Greg Milsom, MBA, PhD Candidate
greg.milsom@gmail.com
cell 410.404.4798
SUMMARY
Over two decades of marketing and business development experience coupled with
management and strategic planning in both small and entrepreneurial environments.
EDUCATION
PhD candidate at Walden University (ACBSP accredited)
Anticipated graduation date: Spring 2016
Dissertation title: “Perceptions of Senior Consumers on Stereotyping in Magazine
Advertisements”
MBA Finance, American University (AACSB accredited),
Kogod College of Business Administration, Washington, DC
BS Marketing, University of Maryland (AACSB accredited),
Robert H. Smith School of Business, College Park, MD
TEACHING EXPERIENCE
Graduate-level Courses
2013 - 2015 Marketing Management (online), College of Business, Frostburg State University
(AACSB accredited), Frostburg, MD
2015 Introduction to Marketing and Management (online), College of Business, Frostburg State
University (AACSB accredited), Frostburg, MD
2012 Macro & Microeconomics, Richard J. Bolte, Sr. School of Business, Mount St. Mary's
University (IACBE accredited), Emmitsburg, MD
Undergraduate-level Courses
2013 - 2015 Quality Management (both online and in classroom), College of Business, Frostburg
State University (AACSB accredited), Frostburg, MD
2014 Operations Management, College of Business, Frostburg State University (AACSB
accredited), Frostburg, MD
2013 - 2014 International Management, College of Business, Frostburg State University (AACSB
accredited), Frostburg, MD
2012 - 2014 Global Business & Economics, Richard J. Bolte, Sr. School of Business, Mount St.
Mary's University (IACBE accredited), Emmitsburg, MD
2013 E-Marketing, John L. Grove College of Business, Shippensburg University (AACSB
accredited), Shippensburg, PA
Greg Milsom, MBA, PhD Candidate
greg.milsom@gmail.com
cell 410.404.4798
2013 Business Communications, Richard J. Bolte, Sr. School of Business, Mount St. Mary's
University (IACBE accredited), Emmitsburg, MD
2011 - 2012 Principles of Marketing, John L. Grove College of Business, Shippensburg University
(AACSB accredited), Shippensburg, PA
2010 Principles of Management - Hagerstown Community College, Hagerstown, MD
SERVICE
Peer Reviewer, Journal of Interdisciplinary Studies in Education (JISE), 2012
Conference Reviewer, United States Association for Small Business and Entrepreneurship
(USASBE), 2012
GUEST SPEAKER
2011 “Marketing and Social Media”, Wilson College, Chambersburg, PA
CONFERENCES
2011 American Psychological Association (APA) Annual Convention, Washington, DC
2011 The Association of Faculties for the Advancement of Community College Teaching
(AFACCT) 21st Annual Conference, Baltimore, MD
POSTER PRESENTATIONS
2011 American Psychological Association Convention for Division 46: Media Psychology,
International Poster presentation, Washington, DC
2011 United States Media Influences on International Students presented at The Association of
Faculties for the Advancement of Community College Teaching 21st Annual Conference,
Baltimore, MD
ASSOCIATIONS
American Marketing Association - Baltimore, MD
American Psychological Association
Division 46 – Society for Media Psychology and Technology: focuses on various aspects of
the media, including radio, television, film, video, newsprint, magazines, and newer
technologies.
Division 23 - Society for Consumer Psychology: focuses on those aspects of individual and
social psychology and understanding consumers.
Greg Milsom, MBA, PhD Candidate
greg.milsom@gmail.com
cell 410.404.4798
BUSINESS EXPERIENCE
Director of Finance, Operations, and Marketing - Salar, Inc.,
Baltimore, MD May 2003–October 2009
 Trained personnel, including work allocation and problem resolution; evaluated
performance goals, made recommendations for personnel actions, motivated team
members to achieve peak productivity and performance; mentored the internship program;
administered all human-resource functions: recruiting, interviewing, training, employee
benefits; all vendor relations.
 Created and implemented bonus structure to incentivize sales team.
 Responsible for web-marketing strategy, branding, production design, maintenance,
content and marketing of website; online and digital marketing initiatives, email campaigns,
web seminars, search-engine optimization, online editorial content, in-house podcasts,
video-casts, and multimedia sales tools; digital video, digital audio, website traffic analysis
and website usability; established Facebook and Twitter accounts, established partnerships
with both Microsoft and Motion Computing.
 Responsible for development and execution of a new strategic brand identity for a 10-yearold technology company with four major brand extensions.
 Directed all marketing activities; interacted heavily with engineering, developing and
launching new products and brands; ensured accurate collection and dissemination of
financial data; analyzed monthly financial results, created fiscal reports.
 Developed and managed client business relationships with Johns Hopkins University,
University of Pittsburgh Medical Center, and George Washington University Hospital.
 Managed $1M+ budget, contractors, and agency relationships; managed external marketing
activities, campaign metrics, print advertising, tradeshows special events, demos,
presentation design, sales tools, and corporate identity; established and disseminated
brand direction throughout the organization; created style guides; responsible for trade
show program which included six national events and numerous regional events.
 Developed strategy, planning, and implementation of promotional ideas for both
prospecting new business and closing on large contracts.
 Directed all aspects of the company’s accounting and finance activities to ensure accurate
collection and dissemination of financial data; analyzed monthly financial results and
created fiscal reports; managed and directed the establishment and administration of
contractual arrangements and leased properties with external vendors.
 Awarded “Best Places to Work 2009” by the Baltimore Business Journal.
Fee-Only Financial Advisor - Baltimore-Washington Financial Advisors, Inc.,
Ellicott City, MD March 2001–March 2003
 Developed long-term relationships with clients for decreasing risk and increasing
understanding of emerging trends.
 Created and standardized financial-planning products, optimal investment portfolio
allocation, insurance needs, and estate planning structure; prepared general investment
Greg Milsom, MBA, PhD Candidate
greg.milsom@gmail.com

cell 410.404.4798
analyses for high net-worth clients; developed models, projected cash flow, and alternate
capital structures.
Developed and organized long-range financial and business plans; prepared financial
projections for new business ventures and products, restructured alternative acquisitions,
and divestitures; assessed impact on 3-year strategic and operational plans.
Owner - M&M Chesapeake, LLC,
Baltimore, MD July 1998–March 2001
 Raised $25K start-up capital and acquired over $600K in accounts within nine months.
 Establish monthly contact with clients to review money management and zero-based
budgeting issues; mortgage refinancing, insurance needs, retirement, college-savings goals,
and next-generation wealth transfer.
 Conferred with network of attorneys on bankruptcy filings, divorce, and child-care issues,
wills and trust formation.
 Developed a nearly 85% computer automated database and terminal-digit file management
system for increased efficiency.
 Implemented low-cost marketing strategies using direct-mail campaigns, mass fax software,
and the Internet.
Corporate Financial Analyst - Union Labor Life Insurance Company,
Washington, DC August 1996–February 1998
 Managed a team of business unit financial analysts.
 Designed and used standard reporting packages for comprehensive 3-year strategic,
marketing, and operational planning processes; reviewed 1-year operating budgets of
revenue and expense items by product line/activity, business unit, and legal entity;
prepared and reviewed financial projections for new business ventures and products,
restructured alternative acquisitions, and divestitures; assessed impact on current year and
multi-year strategic and operational plans.
 Detailed all business plan assumptions and strategies; established quarterly reporting
packages by business unit and legal entity, including financial analysis and narrative,
coordinating input from business unit financial analysts.
COMMUNITY ACTIVITIES & INTERESTS
 Board of Directors, Grace Academy K-12 school (2012 - 2013)
 Advisory Committee, St. Mark’s Episcopal Church (2012 - 2014)
 Greater Baltimore Technology Council - founder and moderator of the Business Operations
Roundtable, participant in the Chief Financial Officer Roundtable, Leadership Roundtable
and Chief Marketing Roundtable, “Connector of the Year” nominee.
 Co-Founder and former treasurer, Mid Maryland Triathlon Club, liaison with Under Armour.
 Private pilot candidate - single engine, land.
 United States Coast Guard licensed Master Mariner. Captain of power and sail vessels.