Major Discovery Series
Communication Studies
Bachelor of Arts: Communication Studies
Minor: Communication Studies
Minor: Public Relations
Recognizing the importance of human communication in both professional and personal lives, Communication Studies
majors explore communication and develop skills in a variety of contexts. We live in a complex, rapidly changing world
where those knowledgeable of and skilled in communication within families, corporations, and cultures will be most
successful in their personal and professional lives. Our majors work in finance, counseling, sales, government, airlines wherever "people" skills are valued. Employers recommend one or more internships to be successful and competitive when
entering this field
Career themes associated with Communication Studies
Artistic, Social, and Enterprising
Related skills, values, and qualities
 Ability to analyze, interpret and convey
information to others
 Strong listening, clarifying, questioning, and
responding skills
 Proficiency in written and oral communication
 Ability to adapt to new environments and improvise
when needed
 Ability to work in a team environment
 Ability to work well with diverse populations
 Ability to strategically approach problem solving and
decision making
 Strong interpersonal and networking skills
Courses Communication Studies majors typically enjoy
 Public Speaking
 Interpersonal Communication
 English
 Debate
 Journalism
 Theatre
 Psychology
 Media Studies
Common interests of Communication Studies majors
 Participating in local theater productions
 Attending movies, stage productions, lectures,
or readings
 Working part-time or as a volunteer for a radio
or TV station, printing or publishing firm,
department store, or advertising agency
 Participating on a debate or forensic team
 Joining a yearbook staff or broadcasting
or drama club
 Participating in election or fundraising campaigns
 Working as a student assistant in a language arts or
communications department
 Planning Events
 Producing publications
 Creating multi-media productions
For more information about the major
Contact the Communication Studies Department, 218
Rickenbach Learning Center, 610-683-4560,
or visit www.kutztown.edu/SpeechCommunication
KU Majors related to Communication Studies
Communication Design, Electronic Media, English,
Professional Writing, Marketing, Psychology,
Sociology.
Artistic students may also be interested in:
Advertising*, Elementary Education, German,
International Studies*, Library Science, Literature*,
Music, Music Education, PA German Studies*,
Philosophy, Public Relations*, Secondary Education
English or Modern Languages), Studio Art, or
Spanish.
For More Information on Communication Studies Careers or to speak to a Career Counselor, contact
KU Career Development Center • 113 Stratton Administration Center • 610-683-4067 • careerhelp@kutztown.edu • www.kutztown.edu/careercenter
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 Attend your senior kick-off and
other info sessions to prepare
for job search/grad school.
 Enroll in the Career Success

Update your resume and
Certificate.
LinkedIn profile.
 Complete an internship and/or
 Meet with CDC career
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Create cover letter drafts.
undergraduate
research.
coach.
Enroll in the Career

Gain experience through

Attend
info
sessions
about
 Attend info sessions to learn
Exploration Certificate.
internships and/or
internships,
interviewing,
job
about resume writing, and
Attend info sessions to learn
undergraduate research.
search strategies, and grad
externships.
about career development
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Secure references for job/grad
school.
 Confirm your choice of major
and personal branding.
school applications.
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Build
a
LinkedIn
profile
and
and consider options for
Take a career assessment to
continue to monitor your online  Create your “30 second”
double
major
or
minor.
identify and confirm interests.
commercial.
presence.
 Research careers of interest.
Get involved in campus clubs

Meet with CDC to develop
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Complete
a
mock
interview.
 Complete a job shadowing
and organizations.
job search strategies.
 Build skills through research
(externship) experience.
Develop basic workplace skills
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Research employers.
projects,
part-time
employment,
through jobs or volunteer work.  Seek meaningful employand
volunteer
work.

Network with professionals
ment or volunteer work in a
Talk with professors, family,
through events and social
 Participate in Coffee and
field
related
to
your
major.
and friends about career
media.
Convos & networking programs.

Explore
options
for
underideas.
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Join a professional organization
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Attend
internship
&
job
fairs.
graduate research and
Conduct informational
in your discipline.
 Take on a leadership role in a
study abroad.
interviews with professionals
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Attend the senior etiquette
student
organization
or
work.
 Write a resume and have it
working in fields of interest.
dinner.

Consider
graduate
school
reviewed
by
the
CDC.
Develop a relationship with
 Participate in job fairs and
options
and
prepare
for

Manage
your
online
your professors and faculty
on-campus interviewing.
admissions tests.
presence.
advisor.
Sample Career Titles
Communication Studies majors can be found working in a wide variety of career fields. Here are just some
career titles that may be of interest. Please note that some jobs may require further education and training.
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Account Coordinator
Admissions Director
Advertising/Marketing Specialist
Advertising Sales Rep.
Alumni Relations Rep.
Announcer
Booking Manager
Broadcast Journalist
Business Manager
College Professor
Communications Coordinator
Communication Technology
Specialist
Community Affairs Officer
Conference & Event Planner
Copy Writer
Corporate Recruiter
Critic
Customer Service Rep.
Development Officer/Fundraiser
Editor/Author
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Exhibit/Display Designer
Extension Service Specialist
Fashion Coordinator
Financial Aid Counselor
Foreign Service Officer
Graphic Design Communicator
Hotel Manager
Human Resource Specialist
Industrial Labor Relations
Specialist
Insurance Adjuster
Internal Communication Specialist
Journalist
Legislative Assistant
Marketing Specialist
Media Manager
Media Planner
Media Relations Director
Media Salesperson
Mediator
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Narrator
Paid Speech Writer
Performer
Personnel Interviewer
Personnel Manager
Pharmaceutical Sales Rep.
Politician
Political Consultant
Portfolio Manager
Producer
Public Information Officer
Public Relations Specialist
Radio/TV Announcer
Sales Representative
Social Media Coordinator
Staffing Agency Recruiter
Technical Communicator
Theater Manager
Ticket Sales Coordinator
Website Director
To learn more about these careers, visit http://online.onetcenter.org or www.bls.gov/oco.
Common Internship Sites and Employers
Communication Studies majors often find internships and employment in the following fields/industries.
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Newspapers/Magazines
Theatres
Colleges/Universities
Public School System
Radio/Television
Public Relations Firms
Advertising Firms
Business & Industry
International Organizations
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Telecommunications Organizations
Political Organizations
Not-for Profit Organizations
Local, State, Federal Government
KU Career Network is the primary online resource
for preparing and connecting students and alumni with employers.
www.kutztown.edu/KUCN
Useful Websites for Communication Studies Majors
Whether you are researching related career fields, applying for internships or jobs, or planning to join
a professional association, these websites are for you!
Industry Information & Job Search Boards
Professional Associations
Recognition in Advertising
www.oneclub.org
American Association of Advertising
Agencies
www.aaaa.org
Federal Communications Jobs
www.makingthedifference.org/
federalcareers/communications.shtml
National Communication Association
www.natcom.org
Internships
www.Internships.com
Public Relations Society of America
www.prsa.org
Showbiz Jobs.com
www.showbizjobs.com
International Association of
Business Communicators
www.iabc.com
Communications Jobs
www.communicationsjobs.net
PR, Marketing, & Communications
www.prsa.org/jobcenter
Marketing Jobs
www.marketingcrossing.com
PR Jobs
www.prcrossing.com
American Women in Radio & TV
www.awrt.org
American Advertising Federation
www.aaf.org
Online News Association
http://journalists.org
Nat’l Press Photographers Association
www.nppa.org
Society of Professional Journalists
www.spj.org
Building Your Resume for a Career in Communication Studies
Building a strong resume for your career field starts long before you ever start your job search. Employers want to hire graduates
who not only have the necessary educational background but also have experience applying that knowledge to real life situations.
Consider choosing a minor
that will complement your
major and tailor your
knowledge towards
specific career goals.
Learn more about your
field and develop the
necessary skills for
employment by gaining
hands-on experience
through externships,
internships, part-time jobs
and related volunteer
positions.
Develop professionally
through campus
involvement and
professional
memberships.
This illustrates
responsibility, leadership
abilities and time
management skills.