University Strategic Planning
ATTRACT/RETAIN the best global talent
UNCW will purposefully attract, engage, develop and nurture
outstanding students, faculty and staff
Attract/Retain Workgroup
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Stuart Borrett
Cara Cilano
Terry Curran
Kent Guion
Charlie Hardy (Chair)
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Tracy Hargrove
Venita Jenkins
Mark Morgan
Sara Thorndike
Paul Townend
Colleen Opalka (Administrative
Support)
Attract/Retain Workgroup
• Guiding Principles
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Inclusive/Collaborative
Honest
Innovative
Consensus
Informed/Educated
Practical/Pragmatic
Throw all ideas on the table…
• Process
– Information Seeking
Presentations
– Theme Generation
– Population Teams
– No Shame 1st Draft by
Populations
– Critic and Revisions
– Integrated No Shame 1st Draft
– Presentation to Campus
Stakeholders
Workgroup Report Template
ATTRACT/RETAIN
GOALS
METRICS
OWNER(S)
TIMING
FUNDING
Objectives/Drivers
Goal 1: Promote and Strengthen the Collective Distinctiveness of UNCW
Continue to advance
faculty and staff
connections with
students in a caring an
supportive culture
that reinforces wellbeing and academic
achievement.
% of faculty and staff
that participate in
organized student
interactions and
programs
Identify and broaden
the use of high impact
engaged learning
experiences for all
learners, e.g., #
students involved, …
Deans, School
Directors, Department
Chairs, Divisional
Leaders and Office
Directors
Fall 2016-Spring 2021
Funds to support
maintenance of our
agreed upon culture,
e.g., tenure track
faculty, programing,
etc
Funds to support
student, faculty and
staff engagement,
particularly around
applied learning
experiences, academic
excellence/distinction
and community
service.
Goal 1 with Objectives/Drivers
ATTRACT/RETAIN
GOALS
METRICS
OWNER(S)
TIMING
FUNDING
Objectives/Drivers
Goal 1: Promote and Strengthen the Collective Distinction of UNCW
Objective 1: Continue to advance faculty and staff connections with students in a caring and supportive
culture that reinforces well-being and academic achievement.
Objective 2: Maintain a beautiful and safe campus/physical plant that embraces our designation as the
state’s coastal university.
Objective 3: Define and implement the “value proposition” of UNCW by conducting a comprehensive
competition analysis of Peer, UNC and Out of State institutions focusing on the following areas:
Business services and application; Retention, progression and graduation (RPG); Career and graduate school attainment;
Technology services and application; Cost of attendance and discount rate; Range and availability of academic programs;
Undergraduate/Graduate as well as RTI/DE ratios; Student facilities and programming; Financial aid – e.g., scholarships,
fellowships and assistantships; Others?
Objective 4: Create an engaged campus culture by focusing on involvement and shared governance.
Goal 2 with Objectives/Drivers
ATTRACT/RETAIN
GOALS
METRICS
OWNER(S)
TIMING
FUNDING
Objectives/Drivers
Goal 2: Tell Our Story: Every Way, Every Where and Every Day
Objective 1: Promote UNCW as an institution that values community engagement and impact, global
awareness and involvement and academic distinctiveness among the students, faculty and staff.
Objective 2: Highlight compelling success stories of student-faculty/staff and alumni through all media
outlets (e.g., social media, websites, and traditional media).
Objective 3: With a focus on ‘teaching and mentoring integrated with research and service’ promote
student, faculty and staff profiles highlighting quality of the work environment at UNCW, with particular
focus on the “comparative advantage” of faculty, staff and student life at UNCW and Southeastern North
Carolina.
Objective 4: Engage in strategic marketing and branding of the University and Academic Programs - use
distinctiveness, comparative advantage and program rankings, etc.
Goal 3 with Objectives/Drivers
ATTRACT/RETAIN
GOALS
METRICS
OWNER(S)
TIMING
FUNDING
Objectives/Drivers
Goal 3: Build a Diverse and Inclusive Culture
Objective 1: Develop funnel feeder articulation agreements with Community Colleges that can contribute
to improving the diversity of our student population.
Objective 2: Promote diversity, inclusion, global awareness and engagement throughout the University by
increasing number of international students, enrolled in UNCW academic programs, increasing the number
of UNCW students who study abroad and increasing the number of partnerships between UNCW and
international institutions for teaching and research exchanges (partnerships).
Objective 3: Create and expand learning opportunities for ongoing cultural competency development for
students, faculty and staff.
Objective 4: Be intentional and creative in our recruiting efforts to ensure a diverse slate for open
positions.
Goal 4 with Objectives/Drivers
ATTRACT/RETAIN
GOALS
METRICS
OWNER(S)
TIMING
FUNDING
Objectives/Drivers
Goal 4: Recruit Outstanding Students, Faculty and Staff
Objective 1: Continue to increase the quality of our student body – enhancing the profiles of our
undergraduate and graduate populations.
Objective 2: Develop a comprehensive Enrollment Management program that will allow us to continue to
expand our total student enrollment to 17,700 by 2020 (18% increase) and 21,400 by 2025 (43% increase).
Objective 3: Expand the Honors College.
Objective 4: Adjust the undergraduate, graduate and DE ratio in student enrollment – Target is 80/20
Undergraduate to Graduate Students. This will require new graduate programs – RTI and DE.
Objective 5: Develop new "innovative" degree programs in next 5 years to meet the regional needs,
support global and diversity expansion – target graduate online programs (i.e., Professional Masters
Degrees).
Objective 6: Increase number Graduate Assistantships, number of out of state tuition waivers and amount
of stipends awarded.
Objective 7: Increase the number of Endowed Distinguished Professorships to recruit outstanding
teacher/scholars in selected areas of excellence – e.g., Cluster Hire Model.
Objective 8: Develop flexible and differential workload models to take advantage of faculty and staff
expertise and experience. Develop policy and process for joint faculty and multi-unit staff appointments.
Objective 9: Offer competitive salaries and start-up packages for faculty and staff.
Objective 10: Develop and implement a “Trailing Spouse” program for faculty and staff.
Goal 5 with Objectives/Drivers
ATTRACT/RETAIN
GOALS
METRICS
OWNER(S)
TIMING
FUNDING
Objectives/Drivers
Goal 5: Nurture and Develop our Students, Faculty and Staff
Objective 1: Become a member of the Chronicle of Higher Education’s list of “Great Colleges to Work For”.
Objective 2: Develop effective support systems for Graduate and Online learners.
Objective 3: Prioritize activities that provide faculty sense of distinctiveness through the following:
Commit to and reward faculty quality indicators in teaching, scholarship and service; Establish policies, processes and
infrastructure for joint appointments; Establish a retention/ excellence fund to help retain high performing faculty; Facilitate
and reward collaborations in teaching, scholarship and service activities and programs; Prioritize the resolution of faculty
salary issues - inversion, compression and market value problems; Strengthen collaboration between faculty and
administration; Make support for professional development explicit and accessible; Increase flexibility around release,
especially Junior faculty reassigned time for scholarship; and Ensure adequate space for teaching, research and service
activities
Objective 4: Ensure that all performance reviews are conducted according to the models and all faculty
and staff are aware of performance expectations, particularly in reference to RTP and career advancement.
Objective 5: Achieve average faculty and staff salaries = 100% of market and focus on increasing our
faculty/staff retention rates through the reduction of inversion, compression and market inequity.
Objective 6: Establish a campus culture that emphasizes wellness and healthful living.
Objective 7: Create increased opportunities/incentives for professional development for students, faculty
and staff.
The UNCW Commitment…
We will Attract and Retain the BEST!
UNCW will purposefully attract, engage, develop
and nurture outstanding students, faculty and staff!