Allison Gomez
234 East Avenue, Apt. 12 • Onalaska, WI 54650
608-555-5555 • a.gomez@gmail.com
Objective
To assist in expanding the market reach of XYZ Company as a Market Analyst by utilizing my research
knowledge and experience as a Market Analyst
Education
University of Wisconsin-La Crosse, La Crosse, WI
College of Business Administration - Accredited by the AACSB International
Bachelor of Science, May 20XX
Major: Marketing, Minor: Statistics
GPA: 3.6, Dean’s List
Market Research Related Coursework and Skills
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Coursework: Market Research, Business and Economics Research and Communication, Buyer
Behavior, Elementary Statistics, Operations Statistics
Computer Skills: SPSS Statistical Analysis Software, Qualtrics Survey Software, SurveyMonkey,
MS Office: Excel, Access, PowerPoint, Word
Market Research Experience
Franciscan Skemp Healthcare, La Crosse, WI
Market Research and Planning Intern, May 20XX-present
• Utilize data queries and statistical software to gather and analyze data
• Report data for strategic planning using graphics-based reports
• Lead focus groups regarding employee satisfaction programs
• Design, implement and analyze patient satisfaction surveys
Undergraduate Research Projects
Market Research Team Project, Fall 20XX
• Developed a feasibility study for a new campus café dining concept
• Conducted a literature review, survey, SPSS data analysis and made recommendations
• Presented study results and recommendations to campus leaders
Independent Study Course on Business Ethics, Spring 20XX
• Performed extensive research on business ethics and policies
• Co-wrote a paper entitled XXXX, which was published in the UW-La Crosse Journal of
Undergraduate Research
Collegiate Involvement
Member, Delta Sigma Pi, Professional Business Fraternity
• Served as a “Big Brother” to mentor new members
• Participated in numerous professional development events and community service activities
Member, Latin American Student Organization (LASO)
Part-Time Work Experience
Server, Applebee’s Neighborhood Grill, Onalaska, WI, and Madison, WI, May 20XX-present