Kaplan’s Global Pathways Program
June 24, 2010
Agenda
•  Kaplan overview
•  Global Pathways 101
•  Partnership customization
•  Business models
•  Discussion
CONFIDENTIAL
1
Kaplan background (i)
•  Founded 1938
•  Acquired by
Washington Post
Company in 1985
•  Publicly held
company
•  Strong Board of
Directors and
governance (e.g.,
Warren Buffet;
Melinda Gates)
Source: Kaplan
2
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Kaplan background (ii)
Kaplan Revenue 2009
$2,637M
•  1 million students
•  27,000 employees
•  600 locations
•  30 countries
Source: Kaplan
3
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Kaplan’s 21 offices provide on-the-ground international
resources for our university partners
•  Global Pathways
•  Direct recruiting in
100+ countries
•  1+3 and 2+2 from
Kaplan campuses in
China & Singapore
•  Bachelor’s
completion
programs
•  University
placement service
from 50 Kaplan
English schools
Source: Kaplan
4
CONFIDENTIAL
Kaplan networks feeds university partners and ESL programs
Source: Kaplan
5
CONFIDENTIAL
Kaplan has Global Pathways partnerships with 9 universities
2005
Nottingham Trent
University
(England)
#57
2006
University
of Sheffield
(England)
Russell Gr.
2007
2008
University
of Glasgow
(Scotland)
Russell Gr.
•
•
•
•
University of
Liverpool
(England)
Russell Gr.
Northeastern
University
(USA)
#80
City University
of London
(England)
#49
University
of Adelaide
(Australia)
G-8
University
of Utah
(USA)
#126
High quality national research institutions
9,500+ students enrolled to date
High matriculation rates (80%+)
Students from 50+ countries
Note: Excludes Bournemouth University and University of Westminster, which are launching in the UK in 2010
6
University of
Southampton
(England)
Russell Gr.
2009
CONFIDENTIAL
What is Global Pathways?
•  Partnership of a university and Kaplan
•  Goals: increase diversity, student performance, improve retention, make money
•  Abroad
- Global marketing and recruiting for the university that leverages Kaplan private
sector resources
•  On campus:
- 3 – 12 month pre-matriculation prep program designed for foreign students
- Designed and delivered by university faculty
- “Back office” support provided by Kaplan
•  Quid pro quo: if the student is accepted to Pathways and meets all the graduation
requirements s/he is guaranteed admission to the undergrad or postgrad program s/he
indicated on his/her application
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7
Pathways is focused on preparing foreign students for
success in leading universities in the US, UK and Australia
•  Sheltered cohort of international students
•  Curriculum designed and taught by university faculty, often using existing resources
- English, academic subjects, western study skills
- Undergraduate Pathways
- Postgraduate Pathways
- Delivered on the university campus
•  Students live on or near campus and participate fully in campus activities to become
acclimated to student life before they matriculate
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8
Global Pathways Student “Starts” at one partner university
530
339
97
Note: Students = “Starts”
Source: Kaplan
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Global Pathways Undergraduate Program
202
133
16
Note: Students = “Starts”
Source: Kaplan
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10
Global Pathways Postgraduate Pathways
328
206
81
Note: Students = “Starts”
Source: Kaplan
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11
Key to Pathways success: Kaplan and our university
partners each focus on what they do best
•  University
- Oversees academic integrity/control
- Curriculum design, development and delivery
- Admissions into Pathways, graduation from Pathways
- Provides on-campus infrastructure (e.g., classrooms, dorms)
•  Kaplan
- Proactively and strategically markets university abroad using our 20 offices + agents
- Multilingual marketing using staff, fairs, print and digital collateral
- Identifies students abroad using criteria supplied by University
- Assembles complete app file for University Admissions; preps students for visa interview
- Accelerates English prep if student not ready (and University lacks bandwidth)
- Provides on-campus support with Kaplan staff (e.g., housing, pastoral care)
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Why Global Pathways?
•  Increased internationalization and diversity
•  Students well prepared prior to matriculation – academically, socially and culturally
•  Improved student outcomes and higher retention
•  New opportunities for faculty
•  Cost effective global brand building using Kaplan’s private sector resources
•  A fresh new income stream from Global Pathways tuition and fees, with minimal risk
•  Leverage existing resources and infrastructure
•  Pathways student more profitable than many other students; affluent, full paying
•  Self funding; zero capital expense
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Student benefits?
•  Skills and experience to succeed at University
•  Guaranteed pathway to the University
•  University campus “experience”
•  Access to first class education and recreation facilities
•  Comprehensive academic and social support services
•  English language support integrated with academic curriculum
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Each partnership is customized: Utah UG Pathways
High school
graduate
with
minimum
TOEFL
CONFIDENTIAL
15
Each partnership is customized: Utah UG Pathways
High school
graduate
with
minimum
TOEFL
Undergraduate
Global Pathways
Program
CONFIDENTIAL
16
Each partnership is customized: Utah UG Pathways
High school
graduate
with
minimum
TOEFL
High school
graduate
without
minimum
TOEFL
Undergraduate
Global Pathways
Program
CONFIDENTIAL
17
Each partnership is customized: Utah UG Pathways
High school
graduate
with
minimum
TOEFL
High school
graduate
without
minimum
TOEFL
Undergraduate
Global Pathways
Program
CLA; Study
English at U
of U’s ELI or
Kaplan
Sept., Jan., May
CONFIDENTIAL
18
Each partnership is customized: Utah UG Pathways
High school
graduate
with
minimum
TOEFL
High school
graduate
without
minimum
TOEFL
Term 1 Classes
Undergraduate
Global Pathways
Program
CLA; Study
English at U
of U’s ELI or
Kaplan
Credits
Sept., Jan., May
12 month program
Earn 36 credits
Term 2 Classes
Term 3 Classes
Credits
Integrating Language
Skills for ESL
3
Introduction to Expository
Writing
3
Advanced Expository
Writing
3
Advanced Grammar
and Editing Skills
3
Academic ESL Through
Linguistics
3
Academic Class
3
Academic ESL
Through History
3
Academic Class
3
Academic Class
3
American Civilization
3
Academic Class
3
Academic Class
3
Total
12
Total
Note: Academic classes are introductory level courses in student’s field of study; some restrictions/prerequisites may apply
19
Credits
12
Total
12
CONFIDENTIAL
Each partnership is customized: Utah UG Pathways
High school
graduate
with
minimum
TOEFL
High school
graduate
without
minimum
TOEFL
Term 1 Classes
Undergraduate
Global Pathways
Program
CLA; Study
English at U
of U’s ELI or
Kaplan
Credits
Sept., Jan., May
12 month program
Earn 36 credits
Term 2 Classes
Credits
Term 3 Classes
Credits
Integrating Language
Skills for ESL
3
Introduction to Expository
Writing
3
Advanced Expository
Writing
3
Advanced Grammar
and Editing Skills
3
Academic ESL Through
Linguistics
3
Academic Class
3
Academic ESL
Through History
3
Academic Class
3
Academic Class
3
American Civilization
3
Academic Class
3
Academic Class
3
Total
12
Total
Note: Academic classes are introductory level courses in student’s field of study; some restrictions/prerequisites may apply
20
Direct Entry
into
Sophomore
Year
12
Total
12
CONFIDENTIAL
Utah Pathways feeds to almost 80 bachelor’s degrees
Accounting
Anthropology
Architectural Studies
Art
Art History
Asian Studies
Atmospheric Sciences
Ballet
Biology
Biomedical Engineering
Business
Business Administration
Chemical Engineering
Chemistry
Chinese
Civil Engineering
Classics
Communications
Comparative Studies
Computer Engineering
Computer Science
Consumer Studies
Early Childhood Ed.
Earth Science Teaching
Economics
Electrical Engineering
Elementary Education
English
Entrepreneurship
Environmental Studies
Exercise/Sport Science
Family Studies
Film Studies
Finance
French
Gender Studies
Geography
Geological Engineering
Geoscience
German
Health Education
History
Human Development
Information Systems
International Studies
Japanese
Linguistics
Management
Marketing
Mass Communications
Materials Science
Mathematics
Mechanical Engineering
Metallurgical Engineering
Middle East Studies
Mining Engineering
Modern Dance
Music
Occupational Therapy
Parks, Rec. and Tourism
Philosophy
Physics
Political Psychology
Russian
Social Science Teaching
Social Work
Sociology
Spanish
Special Education
Speech Communication
Speech and Hearing
Theatre
University Studies
Urban Planning
CONFIDENTIAL
21
Customized partnerships: Northeastern UG Pathways
High school
graduate
with
minimum
TOEFL
CONFIDENTIAL
22
Each partnership is customized: Northeastern
High school
graduate
with
minimum
TOEFL
Undergraduate
Global Pathways
Program
Sept., Jan., May
CONFIDENTIAL
23
Customized partnerships: Northeastern UG Pathways
High school
graduate
with
minimum
TOEFL
High school
graduate
without
minimum
TOEFL
Undergraduate
Global Pathways
Program
CLA; Study
English with
Kaplan
Sept., Jan., May
CONFIDENTIAL
24
Customized partnerships: Northeastern UG Pathways
High school
graduate
with
minimum
TOEFL
High school
graduate
without
minimum
TOEFL
Undergraduate
Global Pathways
Program
CLA; Study
English with
Kaplan
BUSINESS AND SOCIAL SCIENCE
TRACK
Sept., Jan., May
4, 8, 12 month
program
Earn 12-16 credits
PHYSICAL AND LIFE SCIENCES
TRACK
ENGINEERING, MATH AND
COMPUTER SCIENCE
TRACK
CONFIDENTIAL
25
Customized partnerships: Northeastern UG Pathways
High school
graduate
with
minimum
TOEFL
High school
graduate
without
minimum
TOEFL
Undergraduate
Global Pathways
Program
CLA; Study
English with
Kaplan
BUSINESS AND SOCIAL SCIENCE
TRACK
Sept., Jan., May
4, 8, 12 month
program
Earn 12-16 credits
PHYSICAL AND LIFE SCIENCES
TRACK
Entry into
Freshman
Year with
Advanced
Standing
ENGINEERING, MATH AND
COMPUTER SCIENCE
TRACK
CONFIDENTIAL
26
Customized partnerships: Northeastern UG Pathways
BUSINESS AND SOCIAL SCIENCES TRACK
Term 1 Classes
Credits
Term 2 Classes
Credits
Term 3 Classes
Credits
Core Communication
Skills
-
Culture and Communication
Skills for College
-
Advanced Communication
Strategies
-
Composition
-
Academic Reading & Writing
-
Introduction to Philosophy
4
Academic Reading
-
Introduction to Business and
Leadership
-
Introduction to American
History
4
Focus on Business and
Social Sciences
-
Precalculus
4
Macroeconomics
4
Total
-
Total
4
Total
12
CONFIDENTIAL
27
Customized partnerships: Northeastern UG Pathways
BUSINESS AND SOCIAL SCIENCES TRACK
Term 1 Classes
Credits
Term 2 Classes
Credits
Term 3 Classes
Credits
Core Communication
Skills
-
Culture and Communication
Skills for College
-
Advanced Communication
Strategies
-
Composition
-
Academic Reading & Writing
-
Introduction to Philosophy
4
Academic Reading
-
Introduction to Business and
Leadership
-
Introduction to American
History
4
Focus on Business and
Social Sciences
-
Precalculus
4
Macroeconomics
4
Total
-
Total
4
Total
12
ENGINEERING, MATH AND COMPUTER SCIENCE TRACK
Term 1 Classes
Credits
Term 2 Classes
Credits
Term 3 Classes
Credits
Core Communication
Skills
-
Culture and Communication
Skills for College
-
Advanced Communication
Strategies
-
Composition
-
Academic Reading & Writing
-
Introduction to
Environmental Science
4
Academic Reading
-
Introduction to Science and
Technology
-
Introduction to American
History
4
Focus on Business and
Social Sciences
-
Calculus 1 for Science and
Engineers
4
Calculus 2 for Science and
Engineers
4
Total
-
Total
4
Total
12
CONFIDENTIAL
28
Customized partnerships: Northeastern UG Pathways
BUSINESS AND SOCIAL SCIENCES TRACK
Term 1 Classes
Credits
Term 2 Classes
Credits
Term 3 Classes
ENGINEERING, MATH AND COMPUTER SCIENCE TRACK
Credits
Term 1 Classes
Credits
Term 2 Classes
Credits
Term 3 Classes
Credits
Core Communication
Skills
-
Culture and Communication
Skills for College
-
Advanced Communication
Strategies
-
Core Communication
Skills
-
Culture and Communication
Skills for College
-
Advanced Communication
Strategies
-
Composition
-
Academic Reading & Writing
-
Introduction to Philosophy
4
Composition
-
Academic Reading & Writing
-
Introduction to
Environmental Science
4
Academic Reading
-
Introduction to Business and
Leadership
-
Introduction to American
History
4
Academic Reading
-
Introduction to Science and
Technology
-
Introduction to American
History
4
Focus on Business and
Social Sciences
-
Precalculus
4
Macroeconomics
4
Focus on Business and
Social Sciences
-
Calculus 1 for Science and
Engineers
4
Calculus 2 for Science and
Engineers
4
Total
-
Total
4
Total
12
Total
-
Total
4
Total
12
PHYSICAL AND LIFE SCIENCES TRACK
Term 1 Classes
Credits
Term 2 Classes
Credits
Term 3 Classes
Credits
Core Communication
Skills
-
Culture and Communication
Skills for College
-
Advanced Communication
Strategies
-
Composition
-
Academic Reading & Writing
-
Introduction to
Environmental Science
4
Academic Reading
-
Introduction to Science and
Technology
-
Introduction to American
History
4
Focus on Science and
Technology
-
Precalculus or Calculus 1
4
Calculus 1 or Calculus 2
4
Total
-
Total
4
Total
12
CONFIDENTIAL
29
Three Pathways “tracks” feed 20 NU bachelors programs
Business & Social Sciences
Computer Science
Engineering (5)
Information Science
Mathematics
Telecom. Systems
Biology
Chemistry
Physical & Life Sciences
17%
5%
78%
Note: University partner’s Pathways students Fall 2007-Fall 2009
Source: Kaplan
30
Engineer., Math & Computer Science
Architecture
Business Administration
Economics
International Affairs
Journalism
Leadership
Political Science
Psychology
CONFIDENTIAL
Customized partnerships: Northeastern PG Pathways
High school
graduate
with
minimum
TOEFL
High school
graduate
without
minimum
TOEFL
Postgraduate
Global Pathways
Program
CLA; Study
English with
Kaplan
BUSINESS AND SOCIAL SCIENCE
TRACK
Entry into
First year of
Master’s
Degree
4 or 8 month
program
PHYSICAL AND LIFE SCIENCES
TRACK
ENGINEERING, MATH AND
COMPUTER SCIENCE
TRACK
CONFIDENTIAL
31
Customized partnerships: Northeastern PG Pathways
BUSINESS AND SOCIAL SCIENCE TRACK
Term 1 Classes
Term 2 Classes
ENGINEERING, MATH AND CS TRACK
Term 1 Classes
Term 2 Classes
Culture and Communication
Skills for Graduate School
Research Methods for
Postgraduate Study
Culture and Communication
Skills for Graduate School
Research Methods for
Postgraduate Study
Writing for Graduate School
Globalization and
International Affairs
Writing for Graduate School
Technology and
Human Values
Global Corporate and
Social Responsibility
Capstone Research
Project
Professional Issues in
Engineering and CS
Capstone Research
Project
State of the Field:
Business and Social Sci.
Managing in a Diverse
and Changing World
State of the Field:
Engineering and CS
Managing in a Diverse
and Changing World
PHYSICAL AND LIFE SCIENCES TRACK
Term 1 Classes
Term 2 Classes
Culture and Communication
Skills for Graduate School
Research Methods for
Postgraduate Study
Writing for Graduate School
Technology and
Human Values
Biology and Society
Capstone Research
Project
State of the Field: Health
and Life Sciences
Managing in a Diverse
and Changing World
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32
Three Pathways “tracks” feed to 27 masters programs
Business & Social Sciences
Physical & Life Sciences
Computer Science
Information Assurance
Engineering (7)
Informatics
Information Assurance
Information Systems
Mathematics
Telecom. Systems
31%
Biotechnology
Pharma. Science
Regulatory Affairs
62%
7%
Note: University partner’s Pathways students Fall 2007-Fall 2009
Source: Kaplan
33
Engineer., Math & Computer Science
Business Administration
Criminal Justice
Digital Media
Economics
Higher Ed. Admin.
International Affairs
Leadership
Public Administration
Project Management
Tech. Entrepreneurship
CONFIDENTIAL
Each partnership is customized: UG Pathways Standards
Admission into UG
Pathways
Graduation from UG
Pathways
GPA
Minimum
2.35
2.50
English
Minimum
iBT 45
IELTS 4.0
Michigan Test 66
(iBT 52; IELTS 5.0)
CONFIDENTIAL
34
Each partnership is customized: UG Pathways Standards
Admission into
UG Pathways
Graduation from
UG Pathways
GPA
Minimum
2.35
2.50
English
Minimum
iBT 45
IELTS 4.0
Michigan Test 66
(iBT 52; IELTS 5.0)
Admission into
UG Pathways
Graduation from
UG Pathways
GPA
Minimum
2.50
Specifics vary by country
2.80
English
Minimum
3 term program: iBT 45; IELTS 4.0
2 term program: iBT 61; IELTS 5.5
1 term program: iBT 70; IELTS 6.0
iBT 79
IELTS 6.5
1 character reference letter
Global Pathways writing
assignment
Other
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35
Each partnership is customized: PG Pathways Standards
Admission into
PG Pathways
Graduation from
PG Pathways
GPA
Minimum
2.50
3.00
English
Minimum
2 term program: iBT 61; IELTS 5.5
1 term program: iBT 79; IELTS 6.5
iBT 79
IELTS 6.5
Varies by faculty:
UG major, reference letters,
professional experience
Varies by faculty:
GRE, GMAT
Other
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36
Business models – two conceptual alternatives
Issue
Academic
Management
Marketing &
Recruiting
Staffing
Physical Plant
Economics
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37
Business models – two conceptual alternatives
Issue
Model A: Joint Venture
Academic
Management
Kaplan-University Joint Academic Board
determines Pathways curriculum, admission
and graduation requirements, eligible degrees
and quality assurance
Marketing &
Recruiting
Kaplan oversees but consults with university
on key marketing strategy and branding issues
Staffing
Kaplan hires all Pathways staff, including
faculty; University encourages faculty to
participate
Physical Plant
University provides on-campus classrooms,
offices and dorms; Kaplan provides on and offcampus student housing assistance
Economics
Kaplan picks up nearly all costs; University
earns share of Pathways tuition and fees.
When student matriculates, University retains
nearly 100% of on-going tuition and fees
(students are “full paying”)
CONFIDENTIAL
38
Business models – two conceptual alternatives
Issue
Model A: Joint Venture
Model B: Recruiting/Prep Engine
Academic
Management
Kaplan-University Joint Academic Board
determines Pathways curriculum, admission
and graduation requirements, eligible degrees
and quality assurance
Kaplan advises University on academic issues
but control on most issues rests with University
Marketing &
Recruiting
Kaplan oversees but consults with university
on key marketing strategy and branding issues
Kaplan oversees but consults with university
on key marketing strategy and branding issues
Kaplan hires all Pathways staff, including
faculty; University encourages faculty to
participate
University hires most Pathways staff, including
faculty; Kaplan hires and manages on-campus
Kaplan team
Physical Plant
University provides on-campus classrooms,
offices and dorms; Kaplan provides on and offcampus student housing assistance
University provides on-campus classrooms,
offices and dorms; Kaplan provides off-campus
student housing
Economics
Kaplan picks up nearly all costs; University
earns share of Pathways tuition and fees.
When student matriculates, University retains
nearly 100% of on-going tuition and fees
(students are “full paying”)
Kaplan picks up nearly all marketing, recruiting
and pastoral care costs; University earns share
of Pathways tuition and fees. When student
matriculates, University retains nearly 100% of
on-going tuition and fees
Staffing
CONFIDENTIAL
39
Discussion
•  UW-L’s international objectives
•  Capacity
•  Degrees offered
•  Recruiting and branding/UW “halo”
•  Physical plant
  Student housing
  Classrooms
  Offices
•  Business model
•  Student incentives
•  Next steps
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40