A N T I -TOBA C C O
M E D IA C A MPA I G N S
A STATE-BY-STATE LOOK
1999–2007
Anti-Tobacco Media Campaigns:
A State-by-State Look
1999–2007
Author:
Sherry L. Emery, PhD
Institute for Health Research and Policy
University of Illinois at Chicago
December 2009
slemery@uic.edu
Illinois Prevention Research Center
Institute for Health Research and Policy
University of Illinois at Chicago (MC 275)
1747 West Roosevelt Street, Room 558
Chicago, IL 60608-1264
www.ihrp.uic.edu
2
We would like to recognize the following
people, who contributed substantially to the
production of this report: Glen Szczypka;
Eman H. Aly, MSW; Jordan Ross; and
Veronica Johnston.
This report was supported by Cooperative Agreement Number
1-U48-DP-000048 from the Centers for Disease Control and Prevention
for the Illinois Prevention Research Center. Its contents are solely the
responsibility of the authors and do not necessarily represent the official
views of the Centers for Disease Control and Prevention.
3
TABLE OF CONTENTS
Table of Contents ................................................................................................................................................. 4 Introduction .......................................................................................................................................................... 5 Methods ................................................................................................................................................................. 6 References.............................................................................................................................................................. 7 Alabama ................................................................................................................................................................. 9 Arkansas ............................................................................................................................................................... 10 Arizona ................................................................................................................................................................. 11 California.............................................................................................................................................................. 12 Colorado .............................................................................................................................................................. 13 Connecticut ......................................................................................................................................................... 14 Washington D.C. ................................................................................................................................................ 15 Florida .................................................................................................................................................................. 16 Georgia ................................................................................................................................................................. 17 Hawaii ................................................................................................................................................................... 18 Iowa ...................................................................................................................................................................... 19 Illinois ................................................................................................................................................................... 20 Indiana.................................................................................................................................................................. 21 Kansas .................................................................................................................................................................. 22 Kentucky .............................................................................................................................................................. 23 Louisiana .............................................................................................................................................................. 24 Massachusetts ...................................................................................................................................................... 25 Maryland .............................................................................................................................................................. 26 Michigan............................................................................................................................................................... 27 Minnesota ............................................................................................................................................................ 28 Missouri................................................................................................................................................................ 29 North Carolina .................................................................................................................................................... 30 Nebraska .............................................................................................................................................................. 31 New Mexico ........................................................................................................................................................ 32 Nevada ................................................................................................................................................................. 33 New York ............................................................................................................................................................ 34 Ohio ...................................................................................................................................................................... 35 Oklahoma ............................................................................................................................................................ 36 Oregon ................................................................................................................................................................. 37 Pennsylvania ........................................................................................................................................................ 38 South Carolina .................................................................................................................................................... 39 Tennessee............................................................................................................................................................. 40 Texas ..................................................................................................................................................................... 41 Utah ...................................................................................................................................................................... 42 Virginia ................................................................................................................................................................. 43 Washington.......................................................................................................................................................... 44 Wisconsin............................................................................................................................................................. 45 West Virginia ....................................................................................................................................................... 46 4
I N T RO D U C T I O N
Smoking remains the leading cause of preventable death in the United States, and paid
TV advertising is among the most effective media for health communication1, 2. Over the
past ten years, people across the U.S. have been exposed to a growing number and variety of
smoking-related ads. These include ads sponsored by the tobacco industry, which were
putatively anti-smoking and/or corporate image ads; pharmaceutical industry ads for
smoking cessation products; anti-smoking ads produced by the American Legacy
Foundation; and media campaigns sponsored by state tobacco control programs3, 4.
Evidence has shown that higher levels of exposure to state-sponsored anti-smoking
television advertisements are associated with reduced youth smoking, increased negative
attitudes and beliefs about smoking among youth, reduced adult smoking, and increased
intentions to quit among adult smokers3, 5, 6. In recent years, however, several states have
dramatically cut or even eliminated their funding for anti-smoking media campaigns.
This report focuses on measuring exposure over time to state-sponsored anti-tobacco
advertisements. It provides a state-by-state summary of levels of exposure to state-sponsored
anti-tobacco television advertisements broadcast between 1999 and 2007, across the top 75
media markets in the United States. Each state-level average monthly exposure is compared
to the national average over the same period.
Future versions of this report will also include data on exposure for 2008 and 2009. In
addition, we will be able to provide state-by-state data on levels of exposure to the most
common message themes (health effects, environmental tobacco smoke, tobacco industry
marketing tactics, and positive advice/encouragement for quitting) and key executional
characteristics (presence of intense moments, narrative format, and the presence of smoking
cues) for ads broadcast between 1999 and 2003.
5
METHODS
The monthly advertisement-exposure data used in this analysis were based on gross
ratings points (GRPs) for TV households in the US, as well as targeted ratings points (TRPs)
for adolescents aged 12-17 years. All ratings data were obtained from Nielsen Media
Research7. GRPs are typically used as a measure of exposure to televised programming,
including advertisements, for the general population in a given media market for a specific
period of time. Similarly, TRPs provide a measure of exposure to televised programming and
advertisement for a specific population – in this case, adolescents ages 12-17 years –during a
defined period within a geographic media market. A common interpretation of ratings points
equates 100 GRPs or TRPs to an average of one exposure for each household (GRP) or
adolescent (TRP) in the media market of interest for a given time period. Thus, if a television
advertisement received 200 TRPs for a given month, the average adolescent viewer in that
market saw that ad two times during that month.
Data were available for state anti-tobacco advertisements appearing on network and
cable television in the 75 largest media markets (i.e., designated market areas [DMAs]) in the
United States during 1999-2007. These 75 DMAs were in 37 states and DC, and accounted
for 78% of television-viewing households in the United States.
DMAs are television broadcasting geographic regions with a predominantly, but not
exclusively, metropolitan audience. For states with only one DMA, exposure estimates for
that DMA were applied to the state as a whole. For states with multiple DMAs, estimates
were averaged for all DMAs within a state to produce state-level estimates. Exposure
estimates for DMAs that crossed state boundaries were assigned to the state in which the
largest metropolitan area was located. Annual state estimates were calculated on the basis of
means of GRPs and TRPs for all 12 months.
The data presented in this report are subject to at least three limitations. First, because
Nielsen Media Research ratings measure the availability of audiences for advertising
exposure, they do not guarantee actual viewing or recall of advertisements by individuals.
Nevertheless, Nielsen ratings are the standard approach used by corporations and others to
estimate population exposure to television programs and advertising. Furthermore, research
has demonstrated a dose-response relationship between estimated exposure of adolescents
to anti-tobacco advertisements and their ability to recall seeing such advertisements3. Second,
these data are not nationally representative, given that no data were available from 13 states.
Finally, DMAs, although they cover the majority of the population in the 37 states and DC,
might not be fully representative of estimated exposure throughout each state.
6
REFERENCES
1. U.S. Department of Health and Human Services (2004). The health consequences of smoking: a
report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human
Services, Centers for Disease Control and Prevention, National Center for Chronic
Disease Prevention and Health Promotion, Office on Smoking and Health.
2. Randolf W., Viswanath, K. (2004). Lessons learned from public health mass media
campaigns: marketing health in a crowded media world. Annual Review of Public Health
25:419-37.
3. Emery S., Wakefield M., Terry-McElrath Y., Saffer H., Szczypka G., O’Malley P.M.,
Johnston L.D., Chaloupka F.J., Flay B., (2005). Televised anti-tobacco advertising and
youth smoking beliefs and behavior: A national study, 1999-2000. Archives of Pediatric and
Adolescent Medicine.
4. Wakefield M., Szczypka G., Terry-McElrath Y., Emery S., Flay B., Chaloupka F., Saffer H.
Mixed messages on tobacco: comparative exposure to public health, tobacco companyand pharmaceutical company-sponsored tobacco-related television campaigns in the
United States, 1999-2003. Addiction. 2005 Dec; 100(12):1875-83.
5. Wakefield M.A., Terry-McElrath Y., Emery S., Saffer H., Chaloupka F.J., Szczypka G., Flay
B., O’Malley P, Johnston L. Impact of Televised Tobacco Industry Smoking Prevention
Advertising on Youth Smoking-Related Beliefs, Intentions and Behavior. American
Journal of Public Health. 2006. Dec; 96(12):2154-60.
6. Emery S., Kim Y., Choi Y.K., Szczypka G., Wakefield M.A., Chaloupka F.J. The
relationship between adult smoking behavior and exposure to smoking-related television
advertisements. Forthcoming.
7. Szczypka G., Emery S., Wakefield M., Chaloupka F. The adaption and use of Nielsen Media
Research commercial ratings data to measure potential exposure to televised smokingrelated advertisements. Chicago, Illinois: University of Illinois at Chicago; 2003.
Available at http://www.impacteen.org/ab_RPNo29_2003.htm
7
G L O S S A RY
DMA – Designated Market Area, television broadcasting geographic regions with a
predominantly, but not exclusively, metropolitan audience.
GRP – Gross Rating Points, a measure of exposure to televised programming, including
advertisements, for the general population in a given media market for a specific period of
time.
TRP – Targeted Rating Points, a measure of exposure to televised programming and
advertisement for a specific population.
Note about graphs: The numbers plotted on the graphs are the average number of exposure
to state-sponsored anti-tobacco television advertisements.
8
ALABAMA
Among the top 75 designated market areas (DMAs) in the United States, the state of Alabama
contains one DMA, Birmingham (ranked 40th).
Alabama Mean Monthly Exposure
GRPs (General Audience)
4.00
3.35
3.33
3.50
2.92
3.00
2.50
2.59
2.50
2.40
0.00
0.00
0.01
0.00
2004
2005
2006
2007
2.50
2.91
2.00
1.50
1.00
0.50
1.13
1.09
0.70
0.57
0.00
0.00
1999
2000
0.00
2001
2002
2003
Alabama
National Average
Alabama Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.31
1.15
1.20
1.00
0.80
0.78
0.78
0.69
0.75
0.60
0.70
0.63
0.60
0.40
0.20
0.09
0.00
0.00
1999
2000
0.00
0.13
2001
2002
2003
Alabama
0.00
0.00
0.00
0.00
2004
2005
2006
2007
National Average
9
ARKANSAS
Among the top 75 designated market areas (DMAs) in the United States, the state of Arkansas
contains one DMA, Little Rock-Pine Bluff (ranked 56th).
Arkansas Mean Monthly Exposure
GRPs (General Audience)
6.00
5.52
5.00
4.00
3.00
0.00
2.85
3.35
2.00
1.00
3.33
2.92
1.13
1.09
0.09
0.00
0.00
1999
2000
2001
2.59
2.50
2.11
1.94
0.82
0.00
2002
2.40
2.50
2003
Arkansas
2004
2005
2006
2007
National Average
Arkansas Mean Monthly Exposure
TRPs (12–17 year olds)
1.80
1.60
1.40
1.20
1.00
0.80 0.69
0.60
0.40
0.20
0.03
0.00
1999
1.67
1.25
1.31
1.15
0.60
0.85
0.78
0.76
0.75
0.70
0.47
0.63
0.15
0.00
0.00
2000
2001
0.00
2002
2003
Arkansas
2004
2005
National Average
10
2006
2007
A R I Z O NA
Among the top 75 designated market areas (DMAs) in the United States, the state of Arizona
contains one DMA, Phoenix (ranked 16th).
Arizona Mean Monthly Exposure
GRPs (General Audience)
16.00
14.00
14.75
12.00
10.00
8.00
6.38 5.60
6.00
4.00
2.00
1.13
1.09
0.00
1999
2000
5.98
4.78
3.64
3.21
2.91
2.82
2.92
3.33
3.35
2.50
2.59
2.50
2.40
2001
2002
2003
2004
2005
2006
2007
0.75
0.73
0.65
0.60
2005
0.70
2006
0.63
2007
Arizona
National Average
Arizona Mean Monthly Exposure
TRPs (12–17 year olds)
12.00
10.00
10.25
8.00
6.00
4.36
4.00
2.00
3.76
0.69
0.60
1.25
1999
2000
2001
0.00
1.42
1.31
0.92
0.94
1.15
0.78
2002
2003
2004
Arizona
National Average
11
CALIFORNIA
Among the top 75 designated market areas (DMAs) in the United States, the state of California
contains five DMAs. These are Los Angeles (ranked 2nd), San Francisco-Oakland-San Jose (ranked
5th), Sacramento-Stockton-Modesto (ranked 19th), San Diego (ranked 26th), and Fresno-Visalia
(ranked 57th).
California Mean Monthly Exposure
GRPs (General Audience)
7
6
5.95
5.87
5
6.58
6.25
5.48
4.25
3.97
4.08
4
3.42
3
2.92
2
1
0
1.13
1.09
1999
2000
2001
3.33
2002
3.35
2003
California
2.50
2004
2.40
2.59
2.50
2005
2006
2007
National Average
California Mean Monthly Exposure
TRPs (12–17 year olds)
2
1.79
1.8
1.6
1.4
1.2
1
0.8
0.6 0.69
0.4
0.2
0
1999
1.57
1.51
1.32
1.15
1.11
1.25
1.31
0.86
1.15
0.68
0.78
0.60
2000
2001
2002
2003
California
2004
0.75
0.70
0.63
2005
2006
2007
National Average
12
0.87
COLORADO
Among the top 75 designated market areas (DMAs) in the United States, the state of Colorado
contains one DMA, Denver (ranked 18th). This market extends beyond state lines into Nebraska and
Wyoming.
Colorado Mean Monthly Exposure
GRPs (General Audience)
5.00
4.50
4.00
3.50
3.00
2.50
2.00
1.50 1.13
1.00
0.50
0.04
0.00
1999
3.33
4.41
3.35
2.92
2.52
2.50
3.15
2.50
2.40
2006
2007
1.53
1.09
0.51
0.00
2000
2.59
4.32
2001
0.31
2002
2003
Colorado
2004
2005
National Average
Colorado Mean Monthly Exposure
TRPs (12–17 year olds)
2.00
1.80
1.60
1.40
1.20
1.00
0.80 0.69
0.60
0.60
0.40
0.20
0.00
0.03
0.00
1999
2000
1.88
1.25
1.31
1.15
1.11
0.78
0.75
0.70
0.81
0.63
0.80
0.41
0.02
0.22
2001
2002
2003
Colorado
2004
2005
National Average
13
2006
2007
CONNECTICUT
Among the top 75 designated market areas (DMAs) in the United States, the state of Connecticut
contains one DMA, Hartford-New Haven (ranked 27th).
Connecticut Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.50
2.00
1.50
1.00
0.50
0.00
2.59
2.50
2.40
0.00
0.11
0.04
2005
2006
2007
0.70
0.63
2.15
1.13
1.09
0.03
0.01
1999
2000
1.00
0.00
2001
2002
0.16
2003
Connecticut
2004
National Average
Connecticut Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.20
1.31
1.15
1.00
0.80
0.78
0.69
0.60
0.60
0.37
0.40
0.20
0.00
0.75
0.58
0.02
0.00
1999
2000
0.00
2001
2002
2003
Connecticut
0.02
0.00
0.00
0.01
2004
2005
2006
2007
National Average
14
WA S H I N G TO N D. C .
Among the top 75 designated market areas (DMAs) in the United States, the District of Columbia
contains one DMA, Washington (ranked 8th). This market extends into Maryland, Pennsylvania,
Virginia, and West Virginia.
District of Columbia Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.50
2.00
1.50
1.00
0.50
0.00
1.13
0.01
1999
1.96
1.09
2.29
2.50
2.40
1.66
1.02
0.00
2000
2.01
2.59
1.12
0.14
2001
2002
DC
2003
2004
2005
2006
2007
National Average
District of Columbia Mean Monthly Exposure
TRPs (12–17 year olds)
3.00
2.44
2.50
1.93
2.00
1.50
1.00
1.25
0.69
1.31
0.67
0.78
0.50
0.00
0.00
1999
2000
1.16
1.15
0.60
0.01
2.07
0.75
0.70
0.01
2001
2002
DC
2003
2004
National Average
15
2005
2006
0.63
0.39
2007
F L O R I DA
Among the top 75 designated market areas (DMAs) in the United States, the state of Florida contains
six DMAs. These are Tampa-St. Petersburg (ranked 13th), Miami-Fort Lauderdale (ranked 17th),
Orlando-Daytona Beach-Melbourne (ranked 20th), West Palm Beach-Fort Pierce (ranked 39th),
Jacksonville (ranked 51st), and Mobile-Pensacola (ranked 62nd). The Jacksonville market extends
beyond state lines into Georgia and the Mobile-Pensacola market extends into Alabama and
Mississippi.
Florida Mean Monthly Exposure
GRPs (General Audience)
6.00
5.00
4.00
5.37
3.96
4.04
3.35
2.37
3.00
2.00
1.00
1.13
2.50
2.92 3.33
1.09
0.21
2000
2.50
0.02
0.03
2005
2006
2007
0.75
0.70
0.63
0.00
0.01
2005
2006
2.40
1.51
0.00
1999
2.59
2001
2002
2003
Florida
2004
0.01
National Average
Florida Mean Monthly Exposure
TRPs (12–17 year olds)
6.00
5.00
4.88
4.19
4.00
3.00
2.00
1.00
3.72
2.87
0.69
0.60
1.25
1.31
1.15
1.07
0.00
1999
2000
2001
2002
0.04
2003
Florida
0.78
2004
National Average
16
0.00
2007
G E O RG I A
Among the top 75 designated market areas (DMAs) in the United States, the state of Georgia
contains one DMA, Atlanta (ranked 9th). This market extends beyond state lines into Alabama and
North Carolina.
Georgia Mean Monthly Exposure
GRPs (General Audience)
9.00
8.00
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0.00
7.66
5.07
2.92
3.35
3.33
2.50 2.59
2.50
2.40
0.06
0.00
0.00
2005
2006
2007
2.67
1.13
0.13
1999
1.09
0.00
2000
0.71
2001
2002
2003
Georgia
2004
National Average
Georgia Mean Monthly Exposure
TRPs (12–17 year olds)
3.00
2.41
2.50
2.00
1.50
1.00
1.31
0.69
0.60
0.00
1999
0.78
0.65
0.50
0.07
1.15
1.25 1.31
0.18
0.00
2000
2001
2002
2003
Georgia
2004
0.75
0.63
0.01
0.00
0.00
2005
2006
2007
National Average
17
0.70
H AWA I I
Among the top 75 designated market areas (DMAs) in the United States, the state of Hawaii contains
one DMA, Honolulu (ranked 71st).
Hawaii Mean Monthly Exposure
GRPs (General Audience)
6.00
5.22
4.46
5.00
4.00
2.92
3.00
2.00
1.00
3.33
3.35
2.80
2.50
2.84
1.28
3.33
2.50
1.50
2.59
2.40
1.43
1.13
1.09
1999
2000
0.53
0.00
2001
2002
2003
Hawaii
2004
2005
2006
2007
0.70
0.63
National Average
Hawaii Mean Monthly Exposue
TRPs (12–17 year olds)
2.50
2.37
2.00
1.51
1.50
1.31
1.00
0.69
0.50
1.15
1.25
0.54
0.91
0.60
1.21
0.75
0.78
0.72
0.37
0.23
0.00
1999
2000
2001
2002
2003
Hawaii
2004
2005
National Average
18
2006
0.22
2007
I OWA
Among the top 75 designated market areas (DMAs) in the United States, the state of Iowa contains
one DMA, Des Moines-Ames (ranked 72nd).
Iowa Mean Monthly Exposure
GRPs (General Audience)
4.50
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0.00
3.97
3.33
2.92
3.35
2.18
2.50
2.60
2.59
2.77
2.40
2.50
2.04
1.13
1.09
1.41
0.88
0.10
1999
0.41
2000
2001
2002
Iowa
2003
2004
2005
2006
2007
National Average
Iowa Mean Monthly Exposure
TRPs (12–17 year olds)
2.50
2.10
2.00
1.50
1.00
0.69
0.50
0.00
1.31
1.25
0.03
1999
0.98
0.60
1.15
0.96
0.29
2000
0.78
0.77
0.91
0.75
0.70
2005
2006
0.79
0.63
0.29
2001
2002
Iowa
2003
2004
National Average
19
2007
ILLINOIS
Among the top 75 designated market areas (DMAs) in the United States, the state of Illinois contains
one DMA, Chicago (ranked 3rd). This market extends beyond state lines into Indiana.
Illinois Mean Monthly Exposure
GRPs (General Audience)
4.00
2.92
3.00
0.50
0.00
2.50
2.40
0.05
0.00
0.01
0.03
2004
2005
2006
2007
1.84
2.00
1.00
2.59
2.50
2.50
1.50
3.35
3.33
3.50
1.13
1.09
0.07
0.01
1999
2000
0.06
0.00
2001
2002
2003
Illinois
National Average
Illinois Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.31
1.25
1.20
1.15
1.00
0.80
0.69
0.60
0.78
0.69
0.60
0.75
0.70
0.63
0.40
0.20
0.00
0.05
0.01
1999
2000
0.07
0.00
2001
2002
2003
Illinois
0.00
2004
0.00
0.00
2005
2006
National Average
20
0.00
2007
I N D I A NA
Among the top 75 designated market areas (DMAs) in the United States, the state of Indiana
contains one DMA, Indianapolis (ranked 25th).
Indiana Mean Monthly Exposure
GRPs (General Audience)
9.00
8.00
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0.00
7.64
6.83
3.20
3.33
2.92
3.35
2.57
1.13
1999
1.09
2000
4.24
3.00
2.50
2.59
2004
2005
1.65
2001
2002
2003
Indiana
2.50
2.08
2006
2.82
2.40
2007
National Average
Indiana Mean Monthly Exposure
TRPs (12–17 year olds)
3.00
2.79
2.70
2.70
2.50
2.00
1.74
1.50
1.00
0.69
1.33
1.25
1.31
0.60
1.09
1.15
0.50
0.78
1.04
0.75
0.70
0.61
0.46
2005
2006
0.63
0.00
1999
2000
2001
2002
2003
Indiana
2004
National Average
21
2007
KANSAS
Among the top 75 designated market areas (DMAs) in the United States, the state of Kansas contains
one DMA, Wichita-Hutchinson (ranked 66th). This market extends beyond state lines into Nebraska.
Kansas Mean Monthly Exposure
GRPs (General Audience)
7.00
6.20
6.00
5.89
5.00
4.00
2.92
3.00
2.00
1.00
0.00
3.35
3.33
2.82
3.50
2.50
1.13
0.07
1999
2.59
2.50
2005
2006
2.40
1.09
0.69
0.00
0.09
2000
2001
2002
0.05
2003
Kansas
2004
2007
National Average
Kansas Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.31
1.25
1.20
1.15
1.00
0.80
0.78
0.69
0.60
0.60
0.40
0.20
0.00
1.08
0.49
0.94
0.75
0.61
0.70
2005
2006
0.63
0.24
0.06
1999
0.00
2000
2001
0.08
2002
0.04
2003
Kansas
2004
National Average
22
2007
KENTUCKY
Among the top 75 designated market areas (DMAs) in the United States, the state of Kentucky
contains two DMAs. These are Louisville (ranked 50th) and Lexington (ranked 65th). The Louisville
market extends beyond state lines into Indiana.
Kentucky Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.59
2.50
2.40
2.50
2.00
1.50
1.00
0.50
0.00
1.13
1.09
0.03
0.00
0.01
0.01
0.03
0.00
0.08
0.00
0.00
1999
2000
2001
2002
2003
2004
2005
2006
2007
Kentucky
National Average
Kentucky Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.31
1.20
1.15
1.00
0.80
0.78
0.69
0.60
0.75
0.70
0.60
0.63
0.40
0.20
0.03
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.00
1999
2000
2001
2002
2003
2004
2005
2006
2007
0.00
Kentucky
National Average
23
L O U I S I A NA
Among the top 75 designated market areas (DMAs) in the United States, the state of Louisiana
contains one DMA, New Orleans (ranked 42nd). This market extends beyond state lines into
Mississippi.
Louisiana Mean Monthly Exposure
GRPs (General Audience)
4.50
3.93
4.00
3.33
3.50
3.35
3.27
2.92
3.00
2.59
2.50
2.50
2.50
2.00
1.50
1.00
0.50
0.00
1.13
1.09
0.03
0.00
0.00
0.00
0.00
1999
2000
2001
2002
2003
Louisiana
2004
2005
2006
2007
National Average
1.69
1.60
1.42
1.31
1.40
1.25
1.20
1.15
1.00
0.60
0.01
0.43
Louisiana Mean Monthly Exposure
TRPs (12–17 year olds)
1.80
0.80
2.40
0.69
0.75
0.60
0.70
0.78
0.63
0.40
0.20
0.00
0.02
0.00
0.00
0.00
0.00
1999
2000
2001
2002
2003
Louisiana
0.11
2004
0.00
2005
National Average
24
2006
2007
MASSACHUSETTS
Among the top 75 designated market areas (DMAs) in the United States, the state of Massachusetts
contains two DMAs. These are Boston (ranked 6th) and Providence-New Bedford (ranked 48th). The
Boston market extends beyond state lines into New Hampshire and Vermont; the Providence-New
Bedford market extends into Rhode Island.
Massachusetts Mean Monthly Exposure
GRPs (General Audience)
8.00
7.00
6.00
7.33
5.81
6.00
5.00
4.00
2.92
3.00
2.00
1.00
1.13
1.09
3.33
2.25
3.72
3.35
2.50
2.13
1.87
2.50
2.59
1.62
2.40
2.22
0.00
1999
2000
2001
2002
2003
Massachusetts
2004
2005
2006
2007
National Average
Massachusetts Mean Monthly Exposures
TRPs (12–17 year olds)
3.00
2.50
2.55
2.11
2.00
1.83
1.50
1.00
1.25
0.69
1.31
0.78
0.60
0.40
0.00
2000
0.92
0.75
0.50
1999
1.15
2001
2002
0.30
0.32
2003
2004
Massachusetts
2005
National Average
25
0.70
0.20
2006
0.63
0.40
2007
M A RY L A N D
Among the top 75 designated market areas (DMAs) in the United States, the state of Maryland
contains one DMA, Baltimore (ranked 24th).
Maryland Mean Monthly Exposure
GRPs (General Audience)
5.00
4.69
4.50
4.00
3.35
3.50
2.92
3.00
3.33
2.50
2.00
1.50
1.09
1.13
1.00
0.50
0.00
0.25
0.02
0.01
0.00
1999
2000
2001
2002
2003
Maryland
1.40
1.31
1.00
0.00
0.00
2004
2005
0.33
2006
0.39
2007
National Average
1.15
0.69
0.78
0.75
0.70
0.60
0.40
0.00
2.40
1.25
1.20
0.20
2.50
1.66
1.60
0.60
2.59
Maryland Mean Monthly Exposure
TRPs (12–17 year olds)
1.80
0.80
2.50
0.63
0.21
0.03
1999
0.00
2000
0.00
2001
2002
2003
Maryland
0.00
0.00
0.04
0.03
2004
2005
2006
2007
National Average
26
MICHIGAN
Among the top 75 designated market areas (DMAs) in the United States, the state of Michigan
contains three DMAs. These are Detroit (ranked 10th), Grand Rapids-Kalamazoo-Battle Creek
(ranked 38th), and Flint-Saginaw-Bay City (ranked 64th).
Michigan Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.50
2.00
1.50
1.00
0.50
1.13
0.68
1.00
0.83
2000
2.40
0.83
0.02
0.45
1999
2.50
1.31
1.09
0.00
2.59
2001
2002
2003
Michigan
2004
2005
0.25
0.46
2006
2007
National Average
Michigan Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.20
1.31
1.15
1.00
0.80
0.78
0.69
0.60
0.40
0.25
0.38
0.11
0.00
1999
0.70
0.60
0.51
0.20
0.75
2000
2001
0.25
0.24
2002
2003
Michigan
2004
0.01
0.03
2005
2006
National Average
27
0.63
0.12
2007
M I N N E S OTA
Among the top 75 designated market areas (DMAs) in the United States, the state of Minnesota
contains one DMA, Minneapolis-St. Paul (ranked 14th). This market extends beyond state lines into
Wisconsin.
Minnesota Mean Monthly Exposure
GRPs (General Audience)
9.00
8.45
8.00
7.67
7.00
5.35
6.00
5.00
4.00
3.33
3.00
2.00
1.00
0.00
2.00
1.13
0.03
1.09
1999
2000
6.19
6.15
2.59
2.50
4.80
3.35
2.92
2.50
2.40
0.91
2001
2002
2003
Minnesota
2004
2005
2006
2007
National Average
Minnesota Mean Mean Monthly Exposure
TRPs (12–17 year olds)
5.00
4.50
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0.00
4.62
2.99
2.70
1.91
0.69
1.25
1.31
1.15
0.60
0.02
1999
2000
2001
2002
2003
Minnesota
1.06
1.03
0.77
0.75
0.70
2004
2005
2006
0.78
National Average
28
0.63
0.16
2007
MISSOURI
Among the top 75 designated market areas (DMAs) in the United States, the state of Missouri
contains two DMAs. These are St. Louis (ranked 22nd) and Kansas City (ranked 33rd). The St. Louis
market extends beyond state lines into Illinois and the Kansas City market extends into Kansas.
Missouri Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.50
2.59
2.50
2.00
1.50
1.00
0.50
0.00
1.13
1.12
1.09
0.40
0.15
0.02
1999
2000
2001
0.21
0.06
2002
2003
Missouri
0.83
2.40
1.15
0.18
2004
2005
2006
2007
National Average
Missouri Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.31
1.20
1.15
1.00
0.80
0.60
0.78
0.69
0.00
0.70
0.63
0.43
0.40
0.20
0.75
0.60
0.22
0.06
1999
0.04
0.01
2000
2001
2002
2003
Missouri
0.14
2004
0.22
0.23
2005
2006
National Average
29
0.20
2007
N O RT H C A RO L I NA
Among the top 75 designated market areas (DMAs) in the United States, the state of North Carolina
contains three DMAs. These are Charlotte (ranked 28th), Raleigh-Durham (ranked 29th), and
Greensboro-High Point-Winston-Salem (ranked 46th). The Charlotte market extends beyond state
lines into South Carolina; the Raleigh-Durham and Greensboro-High Point-Winston-Salem markets
extend into Virginia.
North Carolina Mean Monthly Exposures
GRPs (General Audience)
4.50
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0.00
3.33
3.82
3.35
2.92
2.50
2.59
2.50
2.40
1.86
1.13
1.32
1.09
0.33
0.04
0.01
0.00
0.09
1999
2000
2001
2002
0.00
2003
North Carolina
2004
2005
2006
2007
National Average
North Carolina Mean Monthly Exposure
TRPs (12–17 year olds)
2.00
1.80
1.60
1.40
1.20
1.00
0.80 0.69
0.60
0.40
0.20 0.04
0.00
1999
1.74
1.25
1.31
1.20
1.15
0.92
0.75
0.60
0.78
0.00
0.00
0.02
2000
2001
2002
North Carolina
2004
2005
National Average
30
0.63
0.21
0.00
2003
0.70
2006
2007
NEBRASKA
Among the top 75 designated market areas (DMAs) in the United States, the state of Nebraska
contains one DMA, Omaha (ranked 78th). This market extends beyond state lines into Iowa and
Missouri.
Nebraska Mean Monthly Exposure
GRPs (General Audience)
6.00
4.84
5.00
4.00
2.00
2.92
1.13
1.09
0.02
0.01
1.00
0.00
3.68
3.60
3.00
1999
3.33
3.42
2.50
3.35
2.59
1.13
2.50
2.39
2.40
1.03
2000
2001
2002
2003
Nebraska
2004
2005
2006
2007
National Average
Nebraska Mean Monthly Exposure
TRPs (12–17 year olds)
2.50
2.19
2.00
1.50
1.00
1.25
0.69
1.93
1.31
0.60
1.15
0.78
0.81
0.50
0.00
0.02
1999
0.19
0.01
2000
2001
2002
2003
Nebraska
2004
0.75
0.70
0.63
0.20
0.69
0.51
2005
2006
National Average
31
2007
NEW MEXICO
Among the top 75 designated market areas (DMAs) in the United States, the state of New Mexico
contains one DMA, Albuquerque-Santa Fe (ranked 49th). This market extends beyond state lines into
Arizona.
New Mexico Mean Monthly Exposure
GRPs (General Audience)
7.00
5.82
6.00
5.00
4.45
4.29
4.00
3.33
3.00
2.92
2.00
1.13
1.00
0.42
0.00
1999
2.52
2.89
3.35
2.50
2.50
2005
2006
2.40
1.09
1.14
0.00
2000
2001
2002
2003
New Mexico
2004
2007
National Average
New Mexico Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.31
1.20
1.31
1.25
1.15
1.04
1.00
0.78
0.80
0.60
2.59
2.78
0.69
0.60
0.75
0.60
0.70
0.60
0.41
0.40
0.63
0.48
0.20
0.00
0.10
1999
0.11
0.00
2000
2001
2002
2003
New Mexico
2004
2005
National Average
32
2006
2007
N E VA DA
Among the top 75 designated market areas (DMAs) in the United States, the state of Nevada
contains one DMA, Las Vegas (ranked 52nd).
Nevada Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.50
2.59
2.50
2.40
2.00
1.50
1.00
0.50
0.00
1.13
1.09
0.43
0.05
0.00
0.00
1999
2000
2001
2002
0.56
0.52
2003
Nevada
0.00
0.00
2004
2005
0.01
2006
2007
National Average
Nevada Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.31
1.20
1.15
1.00
0.80
0.60
0.78
0.69
0.75
0.60
0.70
0.63
0.40
0.20
0.00
0.02
1999
0.00
0.00
0.04
0.07
2000
2001
2002
2003
Nevada
0.00
0.00
0.07
2004
2005
2006
National Average
33
0.00
2007
N E W YO R K
Among the top 75 designated market areas (DMAs) in the United States, the state of New York
contains five DMAs. These are New York (ranked 1st), Buffalo (ranked 44th), Albany-SchenectadyTroy (ranked 55th), Rochester (ranked 77th), and Syracuse (ranked 80th). The New York market
extends beyond state lines into Connecticut and New Jersey; the Buffalo market extends into
Pennsylvania; and, the Albany-Schenectady-Troy market extends into Massachusetts as well as
Vermont.
New York Mean Monthly Exposure
GRPs (General Audience)
14.00
12.00
11.64
10.96
10.00
7.46
8.00
6.90
6.00
4.80
4.00
2.00 0.19 1.33
1.09
0.00 1.13
1999 2000
2.92
2001
3.33
3.35
2002
2003
New York
7.17
3.51
2.50
2.59
2.50
2004
2005
2006
2.40
2007
National Average
New York Mean Monthly Exposure
TRPs (12–17 year olds)
3.50
3.19
3.00
2.50
1.95
2.00
1.50
1.00
0.50
0.00
1.25
0.69
0.06
1999
1.31
0.60
1.26
1.15
1.51
0.75
0.70
2005
2006
0.58
0.42
2000
0.78
2.37
1.75
2001
2002
2003
New York
2004
National Average
34
0.63
2007
OHIO
Among the top 75 designated market areas (DMAs) in the United States, the state of Ohio contains
five DMAs. These are Cleveland-Akron (ranked 15th), Cincinnati (ranked 32nd), Columbus (ranked
34th), Dayton (ranked 58th), and Toledo (ranked 68th). The Cincinnati market extends beyond state
lines into Kentucky and Indiana; the Dayton market extends into Indiana; and, the Toledo market
extends into Michigan.
Ohio Mean Monthly Exposure
GRPs (General Audience)
10.00
9.00
8.00
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0.00
9.21
7.53
7.01
6.09
6.25
4.67
3.33
3.35
2.50
2.59
2.50
2.40
2002
2003
2004
2005
2006
2007
2.92
1.13
0.04
1.09
0.01
1999
2000
0.08
2001
Ohio
National Average
Ohio Mean Monthly Exposure
TRPs (12–17 year olds)
3.50
3.17
3.00
2.99
2.65
2.69
2.50
1.94
2.00
1.50
1.00
0.50
0.00
2.48
1.25
0.69
0.60
0.04
0.00
1999
2000
1.31
1.15
0.78
0.75
0.70
2005
2006
0.63
0.02
2001
2002
2003
Ohio
2004
National Average
35
2007
OKLAHOMA
Among the top 75 designated market areas (DMAs) in the United States, the state of Oklahoma
contains two DMAs. These are Oklahoma City (ranked 45th) and Tulsa (ranked 60th). The Tulsa
market extends beyond state lines into Kansas.
Oklahoma Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
2.92
3.00
2.50
2.50
2.00
1.50
1.00
3.35
1.13
2.40
1.09
0.65
0.94
0.50
0.00
0.01
0.00
0.00
1999
2.50
2.20
2.75
1.67
2.59
2000
2001
2002
2003
Oklahoma
2004
2005
2006
0.34
2007
National Average
Oklahoma Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.20
0.60
0.40
1.15
0.99
1.00
0.80
1.31
0.78
0.69
0.60
0.57
0.00
0.00
0.00
1999
0.70
0.63
0.38
0.43
0.20
0.75
2000
2001
2002
2003
Oklahoma
2004
0.08
0.00
2005
2006
National Average
36
0.15
2007
OREGON
Among the top 75 designated market areas (DMAs) in the United States, the state of Oregon
contains one DMA, Portland (ranked 23rd). This market extends beyond state lines into Washington.
Oregon Mean Monthly Exposure
GRPs (General Audience)
8.00
7.10
7.00
6.00
5.00
4.38
4.00
3.00
2.00
1.00
4.09
4.40
3.33
2.51
1.09
1.13
3.35
2.94
2.92
2.80
2.50
2.59
2.50
3.84
2.40
0.99
0.00
1999
2000
2001
2002
2003
Oregon
2004
2005
2006
2007
National Average
Oregon Mean Monthly Exposue
TRPs (12–17 year olds)
2.50
2.12
2.00
1.50
1.00
1.00
0.69
1.20
0.60
1.25
1.31
1.15
0.78
0.81
0.50
0.59
0.75
0.64
0.70
0.83
0.63
0.54
0.16
0.00
1999
2000
2001
2002
2003
Oregon
2004
2005
National Average
37
2006
2007
P E N N S Y LVA N I A
Among the top 75 designated market areas (DMAs) in the United States, the state of Pennsylvania
contains four DMAs. These are Philadelphia (ranked 4th), Pittsburgh (ranked 21st), HarrisburgLancaster-Lebanon-York (ranked 47th), and Wilkes Barre-Scranton (ranked 53rd). The Philadelphia
market extends across state lines into Delaware and New Jersey; the Pittsburgh market extends into
Maryland and West Virginia.
Pennsylvania Mean Monthly Exposure
GRPs (General Audience)
4.50
4.00
3.50
3.00
2.50
2.00
1.50
1.09
1.13
1.00
0.50
0.02
0.00
0.00
1999
2000
3.82
3.35
2.92
3.47
3.33
2.59
2.50
1.92
2.50
2.17
2.40
1.02
0.32
2001
0.39
2002
2003
Pennsylvania
2004
2005
2006
2007
National Average
Pennsylvania Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.31
1.25
1.20
1.15
1.00
0.80 0.69
0.60
0.78
0.00
0.74
0.47
0.40
0.20
0.75
0.70
0.71
0.60
0.63
0.54
0.19
0.03
0.00
1999
2000
0.11
2001
0.08
2002
2003
Pennsylvania
2004
2005
National Average
38
2006
2007
S O U T H C A RO L I NA
Among the top 75 designated market areas (DMAs) in the United States, the state of South Carolina
contains one DMA, Greenville-Spartanburg-Ashville-Anderson (ranked 35th). This market extends
beyond state lines into Georgia and North Carolina.
South Carolina Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.59
0.22
0.32
2004
2005
2.50
2.50
2.40
2.00
1.50
1.00
0.50
1.13
1.09
0.01
0.00
0.01
0.00
0.00
1999
2000
2001
2002
2003
0.09
0.00
South Carolina
2006
0.29
2007
National Average
South Carolina Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.31
1.20
1.15
1.00
0.80
0.78
0.69
0.60
0.75
0.60
0.70
0.63
0.40
0.20
0.03
0.00
0.01
0.00
0.00
0.03
0.01
0.03
0.01
1999
2000
2001
2002
2003
2004
2005
2006
2007
0.00
South Carolina
National Average
39
TENNESSEE
Among the top 75 designated market areas (DMAs) in the United States, the state of Tennessee
contains three DMAs. These are Nashville (ranked 30th), Memphis (ranked 43rd), and Knoxville
(ranked 63rd). The Nashville and Knoxville markets extend beyond state lines into Kentucky and the
Memphis market extends into Arkansas, Mississippi, and Missouri.
Tennessee Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.50
2.59
2.50
2.40
2.00
1.50
1.13
1.09
1.00
0.50
0.01
0.00
0.01
0.00
0.00
0.22
1999
2000
2001
2002
2003
2004
0.32
0.09
0.29
0.00
Tennessee
2005
2006
2007
National Average
Tennessee Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.25
1.31
1.20
1.15
1.00
0.80
0.78
0.69
0.60
0.75
0.70
0.60
0.63
0.40
0.20
0.03
0.00
0.01
0.00
0.00
0.03
0.01
0.03
0.01
1999
2000
2001
2002
2003
2004
2005
2006
2007
0.00
Tennessee
National Average
40
TEXAS
Among the top 75 designated market areas (DMAs) in the United States, the state of Texas contains
four DMAs. These are Dallas-Ft. Worth (ranked 7th), Houston (ranked 11th), San Antonio (ranked
37th), and Austin (ranked 54th).
Texas Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
2.50
2.59
2.50
2.50
2.40
2.00
1.50
1.00
0.50
0.00
1.09
1.13
0.51
0.50
0.61
0.53
0.43
0.36
0.44
2000
2001
2002
2003
2004
2005
2006
0.04
1999
Texas
0.15
2007
National Average
Texas Mean Monthly Exposure
TRPs (12–17 year olds)
1.40
1.31
1.25
1.15
1.20
1.00
0.80
0.78
0.69
0.60
0.60
0.55
0.58
0.49
0.55
0.40
0.38
0.70
0.63
0.33
0.22
0.16
0.20
0.00
0.75
0.03
1999
2000
2001
2002
2003
Texas
2004
2005
National Average
41
2006
2007
U TA H
Among the top 75 designated market areas (DMAs) in the United States, the state of Utah contains
one DMA, Salt Lake City (ranked 36th). This market extends beyond state lines into Idaho, Nevada,
and Wyoming.
Utah Mean Monthly Exposure
GRPs (General Audience)
30.00
24.03
25.00
19.63
19.32
20.00
19.53
18.96
15.22
14.65
15.00
10.00
6.67
5.00
1.09
1.13
0.00
1999
1.09
2000
2.92
3.33
2001
2002
Utah
3.35
2003
2.50
2.59
2.50
2.40
2004
2005
2006
2007
National Average
Utah Mean Monthly Exposure
TRPs (12–17 year olds)
12.00
10.01
10.00
8.73
8.00
4.32
3.48
4.00
0.00
5.78
6.98
6.00
2.00
7.66
7.04
0.69
0.39
1999
0.60
1.25
2000
2001
1.31
Utah
2002
1.15
0.78
0.75
0.70
2003
2004
2005
2006
National Average
42
0.63
2007
V I RG I N I A
Among the top 75 designated market areas (DMAs) in the United States, the state of Virginia
contains three DMAs. These are Norfolk-Portsmouth-Newport News (ranked 41st), RichmondPetersburg (ranked 59th), and Roanoke-Lynchburg (ranked 67th). The Norfolk-Portsmouth-Newport
News market extends beyond state lines into North Carolina and the Roanoke-Lynchburg market
extends into West Virginia.
Virginia Mean Monthly Exposure
GRPs (General Audience)
4.00
3.33
3.50
3.35
2.92
3.00
3.28
2.50
2.88
2.00
1.50
2.50
0.00
2.50
2.40
1.98
1.13
1.09
1.00
0.50
2.59
0.04
0.00
1999
2000
1.42
1.28
2005
2006
1.48
0.04
2001
2002
2003
Virginia
2004
2007
National Average
Virginia Mean Monthly Exposure
TRPs (12–17 year olds)
3.00
2.66
2.50
2.31
2.00
1.70
1.50
1.00
0.50
1.25
0.69
0.04
0.00
1999
1.31
1.15
0.78
0.60
0.01
2000
0.04
2001
2002
2003
Virginia
2004
0.87
0.75
0.72
0.70
2005
2006
National Average
43
0.86
0.63
2007
WA S H I N G TO N
Among the top 75 designated market areas (DMAs) in the United States, the state of Washington
contains two DMAs. These are Seattle-Tacoma (ranked 12th) and Spokane (ranked 79th). The
Spokane market extends beyond state lines into Idaho, Montana, and Oregon.
Washington Mean Monthly Exposure
GRPs (General Audience)
12.00
10.10
10.00
8.00
7.31
6.00
4.00
2.00
1.13
0.09
0.00
1999
1.60
2.92
6.15
5.66
3.33
3.35
2.50
4.88
3.74
2.59
2.50
2.95
2.40
1.09
2000
2001
2002
2003
Washington
2004
2005
2006
2007
National Average
Washington Mean Monthly Exposure
TRPs (12–17 year olds)
3.50
3.16
3.00
3.12
2.50
1.84
2.00
1.50
1.00
0.50
0.00
1.53
1.54
1.25
1.09
0.69
1.15
1.31
0.60
0.78
0.75
2004
2005
0.04
1999
2000
2001
2002
2003
Washington
National Average
44
1.39
0.70
2006
1.03
0.63
2007
WISCONSIN
Among the top 75 designated market areas (DMAs) in the United States, the state of Wisconsin
contains two DMAs. These are Milwaukee (ranked 31st) and Green Bay-Appleton (ranked 69th). The
Green Bay-Appleton market extends beyond state lines into Michigan’s Upper Peninsula.
Wisconsin Mean Monthly Exposure
GRPs (General Audience)
9.00
8.00
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0.00
7.68
5.75
4.99
2.92
1.13
0.13
1999
3.33
3.35
1.09
0.07
2.50
1.16
2000
2001
2002
2003
Wisconsin
2004
2.59
2.50
1.15
0.22
2005
2006
2.40
1.05
2007
National Average
Wisconsin Mean Monthly Exposure
TRPs (12–17 year olds)
3.00
2.83
2.50
1.94
2.00
1.50
1.00
1.32
1.25
0.69
0.50
0.13
0.00
1999
1.31
0.60
1.15
0.50
0.03
2000
0.78
2001
2002
2003
Wisconsin
2004
0.75
0.70
0.08
0.18
2005
2006
National Average
45
0.63
0.19
2007
W E S T V I RG I N I A
Among the top 75 designated market areas (DMAs) in the United States, the state of West Virginia
contains one DMA, Charleston-Huntington (ranked 61st). This market extends beyond state lines
into Kentucky and Ohio.
West Virginia Mean Monthly Exposure
GRPs (General Audience)
10.00
9.00
8.00
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0.00
9.32
8.62
7.98
4.28
2.92
1.13 1.09
0.01
0.00
1999
2000
3.33
3.35
2.50
2.59
2.50
2.69
1.15
2.40
0.01
2001
2002
2003
West Virginia
2004
2005
2006
2007
National Average
West Virginia - Mean Monthly Exposure
TRPs (12–17 year olds)
2.50
2.33
2.10
2.00
1.59
1.50
1.00
1.25
0.69
1.10
1.15
1.00
0.60
0.50
0.00
1.31
0.78
0.75
0.70
0.63
0.31
0.01
0.00
0.00
1999
2000
2001
2002
2003
West Virginia
2004
2005
National Average
46
2006
2007