Issue 02 • 2012
Fall 2012
National AMA Conference
March 21-23 • New Orleans, LA
This semester, AMA worked to expand our presence on campus and offer our members more
opportunities to gain first hand experience in
marketing. Some of the highlights include:
In order to provide additional learning opportunities to our members, AMA will be sending at least one member to the National AMA
conference located in New Orleans.
Professional Events
Donate Life Competition
• Fred Kusch – President and CEO of JFK Associates and the Growth Coach
• Tim O’Connell – Plastic Ingenuity Inc.
Community Service
Ama wishes you Relaxing break and a successful spring semester
• Glow in the Deke: 3 AMA members ran the 5K
to help raise money for cancer research. AMA
provided volunteers to work the registration
booth and encouraged runners throughout
the race.
Whitewater Conference
Socials
• Thanksgiving Potluck/Holiday Party: AMA
took time to appreciate all we have accomplished this past semester and get to know
one another on a more personal level through
a Thanksgiving Potluck and a White Elephant
gift exchange to celebrate the holidays and
gear up for finals!
Looking ahead to the upcoming semester,
AMA is pursuing several projects to increase
our presence on campus and continue to give
our members for real life experience.
UW-La Crosse’s AMA chapter was able to send 23
AMA members to the regional conference in Whitewater on October 26, 2012.
The theme of the conference was “Selling in a
New Era”. During the conference and especially
through the speakers, we were able to learn about
some of the new and innovative methods different
companies are using to market their products and
services. One specific marketing idea that stood
out was from a speaker from Target named Jeremy
Frenz. Jeremy showed us an episode of a show created by Target which featured Target’s products in
it. The products were then shown on the side of the
screen with their price as they were seen within the
show. This show was able to be viewed on Target’s
website. This idea was one of the many innovative
concepts presented at the conference.
In addition to attending the National AMA
conference, AMA has also prepared three
competitive cases to enter at the national
conference.
Alumni Panel
February 20 • 6-7 PM • Cleary Center
Looking Forward
Spring 2013
In order to provde real life business insight,
AMA will again be hosting an alumni panel.
Community Sponsorships
In the fall semester, AMA began reaching out
to the community to form mutually beneficial
sponsorships. We hope to strengthen these
bonds and form new connections with local
businesses in the La Crosse community,
General Meetings:
2212 Centennial
Wednesday
7 p.m.
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