College of Business
College of Business
T
he primary mission of the
College of Business is to educate.
Our goal is to prepare students
for lifelong learning, and to
enable them to participate in society and in
the workforce as educated individuals who
can succeed in a chosen career and
contribute in a positive way to a changing
global economic system. The undergraduate and graduate programs in business and
the undergraduate program in accounting
are all accredited by the Association to
Advance Collegiate Schools of Business.
The College of Business offers two
undergraduate degree programs and one
graduate degree program. Curricula lead to
Bachelor of Arts (BA), Bachelor of Science
(BS), and Master of Business Administration (MBA) degrees. The college participates in the MAIS program, but college
faculty do not serve as major professors for
MAIS degrees. For advanced degrees see the
Graduate School section of this catalog.
The Bachelor of Arts and Bachelor of
Science degrees in business administration
offer options in accounting, finance,
general business, international business,
management, management information
systems, and marketing management. A
minor in a non-business area is required of
all business students. (See the Degrees and
Programs section for more information
about academic and course requirements.)
College of Business undergraduate
students have the opportunity to participate in student exchange programs around
the world.
Undergraduate Majors
Business Administration (BA, BS)
Options
Accounting
Finance
General Business
International Business
Management
Management Information Systems
Marketing Management
FACULTY
Accounting, Finance,
and Information Management:
Professor DeYoung, Graham
Associate Professors Brooks, Brown,
Reitsma, Robinson, Sullivan
Assistant Professors Banyi, Caplan, Dang,
Mathew, Moulton, Raja, Wong, Yang
Management, Marketing
Management, and International
Business:
Professors Larson, McAlexander
Associate Professors Drexler, Hsieh, Kim,
Koenig, Lawton, Pagell
Assistant Professors Baldridge, Craig,
Dibrell, Down, King, Malkewitz, McKeeRyan, Orth, Wu
HIGH SCHOOL PREPARATION
The following high school courses are
recommended for students planning to
enroll in the College of Business: English,
four years; mathematics, four years;
history and social studies, three years;
foreign language, two years; natural
science, two years. In addition, competence in microcomputer word processing,
spreadsheet, and database software is
recommended.
TRANSFER STUDENTS
Students planning to transfer into the
College of Business should do so as early
as possible. Those planning to transfer
from a community college should consult
with the business advisor at the community college to determine the most
appropriate courses to complete prior to
transfer. An advisor in the College of
Business may also be contacted for advice.
ADVISING AND PLACEMENT
The College of Business has experienced
advisors available to assist students in all
academic matters, as well as in the areas
of career choice and job placement. The
resources of the Career Services office are
available to all students seeking information concerning placement opportunities
and interviews with visiting firms.
Minors
Business Administration
Entrepreneurship
Certificate Program
Postbaccalaureate Certificate in
Accounting
Graduate Major
Business Administration (MBA)
Area of Concentration
Business Administration
CONCURRENT DEGREES
Students who wish to earn an undergraduate degree in business administration combined with another OSU degree
may enroll in the concurrent degree
program. The requirements for earning
two degrees are listed under Requirements
for Baccalaureate Degrees. Students who
intend to obtain one of their degrees in
business administration should see an
advisor in the College of Business as soon
as possible.
Graduate Minor
Business Administration
INTERNATIONAL DEGREE
Undergraduate majors in business can earn
a second degree in international studies. See
the International Education section of this
catalog for more information.
151
200 Bexell Hall
Oregon State
University
Corvallis, OR
97331-2603
541-737-3716
Website: http://
www.bus.
oregonstate.edu
ADMINISTRATION
Ilene Kleinsorge
Dean and Sara Hart
Kimball Chair
737-6024
ilene@
bus.oregonstate.edu
James R.
Coakley
Associate Dean of
Academic and
Student Services
737-3716
coakley@
bus.oregonstate.edu
152
Oregon State University
MINOR PROGRAMS
The College of Business offers two
transcript-visible minors for students
majoring in other disciplines. The minor
allows students to tailor a program of
study to enhance their skills in areas
such as marketing, management,
finance, and entrepreneurship. More
information may be obtained from the
Office of Student Services, 214 Bexell
Hall, 541-737-3716.
ARTHUR STONEHILL
INTERNATIONAL BUSINESS
EXCHANGE PROGRAM
The College of Business administers the
most active college coordinated
international exchange program in the
state. This opportunity allows qualified
students to study abroad in one of nine
carefully selected and approved
programs. Successful completion of
course work enables students to earn
their option in International Business
through this one term of study. Current
programs are available in Austria,
Australia, Czech Republic, Denmark,
Germany, Hong Kong, Norway, Sweden
and Thailand. A mandatory one-credit
orientation class is required the term
prior to departure.
AUSTIN
ENTREPRENEURIAL PROGRAM
Jon Down, Director
The Austin Entrepreneurship Program
(AEP) at Weatherford Hall is dedicated
to teaching entrepreneurship and
developing entrepreneurial thinking. By
combining formal entrepreneurship
curriculum with a broad range of
informal curriculum activities in a
unique residential college facility,
students are enabled to live, study,
work, and dream together...sharing
ideas, thinking creatively and learning
practical life skills through hands-on
experience. The AEP is an ambitious,
complex model that is delivering on the
promise of providing sustained technical guidance to student entrepreneurs
and creative thinkers.
AUSTIN FAMILY
BUSINESS PROGRAM
Mark Green, Director
Located within the College of Business
since 1985, the Austin Family Business
Program fosters family businesses through
workshops, checklists, videos, academic
courses, and Internet resources. The
program helps business-owning families
manage day-to-day operations and plan
for future generations.
POSTBACCALAUREATE
CERTIFICATE IN ACCOUNTING
A postbaccalaureate accounting
certificate is intended for those preparing for careers in professional account-
ing. The certificate is available to those
holding a baccalaureate degree that did
not involve specialized accounting
education. The required accounting
course work is identical to that required
for the BS in Business Administration
accounting option. In addition, certain
business and related elective courses are
recommended.
MASTER OF BUSINESS
ADMINISTRATION
The MBA program is an accelerated
management program with an experiential component and an emphasis on
innovation, sustainability, technology
and entrepreneurship. The program is
designed to provide our graduates with
the necessary skills to solve complex
business problems and to successfully
compete in the business marketplace.
Foundation courses include such
fundamentals as Business Law, Accounting, Finance, and Marketing. Advanced
courses explore contemporary business
topics in depth, with an emphasis on
sustainability, technology, entrepreneurship and innovation in the global
economy. Course work is completed in
tandem with the experiential component of the program, the Integrated
Business Project (IBP).
With the IBP, student teams are
tasked with creating fact-based,
research-driven business plans for the
companies of their choice. Whether
developing an entrepreneurial venture
from scratch or providing an established
business with new direction and growth
potential, students become active in
their own education. As the cornerstone
of the College of Business MBA, the IBP
program has a lasting impact, not only
on students, but on commerce and
industry in Oregon.
The MBA program is an intensive,
fast-paced program designed to guide
students through a rigorous foundation
and core curriculum, while allowing
them to pursue their interests and push
their boundaries. Throughout, students
learn to build teams, integrate disciplines, work under pressure and
multitask. In short, the same skills they
will rely on when they leave campus.
BUSINESS ADMINISTRATION
(BA, BS, HBA, HBS)
Business Administration Curricula
The undergraduate curriculum in
business administration reflects the
increasingly complex economic, social,
and technological aspects of modern
business decision-making. Course work
emphasizes the development of effective
decision-making, an understanding of
personal values and motivation, and
the awareness of the interrelationships
between business and society. In the
junior or senior year, students select one
of several options that include specialized course work in an area of interest.
(See options.)
The study of business administration
is combined with a minor in a nonbusiness area. Minors are designed to
augment the education of the business
executive by providing tools or understanding related to the increasingly
complex demands business professionals
encounter during a business career.
Non-Business Minors (27)
A non-business university-approved
minor or an approved alternative is
required of all business undergraduate
majors. Minors and alternatives must
consist of a minimum of 27 credits, with
at least 12 credits at the upper-division
level. Students are responsible for
determining whether the minor has been
approved for transcript visibility and to
request the notation on their transcript.
Approved alternatives will not be noted
on transcripts.
A list of approved alternatives is
available from the College of Business.
In addition to the approved alternatives, students may also propose a
coherent set of non-business courses to
fulfill this requirement. Students must
demonstrate how the proposal supports
their career goals. Proposals must be
submitted to the Office of Student
Services no later than the beginning of
the junior year. Proposals will not be
approved that represent a deviation
from a university-approved minor or an
approved alternative.
Candidates for the BA degree must
complete a minor offered by the
Department of Foreign Languages and
Literatures or complete 27 pre-approved
credits of foreign language and culture
studies, 12 credits of which must be at
the upper-division level. Students who
choose the latter must also demonstrate
a foreign language proficiency equivalent to that attained at the end of a
second-year language sequence.
ACCOUNTING OPTION
The primary goal of the Accounting
option at Oregon State University is to
provide a professionally oriented
program to prepare students for
successful careers in the major fields of
accounting. Accounting students take
the six required courses shown below
(beyond the introductory accounting
courses that are taken by all business
students) plus any two elective courses
from the nine elective courses shown
below.
Six Required Courses (24)
BA 317. Accounting Processes and
Controls (4)
BA 318, BA 319. External Reporting I, II
(4,4)
BA 321. Cost Management I (4)
College of Business
BA 325. Introduction to Tax (4)
BA 378. Accounting Information
Management (4)
Any Two Elective Courses (8)
BA 417. Advanced Accounting (4)
BA 420. Accounting Information
Systems and Analysis and Design (4)
BA 422. Cost Management II (4)
BA 425. Advanced Tax (4)
BA 427. Assurance and Attestation
Services (4)
BA 429. Topics in Accounting (4)
BA 440. Corporate Finance (4)
BA 442. Investments (4)
BA 445. International Financial
Management (4)
Total=32
Students in accounting will begin their
32-credit option in the junior year,
reducing their elective credits as needed.
All accounting option course work must
be taken on a graded (A–F) basis and a
minimum grade of “C” must be earned
in all accounting courses used as
prerequisites to other accounting
courses. Courses that are beyond
introductory accounting and that are
completed at another institution or
through correspondence study are not
transferable. Students should consult
the departmental office for enrollment
requirements.
FINANCE OPTION
Financial managers engage in many
activities designed to ensure the efficient
utilization of an individual’s or
organization’s capital resources. Oregon
State University’s emphasis is on
institutional finance.
Finance careers include bank loan
officer, bank operations officer, insurance claims, underwriting, insurance
sales, stock broker, security analyst,
portfolio manager, credit manager, cash
manager, and risk manager.
Senior Year
BA 440. Corporate Finance (4)
BA 441. Financial Institutions (4)
BA 442. Investments (4)
BA 444. Financial Risk Management (4)
BA 445. International Financial
Management (4)
Select one from the following:
BA 317. Accounting Processes and
Controls (4)
ECON 330. Money and Banking (4)
Total=24
GENERAL BUSINESS OPTION
All students in the General Business
option must take 24 credits of upperdivision College of Business courses in
addition to the undergraduate business
core curriculum. Courses must be preapproved by an advisor prior to
beginning this option.
INTERNATIONAL
BUSINESS–OTHER OPTION
The International Business option
prepares students for management
positions in organizations engaged in
international trade. Graduates of this
program are typically employed with
firms involved in exporting, importing,
or service organizations that facilitate
international trade. Students study the
economic, political, geographical, and
socio-cultural factors that impact
business across national boundaries.
There are two ways to earn an
International Business option:
Senior Year
BA 445. International Financial
Management (4)
BA 447. Topics in International Business (4)
BA 497. Global Marketing (4)
ECON 440. International Trade and
Policy (4)
Area Study courses (9)
Area study courses must be upperdivision and approved by an advisor in
the Office of Student Services, 214 Bexell
Hall. Students must also demonstrate
second-year foreign language proficiency consistent with the area identified above.
Total=25
Or students may earn this option with
one term of study abroad through an
approved College of Business international exchange. Courses in these
programs are taught in English. Foreign
language and area study culture course
requirements are waived for those
students participating in one of the
approved College of Business international exchange programs.
MANAGEMENT OPTION
The Management option prepares
students for careers as managers and
supervisors in goods-producing and
service enterprises. Students obtain a
solid grounding in the management of
systems, personnel, and quality. The
integrative focus of the Management
option also provides excellent preparation for graduate-level studies in law,
urban and regional planning, public
services administration, and health care
administration.
Senior Year
Select six of the following:
BA 447. Topics in International Business
(4)
BA 450. Topics in Management (4)
BA 452. Leadership and Team Building (4)
BA 453. Human Resources Management
(4)
BA 457. Supply Chain Strategy (4)
BA 460. Venture Management (4)
BA 462. Project Management (4)
BA 463. Family Business Management (4)
Total=24
153
MANAGEMENT
INFORMATION SYSTEMS OPTION
The Management Information Systems
(MIS) option prepares students for
entry-level positions and successful
careers in the information management
field. The program builds on the
business and computer skills classes
required of all business students, and
prepares students specifically to apply
the information technologies to business
tasks.
Sophomore Year
BA 272. Business Application
Development (4)
BA 273. Management Information
Systems Colloquium (1)
Junior Year
BA 370. Business Information Systems
Overview (4)
BA 371. Business Systems Analysis and
Design (4)
BA 372. Business Information Systems
Design and Development (4)
Satisfactory completion of these courses
puts the student in a good position to
work as an intern during the summer
between the junior and senior years.
Senior Year
BA 462. Project Management (4)
BA 479. Business Telecommunication
and Networking (4)
BA 483. Information Technology,
Business Strategy and E-Commerce (4)
Total=29
MARKETING
MANAGEMENT OPTION
The Marketing Management option
provides students with both technical
marketing skills and leadership training.
Students may enter marketing careers in
business, not-for-profit organizations,
and the public sector. International and
domestic markets are studied.
Junior Year
BA 396. Fundamentals of Marketing
Research (3)
Senior Year
BA 492. Consumer Behavior (4)
BA 496. Market Research Practicum (4)
BA 499. Marketing Policy (4)
Select at least two of the following (8):
BA 491. Personal Selling (4)
BA 493. Advertising Management (4)
BA 494. Marketing Channels (4)
BA 495. Retail Management (4)
BA 497. Global Marketing (4)
Total=23
INTERNATIONAL STUDIES
(BA, HBA)
See International Education for
information on the International
Studies Degree.
154
Oregon State University
BUSINESS
ADMINISTRATION MINOR
The Business Administration minor is
developed for students with majors
outside of the College of Business. The
minor assumes familiarity with computerized word processing, spreadsheets,
and database management. Students
without such preparation should take
BA 131 or a similar course. MTH 111
and ECON 201 are prerequisites to the
minor.
Business Administration Minor
Requirements
BA 215. Fundamentals of Accounting (4)
(or BA 211. Financial Accounting (4)
and BA 213. Managerial Accounting
(4) if required by the non-business
major’s department)
Select at least one of the following:
BA 230. Business Law I (4)
BA 347. International Business (4)
Select at least three of the following:
BA 340. Finance (4)
BA 350. Organizational Systems (4)
BA 352. Organizational Behavior (4)
BA 357. Operations Management (4)
BA 390. Marketing (4)
Select a minimum of two 400-level
business courses (8 credits), or additional business courses from the list
above (prerequisites must be satisfied).
Does not include BA 230 or BA 347.
Students who have completed BA 211
and BA 213 as part of their non-business
major need only one additional course
from this area.
Total=28 credits
All courses must be taken on a graded
(A–F) basis. A minimum overall 2.50
grade-point-average in all courses is
required for certification.
Interested students must attend an
orientation. All courses must be taken
on a graded (A–F) basis. A minimum
overall 2.50 grade-point-average in all
courses is required for certification. For
further information, please contact the
Office of Academic Services, 214 Bexell
Hall.
ENTREPRENEURSHIP MINOR
The Entrepreneurship minor is developed for students with majors outside
of the College of Business. The minor
assumes familiarity with computerized
word processing, spreadsheets, and
database management. Students
without such preparation should take
BA 131 or a similar course. MTH 111
and ECON 201 are prerequisites to the
minor.
Required courses
BA 215. Fundamentals of Accounting (4)
BA 230. Business Law I (4)
BA 260. Introduction to
Entrepreneurship (4)
BA 360. New Venture Finance (4)
or BA 340. Finance (4)
BA 390. Marketing (4)
BA 460. Venture Management (4)
BA 467/ENGR 467. New Venture
Laboratory (4)
careers in business. Research business
disciplines with the Internet. Graded P/N.
Total=28
Interested students must attend an
orientation. All courses must be taken
on a graded (A–F) basis. A minimum
overall 2.50 grade-point-average in all
courses is required for certification. For
further information, please contact the
Office of Academic Services, 214 Bexell
Hall.
BA 211. FINANCIAL ACCOUNTING (4). Accounting
information from the perspective of external
users, principally investors and creditors.
Emphasis on the preparation and interpretation of
financial statements, income recognition and
determination, and asset valuation. PREREQ:
MTH 111 and sophomore standing.
BUSINESS ADMINISTRATION (MBA)
Graduate Area of Concentration
Business Administration
The MBA program represents a broad,
yet responsive, general management
curriculum with an entrepreneurial
focus that crosses the functional
disciplines of business and is enhanced
by advanced management and contemporary topics course work. The MBA
program is open to both business and
non-business undergraduates. Its
advanced management emphasis creates
practical value-added content for all
students.
The MBA program is intended to
provide the broad knowledge and skills
necessary to become competent and
responsible managers.
Persons interested in the MBA
Program should write: MBA Program,
College of Business, Bexell 214, OSU,
Corvallis, OR 97331-2603, or e-mail to:
osumba@bus.oregonstate.edu.
BUSINESS ADMINISTRATION
GRADUATE MINOR
Persons interested in a graduate minor
in Business Administration should
contact the MBA Program at College of
Business, Bexell 214, OSU, Corvallis, OR
97331-2603, or e-mail to:
osumba@bus.oregonstate.edu.
ACCOUNTING CERTIFICATE
A postbaccalaureate accounting
certificate is intended for those preparing for careers in professional accounting. The certificate is available to those
holding a baccalaureate degree that did
not involve specialized accounting
education. The required accounting
course work is identical to that required
for the BS in Business Administration
accounting option. In addition, certain
business and related elective courses are
recommended.
COURSES
BA 131. BUSINESS PRODUCTIVITY SOFTWARE
(2). Use of application programs as communication
tools; primarily e-mail, word processing, and
spreadsheet modeling.
BA 171. ORIENTATION TO BUSINESS AND
TECHNOLOGY (1). Introduction to the business
profession, fields of business, business
organizations, operations and management, and
BA 199. SPECIAL STUDIES (1-4). Graded P/N.
BA 213. MANAGERIAL ACCOUNTING (4).
Accounting information from the perspective of
management users with an emphasis on data
accumulation for product costing, planning, and
performance evaluation and control. PREREQ:
BA 211 and sophomore standing.
BA 215. FUNDAMENTALS OF ACCOUNTING (4). A
survey of basic accounting principles and
procedures that is designed for non-business
students. Encompasses both financial and
managerial accounting from a user perspective.
Not open to business students. PREREQ:
Sophomore standing.
BA 230. BUSINESS LAW I (4). Nature and function
of law in our business society. Obligations arising
out of agency, contract formation and breach,
crimes, torts, warranty, regulation of competition,
and international aspects thereof. PREREQ:
Sophomore standing.
BA 260. INTRODUCTION TO
ENTREPRENEURSHIP (4). Topics include
evaluating entrepreneurial capabilities, creativity,
business plan creation, opportunity assessment
and feasibility analysis, business implementation,
new product introduction, and seeking funds.
PREREQ: Sophomore standing.
BA 271. INFORMATION TECHNOLOGY IN
BUSINESS (3). Application of information
technology as a personal productivity tool within a
business environment. Integrative use of
application programs such as database
management systems, spreadsheets,
presentation graphics, and Internet usage.
PREREQ: BA 131 or equivalent demonstrated
proficiency; sophomore standing.
BA 272. BUSINESS APPLICATION
DEVELOPMENT (4). Introduction to business
programming with VB.NET. Overview of
programming processes, .NET programming
environment, object-oriented and event-oriented
models and console/Web integration of
applications.
BA 273. MANAGEMENT INFORMATION SYSTEMS
COLLOQUIUM (1). This ongoing colloquium series
addresses current topics in management and
business information systems. Most presentations
will be live but some will be available through
replay from the Internet. To obtain credit, students
must register for the class in the term during
which they accumulate an attendance record of at
least 10 colloquia within the most recent three
academic years.
BA 275. QUANTITATIVE BUSINESS METHODS (4).
Management decision processes utilizing
statistical methods, use and application of
probability concepts, sampling procedures,
statistical estimation, and regression to the
analysis and solution of such business problems
as income and cost estimation, sales forecasting,
performance evaluation, inventory analysis, and
quality control. PREREQ: MTH 245 and sophomore
standing.
BA 317. ACCOUNTING PROCESSES AND
CONTROLS (4). Examines the processing and
controls phases of the accounting system.
Processing is traced from source documents to
financial statements; control principles ensure the
reliability of accounting information. Business
cycles are used as the basis for integration.
PREREQ: BA 213, BA 271, junior standing, and
departmental approval.
College of Business
BA 318. EXTERNAL REPORTING I (4). Financial
accounting theory and practice. Measurement
rules, attributes of useful inputs, and reporting
rules, which data to present. Covers financial
statements and balance sheet assets. PREREQ:
Grade of “C” or better in BA 317 and BA 340 and
departmental approval.
BA 319. EXTERNAL REPORTING II (4).
Continuation of financial accounting theory and
practice. Coverage includes long-term
investments, debt, equity and reinvestment
financing, comprehensive income, consolidated
financial statements and regulatory environment.
PREREQ: Grade of “C” or better in BA 318 and
departmental approval.
BA 321. COST MANAGEMENT I (4). Reinforces
and builds on the language and concepts of
management accounting. Emphasizes different
models for product costing and examines their
effects on profit planning, budgeting, motivation,
and control. PREREQ: Grade of “C” or better in
BA 318 and BA 340, senior standing, and
departmental approval.
BA 325. INTRODUCTION TO TAX (4). Provides a
broad overview of the federal tax system as it
applies to individuals and business entities that
includes fundamental tax compliance issues
related to income, deductions and losses, and
specialized topics. Emphasis is placed on
applying tax to decision making and the ability to
research tax issues. PREREQ: Grade of “C” or
better in BA 317 and BA 340 and departmental
approval.
BA 340. FINANCE (4). Role and functions of a
financial manager in the modern business
environment in which a manager operates;
formulation of financial objectives and policies;
financial analysis, forecasting, planning, and
control; asset management; capital budgeting;
acquisition of funds through borrowing, stock
issue, and by internal means; dividend policy; and
international aspects of finance. PREREQ:
ECON 201; BA 213 or BA 215; junior standing.
BA 347. INTERNATIONAL BUSINESS (4).
Integrated view of international business including
current patterns of international business,
socioeconomic and geopolitical systems within
countries as they affect the conduct of business,
major theories explaining international business
transactions, financial forms and institutions that
facilitate international transactions, and the
interface between nation states and the firms
conducting foreign business activities. PREREQ:
ECON 202 and junior standing.
BA 350. ORGANIZATIONAL SYSTEMS (4). A
system perspective for managing organizations is
applied to processes and structures. Emphasis is
placed on total quality management. Topics
include changing environments, systems analysis,
planning, organizing, directing, and evaluating.
PREREQ: Junior standing.
BA 352. ORGANIZATIONAL BEHAVIOR (4).
Diagnose behavior at the individual and small
group level and develop skills in improving
individual and small group performance. An
emphasis is placed on the practical application of
theory and research. Concepts of total quality and
diversity are integrated into course topics.
PREREQ: Junior standing.
BA 357. OPERATIONS MANAGEMENT (4).
Decision making in managing the production of
goods and services: product planning, process
planning, facility planning, control of quantity, cost
and quality. Special emphasis on exponential
forecasting, inventory management, work
methods, project management, productivity
improvement, and international comparisons.
PREREQ: BA 275; and junior standing.
BA 360. NEW VENTURE FINANCE (4). Explore the
financial issues facing entrepreneurial business
ventures. Focus on the role of a financial manager
in a small business or start-up venture; explore
the functions of a financial manager in financial
analysis, forecasting, planning, and control; asset
management; capital budgeting; and acquisition of
funds for small business and start-ups. PREREQ:
BA 215.
BA 370. BUSINESS INFORMATION SYSTEMS
OVERVIEW (4). Introduce students to the field of
information management. Topics include
information systems technology, the strategic role
of IT, the business applications of networks,
databases and Internet technologies, and the
development and implementation of information
systems. Use relational database models to
design a real-world case study. PREREQ: BA 213,
BA 272 or equivalent and junior standing.
BA 371. BUSINESS SYSTEMS DESIGN (4).
Explore systems analysis, logical design, control,
documentation, and implementation of information
systems (IS) applications. Implement processoriented and data-oriented development
methodologies with CASE and application
development tools. Develop prototype clientserver business applications. PREREQ: BA 272,
BA 370 or BA 378, and junior standing.
BA 372. BUSINESS INFORMATION SYSTEMS
DESIGN AND DEVELOPMENT (4). Logical and
physical design of computer-based information
systems; tools and techniques that underlie the
design processes. Design of an enterprise
information system with CASE tools. Alternative
approaches to systems design with emphasis on
object-orientation. PREREQ: BA 371 and junior
standing.
BA 378. ACCOUNTING INFORMATION
MANAGEMENT (4). Introduce students to the field
of information management. Topics include
information systems technology, the strategic role
of IT, the business applications of networks,
databases and Internet technologies, the system
life cycle model, systems analysis and design
methodologies, and the development and
implementation of information systems. PREREQ:
BA 213, BA 271, BA 275 and junior standing.
BA 390. MARKETING (4). Consumer and industrial
markets, and activities and enterprises involved in
distributing products to those markets. Objective
is to develop an understanding of distribution
processes, marketing problems, and marketing
principles. PREREQ: ECON 201 and junior
standing.
BA 396. FUNDAMENTALS OF MARKETING
RESEARCH (3). Introduction to the fundamentals
of market research. Provides a basic
understanding of marketing research and relevant
decisions in the process. PREREQ: BA 275 and
BA 390.
BA 405. READING AND CONFERENCE (1-16).
Supervised individual work in some field of special
application and interest. Subjects chosen must be
approved by professor in charge. PREREQ: Senior
standing and departmental approval required.
BA 406. PROJECTS (1-16). PREREQ:
Departmental approval required.
BA 407. SEMINAR (1-16).
BA 407H. SEMINAR (1-16). PREREQ: Honors
College approval required.
BA 410. BUSINESS INTERNSHIP (1-6). Planned
and supervised work experience at selected
cooperating business firms. Supplementary
training, conference, reports, and appraisals.
PREREQ: Upper-division standing and
departmental approval required. Graded P/N.
BA 417. ADVANCED ACCOUNTING (4). An
advanced course in financial accounting theory.
Corporate combinations, consolidated financial
statements, foreign operations and subsidiaries,
partnerships, and sole proprietorships;
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contemporary issues in financial accounting.
PREREQ: “C” or better in BA 319, senior standing
and departmental approval required.
BA 420. ACCOUNTING INFORMATION SYSTEMS
AND ANALYSIS AND DESIGN (4). Extends
processing and control functions of accounting
systems. Emphasizes analysis and design of
accounting systems using database management
systems. State-of-the-art programs are used to
solve business problems. PREREQ: BA 370,
BA 317, and departmental approval required. Not
open to students who have taken BA 471.
BA 422. COST MANAGEMENT II (4). Continuation
of concepts and processes of management
accounting. Emphasizes relevant costs, cost
accumulation and allocation, segment
performance measurement and control and
quantitative techniques. PREREQ: Grade of “C” or
better in BA 321, BA 357, senior standing and
department approval.
BA 425. ADVANCED TAX (4). Examination of the
federal tax system as it applies to corporations,
partnerships, and estates and trusts. Emphasis is
placed on understanding tax planning for business
owners and refining the ability to research tax
issues. PREREQ: Grade of “C” or better in BA 325.
BA 427. ASSURANCE AND ATTESTATION
SERVICES (4). Assertions of enterprises gain
credibility when examined by an independent third
party. Assurance and attestation provide
credibility. Coverage includes ethics, risk,
materiality, internal control, evidence and
reporting. PREREQ: Grade of “C” or better in
BA 319, senior standing, and departmental
approval required.
BA 429. TOPICS IN ACCOUNTING (1-4). Analysis
of current topics in accounting. Topics will vary
from term to term. PREREQ: Instructor approval
required.
BA 440. CORPORATE FINANCE (4). Capital
market theory and the valuation of risky assets,
capital budgeting, valuing the firm’s securities,
capital structure theory, long-term financing
alternatives, cost of capital, dividend policy,
working capital management, financial analysis
and planning, mergers, and takeovers. PREREQ:
BA 340.
BA 441. FINANCIAL INSTITUTIONS (4). Operation
of commercial banks and other financial
institutions; management of financial services;
analysis of loan and investment policies,
operating and pricing policies, and current
developments in financial services. PREREQ:
BA 440 or ECON 330 or AREC 465, junior standing.
BA 442. INVESTMENTS (4). Risk and reward
characteristics of investments; sources of
investment information; domestic and international
security markets; investment characteristics of
common stocks, debt securities, convertible
securities, option contracts, and investment
companies; real property investment; economic
market analysis; technical market analysis; tax
aspects of investments; and investment
management. PREREQ: BA 340 and senior
standing; or BA 530 and graduate standing.
BA 444. FINANCIAL RISK MANAGEMENT (4).
Investigation of financial hedging activities for
corporations and financial institutions using
futures, options, and other derivative securities.
Identification of risk attributes, valid hedging
rationales, and management of hedging programs.
PREREQ: BA 442.
BA 445. INTERNATIONAL FINANCIAL
MANAGEMENT (4). International monetary
environment; foreign exchange risk management;
source and availability of funds to finance trade
and multinational operations; taxation planning
and control; international portfolio diversification;
international banking; capital budgeting; political
risk evaluation of performance. PREREQ: BA 347,
BA 440 or ECON 440, junior standing.
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Oregon State University
BA 446. MANAGEMENT OF THE MULTINATIONAL
ENTERPRISE (4). Advanced integrative course in
international business with an emphasis on the
multinational enterprise. Focus on the unique
problems, characteristics, and demands that face
firms engaged in international business. Reviews
the evolving patterns, management practices, and
the strategic and operational decisions of
multinational enterprises. PREREQ: BA 347,
BA 340, BA 350, BA 352, BA 390, and senior
standing; or BA 530, BA 547, BA 550, and BA 590.
BA 447.TOPICS IN INTERNATIONAL BUSINESS
(1-4). Analysis of current topics in international
business. Topics will vary from term to term.
PREREQ: Senior standing.
BA 450. TOPICS IN MANAGEMENT (1-4). Analysis
of current topics in management theory and/or
applications. PREREQ: Senior standing.
BA 452. LEADERSHIP AND TEAM BUILDING (4).
In-depth practice and development of three skills:
leadership, team building, and negotiations.
Provides opportunities for learning to increase
effectiveness as a group member or leader.
PREREQ: BA 350, BA 352, and senior standing.
BA 453. HUMAN RESOURCES MANAGEMENT (4).
Personnel administration for line supervisors and
managers. Integrates systems approach to
understanding government regulation of
employment, resolution of workplace personnel
problems, and performance-based personnel
management. PREREQ: BA 350, BA 352, and
senior standing; or BA 550.
BA 455. MANAGEMENT AND UNION RELATIONS
(4). Union organizing and recognition, contract
negotiation, strikes, and grievance administration
including collective bargaining policies and
practices, unions as organizations, labor
movement history, and labor law. PREREQ:
BA 350, BA 352, and senior standing.
BA 457. SUPPLY CHAIN STRATEGY (4). Covers
tools and concepts needed to manage the supply
chain effectively. Topics include negotiation,
purchasing, logistics operations, and applying ebusiness tools. Emphasis on creating integrated
supply chains. PREREQ: BA 357.
BA 458. INNOVATION AND PRODUCT
MANAGEMENT (4). Strategic management of an
organization’s system and technologies in support
of innovation and new product/service
development. Application experience with new
product/service development process using
problem solving skills, information management,
and critical thinking. PREREQ: BA 357 and BA
390 and senior standing; or BA 556 and BA 590.
BA 460.VENTURE MANAGEMENT (4).
Entrepreneurial and innovation processes applied
to new business start-ups, existing small
businesses, and new ventures within larger
organizations; new venture planning, project
management, and productivity improvement.
Cases and projects are used to apply concepts
and to develop communication skills. PREREQ:
BA 340, BA 350, BA 390 and senior standing.
BA 461. E-BUSINESS STRATEGY (4). The
creation and management of strategic value
through different e-business models, including
traditional business transitions to e-business.
Develops skills to describe and analyze actual ebusinesses, including the information technology
infrastructure (e.g., supply chain management,
enterprise systems, and customer relationship
marketing). PREREQ: BA 271, BA 390, and senior
standing.
BA 462. PROJECT MANAGEMENT (4). Covers the
tools available to project managers, the human
and organizational dimensions in different project
environments, some computer applications,
cases, and a project. PREREQ: BA 350, BA 352,
BA 357, and senior standing.
BA 463. FAMILY BUSINESS MANAGEMENT (4).
Focuses on the opportunities and the problems
characteristic of family businesses:
entrepreneurship, management succession,
transfer of ownership, mixing family and business
roles, family conflicts, personnel issues, nonfamily employees, and outside advisors. PREREQ:
Senior standing and instructor approval.
BA 465. *SYSTEMS THINKING AND PRACTICE
(4). Hard and soft system theories examined,
methods and techniques for dealing with real-world
problems; skills and dialogue techniques to
identify mindsets, define problems, and explore
alternative pathways for solutions. CROSSLISTED
as ENGR 465, H 490/H 590. (Bacc Core Course)
BA 465H. *SYSTEMS THINKING AND PRACTICE
(4). Hard and soft systems theories are examined,
including methods and techniques for dealing with
real-world problems; skills and dialogue
techniques to identify mindsets, define problems,
and explore alternative pathways for solutions.
PREREQ: Senior or graduate standing. Honors
College approval required. (Bacc Core Course)
BA 467. NEW VENTURE LABORATORY (4).
Entrepreneurship capstone course. Fully develop
a business plan including product specs with
prototype, financial analysis, market analysis,
marketing plan, management structure and
proposed financing. PREREQ: BA 460 and senior
standing. CROSSLISTED as ENGR 467.
BA 469. ^STRATEGIC MANAGEMENT AND
BUSINESS POLICY (4). Advanced integrative
course on the role of top management; focus on
the tasks of the general manager, including
analysis of external environment, setting
corporate goals and objectives, and implementing
plans through policy making. A variety of
techniques are used, including a business
simulation game and case studies of companies,
to provide the basis for this integrative
experience. PREREQ: BA 340, BA 350, BA 352,
BA 357, BA 390, and senior standing. (Writing
Intensive Course)
BA 471. MANAGEMENT INFORMATION SYSTEMS
(3). Application of computers to solve business
problems, with an emphasis on the development
and use of business information systems. The
course assumes each student is already a
competent user of various computer-based
application programs such as word processing,
database management systems, spreadsheets,
and presentation graphics. PREREQ: BA 271,
BA 275, BA 340, BA 350, BA 357, BA 390, and
senior standing. Not open to students who have
taken or are taking BA 370 or BA 378.
BA 477. BUSINESS INTERNET APPLICATIONS
(4). Design, construction, and evaluation of
multimedia documents with an emphasis on
building commercial World Wide Web applications,
application of simulation techniques to the
solution of business problems, and construction
of pages with forms and database access.
PREREQ: BA 271 or equivalent database
experience, CS 151 or equivalent programming
experience, senior standing.
BA 479. BUSINESS TELECOMMUNICATIONS AND
NETWORKING (4). Provide a fundamental
understanding of the five-layer Internet model and
its effects on the business environment. Planning
and managing networks in support of enterprisewide computing. Assignments involve server
hardware and software configurations including
DNS/DHCP server configurations, addition of
clients to a network, and creating/managing user
accounts. PREREQ: BA 370 or instructor approval.
BA 481X. ADVANCED BUSINESS NETWORKS (3).
Provide an advanced understanding of networks
and telecommunication architectures. Topics
include network protocols, operating systems,
hardware, security, remote connectivity,
troubleshooting, maintenance and network
certification requirements PREREQ: BA 479 and
senior standing.
BA 483. INFORMATION TECHNOLOGY,
BUSINESS STRATEGY AND E-COMMERCE (4).
Presents foundation of information technology
strategy for business, including effect of
information technology on competition and value
chain. Other topics covered include electronic and
collaborative commerce, and security and legal
issues. PREREQ: BA 371, BA 479 and senior
standing.
BA 491. PERSONAL SELLING (4). An introductory
course that focuses on two areas: the principles
and theory of personal selling, and on
understanding and developing the interpersonal
communication skills needed for successful
personal selling. PREREQ: BA 390.
BA 492. CONSUMER BEHAVIOR (4).
Understanding the processes that lead to
purchase, so as to improve decisions on
segmentation and the appropriate marketing mix
for each segment. How consumers and
households make decisions, and why different
individuals/groups make different decisions.
Application of behavioral science concepts at
individual, subcultural and cultural levels. Effects
of consumerism and regulation also are
considered. PREREQ: BA 390 and senior
standing; or BA 590.
BA 493. ADVERTISING MANAGEMENT (4).
Analysis of the influence of marketing
communications on the attitudes and behaviors of
consumer and industrial buyers. Identification and
examination of the major decisions made by
marketing/advertising managers in implementing
the promotional mix. PREREQ: BA 390 and senior
standing; or BA 590.
BA 494. MARKETING CHANNELS (4). Various
channel institutions, channel design, channel
coordination and implementation, and performance
evaluation with special reference to business-tobusiness markets and technology. PREREQ:
BA 390 and senior standing.
BA 495. RETAIL MANAGEMENT (4). Management
of retail business with emphasis on strategic
planning, analysis, and control, focused on
middle- and upper-management decisions.
PREREQ: BA 390 and senior standing; or BA 590.
BA 496. MARKETING RESEARCH PRACTICUM
(4). Provides the student with practical experience
in the collection, analysis and interpretation of
primary data. PREREQ: BA 396 (Grade of “C” or
better) and marketing option students or instructor
approval required.
BA 497. GLOBAL MARKETING (4). Consideration
of cultural, political, regulatory, economic and
trade barriers in the design of marketing plans for
product development, pricing, channels of
distribution; and promotion alternatives in a global
market. PREREQ: BA 347, BA 390 and senior
standing; or BA 590.
BA 498. SERVICES MARKETING (4). Formulation
of strategic and tactical marketing plans for
organizations (both profit and not-for-profit) in the
service sector of the economy. Projects or cases
are used to provide a comprehensive experience.
PREREQ: BA 390 and senior marketing option
students; BA 590.
BA 499. MARKETING POLICY (4). Market and
competitive analysis for developing overall
strategies and tactics to achieve the marketing
objectives of the business enterprise. Projects or
cases are used to provide a comprehensive
experience. PREREQ: BA 390 and marketing
option students.
BA 501. RESEARCH (1-16).
BA 505. READING AND CONFERENCE (1-16).
BA 506. PROJECTS (1-16). PREREQ:
Departmental approval required.
BA 507. SEMINAR (1-16).
College of Business
BA 510. BUSINESS INTERNSHIP (1-6). Planned
and supervised work experience at selected
cooperating business firms. Supplementary
training, conferences, reports, and appraisals.
PREREQ: Graduate standing. Departmental
approval required.
BA 517. ADVANCED ACCOUNTING (4). An
advanced course in financial accounting theory.
Corporate combinations, consolidated financial
statements, foreign operations and subsidiaries,
partnerships, and sole proprietorships;
contemporary issues in financial accounting.
PREREQ: Grade of “C” or better in BA 319, and
departmental approval required.
BA 520. ACCOUNTING INFORMATION SYSTEMS
AND ANALYSIS AND DESIGN (4). Extends
processing and control functions of accounting
systems. Emphasizes analysis and design of
accounting systems using database management
systems. State-of-the-art programs are used to
solve business problems. PREREQ: BA 317,
BA 378, and departmental approval required. Not
open to students who have taken BA 471.
BA 527. ASSURANCE AND ATTESTATION
SERVICES (4). Assertions of enterprises gain
credibility when examined by an independent third
party. Assurance and attestation provide
credibility. Coverage includes ethics, risk,
materiality, internal control, evidence and
reporting. PREREQ: Grade of “C” or better in
BA 319 and departmental approval required.
BA 528. FINANCIAL AND COST ANALYSIS (3).
Analysis of the balance sheet and income
statement to determine profitability, risk, and rate
of return; preparation of pro forma financial
statements; cost measurement for products,
projects, jobs, customers, and markets; strategic
cost decision making for pricing and resource
allocation. PREREQ: BA 213 and graduate
standing.
BA 529. TOPICS IN ACCOUNTING (1-4). Analysis
of current topics in accounting. Topics will vary
from term to term. PREREQ: Instructor approval
required.
BA 531. LEGAL ASPECTS OF MANAGING
TECHNOLOGY AND E-BUSINESS (3). An
integrative course on managing legal issues in a
business environment characterized by ecommerce, intellectual property, evolving
technology, a global marketplace and government
regulation. Students develop skills to identify and
resolve legal issues, deal with administrative
agencies, and proactively minimize legal liability.
Ethical and legal considerations of management
decision-making are emphasized. PREREQ:
BA 230, graduate standing.
BA 540. CORPORATE FINANCE (3). Emphasizes
analytical tools to measure and manage firm
value, through corporate strategies such as
mergers and acquisitions, leveraged buyouts,
international expansion, and new venture
development. PREREQ: BA 340 and graduate
standing.
BA 541. FINANCIAL INSTITUTIONS (4). Operation
of commercial banks and other financial
institutions; management of financial services;
analysis of loan and investment policies,
operating and pricing policies, and current
developments in financial services. PREREQ:
BA 440 or ECON 330 or AREC 465, junior
standing.
BA 542. INVESTMENTS (4). Risk and reward
characteristics of investments; sources of
investment information; domestic and international
security markets; investment characteristics of
common stocks, debt securities, convertible
securities, option contracts, and investment
companies; real property investment; economic
market analysis; technical market analysis; tax
aspects of investments; and investment
management. PREREQ: BA 340 and senior
standing; or BA 530 and graduate standing.
BA 543. FINANCIAL MARKETS AND
INSTITUTIONS (3). Investigates the five major
financial markets: common stock, bond,
derivatives, mortgage, and currency. The course
examines the agents in each of these markets,
the rules of trading, and the rationale of the
agents participating in the different markets.
PREREQ: BA 340 and graduate standing.
BA 544. FINANCIAL RISK MANAGEMENT (4).
Investigation of financial hedging activities for
corporations and financial institutions using
futures, options, and other derivative securities.
Identification of risk attributes, valid hedging
rationales, and management of hedging programs.
PREREQ: BA 442.
BA 545. INTERNATIONAL FINANCIAL
MANAGEMENT (4). International monetary
environment; foreign exchange risk management;
source and availability of funds to finance trade
and multinational operations; taxation planning
and control; international portfolio diversification;
international banking; capital budgeting; political
risk evaluation of performance. PREREQ: BA 347,
BA 440 or ECON 440, junior standing.
BA 549. SELECTED TOPICS IN FINANCE (1-4).
Recent advances in selected finance fields.
Topics will vary from term to term. PREREQ:
Graduate standing.
BA 550. ORGANIZATION MANAGEMENT (3).
Organization-wide implementation issues driven by
change. Provides a balanced view of the
structural and human sides of organization design.
PREREQ: BA 352 and graduate standing.
BA 553. HUMAN RESOURCES MANAGEMENT (4).
Personnel administration for line supervisors and
managers. Integrates systems approach to
understanding government regulation of
employment, resolution of workplace personnel
problems, and performance-based personnel
management. PREREQ: BA 350, BA 352, or
BA 550, graduate standing.
BA 555. PRACTICAL BUSINESS ANALYSIS (3).
Advanced survey of quantitative business
methods useful for aiding management decisions.
Topics include a review of basic statistics,
mathematical programming, business simulation,
statistical process control, advanced regression
analysis and forecasting. PREREQ: BA 275 and
graduate standing.
BA 558. INNOVATION AND PRODUCT
MANAGEMENT (4). Strategic management of an
organization’s system and technologies in support
of innovation and new product/service
development. Application experience with new
product/service development process using
problem solving skills, information management,
and critical thinking. PREREQ: BA 357 and
BA 390 or BA 556 and BA 590, graduate standing.
BA 560. VENTURE PLANNING (3). Entrepreneurial
and innovation processes applied to new business
start-ups, existing small businesses, and new
ventures within larger organizations; emphasis on
venture planning with project management.
PREREQ: BA 340, BA 390, and graduate
standing.
BA 561. SUPPLY CHAIN MANAGEMENT (3).
Covers tools and concepts needed to manage the
entire supply chain effectively. Topics include
negotiation, purchasing, logistics operations, and
applying e-business tools. Emphasis on creating
integrated supply chains. PREREQ: BA 357, BA 555.
BA 562. MANAGING PROJECTS (3). Covers tools
and concepts used by managers to plan and
initiate business projects. Computer applications,
cases and a project. PREREQ: BA 352, BA 357,
and graduate standing.
BA 563. FAMILY BUSINESS MANAGEMENT (4).
Focuses on the opportunities and the problems
characteristic of family businesses:
entrepreneurship, management succession,
transfer of ownership, mixing family and business
roles, family conflicts, personnel issues, non-
157
family employees, and outside advisors. PREREQ:
Graduate standing and instructor approval.
BA 565. SYSTEMS THINKING AND PRACTICE (4).
Hard and soft system theories examined, methods
and techniques for dealing with real-world
problems; skills and dialogue techniques to
identify mindsets, define problems, and explore
alternative pathways for solutions. PREREQ:
Graduate standing. CROSSLISTED as ENGR 465,
H 490/H 590.
BA 567. SELECTED TOPICS IN MANAGEMENT
(1-4). Examination of the impact of recent
advances in management on contemporary
business. Topic will vary from term to term.
PREREQ: Graduate standing.
BA 568. INTEGRATED BUSINESS PROJECT (3).
The project requires students to complete a
business plan, as a means of directing the
development of a business. A business plan can
help focus a business idea, chart a course for
strategic business development, and facilitate
setting objectives and creating evaluative
benchmarks of progress. To be taken during the
last year of the MBA program.
BA 569. ADVANCED STRATEGIC MANAGEMENT
(3). Advanced integrative case-based course on
the process of systematically developing and
managing firm strategies. Topics are covered from
a general management perspective and include
setting corporate goals and objectives, analyzing
external competitive environments, understanding
business models, identifying strategy options, and
designing appropriate organization systems and
structure for implementation of plans. International
and e-business issues are integrated throughout.
PREREQ: Graduate standing. All foundation
courses.
BA 571. INFORMATION MANAGEMENT (3). Role
of information technology and information systems
in an organization. Topics will address the
strategic role of IT and contemporary business
technologies. Projects will be assigned to illustrate
the topics. PREREQ: Graduate standing.
BA 572. ADVANCED INFORMATION SYSTEMS (3).
The development, implementation and
management of information technology
applications will be addressed. Topics will address
the development and application of technology to
support linkages within the organization and
outside the organization. Projects will be assigned
to illustrate the topics. PREREQ: Graduate
standing.
BA 581.TOPICS IN COMPUTER INFORMATION
MANAGEMENT (1-4). Recent advances in the use
of computers to assist in the management
process. Study of the relationship between
information needs and the organizational
structure, objectives and decision centers.
PREREQ: Graduate standing.
BA 590. BUILDING CUSTOMER RELATIONSHIPS
(3). An in-depth examination of the strategic
importance of understanding customers and their
needs. This examination includes both theoretical
and practical analyses of the rationale and limits
of the marketing concept, marketing planning,
segmentation and positioning, and the long-term
value of customers. The course integrates
concepts drawn from the fields of marketing,
economics, marketing research (qualitative and
quantitative), and buyer behavior. PREREQ:
BA 390 and graduate standing.
BA 591. CUSTOMER RELATIONSHIP
MANAGEMENT (3). The role of customer
satisfaction and quality in customer relationship
management (CRM) is examined, and includes
CRM tools and applications. Brand loyalty and
dimensions are defined, and programs for loyalty
discussed. PREREQ: BA 590.
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Oregon State University
BA 592. CONSUMER BEHAVIOR (4).
Understanding the processes that lead to
purchase, so as to improve decisions on
segmentation and the appropriate marketing mix
for each segment. How consumers and
households make decisions, and why different
individuals/groups make different decisions.
Application of behavioral science concepts at
individual, subcultural and cultural levels. Effects
of consumerism and regulation also are
considered. PREREQ: BA 390 or BA 590,
graduate standing.
BA 593. ADVERTISING MANAGEMENT (4).
Analysis of the influence of marketing
communications on the attitudes and behaviors of
consumer and industrial buyers. Identification and
examination of the major decisions made by
marketing/advertising managers in implementing
the promotional mix. PREREQ: BA 390 or BA 590,
graduate standing.
BA 594. MARKETING CHANNELS (4). Various
channel institutions, channel design, channel
coordination and implementation, and performance
evaluation with special reference to business-tobusiness markets and technology. PREREQ:
BA 390 and graduate standing.
BA 597. GLOBAL MARKETING (4). Consideration of
cultural, political, regulatory, economic and trade
barriers in the design of marketing plans for product
development, pricing, channels of distribution; and
promotion alternatives in a global market. PREREQ:
BA 347, BA 390 or BA 590 and graduate standing.
BA 595. RETAIL MANAGEMENT (4). Management
of retail business with emphasis on strategic
planning, analysis, and control, focused on
middle- and upper-management decisions.
PREREQ: BA 390 or BA 590 and graduate
standing.
BA 598. SERVICES MARKETING (4). Formulation of
strategic and tactical marketing plans for
organizations (both profit and not-for-profit) in the
service sector of the economy. Projects or cases
are used to provide a comprehensive experience.
PREREQ: BA 390 or BA 590, and graduate
standing.
BA 596. MARKETING RESEARCH PRACTICUM (4).
Provides the student with practical experience in
the collection, analysis and interpretation of
primary data. PREREQ: BA 396 (Grade of “C” or
better) or instructor approval required.
BA 599. SELECTED TOPICS IN MARKETING (1-4).
Concepts and methods in advanced marketing
management practice. Latest theoretical
developments and quantitative methods in
marketing, with particular relevance to managerial
applications. Topics will vary from term to term.
PREREQ: Graduate standing.
BA 808. WORKSHOP (16). Workshops aimed at
practicing professionals in the discipline. Topics
may vary.