Paul D. Camp
Community
College
Graphic
Standards
Manual &
Guidelines
Developed by
Office of Institutional Advancement
Fall 2014
1
Table of Contents
What are graphic standards?...........3
Appendix 1:.......................................23
Institutional Messaging
Paul D. Camp Community College.............23
History..................................................................23
Service Area.......................................................23
Vision....................................................................23
Mission.................................................................23
Goals.....................................................................23
Core Values.........................................................24
Accreditation and Recognition...................24
Publication Requirements for
Nondiscrimination Policy...........................24
Required Nondiscrimination Statements24
EEO/Non-Discrimination Policy..................24
Catalog and Student Handbook.................25
PDCCC Catalog & Website Disclaimer.......25
Identity Usage...................................4
What’s our name?...................................4
PDCCC Logo............................................4
Authorized Logo Treatments...........5
Primary Logo.........................................5
Secondary Logo....................................6
Logo with Tagline..................................6
Other Marks of PDCCC......................7
Subidentity Marks................................7
PDCCC FOUNDATION SEAL...................8
THE COLLEGE SEAL...................................9
INDICIA ..............................................9
OFFICIAL COLLEGE COLORS.................10
PEOPLE AND PLACES........................11
TYPOGRAPHY....................................12
MYRIAD PRO TYPE FAMILY...................12
ARIAL TYPE FAMILY...............................12
TIMES NEW ROMAN TYPE FAMILY.......12
LETTERHEAD.....................................13
ENVELOPE..............................................13
BUSINESS CARD....................................13
APPLICATIONS..................................14
Ads (print)..............................................14
Ads (electronic).....................................14
Brochures..............................................15
Catalog
........................................16
Flyer.......................................................17
WEBSITE.................................................18
Social Media..........................................20
Twitter ..........................................................20
Facebook......................................................21
LinkedIn........................................................21
Flickr..............................................................21
YouTube........................................................21
PowerPoint............................................22
2
What are graphic standards?
Graphic standards provide a roadmap that help maintain a
cohesive, pulled-together look and image for an organization.
They are at the forefront of every organization’s brand and
identity. So, it is vital to develop and maintain consistency and
continuity in order to project a stable, reputable image to key
audiences.
Properly following graphic standards is required. PDCCC’s
graphics guidelines are flexible enough to allow for creativity
within departments, while effectively communicating to
internal and external audiences. In fact, with continuous use
of graphic standards across all campuses and disciplines, we
create an opportunity to strengthen and expand our brand
more economically and effectively and enhance our image as an
organized, quality community college.
The PDCCC Graphic Standards Manual & Style Guide was
developed to help approved users of PDCCC graphics present
a consistent image to internal and external audiences. It shows
the proper use of the logo, seal, and other college marks. It also
provides examples.
The Office of Institutional Advancement (IA) is primarily
responsible for establishing and maintaining graphic standards;
however, the PDCCC Marketing Enrollment Management Team
(MEMT) also provides valuable influence on maintaining a
modern, consistent, recognizable brand identity.
If you have questions on the proper use of any applications,
contact IA at (757) 569-6791.
3
Graphic standards are more than
simply a logo. They include:
• logos
• color
• typography
• tag lines/slogans
• verbiage
• and more.
Identity Usage
What’s our name?
The official name for our academic institution is Paul D. Camp
Community College. Many internal and external stakeholders
refer to the College as Paul D. Camp. Please refer to the College
in its full name.
Alternately, it is acceptable to refer to the College as PDCCC in
both written and verbal communication.
PDCCC Logo
Using the Official Logo and Logotypes
The official logo, logotypes, and seal may not be altered
in any way and should always be used in their original
proportions and configurations. No ornamentation or
words may be added or deleted. Overall enlargements or
reductions are permissible, but alterations—narrowing,
heightening, widening, and/or lengthening—are
prohibited. While placement of the logo and supporting
typography will vary according to specific design needs,
great care must be taken to ensure that the marks are
always legible. Scans of original logos should not be
used, as they reduce clarity. Please contact the Office
of Institutional Advancement with additional questions
regarding logo usage.
PDCCC’s logo was designed by Mesa Printing in Norfolk,
VA. The base logo’s structure is constant. The logo may be
used in 2-color (Reflex Blue and PMS 616C and reversed) or
1-color (Black, Reflex Blue, White) formats. However, upon
administrative approval, some elements are occassionally
added to enhance communication with key audiences.
Examples include campus locations, website and tagline.
Additionally, subidentity logo treatments (i.e., Workforce
Development, Foundation, etc.) are developed by Institutional
Advancement, as warranted. NO revisions to the logo are
authorized without going through the proper approval
channels. Contact Institutional Advancement if you have a
need other than the approved logos outlined below.
The base logo may be used:
• on outreach and College marketing specialities and in
other circumstances where campus locations will not fit
• when the logo will be reduced to a size that will render
campus locations unreadable or where the quality of the
project will be compromised.
4
BASE LOGO
Logo Colors
Blue:
Reflex Blue
See “Official Colors” for color
formulas (pg. 10)
Yellow:
Pantone #616
See “Official Colors” for color
formulas (pg. 10)
Authorized Logo Treatments
Primary Logo
PRIMARY LOGO
The primary logo used the majority of the time. This is the logo
that includes the campus locations and website. The base logo
usage requirements apply.
2-color logo with screen
Paul D. Camp Community College
Franklin Suffolk Smithfield Online
www.pdc.edu
1-color logo no screen
1-color logo with screen
2-color logo reversed with screen
1-color logo reversed with screen
5
Secondary Logo
The secondary logo includes the campus locations. The
website has been removed from the logo. The only time this
logo is used is:
• if the website is prominently placed in the design near
the logo placement and would create a redundancy if it
remained
• if the website will be reduced to a size that will it
unreadable or where the quality of the project will be
compromised.
SECONDARY LOGO
2-color logo with screen
1-color logo no screen
2-color logo reversed with screen
1-color logo reversed with screen
Logo with Tagline
The logo with tagline should be used when the tagline is not
used in other elements of the collateral. The base logo usage
requirements apply.
TAGLINE LOGO
Paul D. Camp Community College
Get An Education. Change Your Life.
6
Other Marks of PDCCC
Customized Logos
While customized logos for academic and administrative offices
are not encouraged, departments or programs with a major
external presence and mission distinct from the academic
mission of the institution may, in some cases, be permitted
to create and use unique approved logos. Examples include
the PDCCC Foundation. Any office or department wishing to
create a customized logo or to modify the official college logo
should work with the Office of Institutional Advancement.
Sub-Identity Marks
PDCCC has several subidentity logos, which often appear
in place of the College logo. They have been developed for
departments or programs that have a unique need and require
special approval from the Office of Institutional Advancement.
These logos incorporate the official blue and yellow colors of
the official College logo.
Paul D. Camp Community College
Bookstore
Paul D. Camp Community College
Education Foundation
Paul D. Camp Community College
7
Alumni Association
PDCCC FOUNDATION SEAL
PAUL D. CAMP
COMMUNITY COLLEGE
FOUNDATION
8
THE OFFICIAL COLLEGE SEAL
The college seal is not a logo. It is only used by the college
for the purpose of validating official papers or specific formal
college communications, such as historic or formal academic
events and on official college documents such as diplomas,
transcripts. For all other purposes, the college logo should be
used when a graphic is needed to identify the College.
If you wish to use the seal as a graphic element, contact the
Office of the President or Institutional Advancement to get
permission.
Correct College Seal Usage:
The college seal can be used in the following formats:
• One-color metallic gold OR gold foil
• One-color black
• One-color reflex blue
• One-color PMS 616 yellow
The college seal is usually centered and must be placed
completely within a document’s borders. Always place
the college seal on a solid background, never on top of a
photograph or graphic element. Never write text over the seal
or overlap it with another visual element without preapproval.
Finally, the college seal should never be crowded by graphic or
typographic elements that would detract from its formality.
INDICIA
An indicia is the imprinted designation used by the U.S. Postal
Service on bulk mail pieces that denotes the method of
postage payment. To take advantage of bulk mail discounts,
the Postal Service requires a minimum of 200 identical mail
pieces. The indicia for bulk mail pieces is available from the
Printing/Graphics department.
9
The official college seal is reserved for
official documents. Examples include
diplomas, awards, commencement
programs, or special items for the President’s
Office. Contact the Office of Institutional
Advancement for more information.
NON-PROFIT
ORGANIZATION
U.S. POSTAGE
PAID
PDCCC
OFFICIAL COLLEGE COLORS
The official color for the college is a blue that is designated by
printers as Reflex Blue (Pantone Matching System/PMS). This
color is used for College stationery and many other applications. Reflex blue is also the blue used in the logo and in this
guide.
The gold/yellow used in the two-color version of the PDCCC
logo is PMS 616. The blue and gold work very well together,
are recommended for graphic design techniques in all advertising mediums. They can be screened (or lightened) through
Institutional Advancement to provide variety.
Pantone Yellow is also used in many graphic elements and is
considered one of PDCCC’s official colors. However, it should
never replace PMS 616 in the logo.
It should also be noted that the formulas for official colors vary
depending on the medium used. For example, there is a special
ink formula for paper that is coated than for uncoated stock,
and yet another formula for electronic (computer monitors)
than for paper. Please refer to the formula guide when applying official colors to promotional materials for internal and
external distribution.
Other colors have been added to the College’s color
palette to harmonize with the blue and gold, create a family
of color options, and assist those who are producing college
marketing publications with color selection.
Official Colors
Blue:
Reflex Blue (Coated)
CMYK: 100C, 93.74M, 14.16Y, 11.99K
RGB: 0R, 22G, 137B
LAB: 15L, 32A, 067B
Hex: #001489
Websafe: #0054A4
Reflex Blue (Uncoated)
CMYK: 90.87C, 83.14M, 2.3Y, 0K
RGB: 5 R, 73G, 155B
LAB: 33L, 14A, -48B
Hex: #39499c
Websafe: #0054A4
Gold:
Pantone #616 (Coated)
CMYK: 19.24C, 15.48M, 59.71Y, 0K
RGB: 210R, 199G, 129B
LAB: 80L, -4A, 36B
Hex: #d0c883
Web: #cccc99
Pantone #616 (Uncoated)
CMYK: 20.09C, 17M, 454.73Y, 0K
RGB: 208R, 197G, 137B
LAB: 79L, -3A, 31B
Hex: #cdc588
Web: #cccc99
Yellow:
Pantone Yellow (Coated)
CMYK: 2.38C, 8.71M, 100Y, 0K
RGB: 255R, 221G, 0B
LAB: 89L, -1A, 111B
Hex #fedd00
Websafe: #ffcc00
Pantone Yellow (Uncoated)
CMYK: 0C, 4.78M, 100Y, 0B
RGB: 255R, 232G, 0B
LAB: 93L, -2A, 94B
Hex: #ffe800
Websafe: #ffff00
10
PEOPLE AND PLACES
Photography plays an important role in supporting PDCCC’s
brand. Photos of students and faculty should be used as often
as possible. Photos of buildings do not reflect the College
experience. Photos should represent PDCCC’s diverse students,
faculty and staff. Photos should be people-focused and
reflect the setting or environment of their student experience
and should reinforce PDCCC’s tagline “Get an education.
Change your life.” Ideally, they will represent current students,
graduates and the diversity of age, race and gender in our
community.
Students sign a photo release waiver when they enroll at
PDCCC. However, releases are needed for minors and others
photographed specifically for PDCCC publications.
Release forms are not typically required of subjects in news
photographs at public events such as graduation or campus
event.
PDCCC’s photography and videography policy can be found on
page 18 of this document.
11
TYPOGRAPHY: APPLICATIONS
Myriad Pro, Arial and Times New Roman
are the required type families for use
in the majority of communications
applications such as:
— course catalogs
— program-specific brochures
— student handbooks
— credit schedules
— department fact sheets
— postcards
— newsletters
— pocket folders
— stationery materials
— advertising
— posters /banners /signage
— promotional items
— official addresses and locations
TYPOGRAPHY
MYRIAD PRO TYPE FAMILY
Myriad Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Myriad Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Myriad Semi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Myriad Italics
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
ARIAL TYPE FAMILY
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Arial Narrow
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Arial Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Arial Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
TIMES NEW ROMAN TYPE FAMILY
Times New Roman Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Times New Roman Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Times New Roman Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
Times New Roman Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
12
TYPOGRAPHY: OFFICE SUITE
AND WEB APPLICATIONS
Times New Roman and Arial are the
preferred typefaces for Microsoft Office
Suite (PowerPoint, Excel and Word) and
web applications. Times New Roman
is the preferred typeface for typing
stationery materials
LETTERHEAD
PDCCC letterhead is 8.5 inches by 11 inches vertical. The
recommended typeface for body copy on letterhead is Times
New Roman with a type size of 10pt.
PDCCC executive letterhead is 8.5 inches by 11 inches vertical.
This is special letterehad reserved for the president. The
recommended typeface for body copy on letterhead is Times
New Roman with a type size of 10pt.
ENVELOPE
The envelope size is #10. The logo is to be positioned as shown.
The address line should appear on the envelope flap and be
centered left to right.
BUSINESS CARD
The standard PDCCC business card is 3.5 inches by
2 inches horizontal.The logo is to be positioned as shown and
printed in 1 color (reflex blue). The individual name and related
information will also be printed in reflex blue.
13
APPLICATIONS
The primary logo is the standard for publications. It can be
used in various places on publications, in full color, or in a
reverse format on a solid field.
Ads (print)
Most ads are printed in one color (black), spot color (reflex
blue, Pantone yellow) or full color. For black-and-white ads,
the preferred logo format is black. For spot color, the preferred
logo format is reflex blue. For full-color ads, the primary logo
converted to process color is the optimum choice. Myriad Pro
Bold is the preferred font for the headline. Myriad Pro Regular
or Times New Roman Regular is the preferred font for the body
copy. Arial is the preferred font family for call outs.
The primary logo may be used in full color, a
solid field or in a reverse format for:
• Brochures
• Catalogs
• Ads
• Billboards
• Flyers/Posters
• Postcards
• Promotional Items/Ad Specialties
• Signs
Get An Education.
Change Your Life.
All ads should include:
• Logo
• Headline
• Call to Action
• Contact Information (phone, email)
• Website (www.pdc.edu or pdc.edu)
• Tagline (Get and education. Change your life.)
• EEO/AA
• Simple, succinct, relevant copy
• Dynamic photos of students or graduates that reflect the
diversity of PDCCC
Affordable,
quality eduation
starts at
Paul D. Camp
Community
College!
Start Today!
Register Online
Financial Aid & Scholarships
Dual Enrollment
Classes Begin
August 20, 2014
Ads (electronic)
Electronic ads are produced in full color. Myriad Pro Bold is the
preferred font for the headline. Arial is the preferred font family
for copy, call to action and call outs.
••• 30+ Programs
••• Transfer Easily to a
4-year College
••• 2-year Degrees
••• 1-year Certificates
••• Career Study Certificates
Electronic ads must include:
• Headline
• Call to Action
• Contract Information (phone, email)
• Dynamic graphic
••• Career Changes
••• Workforce Development
EEO/AA
757.569.6700
www.PDC.edu/GetStarted
FRANKLIN • SUFFOLK • SMITHFIELD • ONLINE
Get An Education.
Change Your Life.
Start Today!
Register Online
Financial Aid & Scholarships
Dual Enrollment
Classes Begin
August 20, 2014
Affordable, quality eduation starts at
Paul D. Camp Community College!
••• 30+ Programs
••• Transfer Easily to a 4-year College
••• 2-year Degrees
••• 1-year Certificates
••• Career Study Certificates
••• Career Changes
••• Workforce Development
757.569.6700
www.PDC.edu/GetStarted
EEO/AA
14
FRANKLIN • SUFFOLK • SMITHFIELD • ONLINE
•
Logo (except PDCCC website banner ads)
Brochures
A template for trifold brochures has been designed to allow
authorized PDCCC staff to create brochures that fall within
PDCCC graphic standards.
Most brochures are printed in full color. The primary logo
converted should be converted to process color. Myriad Pro
Bold is the preferred font for the headline. Myriad Pro Regular
or Times New Roman Regular is the preferred font for the body
copy. Arial is the preferred font family for call outs.
All brochures must include:
• Logo
• Call to Action
• Contact Information (phone, email)
• Website (www.pdc.edu or pdc.edu)
• Tagline (Get and education. Change your life.)
• EEO/AA
• Month and Year produced (MM/YYYY)
• Simple, succinct, relevant copy
• Dynamic photos of students or graduates that reflect the
diversity of PDCCC
All brochures must be approved by Institutional Advancement
prior to printing. If a program needs a brochure that deviates
from the template, they must contact IA for design/production
and provide a minimum 4-week turnaround after copy is
approved.
15
Catalog
The College catalog and course schedule is a major endeavor.
Ideally, content is updated throughout the year. Historically,
the cover is desgined in full color, using the full color logo
or full color in a reversed format. The inside of the catalog
historically includes spot color (reflex blue), while the inside
of the course schedule is black and white. Preferred font for
the outside cover and headline is the Myriad Pro font family.
Preferred font for inside copy is Times New Roman font family.
The catalog is primarily available online and in PDF format. The
course schedule is produced for Fall and Spring semesters and
is available in print, online and in PDF formats.
16
Flyer
A template for flyers has been designed to allow authorized
PDCCC staff to create flyers that fall within PDCCC graphic
standards.
Most flyers are printed in full color, spot color or black and
white. The primary logo should be converted to process color
on color flyers. Preferred color for spot color is reflex blue.
Myriad Pro Bold is the preferred font for the headline. Myriad
Pro Regular or Times New Roman Regular is the preferred font
for the body copy. Arial is the preferred font family for call outs.
All flyers must include:
• Logo
• Call to Action
• Contact Information (phone, email)
• Website (www.pdc.edu or pdc.edu)
• Tagline (Get and education. Change your life.)
• EEO/AA
• Month and Year produced (MM/YYYY)
• Simple, succinct, relevant copy
• Dynamic graphic or photos of students or graduates that
reflect the diversity of PDCCC
All flyers must be approved by Institutional Advancement
prior to printing. If a program needs a flyer that deviates from
the template, they must contact IA for design/production and
provide a minimum 4-week turnaround after copy is approved.
17
WEBSITE
The website provides information for current and prospective
students, parents, alumni, employees, employers, community
partners and other stakeholders. PDC.edu is the primary web
presence of the institution and is often the first thing people
encounter about the College when they start looking for the
right choice for their education.
PDCCC graphic and brand standards in this booklet also
apply to files, photos, documents and web pages on PDC.edu.
Additional web specific guidelines may be applied as best
practices that are aligned with an ever-changing internet/
electronic model.
Photos and Graphics
The use of photos and graphics can significally improve PDCCC
pages. Images help create a site that is more inviting and
interesting to users. All photos of students must adhere to
the same rules governing photo release forms and licensing
requirements as print photos.
Ideally, PDCCC content management maintain a general look
and feel. To ensure continuity, all page owners should follow
the same guidelines.
Photography and Videotaping Policy
As a public institution, PDCCC often uses photographic and
electronic images of College life, events, ceremonies and other
activities to advance the mission of the College.
By registering at, visiting or being employed by PDCCC and
being present in public settings, visitors, employees, etc.
authorize use and reproduction by the College, or anyone
authorized by the College, of any photographs taken while at
PDCCC without compensation. All photographic prints and
digital photo files shall constitute PDCCC property, solely and
completely.
Therefore imagery of faculty, staff, students and visitors in
common areas of the College or at public ceremonies or
events may be used in printed and electronic public relations
materials, and the Department of Institutional Advancement
does not attempt to collect photo release forms.
When possible and practical, PDCCC’s photographer will notify
individuals within the photography area that photographs are
being taken for College use. Individuals may then choose to
exclude themselves. Individuals (including faculty, staff and
students) may also request that their photograph not be used
18
in any College-related print or electronic media by contacting
(in writing) the Vice President of Institutional Advancement.
(Note: All photographs of children under the age of 18 require
release forms signed by parents or guardians.)
Writing for the web:
• Catch your readers’ attention in the first few words.
• Start with the conclusion, follow with the details.
• Remember: who, what, where, when, why and how.
• Use only one idea per paragraph and half the word count of
traditional writing.
Guidelines:
• Use the active voice.
• Use images!
• Cut wordy phrases.
• Use simple words.
• Highlight keywords in your text, but sparingly: 1–2 per
paragraph is enough.
• Use bulleted or numbered lists.
• Write from a user’s perspective.
• Think in terms of what you want the user to do.
Word count:
General rules for limiting your word count:
Page Titles: 1–3 descriptive words
Headings: 8–10 words or less
Sentences: 15–20 words
Paragraphs: 40–70 words
Pages: 500 words or less
19
SOCIAL MEDIA
Current Social Media Platforms:
•Twitter
•Facebook
•LinkedIn
• You Tube
•Flickr
•Instagram
All Social Media Cover Photo and Icons:
• The size varies on each Social Media platform. Each
platform also does regular updates that usually change the
standard size of cover photos and icons.
• Please refer to the internet for the most recent sizing
standards.
• Icons are usually square in nature, but again change in
actual pixels on a regular basis.
• Must have approved PDCCC Logo and colors.
Stick with primary colors:
• Refer to the color formulas on page 10 for accurate colors
• PDCCC (Reflex) Blue (or shades)
• PDCCC (Pantone) Yellow (or shades)
• White
• Some Red is okay
• Primary Font Face: Myriad Pro
• Design:
• Wave
• Clean design
• PDCCC Photos
• No stock photos
• Always put a bar on the bottom of the timeline graphic,
which is usually PDCCC blue or yellow, for special holidays
events this can also change color to match theme.
Twitter
• Background color: White, #ffffff
• Link Color: PDCCC Blue, #0054a4
• Icon and Cover Photo: Same as other platforms
• Dimensions: https://support.twitter.com/articles/127871customizing-your-profile
20
Facebook
• Background and Link colors: Cannot Change
• Icon and Cover Photo: Same as other platforms
• Dimensions: https://www.facebook.com/CoverPhotoSize
LinkedIn
• Background and Link colors: Cannot Change
• Icon and Cover Photo: Same as other platforms
• Dimensions: http://help.linkedin.com/app/answers/
detail/a_id/32617/~/adding-a-homepage-image-or-logoto-company-pages
Flickr
• Background and Link colors: Cannot Change
• Icon and Cover Photo: Same as other platforms
• Cover Photo: https://www.flickr.com/help/forum/enus/72157634879763107/
YouTube
• Background and Link colors: Cannot Change
• Icon and Cover Photo: Same as other platforms
• Channel Art is more of an image not a cover photo and
requires much different sizing then the other platforms. It
must be a photo/image more so than a promotion.
• Dimensions: https://support.google.com/youtube/
answer/2972003?hl=en
21
POWERPOINT
•
•
•
•
•
•
Background color: Blue or White
Font: Arial
Font Colors: Yellow or White (Blue background); Black or
Blue (White Background)
Required Elements: PDCCC logo
PDCCC PowerPoint Template has been developed
Graphic swoosh and page number as footer
22
Appendix 1:
Institutional Messaging
The written copy for PDCCC publications should be accurate and clear. Target audiences should be considered with respect to
content, tone and word selection. Where appropriate, use the following general descriptive statement about the College:
About Paul D. Camp Community College
Paul D. Camp Community College is a two-year institution of higher education which operates under the state-wide system of
community colleges. The College serves residents of the cities of Franklin, Suffolk (south of Routes 125 and 337) and the counties
of Isle of Wight and Southampton. The College is operated under policies established by the State Board for Community Colleges
and the Paul D. Camp Community College Board. The institution is financed primarily with state funds, supplemented by student
tuition and funds raised by the PDCCC Foundation. With service and academic excellence its primary aims, the College offers a
variety of programs and services to meet the diverse needs of the community. Its two-year college transfer programs in arts and
sciences and in certain pre-professional areas lead to associate degrees consisting of courses generally acceptable for transfer to
four-year institutions. Its occupational and technical programs lead to certificates or associate of applied science degrees, and are
designed to prepare individuals for certain business or technical professions. Its other programs — including developmental work,
and special training for industry and community service— are offered to meet the needs and interests of individuals, groups or
the community. The College is operated on a year-round basis using the semester system. The availability of college credit courses
in the evening and weekends allows the students who work to coordinate college activities with employment.
History
In order to provide educational opportunities beyond high school to all citizens of the Commonwealth, the 1966 Virginia General
Assembly created the Virginia Community College System. The System’s Master Plan divides the Commonwealth into 23 regions
with a community college to serve each region. In areas that are geographically isolated or heavily populated, more than one
campus may exist. Region 21, which serves the Franklin-Suffolk area, was organized by the Local Board on January 7, 1970 with
Roger Drake elected as the first chairman. On April 1, 1970, the College was officially named “Paul D. Camp” to honor a man noted
for his contributions to this region’s development and whose family donated the land for the campus. The first president, Dr. Perry
Adams, served from 1970 until he was succeeded by Dr. Johnnie E. Merritt in 1980. Subsequent presidents included Dr. Michael B.
McCall (1984), Dr. Edwin L. Barnes (1988), Dr. Jerome J. Friga (1992) and Dr. Douglas W. Boyce (2002). Dr. Paul Wm. Conco became
the College’s seventh president in July 2010. Paul D. Camp Community College opened its Franklin Campus in the fall of 1971
with a comprehensive program featuring occupational-technical and college transfer curricula as well as foundation-building and
continuing adult education classes. In 1979, the College began offering classes in Suffolk, where it utilized the John Randolph
Elementary School building from 1981 until 1982 when an off-campus center was established in a building on Pinner Street. In
1988, the Pinner Street facility received campus status. In 1993, the Smithfield Center began operation, and by 1995, the Hobbs
Suffolk Campus was constructed on Kenyon Road.
Service Area
The College is composed of two campuses (a rural campus in Franklin and an urban campus in Suffolk) and a Center (in
Smithfield). Located just west of the booming Tidewater area of Southeastern Virginia, the College serves population centers that
vary from the attractive and easy going Franklin, to the rapidly developing city of Suffolk, to the turn-of-the-century charm of
historic Isle of Wight and Southampton counties.
Vision
Paul D. Camp Community College will be our region’s first choice for high-quality transfer and technical programs, workforce
services and training, postsecondary education and community partnerships.
Mission
Paul D. Camp Community College provides diverse learning opportunities to enhance the quality of life for students and the
community.
Goals
To achieve this mission, the college provides…
• Access to higher education for students and promotes their success and goal attainment
• Curricula in university parallel programs that facilitate transfer to senior institutions
• Career and technical programs that are responsive to the needs of students and employers
• A developmental studies program to help students meet college-level learning expectations
• Workforce training, services and lifelong learning opportunities
• Skills and values students need to function effectively in their world
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•
•
•
Support for partnerships for the development, growth and renewal of the service region
Adequate personnel, financial resources, facilities and technology to support its programs and services
Emergency preparedness planning, training, and promotion
Core Values
At Paul D. Camp Community College, we are committed to…The Value of Each Individual
• Each person is important. We appreciate the diversity of our student body and college employees. We seek to understand and
respect one another. The Development of Talent
• Faculty, staff and students bring knowledge, skills and abilities to the institution. We encourage them to develop their full
potential in order to live responsible and productive lives. Teamwork and Community
• We accomplish more by working together. Collaboration is an organizational priority for faculty and staff and a learning
expectation for students. Access and Service
• We serve students and each other by working to remove obstacles that threaten success. We challenge students to do the
same in their communities. Standards of Excellence
• We expect each student and college employee to achieve the standards of quality identified for their academic plan or
administrative unit. Innovation and Risk-taking
• We encourage each other to try new ways to address challenges and fulfill the college’s mission. Accountability and
Improvement
• We expect individual students and college employees to fulfill their responsibilities. Meaningful evaluation of student
outcomes and other measures of institutional and individual effectiveness are used to improve performance, programs and
services.
Accreditation and Recognition
Paul D. Camp Community College is accredited by the Southern Association of Colleges and Schools Commission on Colleges
to award Associate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call
404.679.4500 for questions about the accreditation of Paul D. Camp Community College.
Paul D. Camp Community College, a division of the Virginia Community College System, is approved by the State Board for
Community Colleges. The associate degree curricula of the College have been approved by the State Council of Higher Education
for Virginia. Institutional member- ship is maintained in the American Association of Community Colleges. College programs have
been approved by the State Approving Agency for Veteran’s Administration Assistance and by the U.S. Office of Education for
various federally funded programs.
Publication Requirements for Nondiscrimination Policy
PDCCC is required to notify students, employees, applicants and the general public of its nondiscrimination policy and reasonable
accommodation policies and procedures. The content of such notices must be reflected exactly.
Required Nondiscrimination Statements
One of the following nondiscrimination policies should be used in all PDCCC brochures, manuals, fliers and other collateral,
depending on the publication size and available space:
For Large Items: (College Catalog, Faculty Handbook, Student Handbook, etc.)
Equal Opportunity/Non-Discrimination Policy
It is the policy of Paul D. Camp Community College to promote equal opportunity in educational programs and activities,
admission, and employment without regard to race, creed, HIV-Positive, sex, national origin, handicap, or any other nonmerit factor. Inquiries concerning the affirmative action policy should be addressed to Paul D. Camp Community College’s
Affirmative Action Officer, whose office is located at the Franklin Campus (100 North College Drive, P.O. Box 737, Franklin, VA
23851. Telephone 569-6700.)
For Medium Items (Mid-sized brochures i.e., Recruitment Brochure, booklets or double side fliers): EEO/AA
For Small Items (Postcards, fact sheets, bookmarks, ads and one–sided fliers): EEO/AA
Email Blast Disclaimer (External use only)
Email blasts must include a footer similar to the following sample disclaimer in order to comply with federal anti-spam legislation:
PDCCC obtained your email address from your application for admission or from a registration form. PDCCC may contact you by
email periodically with important academic and financial information. If you wish to be taken off this electronic service, you can
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reply to this email asking to unsubscribe. You can also contact PDCCC at 757-569-6790.
Catalog and Student Handbook
The Catalog and Student Handbook is prepared from information obtained from the appropriate College officials and is issued
on an annual basis. It contains information on the College’s academic programs and courses, student services, and policies
and procedures students must be familiar with in order to make the most of their PDCCC education. Lack of knowledge of the
requirements, policies, and procedures described herein is not an excuse for failing to act in accordance with them.
This Catalog and Student Handbook are intended to be complete and accurate; however, the College reserves the right to make
changes in the substance and procedures set forth in this document without notice. In the event of changes in this document,
copies of the approved changes are kept on file in the Office of the Vice President of Academic and Student Development
Paul D. Camp Community College Catalog & Website Disclaimer
Paul D. Camp Community College provides its website, catalog and book for your general guidance. The College does not
guarantee that the information contained within them, including, but not limited to, the contents of any page that resides under
the DNS registrations of pdc.edu, and the associated social media site of PDCCC Facebook is up-to-date, complete and
accurate, and individuals assume any risks associated with relying upon such information without checking other
credible sources, such as a college advisor. In addition, a student’s or prospective student’s reliance upon course
information contained within these sources, or individual program catalogs or handbooks, when making academic
decisions does not constitute, and should not be construed as, a contract with the College. Further, the College
reserves the right to make changes to any provision or requirement within these sources, as well as changes to any
curriculum or program, whether during a student’s enrollment or otherwise.
Links to other materials and websites provided in these sources are also for information purposes only and do not
constitute the College’s endorsement of products or services referenced in such materials.
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Visual Identity Reference Sheet
2-color logo with screen
1-color logo no screen
Paul D. Camp Community College
Franklin Suffolk Smithfield Online
www.pdc.edu
1-color logo with screen
2-color logo reversed with screen
1-color logo reversed with screen
Official College Seal
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