I. Rationale
Please provide a rationale for the course which explains how the course being proposed fits into
this Cluster based on the Cluster's description. For your convenience, the overall description and
rationale for this component are included below.
Overall Description and Rationale for Thematic Transdisciplinary Cluster on
Strategic Communications
The Strategic Communications Cluster will prepare students to construct and share the
best message through the most effective channel(s) to enhance organizational effectiveness. The
strategic aspect of communication relates to the methodological development of a wellorchestrated process in which the author first considers the parties that will be privy to the
message, and then carefully constructs a message that falls in line with a master plan, to provide
greater consistency and coordination. As the number of channels increases over time, the ability
to thoughtfully determine which channel(s) offers the most potential for success, has great
importance.
Included in the Strategic Communications Cluster are courses from Communication Studies,
Marketing, English, Information Systems, and Recreation, Sport Leadership & Tourism
Management. The courses identified for inclusion in the cluster provide unique insights into
aspects of communication that require critical reflection and attentive management.
Brief Statement of Rationale for Course’s Inclusion in Strategic Communications Cluster
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II. Common Student Learning Outcomes (SLOs)
Each course must address all of the Common Student Learning Outcomes for this Cluster and list
these Common SLOs along with course-specific SLOs in the model course syllabus (to be
attached). For each Common SLO, list the course SLOs that address the common SLO, describe
the opportunities which will be provided for students to learn the outcome (readings, class
discussion and/or activities, applied projects), and list the means of assessment (exams, papers,
projects, quizzes, etc.) that will be used to determine the level of student understanding.
TTC 1. Students will identify fundamental characteristics and issues that inform thinking
strategically about communication choices.
Course SLO(s) to Address TTC 1
Opportunities for Student Learning
(reading, researching, discussing, listening, viewing, etc.)
Means of Assessing Course SLO(s)
(exams, papers, projects, quizzes, etc.)
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TTC 2. Students will analyze situations and make informed arguments for specific strategic
communication choices.
Course SLO(s) to Address TTC 2
Opportunities for Student Learning
(reading, researching, discussing, listening, viewing, etc.)
Means of Assessing Course SLO(s)
(exams, papers, projects, quizzes, etc.)
Submission instructions:
Please submit cover form, all component forms, a model syllabus, and College/School’s course
action form (if needed) to your department chair. Department chairs should then submit these
forms, syllabus, and course action form (if needed) in one email message to
universitystudies@uncw.edu from their UNCW email address.
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