RCS 261:
INTRODUCTION TO CONSUMER RETAILING
SPRING 2014
M W F 8:00 to 8:50 AM
STONE 142
PREREQUISITES: NONE
Instructor:
Jennifer Yurchisin (TA: Hongjoo Woo)
Office:
Stone 353
e-mail:
jlyurchi@uncg.edu
Office Hours:
M & W from 9:30 to 10:30 AM, or by appointment
Required Texts:
Dunne, P. M., Lusch, R. F., & Carver, J. R. (2014). Retailing (8th
ed.). Mason, OH: Cengage Learning.
CARS Guidelines for Students (Undergraduate Handbook)
Additional required readings will be distributed during class or
available electronically on Blackboard.
Course Description
Overview of consumer and apparel retailing, focusing on basic retail principles. Analysis
of retail interfaces with special emphasis on fashion retailing and related consumer
products. Career opportunities investigated.
Student Learning Outcomes
Upon completion of the course, you should be able to:
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Define and explain basic retailing principles, concepts, terminologies, institutions,
and trends in the retail environment.
Explain the differences between retail segments.
Understand global market factors associated with developed and emerging retail
markets.
Understand the nature and scope of planning retail strategy, assessing competition
and risk factors involved when entering new global retail markets.
Conduct library and field research on specific retail topics, analyze findings, draw
conclusions and make relevant presentations to retail executives to improve retail
concepts and practices.
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Course Policies and Procedures
1.
Attendance Policy and Make-Up Work
Class attendance and class participation are essential to your success in this course.
Extensive absence from class will significantly affect your grade. Opportunities for
deadline extensions and make-up exams will only be given to those who have a
documented, University-approved excused absence (e.g., family death, illness with
doctor’s note).
In the event of an extended illness, the student and I will consider alternatives.
2.
Special Needs and Accommodations
Please speak with me as soon as possible regarding any special needs or special
accommodations that you require. The University of North Carolina, Greensboro seeks
to comply fully with the Americans with Disabilities Act (ADA). Students requesting
accommodations based on a disability must be registered with the Office of Disability
Services in 215 Elliott University Center, 334-5440, http://ods.dept.uncg.edu,
ods@uncg.edu. Please discuss your needs with me so that reasonable accommodations
can be made.
3.
Grades
Your grade will be determined entirely by your performance on the exams, in-class
activities, and course projects. Therefore, I cannot adjust grades due to factors outside of
the course (e.g., GPA trouble, work conflicts, personal problems, etc.). Please feel free to
come and speak with me about your performance in the course at any time during the
semester. However, do not tell me that you need a certain grade or ask for extra
assignments for the purpose of raising a grade. I have to treat everyone fairly.
Your final course grade will be based upon:
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Exams (3 @ 100 points each = 300 points)
• There will be three (3) exams throughout the course of the semester.
• Each exam will contain thirty (30) multiple-choice questions, worth three (3)
points each, plus one (1) short-answer question, worth ten (10) points, for a total
of one hundred (100) points.
• Each exam will cover not only the assigned text material, but will also cover
lectures, group exercises, and class discussions. In other words, you are
responsible for everything that takes place in class.
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Individual projects (5 @ 50 points = 250 points)
• You will be required to complete five (5) projects during the semester.
• A separate handout describing each project as well as the due dates for the
projects will be distributed.
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Class activities and participation (50 points)
• You will be required to complete in-class activities and take-home activities as
well as actively participate in class discussions each day.
• You must be present in class to complete the day’s activity or to participate in the
day’s discussion.
• You will not be allowed to make up any activities that you miss.
• Excused absences will be granted to only those students who provide
documentation of a University-approved absence (e.g., family death, illness with
doctor’s note).
• At the end of the semester, if you have completed all of the activities, you will be
awarded five (5) extra bonus points.
• At the end of the semester, if you have missed no less than three (3) activities, you
will be awarded all fifty (50) points, but no bonus points.
• At the end of the semester, if you have missed more than three (3) activities, you
will be awarded a percentage of the fifty (50) points based on the number of
activities you have completed (with the three (3) activity grace period).
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Extra credit opportunities (? @ 5 points each = ? points)
• There may be opportunities for extra credit throughout the semester.
• Successful completion of each opportunity will be worth up to five (5) points.
Grades are assigned on the basis of total points earned for the course. I will compute the
final grade by dividing the total number of possible points by the total number of points
that you have earned on the exams, in-class activities, individual projects, and extra credit
opportunities. The resulting percentage will determine the final grade according to the
following scale:
600 to 582 points/100% to 97% = A+
581 to 558 points/96% to 93% = A
557 to 540 points/92% to 90% = A539 to 522 points/89% to 87% = B+
521 to 498 points/86% to 83% = B
497 to 480 points/82% to 80% = B479 to 462 points/79% to 77% = C+
461 to 438 points/76% to 73% = C
437 to 420 points/72% to 70% = C419 to 402 points/69% to 67% = D+
401 to 378 points/66% to 63% = D
377 to 360 points/62% to 60% = DBelow 360 points/59% to 0% = F
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CARS Statement on Academic Integrity
The UNCG Academic Integrity Policy states,” If knowledge is to be gained and
properly evaluated, it must be pursued under conditions free from dishonesty. Deceit
and misrepresentations are incompatible with the fundamental activity of this
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academic institution and shall not be tolerated.” By choosing to enroll in this course
and by completing assignments, projects, examinations, etc., you are by default held
to the standards of the Academic Integrity Policy, and you are subject to sanctions
should you violate the policy in any manner.
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RCS 261 - TENTATIVE COURSE SCHEDULE (subject to change)
Date
13 Jan
15 Jan
17 Jan
20 Jan
22 Jan
24 Jan
Day
Mon
Wed
Fri
Mon
Wed
Fri
27 Jan
29 Jan
31 Jan
3 Feb
5 Feb
7 Feb
10 Feb
12 Feb
14 Feb
17 Feb
19 Feb
21 Feb
24 Feb
26 Feb
28 Feb
Mon
Wed
Fri
Mon
Wed
Fri
Mon
Wed
Fri
Mon
Wed
Fri
Mon
Wed
Fri
3 Mar
5 Mar
7 Mar
10 Mar
12 Mar
14 Mar
17 Mar
19 Mar
21 Mar
24 Mar
26 Mar
28 Mar
31 Mar
2 Apr
Mon
Wed
Fri
Mon
Wed
Fri
Mon
Wed
Fri
Mon
Wed
Fri
Mon
Wed
Topic
Course Introduction
Perspectives on Retailing
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Martin Luther King, Jr. Day
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Retail Strategic Planning and Operations
Management
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Retail Customers
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Evaluating the Competition in Retailing
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Exam Review
Exam #1
Managing the Supply Chain
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Legal and Ethical Behavior
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Marketing Selection and Retail Location
Analysis
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Managing a Retailer’s Finances
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Spring Break
Spring Break
Spring Break
Merchandise Buying and Handling
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Exam Review
Exam #2
Spring Holiday
Retail Pricing
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Readings & Items Due
Read the syllabus!
Chapter #1
Class Excused
Chapter #2
Individual Project #1 Due
Chapter #3
Chapter #4
Individual Project #2 Due
Chapters #1-4
Chapter #5
Chapter #6
Individual Project #3 Due
Chapter #7
Chapter #8
Class Excused
Class Excused
Class Excused
Chapter #9
Chapters #5-9
Class Excused
Chapter #10
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4 Apr
7 Apr
9 Apr
11 Apr
14 Apr
16 Apr
18 Apr
21 Apr
23 Apr
25 Apr
Fri
Mon
Wed
Fri
Mon
Wed
Fri
Mon
Wed
Fri
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Advertising and Promotion
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Customer Services and Retail Selling
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Store Layout and Design
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Reframing Retail Strategy
28 Apr
29 Apr
2 May
Mon
Tue
Fri
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Exam Review
Exam #3
Chapter #11
Individual Project #4 Due
Chapter #12
Individual Project #5 Due
Chapter #13
Chapter #14
Chapters #10-14
8:00 – 11:00 AM
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