MIT 516: Instructional Video
Design and Production
Syllabus
MIT 516 Instructional Video Design and Production
Tuesday 4pm-6:15pm
Education Building – Room 368 and via Telepresence
Instructor: Jeff Ertzberger, Ed. D.
Office: ED Building Rm 237
Office Phone: 910-962-7670
E-Mail: ertzbergerj@uncw.edu
Course web site – http://learn.uncw.edu
COURSE OVERVIEW
Instructional Video Design and Production is an introductory video field production
course, which is designed to provide students with an overall understanding of the
process and the techniques involved in professional video productions. In order to
produce meaningful, effective, and interesting video programs, an understanding of
audio-visual language and the aesthetics are critical; therefore, basic concepts and
principles related to visual semiotics will be introduced. Another focus of the course will
be on instructional content development. Learning and communication theories and
Instructional design issues will be addressed in this course.
In addition to the theoretical knowledge, this course also intends to provide students with
hands-on experience not only in operating the audiovisual equipment and digital editing
software but also in planning and scripting for the production of instructional or training
video programs.
Course Goals
1. Demonstrate knowledge, skills, and understanding of concepts related to technology
(as described in the ISTE NETS-T standards).
2. Apply technology resources to enable and empower learners with diverse backgrounds,
characteristics, and abilities.
3. Apply multiple methods of evaluation to determine students’ appropriate use of
technology resources for learning, communication, and productivity.
4. Model and teach legal and ethical practice related to technology use.
MIT 516 Instructional Video Design and Production
p.1
MIT 516: Instructional Video
Design and Production
Course Objectives
At the completion of the course, students will be able to:
1. Use instructional systems framework to determine the effectiveness of using a video
composition within and instructional design project.
2. Define common and some unique terms for video, audio, and production techniques.
3. Critique video programs with regard to instructional value, visual techniques, picture
composition, sound effects, lighting effects, and editing techniques.
4. Generate a complete script for the production of an instructional/training video
program using professional video production jargon.
5. Demonstrate knowledge of lighting, digital video production, editing equipment, and
software.
6. Produce instructional video programs.
7. Digitize and publish videos on traditional media, and the Web.
Attendance/Class Participation:
1. Your active participation in this class is crucial to its success. Therefore, active
participation is required of all participants. Because of its interactive, group nature, I
depend on you to build and shape the course.
Active participation includes, but is not limited to:
• Attending all class sessions virtually or in person.
• Logging into the course on a regular basis
• Checking course email and announcements regularly
• Asking questions in a timely manner (not the night before the assignment is due.)
• Turning in assignments on time
• Checking the Questions and Answer section of our discussion board on a regular
basis.
• Not waiting until 11pm on the night the assignment is due to begin reading!
Remember I can monitor your activity while in the course. Course participants who
are not displaying active participation will need to have a conference with the
professor in order to determine their standing in the course.
Because of the interactive nature of this particular course, participation is a large
portion of your grade. Students who do not attend class may receive fewer
participation points, which may affect the final average. In addition, students who are
not attending class virtually or in person may be removed from the course at the
instructor’s discretion.
MIT 516 Instructional Video Design and Production
p.2
MIT 516: Instructional Video
Design and Production
2. Assignments must be completed on time. Assignments submitted after the due date
will result in a lower grade or may not be accepted at all per instructor's discretion.
Technology/Web Access:
The class web site, located in blackboard is your sole link to all content and assignments
for the course. You are expected to check the web page on a regular basis for updated
information.
You have access to the course at http://learn.uncw.edu
You are responsible for having for an internet service provider (ISP) that offers a stable
and non-interrupted connection into our course website, and for having computer access
that is stable and easily obtained.
I also ask that you have a backup plan. What will you do when your computer or internet
is not working and a synchronous class is about to start, or the paper is due at midnight.
For problems and computer help or assistance contact the UNCW ITSD Computer Help
Desk at http://www.uncw.edu/itsd/ or visit
Location:
Hoggard Hall Addition, Room 131
Phone:
(910) 962-4357
Email:
tac@uncw.edu
Special Needs:
If for any reason you have needs for special accommodations to fulfill class requirements
and succeed in this class, contact me within one week of the beginning of the course, by
phone, or email. Your special needs may be related to physical disabilities, learning
disabilities, or any other special need you may have. If you would need special
accommodations due to unexpected events in your personal life during the course of the
semester, contact me as soon as possible. Refer to Student Support Offices and Services
section of the university's Student Catalogue.
Plagiarism:
I expect that you complete your own work. If you use ideas and excerpts from other
people and/or resources you must cite and properly reference them in your work. Review
the university's policy with respect to plagiarism. If the policy is not clear to you, please
ask me for an explanation or examples. Click here to view the Code of Student Life.
Academic Honor Code:
The UNCW Provost has asked all UNCW faculty to make reference -in course syllabi to the "Academic Honor Code" which can be found in the Student Handbook of Student
Life, Section V. All UNCW. -Academic Honor Code. Please regard this as a reminder
that all UNCW students and faculty are held to the terms of the Academic Honor Code.
MIT 516 Instructional Video Design and Production
p.3
MIT 516: Instructional Video
Design and Production
UNCW practices a zero-tolerance policy for violence and harassment of any kind. For
emergencies contact UNCW CARE at 962-2273, Campus Police at 962-3184, or
Wilmington Police at 911. For University or community resources visit
http://uncw.edu/wrc/crisis.htm.
Course Materials
1. Access to computer and Internet
2. REQUIRED TEXT:
Long, B., Schenk, S. (2011). The Digital Filmmaking Handbook (5th ed).
ISBN = 978-1305258716 (About $27 dollars on Amazon)
OTHER REQUIRED COURSE MATERIALS
1. External hard drive or flash disk.
2. Web cam and microphone/headset for remote login to course.
3. Must have Microsoft Word and Microsoft PowerPoint. If you do not have these
programs you can purchase a student edition at a greatly reduced price (contact the
UNCW Technology Assistance Center) or download the free Open Office. When
requested, all documents must be submitted in Microsoft Word format.
4. Access to video camera and tripod.
5. Video Editing Software: Options include – Imovie, Movie Maker, Premiere Elements
The Course Overview at a Glance:
Module Description
Module 1 – Introductions and Basics
Assignments:
1) Answer discussion board postings Get to know you and
planning the final project. Due Sept. 1
Class Date
August 25
Module 2 - Instructional Design and use of Video for
Instructional Design
Assignment:
1) In class video critique.
2) Read chapter’s 1, 3, and 11in book for next class.
3) Definitions assignment.
Module 3 – Terms and definitions - WeVideo
Assignment:
1) Storytime– Due Date = September 15th, you will read or record
your story and submit through WeVideo.
2) Read Chapter 2 for next class
Module 4 – Cameras and Tripods
Assignment:
September 1
September 8
September 15
MIT 516 Instructional Video Design and Production
p.4
MIT 516: Instructional Video
Design and Production
1) Read Chapter 8 for next week.
Module 5 – Picking a project. Script Writing.
Assignment:
1) Script One assignment.
2) Read Chapters 4, 5, and 7 for next class
3) Introduction Video 1
Module 6 – Audio, Copyright, Screen Capture, Stop Motion.
Assignment:
1) Read chapter 6 for next class
2) Final Project Approval Required by this date
Module 7 – Studio Tutorials Part 1 – No class, tutorials are
online.
Assignment:
Video 1 Due.
Module 8 Editing – Working with Adobe Premiere Elements,
MovieMaker, Imovie
Assignment:
1) Read chapter 14
2) Video 2 – Interviews, and Video 3 - Numbers Assigned
September 22
Module 8 Editing – Working with Adobe Premiere Elements,
MovieMaker, Imovie (If needed)
Assignment:
1) Read chapter 14
2) Numbers Video Reviewed
October 20
Module 8 Continued Visit with instructional video producer.
Assignment:
1) Read chapter 17 for next class
2) Video 2 Interviews Due.
Module 9 – The Grand Review
1) Final Project Draft – Script/Shot Outline – Due
2) Review for final exam
Module 9 – Time for working on final project, No Class
1) Video 3 – Numbers - Due
Module 9 – Time for working on final project, No Class
Module 9 - Final Exam in class
October 27
Last class - share final projects along with reflections, and do
evaluations.
December 1
September 29
October 6
October 13
November 3
November 10
November 17
November 24
MIT 516 Instructional Video Design and Production
p.5
MIT 516: Instructional Video
Design and Production
Final Project – Shot and produce a 3-5 minute instructional or training video for a client.
Project will include complete script, shot chart, instructional design outline showing
where the video module would be included.
Assignment Matrix
Assignment
Discussion Board – Get to know You and Final Project
Discussion
Video Critique
StoryTime
Script 1 Assignment
Video 1 – Teach Us Something
Video 2 – Interviewing (interview 3 people)
Video 3 - The Numbers video
Reflection
Final Exam
Final Project
Class Participation (includes assignments and attendance)
Points
Participation
Due Dates
5
10
10
5
5
10
5
10
30
10
100
Grade Breakout
Grade Breakdown
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 0 and below
A copy of all work submitted during the semester may be kept by the instructor. This
work may be reviewed for departmental accreditation purposes. It may also be alerted to
conceal identity and used as examples or test items in future courses.
MIT 516 Instructional Video Design and Production
p.6