PMS
7427
[ BRAND IDENTITY GUIDELINES 2.0 ]
FON
Futu
Min
TABLE OF CONTENTS
PART 1
PART 2
[ BRAND BACKSTORY ] 4
[ BRAND OVERVIEW ]
4
[ MISSION AND VISION ]
4
[ BRAND ATTRIBUTES ]
5
[ BRAND POSITIONING STATEMENTS ]
6
PART 3
[ VISUAL ELEMENTS ]
7
Logo
Color Palette
Typography Photography
8-16
17
18
19
Rose-Hulman Institute of Technology
[2]
•
[ STATIONERY SUITE ] Letterhead
Envelopes
Business Card Notecards and Envelopes
Folder
20
21-23
24
25
26
27
[ POWERPOINT ]
28
[ E-MAIL SIGNATURE ]
29
Brand Identity Guidelines 2.0
PART 1
[ BRAND BACKSTORY ]
[ BRAND OVERVIEW ]
[ MISSION AND VISION ]
[ BRAND ATTRIBUTES ]
[ BRAND POSITIONING STATEMENTS ]
BRAND BACKSTORY
BRAND OVERVIEW
Rose-Hulman Institute of Technology
has a rich history of excellence
in the field of engineering.
Even our founding in 1874 by
entrepreneur, industrialist, and
namesake Chauncey Rose echoes today’s demand
for quality scientists, engineers, and mathematicians.
Chauncey Rose founded the school to address the
shortage of engineers critically needed to complete
construction of the railroads that were criss-crossing
the country.
This guide is a reference for maintaining and positioning
the Rose-Hulman brand accurately, professionally, and
consistently. It also guides messaging, tone, photography,
and visual presentation, particularly for those audiences who
may not know anything about us. This reference also serves
to support the Mission and Vision of Rose-Hulman, and the
initiatives within our current Strategic Plan.
ROSE-HULMAN’S MISSION: The Mission of Rose-Hulman
Institute of Technology is to provide our students with the
world’s best undergraduate science, engineering, and
mathematics education in an environment of individual
attention and support.
Since these historic roots, Rose-Hulman has enjoyed
a golden reputation through the years by providing
the nation’s—and the world’s—top students with a
high- caliber, real-world education. Our approach to
providing science, engineering, and math education
in a small, personal setting by top experts in the field
remain intact today and continue to ensure our
students’ success.
ROSE-HULMAN’S VISION: Rose-Hulman graduates will
be inspired and prepared for lives of purpose and success,
defining and solving the problems of a complex global society.
Rose-Hulman will be a lifelong partner with our graduates
and a recognized global leader in science, engineering,
and mathematics education.
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
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Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
BRAND ATTRIBUTES
A distinctive tone and message enhance the coherence
of Rose-Hulman’s image and set us apart from other colleges
and universities. A consistent tone and message also aid
communication efforts and create a strong first impression
in those individuals who know little or nothing about
Rose-Hulman (prospective students and their families,
possible donors and funding organizations, media, and
general audiences).
Here are some characteristic values that speak to our
strengths. These words and phrases can be used to set the
tone in art directing photos, writing copy, and otherwise
bringing our stories to life. They are categorized into three
areas: innovation, intellect, and individual attention.
Innovation (our mindset)
Expertise (our talents)
Culture (our environment)
• Original, imaginative
• Technical skill
• Welcoming, friendly
• Creative, inventive
• Strategy development
• Collaborative, cooperative, team-focused
• Entrepreneurial
• Leadership and mentorship
•Student-centric
• Inspired
• Critical thinking
• Like a family
• Passionate
•Problem-solving
• Encouraging, supportive
• Forward thinking
•Engagement
• Diverse, global, inclusive
• Rigorous
•Unpretentious
• Curious
• Safe
• Lifelong community (Forever Rose)
•Professional
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[5]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
BRAND POSITION STATEMENTS
Inspired by the current Rose-Hulman Strategic Plan, here are some phrases to inspire narrative and imagery.
• “Real-world experience is a hallmark of a Rose-Hulman education.”
• “Our goal is to become the recognized global leader in science, engineering, and mathematics education.”
• “Rose-Hulman has the hardest-working faculty and staff
in higher education. These professionals are accessible
and committed to student success.”
• “Empowering students with the skills required to deal
with complexity and the innovation economy.”
• “World’s best undergraduate science, engineering, and mathematics education.”
• “Campus environment of inclusiveness.”
• “Environment infused with innovation and
individual attention.”
• “Employer of choice.”
• “A culture of connectedness and philanthropy.”
• “Experiencing the world and its diversity.”
• “Science, engineering, and mathematics education
can lead to a diverse range of futures that can
positively impact the world.”
• “Inspired and prepared for lives of consequence,
purpose, and success.”
• “Solving the problems of a complex, global society.”
• “Where thinkers and tinkeres thrive.”
• “Lifelong partner with our graduates.”
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[6]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
PART 2
[ VISUAL ELEMENTS ]
VISUAL ELEMENTS: Official Primary Logo and Colors
This is the format for the logo configuration and should be used in all instances. Under no circumstances should the mark
“Rose-Hulman” be used without “Institute of Technology” underneath it.
This wordmark represents a return to our original official colors, PMS 7427 (Rose-Hulman Red) and white.
See page 9 for application.
Primary Logo
CMYK
RGB
HEX
C=0
M= 100
Y =65
K=28
R=128
G= 0
B =0
#800000
PMS 7427
These presentations are
a secondary option
where design prevents
use of a reverse
(white text on red).
White
PMS 7427 and black
PMS 7427
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[8]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Clear Space and Size Requirements
We have established a minimum clearance space around the logo to maximize its legibility and visual impact.
Logo is not to be crowded.
The “Blue O” = the same value as
the “White O.” This is measured by
the handle on the “O” in “Rose.”
This is the value used to determine
the clearance of graphics from the
logo, horizontally and vertically.
“O”=
clearance space
Minimum Usage Size by Width = 1.5”
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[9]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Improper Logo Use
With regard to color, scaling, and positioning of individual logo elements, it is very important that the logo be used ONLY
as indicated on previous pages to ensure brand quality, legibility, and consistency.
Do not attempt these transgressions:
Do not condense or stretch the logo.
Do not change colors.
Do not combine the
Rose-Hulman Logo
(the wordmark) with the
Graphic “R.”
Do not use logo over busy photos.
Do not remove “Institute of Technology.”
Do not reverse colors.
Do not use any special effects. (Example: drop
shadows, outside glow, outlining, inserting of
photos into logo, embossing, etc.)
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[10]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Official Graphic “R” Logo and Colors with Rose-Hulman Name
The official colors for Rose-Hulman are PMS 7427 (Rose-Hulman Red) and white. See Creative Director for this type treatment.
Secondary Logo
CMYK
RGB
HEX
C=0
M= 100
Y =65
K=28
R=128
G=0
B =0
#800000
PMS 7427
These presentations
are a secondary option
where design prevents
use of a reverse (white
text on red).
White
PMS 7427
PMS 7427 and black
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[11]
Rose-Hulman Institute of Technology
•
Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Clear Space and Size Requirements
We have established a minimum clearance space around the logo to maximize its legibility and visual impact.
“O”=
clearance space
Logo is not to be crowded. The “Blue O” = the same
value as the “White O.” This is measured by the width
of the white portion of the “h” and the height of the white
portion of the curve of the “R.” This is the value used to
determine the clearance of graphics from the logo,
horizontally and vertically.
Minimum Usage Size by Width = 1”
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[12]
Rose-Hulman Institute of Technology
•
Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Official Graphic “R” Logo and Colors
The official colors for Rose-Hulman are PMS 7427 (Rose-Hulman Red) and white. See page 12 for application.
Tertiary Logo
CMYK
RGB
HEX
C=0
M= 100
Y =65
K=28
R=128
G= 0
B =0
#800000
PMS 7427
These presentations are
a secondary option where
design prevents use of
a reverse (white text on red).
White
PMS 7427
PMS 7427 and black
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[13]
Rose-Hulman Institute of Technology
•
Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Clear Space and Size Requirements
We have established a minimum clearance space around the graphic to maximize its legibility and visual impact.
“O”=
clearance space
Logo is not to be crowded. The “Blue O” = the same
value as the “White O.” This is measured by the width
of the white portion of the “h” and the height of the
white portion of the curve of the “R.” This is the value
used to determine the clearance of graphics from the
logo, horizontally, and vertically.
Minimum Usage Size of
Official Graphic “R” by Width = .5”
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[14]
Rose-Hulman Institute of Technology
•
Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Improper Graphic “R” Usage
With regard to color, scaling, and positioning of individual logo elements, it is very important that the logo be used ONLY
as indicated on previous pages to ensure brand quality, legibility, and consistency.
Do not attempt these transgressions:
Do not
condense or stretch
the graphic.
Do not combine the
Rose-Hulman Logo
(the wordmark) with the
Graphic “R.”
Do not change colors.
Red Pms 7427
Black
Do not use over
busy photos.
Do not
reverse colors.
Do not use any special
effects. (Example: drop
shadows, outside glow,
outlining, inserting
of photos into logo,
embossing, etc.)
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[15]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Official Academic Seal
This mark is to be used only on official academic documents such as diplomas and official transcripts, as well as documents
issued from the Office of the President. The seal is not meant to be used interchangeably with the Rose-Hulman logo.
The seal is one color produced in either PMS 7427 or black. (All requests for the seal must come through the Office of
Communications and Marketing or the Office of the Registrar.)
PMS 7427
Black
PMS 7427
Black
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[16]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
COLOR PALETTE
Primary ColorsPMS 7427 (Rose-Hulman Red) and white.
Color Usage in Print Applications
Color is an important tool for creating consistency among
communications materials. The primary colors should
always be Rose-Hulman Red and white. An accent color
palette has been selected to complement Pantone 7427
(Rose-Hulman Red ) and white. The consistent use of these
colors will infuse the communications materials with a
stronger sense of brand identity.
Four-Color Process
(CMYK Printing)
Is used for printed materials with more than one color.
CMYK percentages (cyan, magenta, yellow, and black)
make up the four-color process, and are mixed to match
the desired Pantone color.
PMS 7427
Accent Colors - Only to be used to complement the
Rose-Hulman Red color, never to replace it.
PMS 459
PMS 133
PMS 5747
C =0 R=128
M=100 G=0
Y =65 B=0
K =28
White
C =2 R=222
M=5
G=205
Y =53 B=99
K =5
C =16 R=108
M=32 G=87
Y =100 B=27
K =61
C =49 R=61
M=27 G=68
Y =98 B=30
K =79
HEX = 800000
HEX = DECD63
HEX = 6C571B
HEX = 3D441E
100% red should be used
at all times.
Spot Color (Printing with Pantone Matching
System (PMS) colors)
In printed materials that allow for “spot color,”
Pantone Matching System (PMS) colors should be used.
PMS 651
PMS 5405
PMS 425
C =40 R=167
M=16 G=188
Y =1
B=214
K =2
C =71 R=79
M=30 G=117
Y =13 B=139
K =41
C =38 R=84
M=28 G=88
Y =21 B=90
K =63
HEX = A7BCD6
HEX = 4F758B
HEX = 54585A
Color Usage in Digital Applications
(Web and Video)
Because you cannot mix inks on computer screens you
must mix light. RGB refers to Red, Green, and Blue, the
component colors of light. Use the RGB formulas and/or
hexadecimal color codes to mix light for applications
such as web and video.
Screen
percentages
are acceptable
on the accent
colors only.
PMS 7500
PMS 158
C =3 R=223
M=5
G=209
Y =26 B=167
K =2
C =0 M=64
Y =95 K =0
HEX = DFD1A7
HEX = E87722
R =232
G=119
B=34
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[17]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Rose-Hulman Fonts for Communications and Marketing Materials
Futura and Minion are the standard fonts used for marketing and communications materials. Outside advertising agencies and
vendors also will be required to use these fonts. (Please refer to the creative director for more details.)
Futura:
Minion:
Futura Book
Futura Book Oblique
Futura Medium
Futura Medium Oblique
Minion Regular
Minion Italic
Minion Semi-Bold
Minion Semi-Bold Italic
Minion Bold
Minion Bold Italic
Futura Heavy
Futura Heavy Oblique
Futura Bold
Futura Bold Oblique
• Used for headlines and subheads.
• Large amounts of body copy, such as booklets
and brochures.
• Used for headlines and subheads.
• Small amounts of body copy such as postcards or ads.
VISUAL ELEMENTS: Rose-Hulman Fonts for Faculty and Staff Documents (printing)
Helvetica to substitute for Futura and Times Roman is to substitute for Minion.
VISUAL ELEMENTS: Rose-Hulman Preferred Digital Fonts (web and e-mail)
Arial is to substitute for Futura and Times Roman is to substitute for Minion.
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[18]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
VISUAL ELEMENTS: Photography
The Rose-Hulman experience is an authentic feeling that needs to come to life in our photography. Strong action photos
communicate our vibrant environment of individual attention, collaborative energy, innovation, and intellectual curiosity.
Does the photo:
• Tell the Rose-Hulman story?
• Showcase our beautiful campus
and innovative facilities?
• Inspire our audiences?
• Serve as a slice of life on campus:
realistic and not posed?
• Feature the diversity of our campus?
• Showcase current technologies,
interesting projects, tools, and labs?
• Highlight subjects who are using proper safety
standards, given the situation (safety glasses,
protective attire, hard hats, proper technique, etc.)?
• Have sound, attractive composition?
• Have appropriate resolution for final production?
All photos must have a signed release form on file.
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[19]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
PART 3
[ STATIONERY SUITE ]
[ POWERPOINT ]
[ E-MAIL SIGNATURE ]
STATIONERY SUITE
The examples shown here represent the approved Rose-Hulman Institute of Technology stationery suite. The suite has several
components, including letterhead, business card, notecards, and various envelopes. The following pages contain examples
and specifications on the suite.
Office Letterhead
Department Letterhead
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[21]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
STATIONERY SUITE: Letterhead
Letterhead specifications for
Rose-Hulman will be formatted
as follows:
Features: Logo, Address, Phone, Fax,
Website Address, and Department
Name.
Paper Stock: Neenah Classic Crest Solar
White 24# Writing.
Size: 8.5”x 11”
Colors: 2 color, PMS 7427 and Black
Rose-Hulman Logo:
Size: 1.5789 in Width
File Name:
RH_IOT_HiRes-2c.eps
Address and Phone numbers:
Font: Futura Standard Medium
Point Size: 6.5, font tracking 80
Color: Black 60%
Web Address:
Font: Futura Standard Medium
Point Size: 6.5
Color: Pantone 7427
.75”
.5”
.5”
Logo, address and ruled line
separate at .072”
Ruled Line: .75
Color: 50% Black
Department Name:
Font: Futura Standard
Medium (All Caps)
Point Size: 8.5
Color: Pantone 7427
Address, phone number,
fax number, and website
align flush right at the
end of the ruled line.
Department name stays on one line.
Flush right
All templates are created and managed by the Office of Communications and Marketing.
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[22]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
STATIONERY SYSTEM: Formatting Letterhead
The image to the right depicts
how a letter should be set up on
the Rose-Hulman letterhead.
For text copy, please use Times
Roman.
Please adhere to the margins that
are shown to the right.
Features: Date, Addressor Name,
Company Name, Address, City,
State, Zip
Margin is 2”
from top of
page
Left margin is
1.21” from
left of page
.5”
Salutation, (Example: Dear John)
Text indents flush left and ragged
right.
Closure, (Example: Sincerely or
Best regards)
Your signature should be followed
by, in upper and lower case, your
Name, Title, and E-mail Address.
Please note image does not represent
actual size.
.75”
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[23]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
STATIONERY SUITE: Envelopes
Envelope specifications for
Rose-Hulman will be formatted
as follows:
Rose-Hulman Logo:
Size: 1.5789” in Width
File Name:
RH_IOT_HiRes-2c.eps
Colors: 2 color, Pantone 7427
and Black.
Paper Stock: Neenah Classic Crest Solar
White 24# Writing.
Features: Logo, Address, and
Department Name.
Address:
Font: Futura Standard Medium
Point Size: 6.5, font tracking 80
Color: Black 60%
.5”
Ruled Line: .75
Color: 50% Black
Department Name:
Font: Futura Standard
Medium (All Caps)
Point Size: 8.5
Color: Pantone 7427
.375”
Logo, address and ruled line
separate at .072”
Copy to stay on one line flush right.
When two lines are necessary.
Refer to example B for placement.
Example A
Example B
All templates are created and managed by the Office of Communications and Marketing.
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[24]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
STATIONERY SUITE: Business Card
Features: Logo, Address, E-mail,
Phone, Fax, Cell, Website Address,
and Department Name.
Business card specifications for
Rose-Hulman will be formatted
as follows:
Paper Stock: Cougar Smooth Opaque
White 100# Cover.
Size: 3.5”x 2”
Colors: 2 color, Pantone 7427
and Black.
Name:
Font: Futura Standard Heavy (All caps)
7 point., Pantone 7427
.25”
.23”
.23”
Ruled Line: .75 point.
50% Black
Title:
Futura Standard Heavy
7 point., 60% Black
Address:
Futura Standard Medium
7 point., 60% Black
Description:
E-mail, Phone, Fax, Cell
Futura Standard Heavy
(All caps)
5 point, 60% Black
E-mail Address and Numbers:
Futura Standard Medium
7 point, 60% Black
.25”
Department Name:
Futura Standard Medium (all caps)
7 point, Pantone 7427
Website:
Futura Standard Medium (lower case)
7 point, Pantone 7427
All templates are created and managed by the Office of Communications and Marketing.
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[25]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
STATIONERY SUITE: Notecards and Envelopes
Folded notecard and single notecard with envelopes.
Colors: 2 color, Pantone 7427 and Black
Paper Stock: Neenah Classic Crest Solar White 100#
cover and 24# writing for envelopes
Folded Notecard Front
Single Notecard
Flat Size: 5.5” x 4.25”
Finished Size: 5.5” x 4.25”
Flat Size: 7.25” x 7.25”
Finished Size: 3.75”x 7.25”
Folded Notecard Back
Monarch Envelope
for Folded Notecard
A2 Envelope for Single Notecard
All templates are created and managed by the Office of Communications and Marketing.
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[26]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
STATIONERY SUITE: Folder
Specifications:
Two angled pockets
Finished Size: 9”x 12” folder.
Prints: 1 color, PMS 7427 with dull aqueous coating.
Paper Stock: 100# dull cover.
5500 Wabash Avenue • Terre Haute, Indiana 47803
812-877-1511
www.rose-hulman.edu
5500 Wabash Avenue • Terre Haute, Indiana 47803
812-877-1511
www.rose-hulman.edu
Front
Inside
Features: Two angled pockets. Left-pocket diecut to hold brochure and right-pocket diecut to hold business card and
brochure. Backside of folder is red with Rose-Hulman logo, address, phone number with website address.
All templates are created and managed by the Office of Communications and Marketing.
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[27]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
POWERPOINT: PowerPoint Templates
The Rose-Hulman PowerPoint is branded to use with the Rose-Hulman logo. Features include two title pages—one with a
photo that can be swapped out and the second with a headline only. Secondary slides are branded as well to ensure a
consistent appearance throughout the presentation. Font formatting is Arial.
Example of two
PowerPoint slides
that can be used
intermittently
Title Page option 1 above
features a photo that can
be swapped out
Title page option 2
no photo
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
[28]
Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0
E-MAIL SIGNATURE: Formatting
To ensure professionalism and brand consistency,
this signature format should appear at the foot
of all Rose-Hulman corresponding e-mail. No
additional quotations, statements, or images
may be used without approval of the Office of
Communications and Marketing.
Two Hyphens: used to ensure e-mail
platforms recognize your signature
Name/Title/Dept. Name: Arial Bold, 10
point (Upper & Lower Case), color is black
Featured to the right is the standard e-mail
signature and a standard reply e-mail
signature. The reply signature includes minimal
information and is used when the full address
is not needed. Two hyphens are used to ensure
e-mail platforms recognize your signature.
Rose-Hulman: Arial Bold 10 point
(Upper Case), color is dark red
Address, phone numbers,
e-mail, website address:
Arial, 10 point (Upper and
Lower Case,) color is black
Standard E-mail Signature
Fonts are Arial Bold and Arial.
Suggested point size is 10 point.
For best e-mail practices, and to ensure RoseHulman brand integrity, do not add quotations,
photos, background wallpaper, or additional
graphics of any kind to your e-mails. This not
only follows best business practices, but also
helps with the delivery of your e-mail to all
digital devices.
Signatures to right appear 40 percent smaller than
original size.
Standard E-mail Reply Signature
For clarification or assistance, please contact the
Creative Director at the Office of Communications and Marketing | Phone: 812-877-8872 | E-mail: albertson@rose-hulman.edu
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Rose-Hulman Institute of Technology
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Brand Identity Guidelines 2.0