APPAREL, MERCHANDISING AND DESIGN PROGRAM AREA 205 Carver Complex-Hobson Wing (256) 372-5422 PURPOSE The undergraduate major in Apparel, Merchandising and Design promotes and enhances the development of knowledge and skills requisite for continuing personal and professional development throughout the life cycle. The program enables students to develop competencies in the ecological, sociopsychological and economic aspects of apparel and interior design production, distribution, and consumption. The program is organized to provide a general understanding of textiles, clothing, fashion and related areas, while offering diversification through concentrations in Fashion Merchandising and Fashion Design. As structured, the programs provide unique opportunities and experiences to assist students in becoming creative, efficient and contributing members of society and the Family and Consumer Sciences profession. The curriculum offers the training necessary to meet the demands of the apparel and home furnishings industries, as well as retailing establishments associated with these industries. Students are prepared for jobs in apparel design, production, and merchandising, and associated public relations jobs. OBJECTIVES The objectives of the undergraduate program in Apparel, Merchandising and Design are to: 1. develop professional competencies in students which enable them to enter graduate and professional schools and professional careers related to the broad spectrum of apparel design, textiles and merchandising, 2. provide support instruction for minors in other disciplines who desire to pursue careers related to clothing, and merchandising, 3. provide resource services to individuals in the urban and rural community, including parents, teachers, department store personnel and textile employees. PROGRAM REQUIREM ENTS In addition to the academic course requirements, all students majoring in Apparel, Merchandising and Design must complete at least 500 hours of practical work in Apparel, Merchandising and Design, including completing AMD 411 – Directed Field Experience before graduating from Alabama A&M University. APPAREL, MERCHANDISING AND DESIGN MAJOR First Semester ORI 101 Survival Skills 1 ENG 101 Composition I MTH 112 Pre Calculus Algebra BIO 101 General Biology BIO 101L General Biology Lab HIS 101 World History I FCS 101 Intro to the Profession Fashion Design Concentration 128 Credit Hours Freshman Year Sem. Hrs. Second Semester 2 1 ENG 102 Composition II 3 HIS History Course 3 ART 101 Art Appreciation 3 NHM 102L Principles of Nutrition 1 AMD 104L Art and Design 3 HED 101 Nutrition Today OR 1 NHM 103 Personal & Comm. Health 15 Sem. Hrs 3 3 3 3 3 2 (2) 17 1 ENG 103 may be taken by international students. ENG 104 may be taken by international students. 2 First Semester ENG 203 World Literature I OR ENG 201 Survey of English Lit. CHE 111 Applied Chemistry I CHE 111L Applied Chemistry I Lab ART 110 Fundamentals of Drawing AMD 201L Basic Clothing Construction AMD 203 Consumer Asp. Of Clothing First Semester ART 309 Figure Drawing ENG 205 General Speech AMD 303 Fashion Merchandising I AMD 307L Flat Pattern Design AMD 315 Consumer Textiles I Sophomore Year Sem. Hrs. Second Semester Sem. Hrs. 3 ENG 204 World Literature II OR 3 (3) ENG 202 Survey of English Lit. II (3) 3 PSY 201 General Psychology OR 3 1 SOC 201 Intro to Sociology (3) 3 ECO 200 Basic Economics 3 3 ART 209 Composition with Drawing 3 3 AMD 204L Clothing Throughout the Life Cycle 3 16 AMD 208 Ready-to-Wear Apparel Anal. 2 17 Junior Year Sem. Hrs. Second Semester 3 MDT 252 AutoCAD for Apparel 3 AMD 306 Fashion Merchandising II 3 AMD 302 Historic Costume 3 AMD 316L Consumer Textiles II 3 ART 406 Fashion Illustration 15 Sem. Hrs. 3 3 3 3 3 15 Summer AMD 411 Directed Field Experience First Semester FCS 420 Senior Seminar AMD 405L Functional Clothing AMD 410L Apparel CAD AMD 419 Merchd. & Design Seminar Electives 6 Senior Year Sem. Hrs. Second Semester 1 AMD 308 Visual Merchandising 3 AMD 404L Adv. Clothing & Design 3 AMD 406L Draping 2 HDF 314 Family and Society 3 HDF 312 Family Resource Mgt. 12 Sem. Hrs. 3 3 3 3 3 15 APPAREL, MERCHANDISING AND DESIGN MAJOR Fashion Merchandising Concentration 128 Credit Hours Freshman Sem. Hrs. Second Semester Sem.Hrs. 2 1 ENG 102 Composition II 3 3 HIS History Course 3 3 ART 101 Art Appreciation 3 1 NHM 102L Principles of Nutrition 3 3 AMD 104L Art and Design 3 1 NHM 103 Nutrition Today OR 2 3 HED 101 Personal and Comm. Health 2 15 17 1 ENG 103 may be taken by international students. 2 ENG 104 may be taken by international students. Sophomore First Semester Sem. Hrs. Second Semester Sem.Hrs. ENG 203 World Literature I OR 3 ENG 204 World Literature II OR 3 ENG 201 Survey of English Literature I (3) ENG 202 Survey of English Literature II (3) CHE 111 Applied Chemistry I 3 SOC 201 Intro to Sociology OR 3 CHE 111L Applied Chemistry Lab 1 PSY 201 General Psychology (3) ART 111 Two Dimensional Design 3 HDF 314 Family and Society 3 AMD 203 Consumer Aspects of Clothing 3 AMD 204L Clothing Throughout the Life Cycle 3 AMD 201L Basic Clothing Construction 3 AMD 208 Ready-to-Wear Apparel Anal. 2 16 ECO 231 Principles of Macroeconomics 3 17 Junior Year First Semester Sem. Hrs. Second Semester Sem. Hrs. ACC 203 Intro. to Accounting I 3 ECO 232 Principles of Microeconomics 3 MKT 315 Principles of Marketing 3 AMD 302 Historic Costume 3 MKT 317 Retail Management 3 AMD 306 Fashion Merchandising II 3 AMD 303 Fashion Merchandising I 3 AMD 308 Visual Merchandising 3 AMD 307L Flat Pattern Design 3 AMD 316L Consumer Textiles II 3 AMD 315 Consumer Textiles I 3 15 18 First Semester ORI 101 Survival Skills 1 ENG 101 Composition I BIO 101 General Biology I BIO 101L General Biology I Lab HIS 101 World History I FCS 101 Intro. to the Profession MTH 112 Pre Calculus Algebra Summer AMD 411 Directed Field Experience First Semester ENG 205 General Speech MKT 323 Promotion Management FCS 420 Senior Seminar MKT 332 Merchandising Techniques AMD 419 Merch. & Design Seminar 6 Senior Year Sem. Hrs. Second Semester Sem.Hrs. 3 MKT 477 Marketing Management 3 3 AMD 404L Advanced Clothing & Design 3 1 Electives 3 3 HDF 312 Family Resource Mgt. 3 2 12 12 APPAREL, MERCHANDISING AND DESIGN MINOR Non-majors who wish to pursue a minor in fashion design or fashion merchandising must meet the requirements of 18 semester hours. From the listing below, students may select a concentration through consultation with faculty in the area. Course# AMD 104L AMD 203 AMD 204L AMD 201L AMD 206L AMD 208 AMD 302 AMD 303 AMD 304 AMD 305 AMD 306 AMD 307L AMD 308 AMD 312L AMD 314L AMD 315 AMD 316L AMD 404L AMD 405L AMD 406L AMD 407 AMD 411 AMD 413L AMD 414 AMD 416 AMD 417 AMD 418 AMD 419 AMD 421 AMD 422 Course Title Art and Design Consumer Aspects of Clothing Clothing Throughout the Life Cycle Basic Clothing Construction Interior Design Ready to Wear Apparel Analysis Historic Costume Fashion Merchandising I Cultural Aspects of Clothing Housing and Interiors Fashion Merchandising II Flat Pattern Design Visual Merchandising Interior Furnishings Decorative Accents Consumer Textiles I Consumer Textiles II Advanced Clothing and Design Functional Clothing Design Draping Advanced Interior Design Directed Field Experience Lighting and Wiring Interior Space Planning Contemporary Design Professional Practices I Professional Practices II Merchandising and Design Seminar Problems and Independent Study Fashion Study Tour Sem. Hrs. 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 6 3 3 3 3 3 2 1-3 1-3 COURSE DESCRIP TIONS AMD 104L Art and Design – 3 hrs. A study of the art elements and principles and their application to everyday life. Prerequisite: None (Offered Spring) AMD 201L Basic Clothing Construction - 3 hrs. One, 1-hr. lecture and two, 2-hr. lab periods per week. Experience in the development of basic skills in clothing construction. Open to male and female students and other adults with little or no experience in clothing construction. Prerequisite: None (Offered Fall) AMD 203 Consumer Aspects of Clothing - 3 hrs. An introduction to clothing and textiles, including wardrobe planning, maintenance, and coordination; clothing selection criteria; clothing for the world of work; textile classification; and use and care of textile products. Prerequisite: None (Offered Fall) AMD 204L Clothing Throughout the Life Cycle - 3 hrs. One, 1-hr. lecture and two 2-hr. lab periods per week. A study of the economic, social, and psychological aspects of clothing as they relate to the acquisition, use, and care of clothing for family members. Domestic and commercial sewing machines are utilized. Prerequisites: AMD 104L, AMD 201L, AMD 203 (Offered Spring) AMD 206L Interior Design - 3 hrs. One, 1-hr. lecture and two, 2-hr. lab periods per week. The application of the elements and principles of art to the planning, selection, and arrangement of household furniture and furnishings. A survey of traditional, contemporary, and modern trends in interior and exterior house planning is provided. Prerequisite: AMD 104L (Offered Spring, Odd Years) AMD 208 Ready-to-Wear Apparel Analysis - 2 hrs. An industry approach to the evaluation of quality in ready-towear apparel. Provides an understanding of what constitutes apparel quality, how it is achieved, and the factors that affect cost and quality. Prerequisite: None (Offered Spring) AMD 302 Historic Costume – 3 hrs. A comprehensive study of dress throughout periods of history, including the cultural and economic factors associated with the development, adoption, and abandonment of styles. Prerequisite: None (Offered Spring) AMD 303 Fashion Merchandising I - 3 hrs. A study of the American and European fashion industries from production of raw materials to the distribution of finished goods and their impact on the international economy. An understanding of the language of fashion, fashion designers, and retailers is included. Prerequisite: None (Offered Fall) AMD 304 Cultural Aspects of Clothing - 3 hrs. A study of clothing as a social, psychological, and economic force, including the study of cultural patterns, behavioral reactions, changing needs, and technological developments. Prerequisite: None (Offered Spring, Even Years) AMD 305 Housing and Interiors – 3 hrs. A study of housing and living environments with emphasis on construction, arrangement, use and care of furniture and equipment. Prerequisite: None (Offered Fall) AMD 306 Fashion Merchandising II- 3 hrs. An examination of basic concepts and practices of retail management and their relationship to the world of fashion. Activities involved in the merchandising of fashion goods, including analyzing and forecasting consumer demand and planning promotional strategies are emphasized. Prerequisite: AMD 303 (Offered Spring) AMD 307L Flat Pattern Design - 3 hrs. One 1-hour lecture and two 2-hour lab periods per week. An in- depth study of the basic principles of flat pattern manipulations and their applications to apparel design. Prerequisites: AMD 104L, AMD 201L, AMD 203 and AMD 204L (Offered Fall) AMD 308 Visual Merchandising - 3 hrs. The study of creative techniques in the display of retail merchandise and their effective application to the enhancement of product salability. Prerequisite: AMD 104L (Offered Spring) AMD 312L Interior Furnishings - 3 hrs. One, 1-hr. lecture and two, 2-hr. lab periods per week. A study of the design, materials, construction, and production of interior components and accessories from both a contemporary and an historical perspective. Prerequisites: AMD 104L and AMD 201L AMD 315 Consumer Textiles I - 3 hrs. A study of fibers, yarns, structures, color, and finishing techniques of textiles and textile products with emphasis on the selection of fabrics for specific consumer end uses. Prerequisite: None (Offered Fall) AMD 316L Consumer Textiles II - 3 hrs. One, 1-hr. lecture and two, 2-hr. lab periods per week. Advanced study of textile fibers, fabrics and products utilizing laboratory testing techniques and safety procedures employed in the evaluation of textiles for specific end uses. Prerequisite: AMD 315 (Offered Spring) AMD 404L Advanced Clothing and Design - 3 hrs. One 1-hour lecture and two 2-hour lab periods per week. A study of techniques in methods of fitting, designing, and advanced clothing construction. Designing and construction of garments for individual figure types and pattern- making through the flat pattern method are emphasized. Prerequisites: AMD 204L and AMD 307L (Offered Spring) AMD 405L Functional Clothing Design – 3 hrs. One 1-hour lecture and two 2-hour lab periods per week. Development of apparel from a problem-solving perspective to meet aesthetic and functional needs in regard to exceptional proportions, rehabilitation, activity, performing arts, and new technology. Prerequisites: AMD 104L and AMD 201L (Offered Fall) AMD 406L Draping - 3 hrs. One 1-hour lecture and two 2-hour lab periods per week. The principles and techniques of draping and dress designing based on the manipulation of fabric on a form. Prerequisites: AMD 104L, AMD 201L, and AMD 307L (Offered Spring) AMD 410L Apparel CAD - 3 hrs. One, 1-hr. lecture and two, 2-hr. lab periods per week. Hands-on experience in the application of AutoCAD principles to apparel design, pattern making, and grading. Prerequisites: MDT 252 and AMD 307L (Offered Fall) AMD 411 Directed Field Experience - 6 hrs. Eight weeks of off-campus, supervised experience in a department store, agency, business establishment, or other approved setting Prerequisite: Permission of advisor (Offered Fall, Spring, and Summer) AMD 419 Merchandising and Design Seminar - 2 hrs. A study and discussion of contemporary social, economic, and political trends and issues of significance to the textiles and apparel industries, including an examination of future directions for the profession. Personal and professional entry-level skills and practical experiences are explored, as well. Prerequisite: Open to senior-level majors and minors on approval of advisor. (Offered Fall) AMD 421 Problems and Independent Study - 1-3 hrs. Special problem selected and solved by the students. Independent study, research, projects, or special field experience under area supervision and evaluation is required. Prerequisite: Open to majors and minors on approval of advisor. (Offered Fall, Spring, and Summer) AMD 422 Fashion Study Tour - 1-3 hrs. A study of the many facets of the fashion industry, including tours of primary and secondary suppliers, apparel manufacturers, designer showrooms, fashion presses, accessory showrooms, buying offices, testing laboratories, pattern companies, merchandising centers, museums, mansions, and so forth. Pre- and post-tour seminars and written assignments are required. Prerequisite: None (Offered Spring).