Winthrop University
Visual Identity Manual
June 2011
Version 1.0
Winthrop University
Visual Identity Manual
June 2011
Version 1.0
This manual is an Adobe Acrobat 9.0 PDF file
for viewing on Macintosh or Windows platforms. All entries on the contents page are
linked to their respective pages. The complete
file or its individual pages can also be printed
on 8.5”x 11” paper, preferably using a color
printer.
The most current version of the manual is available online at winthrop.edu/relations.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Co n t en t s
1.0 I n tro d u c ti on
4.0 Typogr aphy
6.0 Web Usage
1.1
Introduction, Visual Identity Policy, Licensing and Contact information
4.1 Primary Typefaces
6.1 CMS Design Elements
4.2 Primary Typefaces Continued
6.2 Required Template Parts and Optional Pieces
1.2 How to Prepare a Winthrop Publication
4.3 Primary Typeface for Correspondence
6.3 Web Colors
1.3 How to Prepare a Winthrop Publication Continued
1.4 How to Prepare a Winthrop Publication Continued
5.0 St at ioner y Sys t em and Tem plat es
7.0 Appl i cati ons
1.5 How to Prepare a Winthrop Publication Continued
5.1 About Stationery
1.6
How to Prepare a Winthrop Publication Continued
and Procedures for Using a Freelance Designer
5.2 Standard Letterhead
7.1 Preferred Placement of Winthrop Logo on Publication Front Covers
1.7 Procedures for Using a Freelance Designer Continued
5.3 Standard Envelope
5.4 Standard Business Card, Horizontal and Vertical
7.2 Preferred Placement of Winthrop Logo on Publication Back Covers
5.5 Standard and WU Mailing Label
7.3 Example of a Publication with Identity Applied
5.6 Note Card
5.7 WU Note Card
7.4 Example of a Publication with Identity Applied Continued
5.8 Note Card Envelope
7.5 Example of a Publication with Identity Applied Continued
5.9 WU Note Card Envelope
2.0 B as i c Stan d a rd s
2.1
The Winthrop University Logo
2.2 Horizontal Logo
2.3 Stacked Logo
2.4 Logotype
2.5 Shield
2.6 Letterhead Version
2.7 Logo with Unit Signature
2.8 Unit Signature Specifications
2.9
Official University Seal
2.10 Eagle Word Logo
2.11 Horizontal Eagle Logo
2.12 Stacked Eagle Logo
2.13 Go Eagles Logo
2.14 Eagle Head Logo
2.15 Eagle Head with Words Logo
2.16 WU Icon
2.17 Unacceptable Uses
2.18 Unacceptable Uses Continued
3.0 C o l o r
3.1 Primary and Supplementary Color Palettes
3.2 Two-Color Reproduction of Each Logo
3.3
One-Color Reproduction of Each Logo
3.4 Reverse Applications of Each Logo
3.5 Screening
7.5 Merchandise Examples
5.10 Other Envelopes
7.6 Merchandise Examples Continued
5.11 Athletics Letterhead
7.7 Merchandise Examples Continued
5.12 Athletics Letterhead with Sport Signature
7.8 Exterior Signage
5.13 Athletics No. 10 Envelope
7.9 Campus Dressing
5.14 Athletics Business Card, Horizontal and Vertical
7.10 Campus Dressing Continued
5.15 Athletics Note Card
7.11 Vehicle Signage
5.16 Athletics Note Card Envelope
5.17 Athletics Other Envelopes
8.0 O ther I denti ti es
5.18 Athletics Mailing Label
8.1
Distinction Icon
5.19 Standard Pocket Folder
8.2 Global Learning Initiative Icon
5.20 WU Pocket Folder
8.3 Informal Tillman Tower Graphics
5.21 Athletics Pocket Folder
8.4 Color Information and Usage Specifications for Informal Graphics
5.22 Name Tag
5.23 Post-it Note
5.24 Panel Card
9.0 Appendi x
5.25 2-Color Flyer Template
9.1 Glossary
5.26 4-Color Brochure Template
5.27 Power Point Templates
5.28 Power Point Templates Continued
5.29 Fax Cover Sheet
5.30 Routing Slip
5.31 E-mail Signature
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5.32 Electronic (HTML) Letterhead
Winthrop University Visual Identity Manual
Introduction
1.0
1.1Introduction, Visual Identity Policy, Licensing and Contact Information
1.2 How to Prepare a Winthrop Publication
1.3How to Prepare a Winthrop Publication Continued
1.4How to Prepare a Winthrop Publication Continued
1.5How to Prepare a Winthrop Publication Continued
1.6 How to Prepare a Winthrop Publication Continued and Procedures for Using a
Freelance Designer
1.7 Procedures for Using a Freelance Designer Continued
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Introduction
1.1
Introduction
L i ce n sin g
When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a
new logo reflecting the institution’s distinctive qualities. Although the newness of being a university
has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the
important role the university plays in the educational life of this region.
Members of the external community who wish to
use the logo on merchandise intended for resale
must follow the provisions of the current, official
institutional licensing agreement. Please contact:
Frequently, the first contact people have with Winthrop is through a letter, publication or
commemorative item bearing the university logo or through the Winthrop website. As symbols of
Winthrop, any graphic images must be used appropriately in both printed and electronic publications
to ensure that the institution is properly recognized and its reputation enhanced.
This graphic standards manual outlines how and when campus departments may use the Winthrop
logo in printed publications. For more information on use of the logo on the Web, go to
www.winthrop.edu/web/logos.htm. These standards ensure that each time the logo is used, the
public receives a clear and consistent message concerning Winthrop’s identity. A uniform presentation
by all constituents will help strengthen the public’s perception of Winthrop as an educational leader,
committed to quality higher education.
For these reasons, Winthrop’s President has directed the Office of University Relations to review all
common applications of the institution’s logos to ensure compliance with the standards presented on
the following pages.
Licensing Resource Group
Jim Caldwell, Regional Brand Manager
Telephone: (336) 896-7907, ext. 3
Email: jim@lrgusa.com.
H ow to Re q u e st a Lo g o File
For specific logo files, creation of logos with unit
signatures, creation of electronic (HTML) letterhead or general questions, please contact the
director of publications and printing at
803/323-2236.
For file downloads of powerpoint slides or e-mail
signature components, visit
www.winthrop.edu/relations/visualidentity.
C on ta ct In fo rma tio n
Visua l Ide nt it y P olic y
If you have questions about Winthrop University’s
visual identity, please contact:
All material printed or produced by Winthrop University, or in the name of Winthrop University,
will follow this version of the Winthrop University Visual Identity Manual. You may print the
electronic version of the manual found on the University Relations Web page located at
www.winthrop.edu/relations/visualidentity. At the direction of the President, publications personnel in the Office of University Relations are responsible for reviewing all common applications of the
Winthrop logo to ensure compliance with graphic standards. Written requests for departure from the
graphic standards policy should be directed to the Office of University Relations.
Office of University Relations
200 Tillman Hall
Rock Hill, SC 29733
803/323-2236
www.winthrop.edu/relations
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Introduction
1.2
How to Pre par e a W int hr op P u b l i c a t i o n
The publication division of the Office of University Relations is a staff of editors and designers
committed to helping you produce professional,
practical, attractive, well-written publications. In
assisting you, we also have the responsibility to
maintain a consistent design and literary style for
the presentation of Winthrop University to all external publics. Quality communications enhance
the university’s image and help relate Winthrop’s
mission more effectively to parents, faculty,
alumni, potential donors, prospective students,
and the general public.
Publications Manager (ext. 2236) as soon as you
are aware of your publications need. By scheduling a meeting with the manager and design
staff, the production team can gather information about your publication: its purpose, intended audience, budget considerations, possible
formats, etc. This will ensure that your input is
obtained before editing or design time begins on
the project. Such a meeting may also be useful
for an existing publication, if extensive changes
are necessary, or if the existing format could be
improved.
To ensure quality and consistency, the publications staff has been directed by the President to
prepare or examine all materials that incorporate
the Winthrop logo and/or target external publics.
The staff is responsible for seeing that such items
meet high-quality writing, editing and design
standards, and comply with graphics requirements.
The following checklist will assist you in planning
for your meeting with the publications staff:
Who
Who is the audience for the publication? Will
you be communicating information to prospective students, the Rock Hill community,
employers, etc.?
If you are planning a publication that is targeted
to, or could reach, an external public, you will
work with the publications staff to ensure that
the finished project best represents you, your
department and Winthrop. Professional editorial
and design assistance is free of charge.
What
What type of publication do you need? A
poster? flier? brochure? newsletter? booklet?
What do you want to communicate? Will you
need photographs or special illustrations?
What is your budget for the publication?
Project Planning
Almost all areas of the university are concerned
with publications at one time or another. Whether your department has one project or many, we
encourage you to contact University Relations’
Where
Where should the publication be delivered?
To your office? To another department? To a
mailing service?
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When
When do you need to have the publication
delivered? In determining this date, you will
want to allow for additional time if the pieces
are to be mailed.
How
How many copies do you need? How will the
piece be distributed? Will it be mailed? If so,
will you need envelopes or will it be a selfmailer? Does it need a reply card?
If your project will be produced using freelance
or student design assistance, it is imperative to
review procedures for using a freelance designer
(1.6) for general guidelines for working with
outside design sources.
If the project is an identical reprint of something
originally printed on campus, sending a completed print request to Printing Services is sufficient
to initiate this kind of job.
Preparing Your Text
Generally speaking, University Relations prefers
that any copy submitted for a project is complete
and final, and that it has achieved any necessary
departmental approval prior to submission. On
a limited basis, University Relations can provide
copy-writing assistance on projects. However,
copy-writing services must be discussed well in
advance of scheduling the project to allow for
adequate time to complete any research associated with those services.
Winthrop University Visual Identity Manual
Introduction
1.3
How to Pre par e a W int hr op P u b l i c a t i o n C o n t i n u e d
When final copy is complete it should be submitted via e-mail, typed in Microsoft Word format
for PC and saved as a Word document, prepared
according to the bulleted specifications below. A
hard copy print out of the text should accompany
the print request.
University Relations and Printing Services convert
most copy into a format compatible with available desktop publishing systems. To facilitate
this conversion, your copy should be prepared as
follows:
• Please single-space all copy, using a one-inch
margin on all sides.
• Use blank lines to indicate copy breaks or new
paragraphs.
• In most cases, the university adheres to style
guidelines as set forth in The Associated
Press Stylebook and Libel Manual. The copy
you submit will be reviewed and if necessary,
edited, based on AP style guidelines. An abbreviated version of the university style guide
is made at University Relations’ Web site.
• Avoid using tabs, indents or columns in the final copy submitted. They do not convert easily
to desktop publishing software. If a document
contains a tabulated chart, that chart should
also be submitted as a separate file in ASCII
text-only format.
• Do not use ALL CAPS, or insert commands for
bold, italics or underlining. Again, these commands may cause problems in the conversion
and design stages. Instead, insert a hand-writ-
ten note on your accompanying hard copy to
highlight copy points requiring emphasis.
• Please keep in mind that the information you
provide does not need to look like the layout
of a final printed piece. Copy will be graphically manipulated after it has been converted
for desktop publishing.
Print & Purchase Requests
When you are ready to schedule production of
a publication, a Printing Services Print Request
Form should be completed and forwarded to University Relations along with final copy. The form
is not considered complete unless the following
information is included:
•
•
•
•
•
•
budget number
authorized signature
date needed
quantity
delivery location
contact person
If the job requires off-campus printing, a Purchase
Requisition Form must also be completed. In the
space for a suggested supplier, type “For Bids
Only.”
If you are planning to reprint an on-campus printing job with only minor copy changes, a work request form with detailed instructions will suffice.
Scheduling Your Project
In a given calendar year, University Relations coor-
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dinates more than 200 printed pieces for academic units and administrative offices on campus.
Because of this volume, we ask that you contact
us as soon as you are aware of your publication
need. The timetable for producing a publication
varies greatly depending upon the complexity of
the project. To assist with scheduling projects, the
publications staff follows an established publications priority list. In general, the following publications are treated on a priority basis:
1.Publications for special events of universitywide significance (e.g. commencements,
convocation).
2.Publications for special events of major significance (e.g. homecoming, alumni reunion
celebration, orientation, admissions open
houses).
3.Admissions and marketing materials.
4.Scheduled periodicals and publications (e.g.
FYI, Winthrop Magazine, Winthrop Update).
5.Publications for regularly scheduled events or
activities (e.g. concerts, lectures).
*Please note that publications staff must
limit its involvement to publications that
reach external publics, simply because of
time constraints. On-campus posters, T-shirt/
sweatshirt designs for student organizations,
departmental in-house newsletters, and other
publications created for on-campus audiences only cannot be created by our design
staff. By appointment, our designers will be
glad to review on-campus publications and
Winthrop University Visual Identity Manual
Introduction
1.4
How to Pre par e a W int hr op P u b l i c a t i o n C o n t i n u e d
offer suggestions if requested. Any use of the
Winthrop logo must be approved by University Relations.
University Relations prefers a minimum of six
weeks of notice, even on simpler jobs, because
of the time needed to phase a project into the
production schedule, and to permit adequate
time for editing, designing, proofing, printing and
(if necessary) shipping. More complex jobs can
require much longer lead times — in some cases,
four to six months. Production schedules are
occasionally subject to change when unexpected
contingencies occur. The best precaution is to
provide notice at the earliest opportunity.
In rare cases, work volume may make it impossible for University Relations to guarantee completion of a job within the necessary time frame.
Should this occur, the department will assist in
making an outside referral, and retain rights of
final approval, based on the image considerations
outlined above. If work with a student or freelance designer is required, please refer to Student or Freelance Designers on page 1.4.
Creative Collaboration
The publications staff wants to ensure that your
project best represents you and your department.
Therefore, it’s important that your comments and
suggestions for copy and design be presented in
a meeting to review the project. During the creative process that follows, your suggestions will
be considered and incorporated in accordance to
the mandate set forth for University Relations to
create appealing, effective publications for the
campus community. For that reason, final creative
decisions including editorial, design and printing
matters must rest with University Relations.
Production Process
Once the parameters of a project have been established, and the necessary text and paperwork
have been received in the proper format, University Relations will begin its “hands on” work.
What follows is a description of the production
flow for a typical job:
1.Editing ensures that the submitted copy is
appropriate, effective and follows Winthrop
style rules. If this process necessitates major
rewriting or editing by the publications staff,
a copy proof will be sent to you to review text
changes prior to layout.
2.Design is one of the most important and timeconsuming stages. It involves formulating an
effective visual communication strategy, then
developing the concept using layout, photography, illustration, or related graphics. Paper
stock and ink specifications are determined at
this time.
3.Proofing is the next stage. A mockup or proof
showing a sample layout is generated by
desktop publishing on a color copier; photos
are in place; style and wording is shown; color
breaks are indicated; and a paper sample is
supplied if possible. At this point, clients are
asked to proof all copy. Any legitimate copy
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corrections or alterations should be indicated
on the proof when it is returned. Please remember that extensive changes or delay in returning the proof could delay the final delivery
of the print job. No job reaches the prepress
stage until approval is received.
4.Approval by a faculty or staff member with
budget authorization is required prior to
printing. An approval slip is provided with
every proof generated by University Relations.
This slip should be returned with all proofs
and include the appropriate signatures, dates
and call to action (e.g. “send a new proof,”
“make corrections and proceed to print,” “ok
to print as is”). It is imperative that a project
manager seeks the highest level of approval
necessary (director, vice president, president,
etc.) for the project prior to printing.
5.Prepress is the last stage before a job goes to
press. Conversion of the desktop file to mechanical form (resin-coated paper or negative)
happens at this stage. For off-campus printing, the vendor usually handles all prepress
work.
6.Printer proofs are the last furnished proofs
before actual printing begins. Off-campus
vendors submit a “blueline” which is an ink
jet print-out showing all prepress work. Along
with a color digital proof, the forms proof
provides the best idea of what a publication
will look like. The purpose of these proofs is
to check position of image elements, folding,
color breaks, etc. Because editorial changes
made at this stage are time-consuming and
expensive, all routine proofing for factual
Winthrop University Visual Identity Manual
Introduction
1.5
How to Pre par e a W int hr op P u b l i c a t i o n C o n t i n u e d
accuracy and typographical correctness is
completed at an earlier stage. In most cases,
a forms proof and color match proof will be
reviewed only by the publications staff.
Printing
When all prepress work is complete, the printing process may begin. Printing Services staff cut
the paper stock, make printing plates if necessary, and ink the press. After the job is run and
appropriate drying time has been allowed, the
individual printed sheets must be scored, perforated, folded, collated and bound, depending on
the complexity of the job.
The publications staff maintains regular contact
with Printing Services, as well as off-campus
printing vendors. If your printing can be handled
on campus, both University Relations and Printing
Services will work with you to get the job done as
efficiently and economically as possible.
If the printing requirements are outside the scope
of Printing Services’ capabilities, University Relations will determine printing specifications and
will work with Procurement on bidding. See the
Printing Services website (www.winthrop.edu/
printingservices) for detailed information about
on-campus printing capabilities.
Whether printing on campus or off, University
Relations makes every effort to specify recycled
papers and environmentally safer soy-based inks.
The publications staff will also recommend appro-
priate cost-cutting measures where applicable.
For any off-campus printing project, the guidelines in the South Carolina Government Printing
Services Manual apply, and approval by the Office
of University Relations is required. University
Relations can provide assistance in completing
printing specifications forms.
Student or Freelance Designers
When working with student or freelance designers, it’s important that the work meets university
graphic standards and that the designer is aware
of the intellectual property rights which govern
the work submitted for university use. As good
business practice dictates, such designers should
sign and date a contract verifying their understanding that, upon completion, all work will
become the intellectual property of the university and that no further royalties will ensue. In
doing so, the university is protected from any
misunderstandings, which could otherwise arise
concerning royalties or accessibility to artwork
the student or freelance designer has created.
Ultimately this supports the university’s effort to
maintain a certain caliber of work and empowers
the designer to consider university requirements
in establishing contract terms.
Equally as important is getting all freelance artwork on disk for future use or reference. Having
a print-quality digital file of the project will enable
the design to be amended by others (e.g. date
changes, etc.) if the designer is no longer avail-
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able and a revision/reprint is desired. Therefore,
two copies of the final art should be provided
upon completion of the project — one copy for
departmental reference and one copy to be forwarded to the university’s art director in University
Relations. The latter disk should include compilation art, all fonts, and all high-resolution photos
and graphics required for final printing.
On a final note, freelance or student designers
should consult with Printing Services prior to beginning their design if the project is intended for
on-campus printing. Printing Services will need to
discuss with them the layout and other production issues which may play a fundamental role
in the way their project should be designed for
on-campus printing.
For further instructions, see the Procedures for
using a Freelance Designer on page 1.6.
Logo Usage
Use of the Winthrop University logo and the
athletic department logo is carefully controlled to
prevent unauthorized or graphically inappropriate
applications. Procedures related to use of both
logos are detailed on pages 2.1 through 2.16
Your cooperation in adhering to published logo
guidelines is essential to the preservation of a
positive public image of the university.
A Final Note
Electronic publishing has greatly enhanced the
Winthrop University Visual Identity Manual
Introduction
How to Pre par e a W int hr op
Publica tion Cont inued
services and capabilities of University Relations
and Printing Services. Staff members are currently
producing publications in a more timely and efficient manner than ever before.
With these strides has come a proliferation of
desktop publishing software on campus. While
non-professional electronic design is certainly
possible, it is rarely acceptable in publications
distributed to external constituencies. Neither is
most of the current laser printer output available
on campus. For most purposes, 1,800 and 2,400
dpi (dots per inch) output, as provided by printing
professionals, is the standard by which all publications that target or may reach external audiences
should be produced.
For More Info
For additional information on producing Winthrop publications or clarification on any points
mentioned in this brochure, please contact University Relations, 200 Tillman Hall, or call the
publications manager, ext. 2236.
Last updated Sept. 2009
1.6
P r o c e d u r e s f o r Us i n g a F r e e l a n c e De sig n e r
1. The department’s budget coordinator should
complete a purchase requisition for the publication if the publication will be printed off
campus.
case the printer has any questions once they
receive the job. The printer will also use the
contact information to send blueline printer
proofs to the freelance designer.
2. Copy for the publication should be written
and submitted to University Relations for
review. Copy is edited in accordance with the
Winthrop University Style Guide. In the case of
minor copy updates, only updated copy needs
to be submitted.
Many projects are updated from the previous year. In this case, the specs sheet could
be very similar to the previous year’s specs
sheet, but the specs sheet should be reviewed
and copy-ready date must be updated before
sending the specs sheet to Purchasing.
3. The freelance designer should determine photography needs. Existing photographs taken
by the university photographer are available
digitally in the Office of University Relations.
The freelance designer can contact the Publications manager for more information.
Typically, when a freelance designer is handling a job, he or she completes the specs
sheet on his or her own. University Relations
can review a specs sheet to check for completion.
4. The freelance designer should layout the
publication to determine specifics such as size,
number of pages and folds.
5. If the publication will be printed off campus,
the freelance designer should complete a
specs sheet and submit it to Linda Campfield
in Purchasing electronically. The specs sheet
tells the printer all about the job: the type
of paper and number of pages, the number
and color of inks, the size of the finished
job, the type of folds and bindery, and, most
importantly, the copy ready date. An accurate
copy-ready date helps the printer schedule
your job for time on press. The specs sheet
also provides important contact information in
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**The specs sheet needs to be submitted
to Purchasing at least two weeks before
the copy ready date.
6. The freelance designer designs the publication. The finished design must correspond
with the specifications listed on the specs
sheet. University Relations is available at any
time during the design process for consultation or review of design. Especially with new
publications, it is helpful to obtain early design
approval instead of waiting until the end of
the production process.
7. The freelance designer submits the design
and copy to University Relations for review of
graphic standards and a final review of copy.
Winthrop University Visual Identity Manual
Introduction
1.7
Proce dure s f or U s ing a F r eel a n c e D e s i g n e r C o n t i n u e d
Please allow time for the review of materials,
as well as time for the freelance designer to
make the suggested changes.
8. The freelance designer makes any necessary
changes and sends the file to the printer. The
file can either be transferred electronically
through an FTP site or burned to a CD and
shipped overnight. If Printing Services will be
printing the piece, a printing request form will
need to be completed and submitted along
with the file.
9. The printer’s blueline proofs will come to the
attention of the freelance designer. The proofs
should be reviewed immediately, and any necessary changes should be noted. The blueline
proof should be returned to the printer the
same day, if possible.
maintain a certain caliber of work and empowers
the designer to consider university requirements
in establishing contract terms.
Equally as important is getting all freelance
artwork on disk for future use or reference. Having a print-quality digital file of the project will
enable the design to be amended by others (e.g.
date changes, etc.) if the designer is no longer
available and a revision/reprint is desired. Therefore, two digital copies of the final art should be
provided upon completion of the project — one
copy for departmental reference and one copy
to be forwarded to the university’s art director
in University Relations. The latter should include
compilation art, all fonts, and all high-resolution
photos and graphics required for final printing.
When using a freelance designer, University Relations’ role is limited to the approval of properly
completed specs sheets, design and copy as well
as general consultation.
As good business practice dictates, freelance designers should sign and date a contract verifying
their understanding that, upon completion, all
work will become the intellectual property of the
university and that no further royalties will ensue.
In doing so, the university is protected from any
misunderstandings, which could otherwise arise
concerning royalties or accessibility to artwork
the student or freelance designer has created.
Ultimately this supports the university’s effort to
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Winthrop University Visual Identity Manual
Basic Standards
2.0
2.1The Winthrop University Logo
2.2 Horizontal Logo
2.3 Stacked Logo
2.4 Logotype
2.5 Shield
2.6 Letterhead Version
2.7 Logo with Unit Signature
2.8 Unit Signature Specifications
2.9Official University Seal
2.10 Eagle Word Logo
2.11Horizontal Eagle Logo
2.12Stacked Eagle Logo
2.13 Go Eagles Logo
2.14Eagle Head Logo
2.15Eagle Head with Words Logo
2.16 WU Icon
2.17 Unacceptable Uses
2.18 Unacceptable Uses Continued
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.1
The Winthrop University Logo
The Winthrop University logo shown to
the left. It is the primary element of the
Winthrop University visual identity system
and must appear on all Winthrop University communications.
The Winthrop University logo is a registered and
fully protected trademark. As such, the logo must
only be used for approved purposes, and cannot be modified in any way without approval.
Scanning the logo or using a logo obtained from
the Winthrop Website for printed publications is
prohibited. Copies of the official logo will only
be available for approved uses from the Office of
University Relations.
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Winthrop University Visual Identity Manual
Basic Standards
2.2
Horizontal Logo
The Winthrop University horizontal logo comprises a shield with the Tillman tower and a
typographic treatment of the words “Winthrop
University.” For the vast majority of applications,
the logo may only be used in the horizontal form.
Minimum width = 1.375 inches
Protected area equals cap height of “W” and width of shield. Grey rectangles represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.3
Stacked Logo
For some applications, the logo may be used in
the stacked form shown to the left. This option
can be used when the larger design layout calls
for a centered presentation.
Minimum width = 1.375 inches
Protected area equals cap height of “ W” and width of shield.
Grey rectangles represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.4
Winthrop University Logotype
An alternative to the horizontal logo is the logotype shown to the left. This option can be used
when the design layout calls for a centered and
formal presentation.
Minimum width = 1.375 inches
Protected area’s widght and height equals cap height of “W”. Grey squares represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.5
Winthrop University Shield
The shield must always appear as shown in the
official logo, and may only be used independently
in specific instances determined by the Office of
University Relations.
Minimum width = 0.25 inches
Protected area’s width and height equals 75 percent of the width
of shield. Grey squares represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.6
Letterhead Version
The logo as it appears on official university letterhead has the shield and logotype spaced farther
apart than on the official authorized logo. This
version is only used on 8.5” x 11” letterhead and
No. 10 envelopes; it is inappropriate for all other
usages.
Minimum width = 2.375 inches
Protected area equals cap height of “W”and width of shield. Grey squares represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.7
Logo with Unit Signature
Colleges
The name of major units within Winthrop University, such as colleges and
large administrative offices, may be
added to the Winthrop logo as a unit
signature. In all cases, the correct name
of the unit must be used.
College of Arts and Sciences
Major units within the university that contain
subunits will need to develop and issue guidelines
as to whether their subunits should always use
the larger unit signature or whether all or some
of their subunits may use subunit signatures. As
a general rule, it is preferable for subunits to use
the signature of their largest umbrella unit, but
this needs to be addressed on an individual basis.
Specialized Units
If your unit needs a unit signature, you should
request that it be created for your use. Contact
the publications manager for more information
at ext. 2236.
University College
Pre-Major Advising Center
Major Administrative Offices
Office of University Relations
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
Unit Signature Specifications
REFERENCE WIDTH = 3”
Unit signature files are created by starting with a
digital Winthrop University logo template at its
standard reference size of three inches in width.
At this size, the unit name typography has the
following specifications:
CAP HEIGHT
New Century Schoolbook LT Standard; 10.5
pt. type on 12 pt. leading with +30 tracking.
Second line; 10.5 pt. type on 13 pt. leading
with +30 tracking. After wrap leading changes
to 11 pt.
Condense width by 80 percent.
Screen 75 percent of logotype color
BASELINE
College of Arts and Sciences
REFERENCE WIDTH = 3”
CAP HEIGHT
80 PERCENT OF CAP HEIGHT
Richard W. Riley College of Education
Physical Education, Sport and
Human Performance
BASELINE
WIDTH
= 17
PERCENT
OF LOGO
WIDTH
MAXIMUM UNIT NAME WIDTH
80 PERCENT OF CAP HEIGHT
2.8
The cap height measurement (see diagrams at
left) should be used to establish the distance of
the unit name baseline to Winthrop University
baseline.
BASELINE
BASELINE
IDENTITY.WINTHROP.EDU
The unit name should not wrap on two lines, and
the width may not exceed beyond 17 percent of
the width of the Winthrop logo. In creating unit
signature files for users, University Relations will
consider exceptions to these rules when necessary.
Winthrop University Visual Identity Manual
Basic Standards
2.9
Official University Seal
The seal is used only on diplomas and other
documents requiring official insignia. It may only
be used independently in specific instances deteremined by the Office of University Relations.
Minimum width = 1 inch
Minimum width = 1 inch
Protected area’s width and height equals 50 percent of the
diameter of seal. Grey squares represent protected area.
Protected area’s width and height equals 50 percent of the
diameter of seal. Grey squares represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.10
Eagle Word Logo
The Winthrop University athletic logos incorporate the outline of an eagle’s head within the
words “Winthrop” or “Winthrop Eagles.” For the
vast majority of applications, one of the following
logos should be used.
Eagle Word Logo
Horizontal Eagle Logo
Stacked Eagle Logo
The following variations are permissible, but reserved for specialty applications. Their use should
be approved in advance by the athletic director or
the Office of University Relations.
Go Eagles Logo
Eagle Head Logo
Eagle Head with Words Logo
Minimum width = 1.375 inches
The Winthrop University athletic logos are
registered and fully protected trademarks. As
such, the logos must only be used for approved
purposes, and cannot be modified in any way
without approval. Scanning the logo or using a
logo obtained from the Winthrop Website for
printed publications is prohibited. Copies of the
official logo will only be available for approved
uses from the Department of Athletics or Office
of University Relations.
Protected area’s width and height equals cap height of “W”. Grey rectangles represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.11
Horizontal Eagle Logo
Minimum width = 1.875 inches
Protected area’s width and height equals cap height of “W”. Grey rectangles represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.12
Stacked Eagle Logo
Minimum width = 1.375 inches
Protected area’s width and height equals cap height of “W”. Grey rectangles represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.13
Go Eagles Logo
Minimum width = 1.25 inches
Protected area’s width and height equals cap height of “G”. Grey rectangles represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.14
Eagle Head Logo
The eagle head must always appear as shown in
the official logo, and may only be used in specific
instances determined by the athletic director or
the Office of University Relations.
Minimum width = 0.625 inches
Protected area’s width and height equals 60 percent of the height of logo. Grey rectangles represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.15
Eagle Head with Words Logo
Minimum width = 1 inch
Protected area’s width and height equals 60 percent of the height of logo. Grey rectangles represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.16
WU Icon
The WU icon comprises the university’s wellknown garnet and gold signature colors and a typographic treatment pulling from familiar aspects
of the athletic logo. The logo should serve only
as a second tier logo, while the Winthrop logos
or athletic logos should continue to be employed
as the primary logo in most external communications.
Minimum width = .5 inch
Protected area’s width and height equals 50 percent of the height of icon. Grey squares represent protected area.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
2.17
Unacceptable Uses
1
It is extremely important for brand success that the Winthrop University logos
be displayed correctly. This includes always using the correct typefaces and the
correct relative positioning and size of all
elements.
2
The examples on this and the following pages
illustrate unacceptable displays of the Winthrop
Univesity horizontal logo, but applies to the entire
family of Winthrop University logos, Athletics
logos and WU icon.
3
1. Do not distort any portion of the logo.
2. Do not crop any portion of the logo.
3. Do not tilt the logo.
4. Do not rearrange components in the signature.
4
5. Do not rotate the logo. (An obvious exception to this guideline would be a vertical street pole banner with “Winthrop University” appearing as the primary element in a vertical position by necessity.)
5
6. Do not alter the alignment of any component of the signature.
College of Arts and Sciences
6
College of Arts and Sciences
7. Do not alter the relative size of the logo and the unit signature.
7
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Basic Standards
Unacceptable Uses Continued
WINTHROP
8. Do not alter the typeface of the logo.
U N I V E R S I T Y
8
2.18
9. Do not alter the typeface of the signature.
College of Arts and Sciences
9
10. Do not add a drop shadow to any part of the
logo.
11. Do not combine the official university seal with
the logotype.
12. Do not alter the relative size of the elements of the logo.
13. Do not use the seal as a freestanding logo in place of the university logo.
14. Do not violate the minimum surrounding clear space requirements by attaching type or graphics to the logo. See each logo for clear space requirements on the previous pages in this section.
10
11
15.The logo should never be reproduced from a Web site or previously printed publication.
12
13
Go
14
15
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Color
3.0
3.1Primary and Supplementary Color Palette
3.2 Two-Color Reproduction of Each Logo
3.3 One-Color Reproduction of Each Logo
3.4 Reverse Applications of Each Logo
3.5 Screening
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Color
Print
Print
Digital
Pantone
Matching System
____________________________
Four-Color
Process
___________________________
RGB
___________________________
Pantone 123
____________________________
Pantone 201
0C
24M
94Y
0K
___________________________
0C
100M
63Y
29K
R255
G204 B51
___________________________
R158
G27
___________________________
___________________________
Pantone 540
100C
R0
____________________________
___________________________
Bright Palette
0Y
55K
G50
P r ima ry C o lo r Pa le tte
The primary colors for the Winthrop University
identity system are Pantone 123, Pantone 201
and Pantone 540. Equivalent color formulas for
four-color printing and digital media are provided
to the left.
B50
____________________________
55M
3.1
B102
___________________________
S up p le me n ta ry C o lo r Pa le tte
Muted Palette
Pantone 124
Pantone 562
Pantone 125
Pantone 209
Pantone 653
Pantone 249
Pantone 539
Pantone
Warm Gray 6
IDENTITY.WINTHROP.EDU
A supplementary set of colors has been selected
to complement the primary color palette. The
colors shown in this supplementary palette are
recommended for general use, but the user is not
limited to only these colors.
Winthrop University Visual Identity Manual
Color
3.2
Two - C o lo r Re p ro d u ctio n
The official university’s horizontal, stacked and
shield logos are to be printed in Pantone 201
(garnet) and Pantone 540 (navy), as shown in the
examples to the far left.
The official athletics’ eagle word, horizontal
eagle, stacked eagle, go eagles, eagle head and
eagle head with words logos are to be printed in
Pantone 123 (gold) and Pantone 201 (garnet), as
shown in the examples to the left.
The “WU” icon is to be printed in Pantone 123
(gold) and Pantone 201 (garnet), as shown in the
example below.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Color
3.3
O n e - C o lo r Re p ro d u ctio n
The official university’s horizontal, stacked, logotype and shield logos, and seal can be printed
in Pantone 201 (garnet), Pantone 540 (navy) or
black, as shown in the examples to the far left.
The official athletics’ eagle word, horizontal
eagle, stacked eagle, go eagles, eagle head and
eagle head with words logos can be printed in
Pantone 201 (garnet) or black, as shown in the
examples to the left.
The “WU” icon can be printed in Pantone 201
(garnet) or black, as shown in the example below.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Color
3.4
R e ve rse Ap p lica tio n s o f Lo g o
The official university’s horizontal, stacked,
logotype and shield logos, on occasion, may
be printed in reverse (white logo on dark background). Special artwork for this usage has
been created so that the shield will not appear
as though it were negative. The Tillman tower
should always be silhoutetted against the dark
shield. See examples to the far left.
The official athletics’ eagle word, horizontal
eagle, stacked eagle, go eagles, eagle head and
eagle head with words logos, on occasion, may
be printed in reverse (white logo on dark background). Special artwork for this usage has been
created so that the eagle head will always be easily distinguishable. See examples to the left.
The “WU” icon, on occasion, may be printed in
reverse (white logo on dark background). Special
artwork for this usage has been creaed so that
the “WU” will not appear as though it were
negative. See example to the far left.
When this form of use is required (in black and
white or in color), the correct artwork may be
obtained from the Office of University Relations.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Color
3.5
S cre e n in g o f Lo g o s
The official university’s horizontal, stacked, logotype and shield logos should not be line screened
under normal circumstances. Exceptions must
be approved by, and the appropriate artwork
supplied by, the Office of University Relations. If
a logo application is approved for screening, the
logo must be reproduced in a screen of Pantone
540 (navy) or black and all elements of the logo
must be screened at the same percentage. See
examples to the far left.
The official athletics’ eagle word, horizontal
eagle, stacked eagle, go eagles, eagle head and
eagle head with words logos should not be line
screened under normal circumstances. Exceptions must be approved by, and the appropriate
artwork supplied by, the Office of University Relations. If a logo application is approved for screening, the logo must be reproduced in a screen of
Pantone 201 (garnet) or black and all elements of
the logo must be screened at the same percentage. See examples to the left.
The “WU” icon should not be line screened
under normal circumstances. Exceptions must
be approved by, and the appropriate artwork
supplied by, the Office of University Relations. If
a logo application is approved for screening, the
logo must be reproduced in a screen of black and
all elements of the icon must be screened at the
same percentage. See example to the far left.
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Winthrop University Visual Identity Manual
Ty p o g r a p h y
4.0
4.1 Primary Typefaces
4.2 Primary Typefaces Continued
4.3Primary Typeface for Correspondence
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Ty p o g r a p h y
4.1
New Century Schoolbook LT Standard
Primary Typefaces
Roman, condensed to 80 percent
New Century Schoolbook is used in conjunction
with the Winthrop University’s standard logos.
Adobe Garamond Pro and Frutiger font families
have been chosen as the primary typefaces for
Winthrop University communications. The two
typefaces allow for flexibility and creative expression in text and display.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Italic, condensed to 80 percent
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Bold, condensed to 80 percent
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Bold Italic, condensed to 80 percent
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Bold Italic
Adobe Garamond Pro
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Frutiger
47 Light Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
57 Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
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Winthrop University Visual Identity Manual
Ty p o g r a p h y
4.2
Frutiger
67 Bold Condensed
65 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
77 Black Condensed
66 Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
87 Extra Black Condensed
75 Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
45 Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
46 Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
55 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
76 Black Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
95 Ultra Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
56 Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
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Winthrop University Visual Identity Manual
Ty p o g r a p h y
4.3
Primary Typeface
for Correspondence
Times
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
The preferable typeface for letters is Times or
Times Roman. If Times is not available, use another readable serif type. Sans serif type such as
Arial is difficult to read and should be avoided.
Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Times New Roman
Regular
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Italic
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.0
5.1 About Stationery
5.2 Standard Letterhead
5.3 Standard Envelope
5.4 Standard Business Card, Horizontal and Vertical
5.5 Standard and WU Mailing Label
5.6 Note Card
5.7 WU Note Card
5.8Note Card Envelope
5.9 WU Note Card Envelope
5.10 Other Envelopes
5.11Athletics Letterhead
5.12Athletics Letterhead with Sport Signature
5.13Athletics Envelope
5.14Athletics Business Card, Horizontal and Vertical
5.15Athletics Note Card
5.16Athletics Note Card Envelope
5.17Athletics Other Envelopes
5.18Athletics Mailing Label
5.19 Standard Pocket Folder
5.20 WU Pocket Folder
5.21Athletics Pocket Folder
5.22 Name Tags
5.23 Post-it Note
5.24 Panel Card
5.25 2-Color Flyer Template
5.26 4-Color Brochure Template
5.27 Power Point Templates
5.28Power Point Templates Continued
5.29 Fax Cover Sheet
5.30 Routing Slip
5.31 E-mail Signature
5.32 Electronic (HTML) Letterhead
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Winthrop University Visual Identity Manual
S tationery system
and T emplates
5.1
About Stationery
The stationery standards provided in the
following pages are an essential part of the
Winthrop University visual identity system
and are to be used by all units within the
university.
Contact Printing Services for printing of stationery for all
colleges, departments or offices at ext. 2221.
Following are recommended paper specifications.
Standard business card:
Howard Linen, 80lb cover, warm white
Standard letterhead, second sheet and envelope:
Howard Linen, 24lb writing, warm white
Office of University Relations
200 Tillman Hall
Rock Hill, South Carolina 29733
Athletics business card:
Howard Linen, 80lb cover, white
Athletics letterhead, second sheet and envelope:
Howard Linen, 24lb writing, white
Alternative stocks:
TBD
200 Tillman Hall
Rock Hill, South Carolina 29733
803/323-2236
803/328-2855 (FAX)
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Winthrop University Visual Identity Manual
S tationery system
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5.2
Standard Letterhead
2 inch top margin
Logotype: 2c Winthrop University letterhead logo
Inks: Pantone 201 and 540
Size: 8.5”x 11”
data starts here or below depending on length of letter
1.25 inch left
margin
1 inch right
margin
Paper: Howard Linen, 24lb writing, warm white
Note: Sheet is watermarked with Winthrop University
shield logo
letters should be left justified block formatted (no paragraph indentations)
signature remains above this line — add second sheet if necessary
1 inch bottom
margin
200 Tillman Hall
Rock Hill, South Carolina 29733
803/323-2236
803/328-2855 (FAX)
Not actual size
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Winthrop University Visual Identity Manual
S tationery system
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5.3
Standard Envelope
Logotype: Winthrop University letterhead logo
Inks: Pantone 201 and 540
Size: No. 10; 9.5”x 4.125”
Paper: Howard Linen, 24lb writing, warm white
Office of University Relations
200 Tillman Hall
Rock Hill, South Carolina 29733
3.125 inch left margin
2 inch top margin
Ms Jane A Doe
Organization
Street Address
City State 00000-0000
Not actual size
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Winthrop University Visual Identity Manual
S tationery system
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5.4
Business Card Formats
Two versions of the official Winthrop University business cards are available. The horizontal
format uses the official authorized version of the
logo and allows for six lines of information. The
vertical version, created to accommodate faculty
and staff with longer titles and/or more contact
information, features the stacked version of the
logo and allows for up to 10 lines of information.
Campus constituents should limit the information
on their business cards to that pertaining to their
official positions with Winthrop University. Home
phone numbers are allowed. No deviations from
the standard versions are allowed.
Robert Winthrop
Director, University Services
100 Main Building
Rock Hill, South Carolina 29733
803/323-0001 Fax: 803/323-0002
winthropr@winthrop.edu
Standard business card, horizontal
Standard Business Card, Horizontal
Logotype: 2c Winthrop University horizontal logo
Inks: Pantone 201 and 540
Size: 3.5”x 2”
Paper: Howard Linen, 80lb cover, warm white
Standard Business Card, Vertical
Robert Winthrop
Director
University Services
100 Main Building
Rock Hill, South Carolina 29733
803/323-0001
Cell: 803/000-0001
Fax: 803/323-0002
winthropr@winthrop.edu
Logotype: 2c Winthrop University stacked logo
Inks: Pantone 201 and 540
Size: 2”x 3.5”
Paper: Howard Linen, 80lb cover, warm white
Standard business card, vertical
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Winthrop University Visual Identity Manual
S tationery system
and T emplates
5.5
Standard Mailing Label
Logotype: 2c Winthrop University horizontal logo
Office of University Relations
200 Tillman Hall
Rock Hill, South Carolina 29733
Inks: Pantone 201 and 540
Size: 4.25”x 5.5”
2 inch top
margin
WU Mailing Label
1.75 inch left margin
Logotype: 2c WU icon
Inks: Pantone 123 and 201
Size: 5.5”x 4.25”
Not actual size
Winthrop University mailing label
Winthrop University
Office of University Relations
200 Tillman Hall
Rock Hill, South Carolina 29733
2 inch top margin
1.75 inch left margin
Not actual size
WU mailing label
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Winthrop University Visual Identity Manual
S tationery system
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5.6
Winthrop University Note Card
Logotype: 2c Winthrop University stacked logo
Inks: Pantone 201 and 540
Size: 5.5”x 4.25”
Paper: Howard Linen, 80lb cover, warm white,
Note: Garnet band at bottom of cover is optional.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.7
WU Note Card
Logotype: 2c WU icon
Inks: Pantone 123 and 201
Size: 5.5”x 4.25”
Paper: Howard Linen, 80lb cover, white
Note: Garnet band at bottom of cover is optional.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.8
Note Card Envelope
Office of University Relations
200 Tillman Hall
Rock Hill, South Carolina 29733
Logotype: 2c Winthrop University horizontal logo
Inks: Pantone 201 and 540
2.25 inch top margin
Size: A-2; 5.75”x 4.375”
Paper: Howard Linen, 24lb writing, warm white
Note: Horizontal logo is printed on envelope flap.
2.5 inch left margin
Ms Jane A Doe
Organization
Street Address
City State 00000-0000
0.625 inch bottom margin
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.9
WU Note Card Envelope
Office of University Relations
200 Tillman Hall
Rock Hill, South Carolina 29733
Logotype: 2c WU icon
Inks: Pantone 123 and 201
2.25 inch top margin
Size: A-2; 5.75”x 4.375”
Paper: Howard Linen, 24lb text, white
Note: WU icon is printed on envelope flap.
2.5 inch left margin
Ms Jane A Doe
Organization
Street Address
City State 00000-0000
0.625 inch bottom margin
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.10
Other Envelopes
Office of University Relations
200 Tillman Hall
Rock Hill, South Carolina 29733
Other envelopes can be constructed as needed
using these specifications.
The position of the logotype and return address
maintains the exact position in relationship to the upper left corner as the standard envelopes.
The address of the recipient ideally positions flush
left with the address block and top aligns with the
vertical center of the envelope.
Ms Jane A Doe
Organization
Street Address
City State 00000-0000
Top margin aligns with the center of
the height of the envelope
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery system
and T emplates
5.11
Athletics Letterhead
2.5 inches top margin
Logotype: 2c stacked eagle logo
Inks: Pantone 123 and 201
Size: 8.5”x 11”
1 inch left
margin
data starts here or below depending on length of letter
1 inch right
margin
Paper: Howard Linen, 24lb writing, white
letters should be left justified block formatted (no paragraph indentations)
signature remains above this line — add second sheet if necessary
1.25 inch
bottom margin
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery system
and T emplates
5.12
Athletics Letterhead with Sport
Signature
2.5 inches top margin
Logotype: 2c stacked eagles logo
Inks: Pantone 123 and 201
BASEBALL
1 inch left
margin
data starts here or below depending on length of letter
1 inch right
margin
Size: 8.5”x 11”
Font for sport signature: Helvetica Compressed or
Helvetica Inserat LT Standard, 16 pt., 16 pt. leading,
50 percent tracking, 7 degree skew
Paper: Howard Linen, 24lb writing, white
letters should be left justified block formatted (no paragraph indentations)
signature remains above this line — add second sheet if necessary
1.25 inch
bottom margin
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery system
and T emplates
5.13
Athletics No. 10 Envelope
Logotype: 2c stacked eagles logo
Inks: Pantone 123 and 201
Size: No. 10; 9.5”x 4.125”
Paper: Howard Linen, 24lb writing, white
2 inch top margin
Winthrop Athletics
Winthrop University
Rock Hill, SC 29733
3.125 inch left margin
Ms Jane A Doe
Organization
Street Address
City State 00000-0000
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery system
and T emplates
5.14
Business Card Formats
Two versions of the official Winthrop University
Athletics Department business cards are available.
The horizontal format uses the official authorized version of the Athletics logo and allows
for six lines of information. The vertical version,
created to accommodate faculty and staff with
longer titles and/or more contact information,
allows for up to 10 lines of information. Campus
constituents should limit the information on their
business cards to that pertaining to their official
positions with Winthrop University. Home phone
numbers are allowed. No deviations from the
standard versions are allowed.
John Winthrop
Assistant Coach
Winthrop Coliseum
Rock Hill, South Carolina 29733
803/323-0001 Fax:803/323-0002
winthropj@winthrop.edu
Athletics business card, horizontal
Athletics Business Card, Horizontal
Logotype: 2c stacked eagle logo
Inks: Pantone 123 and 201
Size: 3.5”x 2”
Paper: Howard Linen, 80lb cover, white,
Standard Business Card, Vertical
John Winthrop
Assistant Coach
Winthrop University
Winthrop Coliseum
Rock Hill, South Carolina 29733
803/323-0001
Cell: 803/000-0001
Fax: 803/323-0002
winthropj@winthrop.edu
www.winthropeagles.com
Logotype: 2c stacked eagle logo
Inks: Pantone 123 and 201
Size: 2”x 3.5”
Paper: Howard Linen, 80lb cover, white,
Athletics business card, vertical
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.15
Athletics Note Card
Logotype: 2c Stacked Eagle logo
Inks: Pantone 123 and 201
Size: 5.5”x 4.25”
Paper: Howard Linen, 80lb cover, white
Note: Garnet band at bottom of cover is optional.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.16
Athletics Note Card Envelope
Women’s Basketball
Winthrop Athletics
Winthrop Coliseum
Rock Hill, SC 29733
Logotype: 2c Stacked Eagle logo
Inks: Pantone 123 and 201
2.25 inch top margin
Size: A-2; 5.75”x 4.375”
Paper: Howard Linen, 24lb text, white
2.5 inch left margin
Font for return address: Helvetica Compressed or
Helvetica Inserat LT Standard, Roman, 10 pt., 11 pt.
leading,
Ms Jane A Doe
Organization
Street Address
City State 00000-0000
Note: Stacked Eagle logo printed on envelope flap.
0.625 inch bottom margin
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.17
Other Athletics Envelopes
Other envelopes can be constructed as needed
using these specifications.
The position of the logo and return address maintains the exact position in relationship to the upper
left corner. Sport can be added to first line of return
address.
Women’s Basketball
Winthrop Athletics
Winthrop Coliseum
Rock Hill, SC 29733
Ms Jane A Doe
Organization
Street Address
City State 00000-0000
Top margin aligns with the center of
the height of the envelope
The address of the recipient ideally aligns vertically
with the right side of the stacked eagle logo.
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery system
and T emplates
5.18
Athletics Mailing Label
Logotype: 2c stacked eagle iogo
Inks: Pantone 123 and 201
Winthrop Athletics
Winthrop University
Rock Hill, SC 29733
2 inch top margin
Size: 4.25”x 5.5”
1.75 inch left margin
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.19
Standard Pocket Folder
Logotype: 2c Winthrop University horizontal logo
Inks: Pantone 201 and 540
Size: 9”x 12”
Paper: Howard Linen, 80lb cover, warm white
Note: Two 4-inch pockets with business card slits.
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.20
Standard “WU” Pocket Folder
Logotype: 2c WU icon
Inks: Pantone 123 and 201
Size: 9”x 12”
Paper: Howard Linen, 80lb cover, white
Note: Two 4-inch pockets with business card slits.
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.21
Athletics Pocket Folder
Logotype: 2c Stacked Eagle logo
Inks: Pantone 123 and 201
Size: 9”x 12”
Paper: Howard Linen, 80lb cover, white
Note: Two 4-inch pockets with business card slits.
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.22
Name Tags
Winthrop University Name Tag
Logotype: 2c Winthrop University horizontal logo or
Winthrop University logotype
Inks: Pantone 201 and 540
Size: 4.25”x 2.75”
WU Name Tag
Logotype: 2c WU icon
Inks: Pantone 123 and 201
Size: 4.25”x 2.75”
Winthrop University name tag
WU name tag
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.23
Post-it Notes
Winthrop University Standard Post-it Note
Pad
Logotype: 1c Winthrop University horizontal logo
Inks: 4 color process, Pantone 540 or black ink
Size: 4”x 3”
Paper: 20lb bond, smooth, cream
Winthrop University Logotype and Tillman
Tower Post-it Note Pad
Logotype: 1c Winthrop University logotype
Art: Tillman clocktower lineart
Winthrop University logotype and Tillman Tower
post-it note pad
Not actual size
Inks: Pantone 540 or black ink
Size: 3”x 3”
Paper: 20lb bond, smooth, cream
WU Icon Post-it Note Pad
Winthrop University standard post-it note pad
Logotype: 1c WU icon
Not actual size
Inks: 4 color process
Size: 3”x 3”
Paper: 20lb bond, smooth, white
WU icon post-it note pad
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
Panel Card
.75 inch
top
margin
.75 inch
left
margin
Logotype: Winthrop University logotype
.75 inch
right
margin
Headline Copy
Subhead Copy
5.24
Ink: Pantone 540
Sizes: No. 5 1/2 Bar; 5.5”x 4.25”
Paper: uncoated, 100lb cover, white 96 brite, vellum
Body copy: lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero et
accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
Note: blind embossed border
Headline: Adobe Garamond Pro, 16/19.2 pt.,
centered
Space: 6 pt.
Subhead: Adobe Garamond Pro, 13/15.6 pt., centered
Space: 6 pt.
Body copy: Adobe Garamond Pro, 10/12 pt., centered or center justified
1.5 inch
bottom
margin
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
www.winthrop.edu/webaddress
College/Office/Department
5.25
2-Color Flyer Template
www.winthrop.edu/webaddress
COLLEGE OR
OFFICE OR
DEPARTMENT
Headline
Subheadline
Additional Information Subheadline:
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit, sed diam
nonummy nibh euismod
tincidunt ut laoreet
dolore magna aliquam
erat volutpat. Ut wisi
enim ad minim veniam,
quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip
ex ea.
For more information, contact:
College/Office/Department
Winthrop University
Address
Rock Hill, S.C. 29733
DEPARTMENT
803/000-0000
803/000-0000
PHONE:
FAX:
SERVICE
803/000-0000
803/000-0000
PHONE:
FAX:
SERVICE
PHONE: 803/000-0000
FAX: 803/000-0000
www.winthrop.edu/
webaddress
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan
et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
Subheadline
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan et
iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
Subheadline
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat.
Subheadline
ROCK HILL, SOUTH CAROLINA
Subheadline
Additional Information Headline
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan et
iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero
et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit
augue duis.
LOREM IPSUM
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore
magna aliquam erat volutpat.
Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate
velit esse molestie consequat,
vel illum dolore eu feugiat nulla
facilisis at vero et accumsan et
iusto odio dignissim qui blandit
praesent luptatum zzril delenit
augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor
sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh
euismod tincidunt ut laoreet
dolore magna aliquam erat
volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo
consequat.
Subheadline
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan
et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan
et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
Subheadline
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation.
Subheadline
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan et
iusto odio dignissim qui blandit.
Logotype: Reverse Seal and 1c Winthrop University Horizontal Logo
Inks: Pantone 123 and 201
Size: 8.5”x 11”
Paper: uncoated opaque, 100lb text, white, smooth
Subheadline
Subheadline
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan
et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Lorem ipsum dolor sit
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan et
iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore.
Subheadline
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero et accumsan
et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in
vulputate velit esse.
Subheadline
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea.
Front
Back
Not actual size
Not actual size
For more information, contact:
College/Office/Department
Winthrop University
Building Address
Rock Hill, S.C. 29733
COLLEGE/OFFICE/DEPARTMENT
803/000-0000
803/000-0000
PHONE:
FAX:
DEPARTMENT SERVICE
803/000-0000
803/000-0000
PHONE:
FAX:
ANOTHER DEPARTMENT SERVICE
803/000-0000
FAX: 803/000-0000
www.winthrop.edu/webaddress
PHONE:
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.26
4-Color Brochure Template
Lorem ipsum dolor sit amet, consectetuer
Description: Three panel, letterfold brochure
adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore
Logotype: colored seal on cover and Winthrop
University horizontal logo on back cover
Headline
magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud
Subheadline
Inks: 4-color process
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
Size: Flat, 8.5”x 11”; folded, 8.5”x 3.75”
consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu
Paper: coated, 80 or 100lb text, white, dull or
silk finish
cover photograph
feugiat nulla facilisis at vero et accum-
Note: Number of interior photographs can vary.
san et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue
duis dolore te feugait nulla facilisi.
Department
Address
Rock Hill, SC 29733
803/000-0000
www.winthrop.edu/webaddress
emailaddress@winthrop.edu
Outside panels which includes front and back cover.
Not actual size
Subheadline Copy
Subheadline Copy
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor
in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla
facilisis at vero et accumsan et iusto odio
dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl
ut aliquip ex ea commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi. Lorem.
optional photograph
Diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis
at vero et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi. Nam liber tempor
cum soluta nobis eleifend option congue nihil
imperdiet doming id quod mazim placerat facer
possim assum.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero et accum-
san et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis.
Subheadline Copy
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te.
Consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis
at vero et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue
duis dolore te feugait nulla facilisi. Nam liber
tempor cum soluta nobis eleifend option congue
nihil imperdiet doming id quod mazim.
Inside panels,
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.27
Power Point Templates
powerpoint_wupkg.jpg
powerpoint_wupkgpic.jpg
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.28
Power Point Templates
Continued
powerpoint_wu_seal_arc.jpg
powerpoint_wupkgpic.jpg
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.29
Fax Cover Sheet
2 inch top margin
Logotype: 1c Winthrop University horizontal logo
Inks: black
College/Office/Department Name
Size: 8.5”x 11”
FAX SHEET
Paper: 20lb bond, white
1.25 inch left
margin
DATE
SUBJECT
TO
FAX NUMBER
FROM
TOTAL NUMBER OF PAGES
Street Address
Rock Hill, South Carolina 29733
803/000-0000
803/000-0000 (FAX)
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
and T emplates
5.30
Routing Slip
Logotype: Winthrop University horizontal logo
Inks: Pantone 540
College/Office/Department Name
Size: 8.5”x 5.5”
Paper: 20lb bond, natural, vellum
DATE:
Note: pad of 25 sheets
TO/ROUTE:
SUBJECT:
RETURN TO: Name, Title
Room No., Building Name
For Your Information
As Requested
For Your File
Note and Return
For Your Approval
For Your Signature
For Appropriate Action
Please Complete
Please Distribute
Return to Me
Advise Status
Other:
Street Address
Rock Hill, South Carolina 29733
803/000-0000
803/000-0000 (FAX)
Not actual size
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
5.31
E-mail Signature
Name: Verdana Bold, 9 pt, flush left
Title: Verdana Italic, 9 pt, flush left
Space
Institution Name: Verdana Bold, 9 pt, flush left
Office: Verdana Regular, 9 pt, flush left
Building, Suite or Room #: Verdana Regular, 9 pt, flush left
Space
Telephone: Verdana Regular, 9 pt, flush left
Fax: Verdana Regular, 9 pt, flush left
E-mail: Verdana Regular, 9 pt, flush left
Website: Verdana Regular, 9 pt, flush left
Space
Bar: Available for download at
http://www.winthrop.edu/uploadedimages/relations/signaturebar.jpg
Garnet color: R153, G27 ,B50
For instructions on how to change your e-mail signature in Outlook,
go to: http://www.winthrop.edu/web/tutorials.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
S tationery S ystem
5.32
Electronic (HTML) Letterhead
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
web usage
6.1 6.0
CMS Design Elements
6.2 Required Template Parts and Optional Pieces
6.3 IDENTITY.WINTHROP.EDU
Web Colors
Winthrop University Visual Identity Manual
web usage
6.1
Content Management System
Design Elements
Design Elements
Winthrop’s CMS allows Web authors to work within
attractive, well-branded, and approved Web page
templates — the framework for creating Web sites
that wow! Some elements of the new CMS design
are required to ensure a consistent Web experience.
Branding through global elements such as a header
and footer, as well as similarly located information
(i.e. left side menu and contact information), create
a familiar environment that is simple for the Web
user to navigate. At the same time, some parts of
the design, like buttons and banners, are unique to
various departments and audiences, allowing for a
personalized website.
Colors and Fonts
The CMS Web pages use a color scheme that pulls
in our official garnet, gold, and blue. The site also
utilizes the gonfalon colors; these are the colors
of the banners that are carried during important
university events like Commencement.
In addition to the consistent use of colors, the CMS
pages utilize a specific set of font styles. Some of
the specified fonts are for those elements that are
part of a Web page structure, like the six levels of
HTML headings. Other font choices are provided
for authors to further customize and/or draw attention to various parts of the Web page.
Note: for more information about CMS go to
www.winthrop.edu/web/styles
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
web usage
6.2
Required Template Parts
Refer to the screen capture to the left for the
location of each element.
Header logo linked to winthrop.edu
Header utility navigation (above and on seal)
Primary navigation (audience menu)
Page ID
Secondary navigation (left side menu)
Contact information
Footer navigation
Optional Parts
Photo Header - located to the right of the page ID and just under the audience menu; departments have several options:
static photo
photo collage
slideshow
no photo
Quick Links
Buttons
Banners
Note: For more information about CMS go to
www.winthrop.edu/web/CMSdesign
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
web usage
Color Schemes
RGB
6.3
Web Colors
Hex
MAIN COLORS
Gold
R255
G204
B51
FFCC33 or FC3
Garnet
R102
G27
B50
660000 or 600
Note: For more information about CMS go to
www.winthrop.edu/web/colors
R0
G51
B102
003366 or 036
Light Gold
R255
G238
B187
FFEEBB or FEB
Light Blue
R198
G210
B225
C6D2E1
A&S
R153
G0
B51
990033 or 903
CBA
R51
G0
B102
336666 or 366
COE
R153
G0
B102
990066 or 906
R0
G102
B204
0066CC or 06C
Blue
The CMS Web pages use a color scheme that pulls
in our official garnet, gold, and blue. The site also
utilizes the gonfalon colors; these are the colors
of the banners that are carried during important
university events like Commencement.
COMPLIMENTARY COLORS
GONFALONS COLORS
CVPA
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.0
7.1 Preferred Placement of Winthrop Logo on Publication Front Covers
7.2 Preferred Placement of Winthrop Logo on Publication Back Covers
7.3 Example of a Publication with Identity Applied
7.4 Example of a Publication with Identity Applied
Continued
7.5Example of a Publication with Identity Applied
Continued
7.6 Merchandise Examples
7.7 Merchandise Examples Continued
7.8 Merchandise Examples Continued
7.9Exterior Signage
7.10 Campus Dressing
7.11 Campus Dressing Continued
7.12 Vehicle Signage
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.1
Preferred Placement of Winthrop
University Logo on Publication
Front Covers
Squares represent minimum space requirements. These dimensions my be increased as suits the
design of each individual application.
Text or graphic element
The Winthrop University horizontal
logo, stacked logo, logotype or colored
seal must appear on the front of all
printed communications
Text or graphic element
The preferred position is in the upper left corner as
shown. As an alternative, the logo may be placed in
the lower right corner.
The cap height should be used to establish the minimum vertical distance between the logo and surronding elements. Width of the shield should be used to
establish the horizontal distance between logo and
surrounding elements, (see page 2.2 - 2.4). Spaces
shown are minimums. Margins may be increased as
suits the design.
Top of page
Text or graphic element
Text or graphic element
Bottom of page
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.2
Preferred Placement of Winthrop
University Logo on Publication
Back Covers
Text or graphic element
The Winthrop University horizontal
logo, stacked logo or logotype should
appear on the back of multi-page publications in the lower third of the page.
Bottom of page
The cap height should be used to establish the minimum vertical distance between the logo and surronding elements. Width of the shield should be used to
establish the horizontal distance between logo and
surrounding elements, (see page 2.2 - 2.4). Spaces
shown are minimums. Margins may be increased as
suits the design.
Text or graphic element
Bottom of page
Squares represent minimum space requirements. These dimensions my be increased as suits the
design of each individual application.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.3
Example of a Publication with
Identity Applied
Floor Plans
Ground Floor
TECHNOLOGY
FEATURES
Wireless nine-screen digital
video wall located in the
lobby with five additional
screens throughout the
building available to
promote on-campus
programs and events.
Meeting rooms equipped
with SMART boards and
display screens.
First Floor
DIGIORGIO
CAMPUS CENTER
The example on this page shows front
and back of a publication with preferred placement of the Winthrop
University horizontal logo.
Preferred placement on the front cover is in the top
left corner or bottom right corner.
Preferred placement with the address block on the
back cover is on the lower third of the page and
centered.
Second Floor
Third Floor
See pages 7.1-7.2 for placement guidelines.
IN THE CENTER, YOU’LL FIND:
GROUND FLOOR
•
•
•
•
•
•
Covered loading dock for deliveries
Dining area for 342 seated with programming venue
Einstein Bros. Bagels
Food Court –AFC Sushi, Jump Asian Express, Popeye’s Louisiana Kitchen, Burger Studio, Zoca and Topio’s
Outside plaza with seating opening onto campus green
Post Office
FIRST FLOOR
Student Life
238 DiGiorgio Center
Rock Hill, SC 29733
803/323-2251
•
•
•
•
•
•
•
•
•
•
Information Desk
Recreational area with pool, ping-pong tables, TV’s, vending, and gaming area with Xbox 360, PS3 and Wii systems
Bookstore and offices
Starbucks
Wireless connectivity, computer kiosks and e-mail stations
Banquet hall for 400 seated that can be divided in half, with a separate lobby for receptions and gatherings
224-seat theatre with box office for movies, lectures and small performances, and two adjacent green rooms
45-seat glass enclosed meeting room
Outside covered plaza with seating between the DiGiorgio Campus Center and West Center
Student publications offices
SECOND FLOOR
Back
•
•
•
Council of Student Leaders and Student Organizations featuring: mailboxes, computer work stations, mobile storage units, copier, and a 12-seat conference room
Student Life offices
Three 40-seat meeting rooms, and three 12-seat seminar rooms
THIRD FLOOR
•
Winthrop University Horizontal Logo
Meeting rooms
BUILDING HOURS
Monday-Friday, 8 a.m. – 11 p.m.
Saturday, 11 a.m. – 11 p.m.
Sunday, 11 a.m. – 11 p.m.
www.winthrop.edu/campuscenter
Front
Winthrop University Horizontal Logo
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
Winthrop University Colored Seal
7.4
Example of a Publication with
Identity Applied Continued
As an option, the Winthrop University
Colored Seal can be used on the cover of
a publication for identity purposes.
“It’s the best decision I’ve ever made.”
— Melissa, South Africa, spring 2009
“I can truly consider myself...an
international citizen…Everyone should
challenge themselves...and study abroad.“ Study Abroad
Australia
Costa Rica
South Africa
Where will Winthrop take you?
The seal will appear in the top third of the page
layout. It can be placed on the upper left, center
or upper right of the cover with title of publication centered below seal.
— Ashton, Norway, spring 2008
“If someone ever asked me, ‘Hey Nick
would you do it again?’ my response
would be faster than a heartbeat. ‘YES!’
Studying abroad will open your eyes to a
Mexico
world beyond texts and media. You will
experience firsthand a world you have
only read about in books.”
— Nick, Italy, spring 2009
The International Center
218 Dinkins
Rock Hill, SC 29733
803/323-2133
www.winthrop.edu/international
studyabroad@winthrop.edu
Winthrop University Stacked Logo
Outside panels of a three panel brochure
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.5
Example of a Publication with
Identity Applied Continued
Winthrop University Horizontal Logo
Existing graphics, symbols, or icons
unique to specific units within Winthrop
University may not be used as dominant
freestanding components resembling a
“logo.”
DiGiorgio
Campus
Center
They may be used as secondary elements as
shown in the example at the left, or they may be
screened back. They must be subordinate to the
Winthrop University logo.
DiGiorgio Campus Center Icon
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.6
Merchandise Examples
Pages 7.6-7.8 show examples of acceptable uses
of the Winthrop University visual identity system
on merchandise.
Anyone wishing to use the Winthrop University logo or WU icon on merchandise must first
request design approval from University Relations.
Contact the publications manager at ext. 2236
for more information.
The preferred colors for products displaying the
Winthrop University visual identity system are
Pantone 123, 201 and 540. See page 3.1 for
primary color palette for reference.
For acceptable equivalents for fabric screen
printing or other similar applications contact the
publications manager at ext. 2236.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.7
Merchandise Examples
Continued
Pages 7.6-7.8 show examples of acceptable uses
of the Winthrop University visual identity system
on merchandise.
Anyone wishing to use the Winthrop University logo or WU icon on merchandise must first
request design approval from University Relations.
Contact the publications manager at ext. 2236
for more information.
The preferred colors for products displaying the
Winthrop University visual identity system are
Pantone 123, 201 and 540. See page 3.1 for
primary color palette for reference.
For acceptable equivalents for embroidery or
other similar applications contact the publications
manager at ext. 2236.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.8
Merchandise Examples
Continued
Pages 7.6-7.8 show examples of acceptable uses
of the Winthrop University visual identity system
on merchandise.
Anyone wishing to use the Winthrop University logo or WU icon on merchandise must first
request design approval from University Relations.
Contact the publications manager at ext. 2236
for more information.
The preferred colors for products displaying the
Winthrop University visual identity system are
Pantone 123, 201 and 540. See page 3.1 for
primary color palette for reference.
Winthrop University stacked logo coffee mug
Winthrop
University
shield lapel
pin
WU icon garnet and gold
lapel pin
WU icon coffee mug
For acceptable equivalents for imprinting or other
similar applications contact the publications manager at ext. 2236.
WU icon
silver and
black lapel pin
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.9
Exterior Signage
MARGARET
NANCE HALL
Displayed on this page are examples of the current exterior signage design featuring the Winthrop University logo or WU icon.
WILLOW OAK IN HONOR OF
THE CLASS OF 2004
DONATED BY THE STUDENT ALUMNI COUNCIL
2004
Constructed 1895
Building sign
Points of interest sign
Versions of the Winthrop University logo or WU
icon will appear at top center of signage. Building
signage have a black ground, art markers have a
garnet background and special points of interest
markers have a navy background.
Building sign
Logo: 1c Shield, reverse
Size: minimum 12” tall by 18” wide
Font: Goudy Old Face
Points of Interest sign
Logo: 1c Shield, reverse
Size: 12”x 18”
Font: Goudy Old Face
Parking sign
Logo: 2c WU icon
Size: 18” tall x 12” wide
Font: Helvetica Compressed
Public Art sign
Logo: 1c Shield, reverse
Size: 12”x 18”
Font: Goudy Old Face
Public art sign
Parking sign
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.10
Campus Dressing
Displayed on this page are examples of the current campus dressing featuring the Winthrop
University logo or WU icon.
Vertical Live. Learn. Lead banner
Horizontal Live. Learn. Lead. banner
Winthrop University street banners
Barrel awning
Winthrop University street banners
Vertical Live. Learn. Lead.
banner
Typical barrel awning for building entrance
Horizontal Live. Learn. Lead. banner
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.11
Campus Dressing
Displayed on this page are examples of the current campus dressing featuring the Winthrop
University logo or WU icon.
Garnet street banner
Logo: WU icon
Size: 48” tall x 30” wide
Material: Sunbrella
Rod pockets: 4” rod pocket top and bottom
Garnet street banner
Gold street banner
Winthrop Eagles
street banner
Campus of Champions
street banner
Gold street banner
Logo: WU icon
Size: 48”x 30”
Material: Sunbrella
Rod pockets: 4” rod pocket top and bottom
Winthrop Eagles street banner
Logo: Eagle logo
Size: 48”x 30”
Material: Sunbrella
Rod pockets: 4” rod pocket top and bottom
Campus of Champions street banner
Logo: Eagle logo
Size: 48”x 30”
Material: Sunbrella
Rod pockets: 4” rod pocket top and bottom
Building entrance banner
Logo: WU icon
Size: varies
Material: Sunbrella
Rod pockets: 2” rod pocket top and bottom
Building entrance banner
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A pplications
7.12
Vehicle Signage
The illustrations on this page show the appropriate display of the WU icon on a vehicle. WU icon
should be centered on driver door and passenger
door. Whenever possible, the WU icon should be
applied as supplementary graphic to the rear of
vehicle. Center horizontally and vertically between belt line and bottom of door of vehicle.
Protected area applies in placement of WU icon
on vehicle with other graphics (examples are
vehicle number or make/model script).
WU icon on driver’s and passenger’s door
WU icon on left rear door
WU icon on side panel
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
O ther I dentities
8.0
8.1 Distinction, The Campaign For Winthrop Icon
8.2
Global Learning Initiative Icon
8.3Informal Tillman Tower Graphics
8.4 Color Information and Usage Specifications for Informal Graphics
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
other identities
8.1
Distinction, The Campaign For
Winthrop Icon
The illustrations on this page show the Distinction, The Campaign For Winthrop icon.
3c Distinction icon
1c Distinction logotype
Distinction reverse logotype
3c Distinction icon
1c Distinction logotype
Distinction reverse logotype
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
other identities
8.2
Global Learning Initiative Icon
The illustrations on this page show the Global
Learning Initiative icon.
globa
2c Global Learning Initiative circle icon
2c Global Learning Initiative horizontal icon
e
l l
a
rn
ing
initia
e
tiv
2c Global Learning Initiative circle icon
2c Global Learning Initiative horizontal icon
2c Global Learning Initiative circle reverse icon
2c Global Learning Initiative horizontal reverse
icon
1c Global Learning Initiative circle icon
1c Global Learning Initiative horizontal icon
globa
e
l l
a
rn
ing
initiati
ve
2c Global Learning Initiative
circle reverse icon
2c Global Learning Initiative
horizontal reverse icon
globa
e
l l
a
rn
ing
initiat
iv
e
1c Global Learning Initiative circle icon
1c Global Learning Initiative horizontal icon
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
other identities
8.3
Informal Tillman Tower Graphics
The illustrations on this page show informal Tillman Tower graphics. They can be used as standalone graphic elements or incorporated in icons
for Winthrop University programs or events.
Stylized Tillman Tower graphic
Line art Tillman Tower graphic
Stylized Tillman Tower graphic
Line art Tillman Tower graphic
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
other identities
8.4
Color Information and
Usage Specifications for
Informal Graphics
This page shows the informal Tillman Tower
graphics printed in black, Pantone 123, 201, 540
and black inks. They can be screened to 20 percent when printed in black or Pantone 540.
Stylized Tillman Towers in black and Pantone 540
Line art Tillman Towers in black and Pantone 540
Stylized Tillman Towers in black and
Pantone 540 screened to 20 percent
Stylized Tillman Towers in Pantone 201 and 123
Line art Tillman Towers in Pantone 201 and 123
Line art Tillman Towers in black and Pantone 540
screened to 20 percent
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
appendix
9.0
9.1Glossary
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
A ppendix
9.1
Glossary
Brand The overarching identifier of an entity
or organization. Also an identity strategy that
applies the name of the overarching brand to all
subunits.
Cap Height A unit of measurement describing
the height of the left vertical of the “W” in the
Winthrop University logotype. This unit is used
when establishing the clear space for the logotype or signature.
Color Palette A selection of specific colors that
are chosen to coordinate, contrast, or harmonize,
as an aide to maintaining a desired degree of
consistency within a visual identity system.
Font A complete set of type of one size and face.
Garamond Italic 12 point is a font.
Icon A generic term for a unique graphic symbol,
used interchangeably with “logo.”
Identity Manual A formal reference document
establishing technical and creative standards for
a visual identity system. Typical standards include
descriptions and specifications for reproducing
the logo or logotype, stationery system, common
print and web applications, and examples of use
on merchandise.
Logo A generic term for a unique graphic symbol, display of a name, or a combination of both,
that is used to represent a product, company,
organization, or other entity.
Logotype A logo composed of type only.
Primary Color Palette The core selection of
identifying colors that are used in a logo.
Units Subdivisions of the overarching organization.
Seal In an institution, the official logo used on
legal or ceremonial documents, often rendered
within a circular shape.
Unit Signature The typographic addition to the
Winthrop University logotype that may be used to
designate a specific unit.
Serif/Sans Serif In typography, a sans serif typeface is one that does not have the small thornlike features called “serifs” at the end of strokes
within letters.
X-Width A unit of measurement describing the
width of the shield in the Winthrop University
logotype. This unit is used when establishing the
clear space for the logotype or signature.
Signature The combination of the logotype with
an additional more specific identifier.
Supplementary Color Palette A selection of
colors designed to supplement the primary color
palette for use in all related communications
except the logo itself.
Tag Line A slogan used to support the identity.
Template A file with an associated style sheet
and all standing and serial elements in place on a
master page, used for publications following the
same design.
Typeface The set of characters including uppercase and lowercase alphabetical characters,
numbers, punctuation, and special characters. A
single typeface contains many fonts of different
sizes and styles. Garamond is a typeface.
Type Family A group of fonts of the same basic
design but with different weights and proportions. Garamond is also a type family.
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual
Office of University Relations
200 Tillman Hall
Rock Hill, South Carolina 29733
803/323-2236
2010-024AB
IDENTITY.WINTHROP.EDU
Winthrop University Visual Identity Manual