Faculty Senate
Meeting of October 11, 2012 – 3:30 p.m.
Robert C. Voight Faculty Senate Chambers – 325 Graff Main Hall
Vol. 47, No. 4
Present: M. Abler, M. Allen, E. Barnes, K. Beyer, J. Bryan, L. Caya, N. Eschenbaum, A. Galbraith, J.
Hollenback, S. Jessee, F. Klein, E. Kraemer, R. Leahy, M. Leonard, W. Maas, R. McKelley, D. Riley, M.
Rott, S. Senger, J. Shanks,
Excused: T. Blumentritt, L. Dickmeyer, K. Rosacker
I.
II.
III.
IV.
V.
VI.
The meeting was called to order at 3:33 pm.
The minutes of September 20, 2012 were approved as distributed.
Reports
A. Chancellor Gow spoke of the arrangements since this past Tuesday for the visit of
Vice-President Biden to UW-L, and of efforts that have begun to address salary
issues across campus.
B. Chief Financial Officer Hetzel explained efforts underway to construct a pole-barn
facility for gymnastics practice, and of the relation between this effort and the 20152017 request to UW-System to renovate Wittich.
C. Provost/Vice Chancellor Macpherson discussed two recent campus submissions to
external reward programs.
M/S/P to approve the SEC nomination of Georges Cravins to the UW-System Prior
Learning Assessment Committee.
UW-La Crosse Branding Update.
Greg Reichert and Brad Quarberg presented an up-date on the UW-L Branding effort.
The last branding effort of 2004 resulted in the brand: “UW-L: Your Distinct Choice.”
Reichert outlined in some detail the multi-stage process used to come up with a new
brand, which shall be “Surround yourself with UW-L.” The main advantage advanced
for the new brand was its “flexibility,” namely that different campus units could
personalize the brand by putting in a specific unit after “surround”. Florence Aliesch,
director of creativity with the UW-L Foundation, discussed the existing Eagle-L and the
University Seal, which will remain the same; the effort to change the current UW-L
Wordmark, which will now be softened with the addition of a 3-rivers design; the new
look for stationary and business cards; and the proposed new logo which could also be
personalized for different units. Senators questioned the reason for re-doing the
branding effort, the number of initial brands considered, possible odd associations with
the new brand, and the confusion with having both a UW-L logo and a UW-L seal. The
Senate took no action at this time on the proposed branding changes.
UCC Recommendations.
Brad Seebach presented two proposals from last year’s Undergraduate Curriculum
Committee. The first concerned worries about having printed catalogs to aid the
advising of students. After considerable discussion relating advantages of making
printed catalogues available, the Senate considered the following motion:
M/S/P Faculty Senate recommends that administration find a way to support the limited
printing of 550 catalogues each year.
The second UCC proposal concerned a charge to last year’s committee to devise a
guideline for dealing with multi-institutional programs. The senate discussed both the
importance of having such a guideline as well as difficulties in working with outside
institutions. The senate then considered the following motion:
M/S/P to approve the UCC multi-institutional program proposal document as a guideline
for use by APC, UCC and GCC.
VII.
Higher Learning Commission Update
Sandra Grunwald presented an up-date on Firm Footing, the Quality Initiative Project
soon to be submitted to the Higher Learning Commission. The three goals of the project
were outlined. Senators made suggestions on how faculty might be involved in the
project. The approved project will be carried out between spring 2013 and spring 2015.
VIII.
New Personnel System Implementation Decisions
The last item of senate business concerned the SEC’s official collection of Senate
comments at a previous meeting to response to the new Personnel System
Implementation Decisions. The Senate then directed the SEC to send off the reply to the
appropriate parties.
M/S/P “Send it!”
IX.
Adjournment.
The Senate adjourned at 5:10 pm.
Respectfully submitted,
Eric Kraemer, Secretary