SLCIDA also authorized a technical services agreement with DANC for engineering and
redevelopment planning assistance for the J&L facility, while continuing to work with County
and Regional Officials regarding the redevelopment of the J&L properties.
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The SLCIDA, noting that improved transportation corridors provide for more efficient
movement of travelers and goods, and in doing so relieve traffic congestion and improve public
safety, conveyed its ongoing support of upgrades to the existing Route 11 and construction of a
well-planned, Canton Potsdam bypass route.
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While at this point an expansion project has not been planned, the SLCIDA has facilitated
discussions between the Town of Gouverneur and St. Lawrence Gas Company to try to assist
in the extension of natural gas service along Route 11 on the south side of Gouverneur.
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The SLCIDA completed the road and infrastructure expansion project within the Canton
Industrial Park. Transfer of ownership of the newly completed portion of Commerce Lane to
the Village of Canton was executed in October.
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The SLCIDA Local Development Corporation continued to contract with the St. Lawrence
County Workforce Development Board to provide the services of one of its staff to serve as the
Executive Director of the WDB. Providing this service was especially critical in 2015 as the
County’s workforce development system in the transitioned from the Workforce Investment
Act of 1998 to the Workforce Innovation and Opportunity Act of 2014.
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To support the study of economic development opportunities in St. Lawrence County, the
SLCIDA provided assistance to both the McKinsey Group (NYPA initiative) and SKEO
Solutions (North Country Redevelopment Task Force RACER site BOA initiative). The SLCIDA
participates as a steering or advisory committee member for both initiatives and has
coordinated stakeholder outreach efforts throughout the County to assist in the gathering of
perspectives on the current economic situation of the County and areas for potential growth.
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SLCIDA staff continue to actively participate in the Regional Economic Development Council
(REDC) and Upstate Revitalization Initiative processes, as evidenced by membership on the
Priority Project Implementation Committee, the Workforce Committee, and the Advanced
Manufacturing & Leadership Group.
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A resolution of Directors and Members adopting a plan of dissolution of the St. Lawrence
County Local Development Corporation was passed in December 2015. This will allow the
Microenterprise Fund assets and liabilities to be absorbed into the SLCIDA-Local Development
Corporation, eliminating duplication of services and resulting in more efficient loan fund
operations and a more streamlined monitoring and reporting process.
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In April, the SLCIDA hosted the NYS Department of Labor’s Paul Nelson at a meeting with key
business leaders in St. Lawrence County. Mr. Nelson provided an overview of Governor
Cuomo’s Unemployment Strikeforce Initiative to over 30 attendees.
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The SLCIDA hosted a seminar in June to discuss the Upstate Revitalization Initiative and
Consolidated Funding Application processes with a dozen area businesses and economic
developers. Of the $6.9 million in cash-based grant awards announced for private companies
as part the CFA process in the seven county North Country region, over half went to St.
Lawrence County-based applicants.
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During a joint St. Lawrence River Valley Redevelopment Agency/SLCIDA-LDC meeting in
June, a total of $446,306 in funding through the River Valley Agency’s Community
Development and Environmental Improvement Program was awarded for the following
projects:
o North Country Children’s Museum was awarded $75,000 in grant funds to help design
equipment and install technology components for the Regional Arts & Interactive Learning
(RAIL) Revitalization Project.
o Norwood Village Green Concert Series was awarded $5,902 in grant funds to assist in the
completion of the new lighting system for the band shell.
o St. Lawrence Power & Equipment Museum was awarded $65,000 in grant funds to assist
in the construction of an equine pavilion on the Museum grounds in Madrid.
o St. Lawrence County Chamber of Commerce was awarded $35,100 in grant funds to be
used to purchase and install 93 NYSDOT-approved signs for the St. Lawrence County Wine
Trail.
o The Town of Louisville was awarded $38,000 in grant funds to assist with interior and
exterior work to the buildings and grounds of the Louisville Community Center.
o The Town of Massena was awarded $25,000 in grant funds to assist in the replacement of
the failing portion of the Town’s water distribution system.
o United Helpers Mosaic was awarded $102,304 in loan financing to assist with the final
phase of its Mosaic Complex Renovation project, which will provide energy improvements
in the remainder of their building, and to add a solar energy component to the project.
o The Village of Canton was awarded $25,000 in grant funds to assist in an extension of a
new water main line infrastructure connection along Route 11.
o The Village of Heuvelton was awarded $15,000 in grant funds toward the development of a
localized marketing plan to identify and recommend economic development opportunities
for the “Blueway Trail” along the Oswegatchie River.
o The Village of Waddington was awarded $60,000 in grant funds toward the Bass 2015 Elite
Tournament.
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The River Valley Agency and SLCIDA-Local Development Corporation, in cooperation with
the Development Authority of the North Country and Citec, created a vendor diversification
program for St. Lawrence County-based firms that significantly rely on business from Alcoa.
The program will help them expand their customer bases into new markets or with new product
development. As of the end of the year, three local firms (Fockler Industries, Northern
Machining and Structural Wood Corporation) had agreed to participate in the program.
x
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The River Valley Agency and the SLCIDA-LDC also authorized the expenditure of up to
$28,000 in Community Development funds to assist in the establishment of the annual Lake St.
Lawrence Winter Chill (the “Winter Chill”), a series of winter events to be conducted for the
first time during the week of February 13-21, 2016
The SLCIDA’s marketing and business development efforts throughout 2015 included:
o Outreach of select Canadian businesses in Ontario and Quebec to generate interest and
possible expansion into St. Lawrence County through trade shows, events, and advertising.
o Outreach of select businesses in Massachusetts, Connecticut, New Jersey and Pennsylvania
in conjunction with trade shows to generate interest and possible expansion into St.
Lawrence County including over 3,725 direct mail pieces. Coordination with local colleges
to outreach alumni via email communication in those geographic areas to encourage them
to visit our booth at trade shows and consider a business location in St. Lawrence County.
o Direct mailing to 18 Canadian Circuit Board Companies following the EpTech Montreal
event, highlighting advantages for business expansion in St. Lawrence County.
o Promotion of low-cost power available through the NYPA Preservation Power and St.
Lawrence County Economic Development Power programs through a series of mailings,
advertisements, trade show displays, site visits and other outreach activities.
Approximately 7,730 power marketing brochures were mailed to companies in the Quebec
& Ontario provinces prior to exhibiting at the PackEx show in Toronto.
o Facilitation of three (3) Countywide Economic Developers’ meetings to ensure
coordination of marketing efforts, strategic objectives and general operating activities of
the local, county and regional developers. Participants of these meetings include:
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Adirondack Economic
Development Corporation
Canton Economic Development
Office
CITEC
Clarkson University
Development Authority of the
North Country
Empire State Development
Corporation
Gouverneur Area Development
Corporation
Massena Business Development
Corporation
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Ogdensburg Bridge and Port Authority
Ogdensburg Development and Planning
Office
Potsdam Office of Planning and
Development
Small Business Development Center
St. Lawrence County Chamber of
Commerce
St. Lawrence County Planning Office
St. Lawrence University
SUNY Canton
SUNY Potsdam
o Maintained memberships in Canadian trade organizations to facilitate access to events and
to maintain key contacts with Canadian companies and business multiplier organizations.
o Advertising and media promotion pieces, including placements in North Country This Week,
Watertown Daily Times, St. Lawrence County Newspapers, the St. Lawrence Film Festival
program guide and Fourth Coast Entertainment.
o Continued to research and develop, in partnership with SUNY Potsdam, a music industry
development strategy to seek businesses and entrepreneurs that may have an interest in
developing a business in St. Lawrence County to build on the resources of the Crane School
of Music.
o Participated in digital marketing through the Canadian Packaging Industry Association
and the NNY Newspapers Desktop, Mobile and Premier News Network Advertising
campaigns. Both advertising outlets are geared toward primarily attracting business from
Canada. These outlets provide internet-based messaging about the County to audiences in
Canada as well as local and formerly-local viewers visiting local and regional websites.
o The SLCIDA was awarded a $50,000 grant through National Grid’s Strategic Economic
Development Outreach program to enhance our Canadian marketing efforts from June
2014 through March 2016.
o Sponsorship, coordination and/or attendance at trade shows/marketing events in New York,
New England and Canada:
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Economic Fusion
(SUNY Potsdam)
Select USA
(Washington, DC and Toronto
Canada)
EpTech
(Montreal and Ottawa)
PackEx
(Toronto)
CANECT
(Mississauga)
PackEx (Toronto)
Matchmaker Event (SBDC)
Ottawa Business Summit
Secure Tech (Ottawa)
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The Really Big Show
(Potsdam)
EASTEC
(W. Springfield, MA)
Women’s Business Bootcamp
(SUNY Canton)
Atlantic Design & Manufacturing
(New York)
North Country Symposium
(St. Lawrence University)
CANSEC
(Ottawa)
Canadian Manufacturing Technology
Show (Mississauga)
o Co-sponsored, along with the OBPA and the U.S. Commercial Services, an Expand to the
U.S. Workshop Event in Ogdensburg where approximately 40 Canadian companies
attended a day-long session to learn how to establish a business in the U.S.
o Since 2007, SLCIDA has partnered with the Fort Drum Regional Liaison Organization,
DANC, Jefferson County LDC and Lewis County Economic Development to undertake a
regional marketing initiative entitled Drum Country Business. Drum Country Business
engaged Gruber Phillips International in March 2015 to make direct calls to businesses
within target industries of the region. The targeted industries are back office, renewable
energy, food processors, general manufacturers and energy-intensive users. As a result of
this initiative:
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700 companies have been approached
4,991 calls have been attempted
264 decision makers have been reached
approximately 30 prospecting calls have been held with the companies
information has been provided with a number of companies and the Drum
Country Business group will continue to follow-up with the prospects
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As part of our Public Authority Law compliance program, we conduct annual reviews of our
policies regarding Property Disposition, and Investment of Funds, and Procurement.
Additionally, the Governance Committee reviewed the Code of Ethics, Whistleblower, Defense
& Indemnification, and Compensation, Reimbursement & Attendance policies. A Conflicts of
Interest policy for board members and employees was formalized in 2015, as part of its goal of
integrity and transparency of its operations. Revisions to the Travel and Miscellaneous Expense
Reimbursement Policy were made to afford clarification on such issues as tips, fees, alcohol
purchases and tax exempt forms. Additionally, Amendments to the SLCIDA and SLCIDA-LDC
Bylaws were approved, most relative to Independence, Training, Quorum, Manner of Voting,
conflict of Interest and Abstention, Performance documents for 2014 were also reviewed.
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The IDA completed three orientation sessions with new County Legislators which included site
visits to ACCO, Riverside Iron, and Curran Renewable Energy.
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Board members approved the 2014 Independent Audit reports in March of 2015. The reports
showed no findings. Legislators have been provided the reports electronically. In addition, the
reports are available on our website at www.SLCIDA.com.
St.LawrenceCountyIndustrialDevelopmentAgency
2016MarketingPlan
ThefollowingplansummarizesthefocusareasandactivityschedulethroughwhichtheSt.LawrenceCounty
IndustrialDevelopmentAgency(“IDA”)willundertakeitsmarketingeffortsin2016.
TheIDAandtheSt.LawrenceRiverValleyRedevelopmentAgencyhavebudgetedacombined$100,000insupport
ofthisplan.
I. ExecutiveSummary
In2016,theSt.LawrenceCountyIndustrialDevelopmentAgencywillcontinuetobuilduponits
marketingeffortstopromoteSt.LawrenceCountyasabusinessinvestmentdestinationinour
targeted geographies and industry sectors. The continued use of digital, programmatic media
placementswillbeutilizedtofurtherreachourtargetedaudiencesandinvestmentwillbemade
torebuildandimproveourwebbasedpresence.
Ourfocusthisyearwillbetocontinuetheefforttohighlightourborderlocation,availablepower
assets, and the collaboration opportunities with our local colleges and universities. We will
undertake initiatives to target alumni of the colleges in specific industry sectors who might be
enticedtoreturntotheareatostartorexpandabusinessoperation.
Potential economic development opportunities will emerge as a result of the findings and
suggestedfollowupactivitiesoutlinedinthe2015McKinsey&Companystudycommissionedby
NewYorkPowerAuthorityfortheCounty.Thestudyoutlinesstrategiesinfourareasthatfitwell
withintheIDA’sexistingandplanneddevelopmentandmarketingactivities.Thesefourkeyareas
include:
x
x
x
x
AgricultureandAgriBusiness
AdvancedMaterialsManufacturing
SmallBusinessExpansion
CommunityRevitalizationandTourism
Astheyearprogresses,theseareaswillbeintegratednotjustintoIDAmarketingactivities,but
willalsobepartoftheplannedfiveyearfollowupeffortplannedbytheNewYorkPowerAuthority
toassistinbringingnewbusinessesopportunitiestotheregion.Theresultsandfindingsofthe
study will also be utilized in the development of an updated Comprehensive Economic
DevelopmentStrategyfortheCounty.
II. MarketingtheCounty
A.
Assets–OurStrengthsandValueProposition
1.
2.
3.
4.
5.
6.
7.
8.
StrategicLocationwithAccesstoUS,CanadianandWorldMarkets
Power,Land,Water,andNaturalResources
Available,AffordableSitesandBuildings
ProductiveandCapableWorkforce
EducationalResourcesandCollaborationOpportunities
AggressiveandUniqueTax,Training,FinancialandEnergyIncentives
Air,Rail,PortandRoadTransportationSystems
CommitmenttoAssist
B.
2016FocusAreas
x
ContinuedactivitiesinCanada
o
DirectMail/Fulfillment
o
ConferenceandTradeShowMarketing
o
MediaPlacement(printanddigital)
o
o
SeminarsandSpecialEvents
SiteVisitsandHostedTours
o
Memberships&OtherActivities
x
Power–focusingontheenergyallocatedforuseinSt.LawrenceCounty
o
Refineandimproveassociatedmarketingtoolsandmaterials
o
ImplementmarketingoutreachprogramsintargetCanadianmarketsegments
o
Expand outreach to relevant nonCanadian geographies, including focus on advanced
manufacturingandmaterials
x
ResearchandAnalysis
o
o
o
o
Continuetoinvestigatetargetmarketsegments,geographiesandindustryparticipants
Continuetodevelopmarketintelligenceregardingthebestwaytoreachtargetsegments
Ongoingresearchofemergingindustrysectorsandkeysiteselectiondeterminantsfor
matchwithCounty’sassetsandstrengths
Intensifiedutilizationoflocaleducational,research,technicalresourcesandcollaboration
opportunitiestofindnewfirmsandindustriestotarget(i.e.agribusiness,biotech,music
industry)
x
Buildingonregionalassetsandtargetsectors
o
Power,Land,Water,NaturalResources,OutdoorRecreationandAdirondackPark
o
Assessmentofexistingsectorsforcompetitiveattributes,gaps,anddevelopmentpotential
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agribusiness
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foodprocessing
woodandforestproducts
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plastics
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defenseandsecurity
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electronicsassembly
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manufacturing
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o
Universityaffiliatedindustries(i.e.music,advancedmaterials,biotech,
renewableenergy,etc.)
Informsiteselectormarketofourassetsandoffering
x
DrumCountryBusinessInitiative
Representatives from the Fort Drum Regional Liaison Organization (FDRLO), Development
Authority of the North Country (DANC), St. Lawrence County Industrial Development Agency
(SLCIDA), Jefferson County Job Development Corporation (JCJDC) and Lewis County Office of
PlanningandEconomicDevelopment(LCOPED),havebeenworkingcollaborativelyforthepastfew
yearstoundertakeaRegionalMarketingInitiativeforbusinessattractionpurposes.Thegrouphas
namedthismarketinginitiative“DrumCountryBusiness.”
TheDrumCountryBusinessGroup’sactivitiesinclude:
o
o
x
x
x
x
Developmentofcollateralmaterialformarketingtheregiontobusinessprospects
Targetingindustriesforbusinessattraction,suchasbackoffice,renewableenergy,food
processors,generalmanufacturersandenergyintensiveusers
o Designanddevelopmentofa“DrumCountryBusiness”website
o Developmentofaregionalmarketingplanandstrategyforimplementationwithperiodic
reviewandmodification
o Hiringofafirmtomakeoutboundprospectingcallsonbehalfoftheregion
Expandedusageofsocialanddigitalmedia
Continueadigitaladcampaignthatwouldreachdecisionmakersintargetedmarketgeographies
andsectors
Upgradewww.slcida.comwebsite
Develop social networking emarketing strategy and enews broadcast to communicate new
developments,programs,initiatives,incentivesandactivitiestostakeholdersandprospects
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Continuedcrossorganizationalcoordination
o
o
Continue to foster cooperative relationships at the local, county, regional and state
developmentlevels
Coordinatemarketingactivitieswithlocaldevelopmentorganizations
o
Facilitateourlocaldevelopers’meetings
o
MaintainanactivepresencewiththelocaldevelopmentorganizationsintheCounty
o
Furtherourinterestsandparticipationinboththeexistingandemergingregional,state
andnationalorganizationsthathaveanimpactontheeconomicdevelopmentactivitiesin
St.LawrenceCounty
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Improvedlocaloutreach
o
o
o
o
Implementasystematiccompanyvisitationprogramtargetedtoemployersinallpartsof
theCounty
Grow solid local companies by making a variety of development incentives available to
themandcommunicatingnewopportunitiesthatarise
Createandmarketnewdevelopmenttoolstohelpfacilitateexpansionsandstartups
Identify local companies who are contemplating ownership transitions and educate
successorownersaboutincentivesthatcanassisttheminmaintainingandexpandingthe
businessesthattheyacquire
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Facilitatingbusinessandindustrypartnershipsandreferralopportunitiesthroughoutthe
region
o
Referring companies to appropriate local and regional service providers such as Small
Business Development Center, CITEC, Procurement Technical Assistance Center, Reh
CenterforEntrepreneurshipatClarkson,ShipleyCenterforInnovationatClarkson,etc.
o
Coordinating company meetings with local colleges and universities to explore
opportunitiesforcollaboration
Connecting local companies with one another to explore business development
opportunities
o
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Increasedcollaborationwithpartnerorganizations
o
PrivateBusinessandIndustry
o
o
LocalCommunities,ElectedOfficialsandGovernmentAgencies
RegionalEconomicandWorkforceDevelopmentAgencies
o
ChambersofCommerce
o
UtilityProviders
o
CollegesandUniversities
o
LocalFinancialServicesInstitutions
III. MarketingActivity
TheIDAwillcarryoutspecificmarketingactivitiesasoutlinedinthepagesthatfollowwhichserve
tofurtherits2016objectives.Inaddition,oureffortsconsistofmanysupportingactivitiesthat
areperformedonanongoingbasisthroughouttheyear.Theseinclude:
A.
B.
C.
D.
E.
F.
G.
Collaborationwithlocalpartnersontradeshowsandsitevisits
Coordinationwithlocal,regionalandStatepartnersonleadfulfillment
Participationinlocalandregionalmarketingeffortsandinitiatives
Serviceonvariouslocal,regionalandStateboardsandcommittees
Membershipinstrategicorganizations;participationineventsandseminars
Investigation of new and better ways to serve our businesses by communicating
opportunitiesanddevelopingnewproductofferingstoservetheirneeds
Foster and develop any relationships that could have an impact on the economic
developmentactivitiesinSt.LawrenceCounty
IV. ProjectedMarketingActivitySchedule
A. 1stQuarter
1. JANUARY
a)
b)
c)
d)
e)
f)
Reviewmarketingplananddetermineparticipationintradeshows
ContinuetobuilduponamusicindustryattractionstrategywithSUNYPotsdam.
Design,printcollateralmaterials
Digitaladcampaign:Digital&PremiumNetworkNewsTargeting
Implement plan for ongoing, systematic site visits and outreach to incounty
businesses
PrintAdvertising:NorthCountryThisWeek2015ProgressEdition
2. FEBRUARY
a) Printadvertising:NorthernNewYorkNewspapers,2016BusinessOutlook
b) Orderpromotionalmaterialsfortradeshowdistribution
3. MARCH
a) Strategic media placement and emarketing highlighting attendance at
upcomingtradeshows(magazines,showguides,advertising)
b) Digitaladcampaign:Digital&PremiumNetworkNewsTargeting
d)Women’sBusinessBootcamp,SBDCatSUNYCanto,03/09
e)Launchtheremodeledwww.USMarketNowwebsite
f)Digitaladcampaign:Digital&PremiumNetworkNewsTargeting
g)Facilitatelocaldevelopersmeeting
B. 2ndQuarter
1. APRIL
a) Outreach (emarketing, college alumni): highlighting attendance at upcoming
tradeshows
b) Digitaladcampaign:Digital&PremiumNetworkNewsTargeting
c) Directmailing:Power–MontrealandTorontoaudiences–7,500pieces
d) Direct mailing: Power, StartUp NY focus; target sectors that correlate with
upcomingNewEnglandtradeshows–5,000pieces
e)Tradeshow:ExhibitatEpTechMontreal͕04/19
f)EconomicFusion,SUNYPotsdam,04/20
g)Tradeshow:TheHome,GardenandBusinessExpo,Potsdam,04/22&23
h)NorthCountrySymposium,St.LawrenceUniversity,04/25
i)Tradeshow:AttendCANECT,Mississauga04/2604/27
2. MAY
a) Outreach (emarketing, college alumni): highlighting attendance at upcoming
tradeshows
b) Digitaladcampaign:Digital&PremiumNetworkNewsTargeting
c) OttawaBusinessSummit,DateTBD
d) Tradeshow:ExhibitatMMTS,Montreal05/1605/18
e) Tradeshow:AttendCANSEC,Ottawa05/25&05/26
g)CenterstateCEO,Syracuse,DateTBD
h)PrintAdvertising:Sitesandbuildings
3. JUNE
a) Digitaladcampaign:Digital&PremiumNetworkNewsTargeting
b) PrintAdvertising–TorontoareaandPackExshowguide
c) PrintAdvertising:NorthCountryThisWeekVisitor’sGuide
d) PrintAdvertising:VacationGuide
f)Tradeshow:ExhibitatSelectUSAwithNYSESD,WashingtonDC06/1906/21
g)Facilitatelocaldevelopers’meeting
C. 3rd4thQuarters
1. JULY
a) Digitalmarketingtoformerresidentsreturningtotheareaforthesummer
b)PrintAdvertising:Targetoutoftownindividualsvisitingforthesummer
2. AUGUST
a) Digitalmarketingtoformerresidentsreturningtotheareaforthesummer
b)PrintAdvertising:Targetoutoftownindividualsvisitingforthesummer
3. SEPTEMBER
a) Event: Attend Port and Border Commerce Day: Ogdensburg Bridge & Port
Authority
b) Facilitatelocaldevelopers’meeting
c) DirectMailing:Power,StartUpNY–collaboratewithcollegesanduniversities
totargetalumnireturningforcampusevents
d) Social Media: Facebook outreach to identify potential alumni returning for
campusevents
4. OCTOBER
a) Outreach (emarketing, college alumni) highlighting attendance at upcoming
tradeshows
b) DirectMailing:Power,StartUpNYtocorrelatewithupcomingtradeshows
c) Tradeshow:ExhibitatEpTech,Ottawa10/27
d) MatchmakerEvent,SBDCatSUNYCanton,DateTBD
e) Tradeshow:AttendSecureTech,Ottawa,DateTBD
5. NOVEMBER
a) Digitalmarketingtoformerresidentsreturningtotheareafortheholidays
c)PrintAdvertising:Targetoutoftownindividualsvisitingforholidays
b) Tradeshow:ExhibitatPackEx,Montreal11/3012/01
6. DECEMBER
a) Digitalmarketingtoformerresidentsreturningtotheareafortheholidays
b) PrintAdvertising:Targetoutoftownindividualsvisitingforholidays
c) Facilitatelocaldevelopers’meeting