Course Prefix and Number DCE/ENT 455
Entrepreneurial Career Strategies for
Dance And Performing Artists
Department DCE
CIP Code: 500301
FORM A
NEW OR AMENDED COURSE PROPOSAL
Consult the Curriculum Guide for Instructions.
(X) 1. Course identification:
a. Course prefix, number, title DCE/ENT 455 Entrepreneurial Career Strategies for Dance
And Performing Artists
b. ____New course (Consult Registrar’s Office for available number)
_X__Amended course c. All Possible Course Types: DCE/ENT
(X) 2. Rationale for the course or course
amendment The course is currently titled
Career Management for the Dance Artist. The new title more accurately
describes the learning objectives of the course. The course is currently 2
credits. The increase in credit hours is in response to the realization that the
workload for this course warrants 3 credits. The addition of entrepreneurship
learning objectives and assignments warrants the increase of 1 credit to three
credits.
(X) 3. Specify grading method: letter grade _X_
or satisfactory/unsatisfactory
_____
(X) 4. Can course be repeated for credit? Yes ___ No_X_
(X) 5. Specify Credit (must match credit on Course Syllabus, Credit Structure Guide): 3:3:0
(X) 6. Prerequisites (use specific course
numbers): (X) 7. Corequisites (use specific
course numbers):
(X) 8. Registration Restrictions: Majors in Dance, Theatre, Music Performance, Music Education, Music
Studies or permission of instructor.
(X) 9. Bulletin description:
(not to exceed 30 words): Overview of professional performing arts
career management tools. Students learn the basics of applying entrepreneurship skills and
strategies to starting and sustaining an arts related business.
(X) 10. Mode of Delivery: X
Face to Face on campus___
Face to Face off campus site
___
Interactive Real Time Video___
online internet (synchronous or asynchronous____
Storage Device or Non-Web Media _____
(See complete list of course types on p. 6)
(X) 11. Is this course intended to be part of an online program? If so, what is the
name of the program? No
(X) 12. Will this course be taught at an off-campus location? No
(X) 13. Requested date for first offering of the course: Spring 2013
(X) 14. Attach Course Consultations, Form B, for other departments consulted: NA
(X) 15. Will this course satisfy requirements for any teacher education program?
_____Yes __X_No If yes, refer to the Associate Dean for Student
Services and Academic Affairs in the School of Education.
(X) 16. Course Syllabus. Please use the appropriate course syllabus format in the
Curriculum Guide: SEE ATTACHED
(X) 17. Differentiation of requirements for undergraduate and graduate students-500-level courses
only. N/A
( ) 18. General Education-NEW UNDERGRADUATE COURSE ONLY: Are you requesting a
General
Education Core or Marker designation? Yes__No_ X
*http://www.northcarolina.edu/ira/ir/analytics/enrdeg.htm
*http://nces.ed.gov/ipeds/cipcode/crosswalk.aspx?y=55
Attach completed Signature Sheet for Curricular Requests
Signature Sheet
Please circle the Applicable Form or Appendix Letter
UNCG Curricular Requests (UNCG Forms A, F, G, J, N) Request to Plan
and Establish New Programs and New Distance Education Programs
(UNC General Administration Appendices A, C, F, G)
See separate signature sheets for General Education requests and Forms B, D, E, H, I, K,
L, M
Curricular requests will not be considered without the appropriate signed signature
sheet
Program Name:
OR
Course Prefix, Number, Title: DCE/ENT 455 Entrepreneurial Career Strategies for Dance
And Performing Artists
1.
DUANE CYRUS
Contact Person
dacyrus@uncg.edu
email address____
6-1486
Telephone
2. __________
Date
____________________________________________________________
Dean of Academic Unit: please sign & print name
3. __________
Date
____________________________________________________________
Chair, Department Curriculum Committee (if applicable) or Department Head
4.
9/18/2012
Date
Janet Lilly, Head of Dance
Chair,
Academic Unit (College/School Curriculum Committee)
Date
Associate
Dean for Academic and Student Affairs in the School of Education
(if applicable for teacher licensure)
5.
APPROVAL BY GSC OR UCC
The requested action has been approved through UNCG’s internal curricular processes. The
academic program is found to be within the scope of the mission of The University of North
Carolina at Greensboro.
DATE
APPROVED
Chair,
Graduate Studies Committee
DATE
APPROVED
Chair,
Undergraduate Curriculum Committee
UNCG: UCC/GSC: - Revised 2
University of North Carolina—Greensboro
SPRING 2013 DCE/ENT 455-01
Entrepreneurial Career Strategies for Dance And Performing Artists
T/H 3:00-4:15
Credit: (3:3)
Prerequisite- Majors in Dance, Theatre, Music Performance, Music Education, Music Studies or permission of
instructor.
Instructor Information
Duane Cyrus M.F.A
Associate Professor/Department of Dance
Office: HHP 222
Phone: 256-1486
E-mail: dacyrus@uncg.edu
Office Hours By appointment, please check my office door for availability.
To make an appointment or if you ever have questions or concerns feel free to use e-mail or phone
contact listed above. So that I might be better able to address your concerns, please specify the
reason for your appointment.
Catalog Description
Overview of professional performing arts career management tools. Students learn the basics of
applying entrepreneurship skills and strategies to starting and sustaining an arts related business.
Description/Topical Outline
This course will assist students in developing useful skills for career management or starting their own
arts related business. Students will build a portfolio of basic career tools, identify career paths,
practice strategic career planning, and work collaboratively on projects related to starting an
entrepreneurial business in the dance and performing arts field and/or sustaining a professional
career in the preforming arts. Students develop skill sets in entrepreneurship related to the arts
through projects in areas of special interest in arts entrepreneurship. Students will work as part of a
team on a project identified in conjunction with instructor. This course will allow instructor to work with
students while focusing on a particular area of entrepreneurship. Including, but not limited to one of
the following: development of feasible art projects, assessment of industry, marketing, promotion,
business structure, implementation of project ideas, or grant writing.
Student Learning Outcomes (SLO’s)
Upon successful completion of this course, students will be able to:
1. Produce professional level career related documents.
2. Define in writing their own art work and career goals.
3. Identify opportunities in performing arts that can lead to a sustainable career or business.
4. Articulate individual career goals or career related ideas verbally.
5. Practice project development, strategic planning and collaboration in groups.
6. Present a comprehensive written and spoken report at completion of project development.
Teaching Strategies:
To support achievement of the learning outcomes (SLO’s), the student will engage in the following
activities/assignments:
1. MODULE I: Lectures and presentations from instructor on the development of career related
portfolio documents, group discussion, and assignments listed below for this module. (SLO 1)
2. MODULE II: Exercises and presentations led by instructor to explore and analyze career
management. In class practices designed to develop skills for strategic career planning, speaking
and writing about your own at work, career or business. (SLO 2 & 3)
3. MODULE II: Assignments and practice to support verbally articulating career goals and activities.
(SLO 4)
4. MODULE III: Work in assigned groups to develop a comprehensive career related project. Each
group will create a written document (15-20 pages) and make a Powerpoint presentation to class
during final exam time. (SLO 5 & 6)
Some examples of career related projects:
• City Search: Analysis of a specific city or location for the feasibility of sustaining a career or
business in that location.
• Business Model/Plan: Develop an example of the structure and feasibility for an arts related
business idea.
• Sample Grant Application: Produce a mock grant application with work samples and
supporting documents.
Evaluation Methods and Guidelines for Assignments
Student progress and/or achievement of the learning outcomes will be assessed through the
following:
1 MODULE I: PORTFOLIO/ARTIST’S TOOLS will contribute 30 points (SLO 1)
2 MODULE II: PLANNING/WRITING/SPEAKING will contribute 30 points (SLO 2, 3 & 4)
3 MODULE III: GROUP PROJECT will contribute 40 points (SLO 5 & 6)
4 ATTENDANCE--1/3 letter grade subtracted for every unexcused absence beyond the allowance
for this course. (See Absences below for allowed absences and policy for make up class. Excessive
unexcused absences will result in being dropped from the course.
MODULE I: ARTIST TOOLS 30 points:
Assignment #
1.Biography––5 pts: Structure based on “How To” Doc
2. Resume––5 pts: Structure based on “How To” Doc
3. Cover Letter––5 pts: Structure based on “How To” Doc
4. Logo/Ltrhd––5 pts: Complete Design based on “How to Doc”
5. Web Presence––5 pts: 1 Page Web Design based on “How to Doc”
6. Portfolio (Notebook)––5 pts: Organization, Materials, and Assignments
MODULE II: PLANNING WRTING SPEAKING 30 points:
7. Mission––2.5 pts: Content, Clarity
8. Vision––2.5 pts: Content, Clarity
9. Personal Statement––10 pts: Structure, Content, Clarity, and Grammar
10. Work Description––10 pts: Structure, Content, Clarity, and Grammar
11. Portfolio––5 pts: Electronic Version, Content, Organization, and Presentation
MODULE III PROJECT 40 points:
12a. Written Portion (15-20 pages):
Contribution to Group––5 pts.
Content––5 pts.
Organization––5 pts.
Grammar––5 pts.
(20 pts. Total for Written Portion)
12b. Final Presentation (20 minutes):
Individual Participation––5 pts.
Clarity––5 pts.
Organization––5 pts.
Professional Dress––5 pts.
(20 pts. Total for Presentation)
ADDITIONAL CREDIT OPTIONS
Attend Southern Entrepreneurship in the Arts Conference at UNCG: 1 pt.
Project Elevator Pitch: 1 pt.
Attend lecture by Steve Goveia, VP Human Resources for Tectura, the largest IT supplier to Microsoft
from the Silicon Valley. The title of his talk is, "Innovation, Entrepreneurship, and Spirituality in
the Silicon Valley-How Larry Elison, Vinod Koshla, Steve Jobs Did It." Steve is speaking
5:30-6:30 pm February 25 in School of Education room 114 (holds 300). Reception to follow. The
talk is free and open to the public. Please RSVP by contacting: dhwelsh@uncg.edu . Let her know
that you are from DCE 455: 1 pt.
Total Points for this course (including Additional Credit Options): 103
Grading
Your achievement in mastering the learning outcomes listed above to the degree appropriate for this
course will provide a basis for calculating your final letter grade. Your attendance record, exam
scores, record for turning in written assignments and grades for those assignments will be additional
factors in calculating your final letter grade.
Your final letter grade will be based on scores for each Module as well as attendance record as
follows:
101-103 = A+
93-100 = A
90-92 = A87-89 = B+
83-86 = B
80-82 = B77-79 = C+
73-76 = C
70-72 = C67-69 = D+
63-66 = D
60-62 = D
Below 60 = F
Required Text
Osterwalder, Alexander and Yves Pigneur. Business Model Generation: A Handbook for Visionaries,
Game Changers, and Challengers New Jersey. John Wiley & Sons. 2010
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy
outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new
realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business
Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly
visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your
organization. It explains the most common Business Model patterns, based on concepts from leading business
thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand,
design, and implement a game-changing business model--or analyze and renovate an old one. Along the way,
you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs,
and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and
companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those
ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants,
entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business
model generation!" –– http://www.amazon.com/gp/product/0470876417?ie=UTF8&tag=businmodelgen20&linkCode=xm2&camp=1789&creativeASIN=0470876417
Other Texts Referenced In This Course (Not Required)
Battenfield, Jackie and Aaron Landsman. The Artist Tools Handbook Creative Capital. 2011
The Artist's Guide: How to Make a Living Doing What you Love is based upon Battenfield's highly successful
classes and workshops which reach out to thousands of students, emerging, and mid-career artists. As a
comprehensive resource, it will guide you through the ups and downs of the economy with real-life examples,
illustrations, step-by-step exercises, and bulleted lists that allow readers to dive-in and begin working immediately.
Each chapter is filled with insightful "Reality Check" blurbs consisting of advice and information from high-profile
artists and art professionals from around the country. It is an experiential guide brimming with field-tested
techniques that readers can apply to their own practice. With equal parts of practicality, warmth, good humor, and
insight, Battenfield demystifies the path artists travel towards a flourishing career––
http://www.artistcareerguide.com/about.php
Keegan, Colleen. Strategic Planning Workbook. Creative Capital. 2011
Tharp Twyla. The Creative Habit. New York. Simon & Schuster. 2006
All it takes to make creativity a part of your life is the willingness to make it a habit. It is the product of preparation
and effort, and is within reach of everyone. Whether you are a painter, musician, businessperson, or simply an
individual yearning to put your creativity to use, The Creative Habit provides you with thirty-two practical exercises
based on the lessons Twyla Tharp has learned in her remarkable thirty-five-year career.
In "Where's Your Pencil?" Tharp reminds you to observe the world -- and get it down on paper. In "Coins and
Chaos," she gives you an easy way to restore order and peace. In "Do a Verb," she turns your mind and body into
coworkers. In "Build a Bridge to the Next Day," she shows you how to clean the clutter from your mind overnight.
Tharp leads you through the painful first steps of scratching for ideas, finding the spine of your work, and getting
out of ruts and into productive grooves. The wide-open realm of possibilities can be energizing, and Twyla Tharp
explains how to take a deep breath and begin...
Topical Outline/Calendar: DCE/ENT455 T/H 3:00-4:15 pm Room TBA
WEEK #: DATE
ACTIVITY
DUE
NOTES
Assignment #1
Jan 7- 15 Duane Away
International Conference on
Arts & Humanities, HI
MODULE I: ARTIST TOOLS
Introduction Module I
#1: Jan 15 & 17
Jan 15 Prep for Assignment
#1––Intake Survey
Due Jan 17 IN CLASS
Jan 17 Prep for Assignment
#2––Biography
Duane Away Jan 24
Performance at 92nd St Y in
NYC
Assignment #2
#2: Jan 22 & 24
Prep for Assignment #3––
Resume
Due Jan 25 ONLINE by
5pm**
**NOTE: Please submit
Assignment #1 ONLINE to
dacyrus@uncg.edu
Use SUBJECT HEADER:
455_Assignment_1_YOUR
LAST NAME
#3: Jan 29 & 31
Jan 29 Guest Lecturer
Jan 29 Professional Dress
Day
Prep for Assignment #4––
Cover Letter
Assignment #3
Jan 29 Guest Lecture
Due Jan 31 IN CLASS
#4: Feb 5 & 7
Prep for Assignment #5 & 6––
Logo/Letterhead/ Electronic
Portfolio 1st Draft
Feb 7 Professional Dress
Day
Assignment #4
Due Feb 7 IN CLASS
Continue Prep for Assignment
Feb 16 Extra Credit Option #1
#5: Feb 12 & 14
#5 & 6––Logo/Letterhead/
Due by 5pm
Electronic Portfolio
Feb 9 Southern
Entrepreneurship in the
Arts Conference (Extra
Credit Option #1: 1pt)
Feb 8-9 Faculty Concert
MODULE II: PLANNING
WRITING/SPEAKING
Feb 22 at 7pm Vital Grace
Introduce Module II
Project Community Dance
#6: Feb 19 & 21
Due Feb 21 ONLINE by 5pm Showcase at Cultural Arts
Prep for Assignment #7 & 8––
Center
Mission/Vision
Assignments #5 & 6
Feb 26 INDEPENDENT
STUDY DAY
#7: Feb 26 & 28
Feb 28 Notebook
Review/Feedback
#8: Mar 5 & 7 Prep for Assignment #9 & 10––
Feb 25 Attend lecture by
Steve Goveia––(Extra
Credit Option #3: 1pt)
Feb 28 Professional Dress
Day/Notebook
Feb 26 Duane Away
Review/Elevator Pitch
Goucher Program Review
(Extra Credit Option #2: 1pt)
Mar 4 Extra Credit Option #3
Due by 5pm
Mar 9-17 SPRING BREAK
Assignment #7 & 8
Mar 13-16 ACDFA at UNCG
Due Mar 5 IN CLASS
Module III Introduction
#9: Mar 19 & 21
Prep for Assignment #11––
Electronic Portfolio 2nd Draft
Project Development: Planning
#10: Mar 26 & 28 Prep for Assignment #12 a &
b––Project
Mar 26 Professional Dress
Day
Assignment #9 & 10
March 26 Guest Lecture
ENTREPRENEURSHIP Day
Due Mar 28 IN CLASS
#11:Apr 2 & 4
Project Development
Begin work on Assignment
#12 a & b
Assignment #11
#12: Apr 9 & 11 Continue Project Development
Due April 11 ONLINE by 5pm
Cont. work on Assignment
#12 a & b in class
#13: Apr 16 & 18 Continue Project Development
Cont. work on Assignment
#12 a & b in class
Apr19-20 Dept Concert
Apr 23 Notebook Review
Complete Project Development
#14: Apr 23 & 25
Apr 25 Assignment #12 a
Notebook Review
Due IN CLASS
Thu May 2
FINAL EXAM
3:30-6:30
Tue Apr 30 LAST DAY OF
CLASSES (Friday
Schedule) NO 455 CLASS
Professional Dress Day for
Final Exam Presentation
(Assignment 12 b)
Academic Integrity Policy
First responsibility for academic integrity lies with individual students and faculty members of the
UNCG community. A violation of academic integrity is an act harmful to all other students, faculty and,
ultimately, the entire community. Specific information on the Academic Integrity Policy and obligations
of faculty and students may be found online at http://academicintegrity.uncg.edu. Names of College
and School members of the Academic Integrity Advisory Group may be found online at this site as
well as under the link “Academic Integrity at UNCG/Resources for Faculty.” The Administrative
Coordinator for Academic Integrity can be reached at 336/334-5514.
Students should recognize their responsibility to uphold the Academic Integrity Policy and to report
apparent violations to the appropriate persons.
PLEASE NOTE:
You will be required to provide your signature at the start of the semester
indicating your understanding and adherence to the Academic Integrity
Policy along with your understanding of the terms of this syllabus.
Attendance Policy
You are allowed two absences. For each unexcused absence over the number allowed, the
final grade will drop 1/3 of a letter (for example, from an A- to a B+).
THERE ARE NO MAKE UP CLASSES.
Participation
UNCG requires an 80% participation rate (students must be present for 22 out of the 28
meetings in classes that meet twice a week, and in 33 out of the 42 meetings in classes that
meet three times a week) to get credit for the course.
Remember! If you arrive late and attendance has been taken may have been marked absent!
If you arrive more that 10 minutes late please be sure the instructor recognizes you before
joining the class.
PLEASE NOTE:
 If you are late repeatedly you will receive one absence for every TWO late marks
 Do not leave the classroom for any reason without notifying the instructor first, If you do,
you may not be allowed back in and will be marked as not participating for the clas
 Please notify instructor of any disabilities or special concerns in writing or by approved
documentation.
 Please notify instructor in writing about your faith based Religious Observances by THE
SECOND WEEK OF THE SEMESTER. Religious Observances will not be counted as
absences if you notify instructor IN ADVANCE. You are allowed two excused absences for
Religious Observances.
Additional Requirements
•
•
•
•
Professional Dress Day—Professional business attire is required for specified class
days. All students are required to dress in business or business casual attire on these
days. You will be marked as non-participatory if you are not dressed for class. Two nonparticipatory marks equal one absence. See Calendar
ATTEND Southern Entrepreneurship in the Arts Conference Sat Feb 9, 2013 9am-3pm
Scholarships will be available at http://seac.uncg.edu/ on a first come first served basis
SIGN the document provided to indicate your understanding of and commitment to the
terms of this syllabus and your understanding of the Academic Integrity policy
Work in groups, pairs, individually when required
Guidelines for Success in this Course
• Don’t miss class/Complete and turn in assignments on time/Keep your notebook updated
• Attendance, active participation and preparation for class
• Be respectful of others (fellow students, instructors)
• Demonstrated understanding and acquisition of the Student Learning Outcomes
• Adherence to the fundamental and ongoing assignments listed in the Evaluation
Methods and Guidelines for Assignments
• Adherence to the Academic Honor Code (See Student Handbook)
• Attend to course material presented, as well as to explanations and analyses of its
specific components
• Be prepared to work intelligently and to your full potential in each class. Listen carefully
to, take written notes, and apply all corrections and recommendations for improvement
that are provided
• Learn the course material as quickly and efficiently as you can through observation,
reflection and analysis in and out of class
• Reflect in writing as assigned on your progress toward and actual achievement of the
learning outcomes