182
College of Business
183
College of Business
The College of
Business provides
students with the
professional preparation necessary for
successful careers in
modem business and
management.
Emphasis is placed
not only upon the
concepts and
analytical techniques
of business decisionmaking, but also
upon the obligations
and opportunities of
business people for
effective service to
society. The under-
graduate and
graduate programs in
business and the
undergraduate
program in accounting are all accredited
by the American
Assembly of
Collegiate Schools of
Business.
he College of Business offers two
undergraduate degree programs
and one graduate degree program.
Curricula lead to Bachelor of Arts
(B.A.), Bachelor of Science (B.S.),
and Master of Business Administration
(M.B.A.) degrees. The college participates in
the M.A.I.S. program but college faculty will
not serve as the major professor for M.A.I.S.
degrees. For advanced degrees see Graduate
School.
Business Administration offers options in
accounting, international business, financial
services, management, management
information systems, marketing management, and general business. A minor in a
nonbusiness area is required of all business
students.
College of Business undergraduate
T
students have the opportunity to participate
in the student exchange programs around
the world.
Undergraduate Majors
Business Administration (B.A., B.S.)
Options
Accounting
Financial Services
General Business
Management Information Systems
International Business
Management
Marketing Management
Minor
Business Administration
Certificate Program
Post-Baccalaureate Certificate
In Accounting
Graduate Major
Business Administration (M.B.A.)
INTERNATIONAL DEGREE
Undergraduates with majors in the College
of Business can earn a second degree in
International Studies. See the Interdisciplinary Studies section of this catalog for more
information.
POST-BACCALAUREATE
CERTIFICATE IN ACCOUNTING
A postbaccalaureate certificate in accounting
is intended for those who wish to prepare
for careers in professional accounting. The
certificate is available to those holding a
baccalaureate degree that did not involve
specialized accounting education. The
required accounting course work is identical
to that required for the B.S. in Business
Administration with an option in accounting. In addition, certain business and related
elective courses are recommended.
MINOR PROGRAM
The College of Business offers a transcriptvisible minor for students majoring in other
disciplines. The minor allows students to
tailor a program of study to enhance their
skills in areas such as marketing, management, and finance. More information may
be obtained in the Office of Student Services
214 Bexell Hall (503-737-3716)
GRADUATE PROGRAM
Master of Business Administration
The M.B.A. degree program is designed
primarily for students whose undergraduate
degrees are in disciplines other than
business administration (although business
graduates are also accepted). The program
stresses breadth of knowledge in all areas of
business and administration. It provides a
working knowledge of those skills necessary
for the graduate to develop into a compe-
Bexell Hall 200
Oregon State
University
Corvallis, OR
97331-2603
(503) 737-3716
ADMINISTRATION
DONALD F. PARKER
Sara Hart Kimball
Dean
CLARA HORNE
Head Adviser
tent and responsible executive in both
private and public organizations.
Graduate International
Exchange Program
The College of Business has a student
exchange program for M.B.A. students with
the Copenhagen School of Economics and
Business Administration, Copenhagen,
Denmark.
HIGH SCHOOL PREPARATION
The following high school courses are
recommended for students planning to
enroll in the College of Business: English,
four years; mathematics, four years; history
and social studies, three years; keyboarding,
one year; natural science, two years. In
addition, competence in microcomputer
word processing, spreadsheet and data base
software is recommended.
TRANSFER STUDENTS
Students planning to transfer into the
College of Business should do so as early as
possible. Those planning to transfer from a
community college should consult the
business adviser at the community college
to determine the most appropriate courses
to complete prior to transfer. The head
adviser of the College of Business may also
be contacted for advice.
ADVISING AND PLACEMENT
The College of Business has experienced
advisers available to advise students in all
academic matters as well as in the areas of
career choice and job placement. The
services of the Career Planning and
Placement Center are available to all
students seeking information concerning
placement opportunities and interviews
with visiting firms.
ACADEMIC REQUIREMENTS
The standards set forth below apply to all
students enrolled in the College of Business
and are in addition to those standards
applicable to all students in the University.
Students are responsible for satisfying these
Footnotes for this
section on page
189.
184
Oregon State University
requirements and should seek clarification
in the Office of Student Services, Bexell 214.
Students are expected to make satisfactory
progress toward a degree. Satisfactory
progress includes (but is not limited to) the
completion of all review group courses listed
below by the time the designated number of
credits has been completed within a
specified number of terms. At a minimum,
the record of every student in the college
will be reviewed at the completion of 45, 90,
and 135 credits. Students will be required to
transfer from the College of Business if:
(a) a minimum of 2.50 grade-point
average (OSU grades only) is not achieved in
each set of review group courses listed
an understanding of personal values and
motivation, and an awareness of the
interrelationship between business and
society. In the junior or senior year,
students select one of several options that
include specialized course work in their area
of major interest. (See Options.)
The study of business administration is
combined with a minor in a nonbusiness
area. Minors are designed to augment the
education of the business executive by
providing tools or understanding related to
the increasingly complex demands business
professionals must deal with during a
business career.
below, OR
(b) two or more review group courses have
Business Administration Core Curriculum
not been completed in the designated year.
(Exception: Transfer students who are
following a schedule approved during their
first term at OSU by the head adviser of the
college.)
Review Group Courses
Only grades earned in courses completed at
OSU are used in the 2.50 grade-point
average computation.
(a) At the end of the freshman year (45
credits or three terms): BA 131, WR 121,
MTH 111, MTH 241, MTH 245, COMM 111,
or COMM 114;
(b) At the end of the sophomore year (90
credits or six terms): BA 211, BA 213, BA
230, BA 271, BA 275, BA 278, EC 201,
EC 202;
(c) At the end of the junior year (135
credits or nine terms): BA 347, BA 340, BA
350, BA 352, BA 357, and BA 390;
(d) During the senior year (135-192 credits
or 12 terms): BA 469, BA 471, and all
specified 400-level course work.
To graduate, a student must also have a
2.50 grade-point average in all course work
taken in the College of Business and in all
400-level course work taken in the college.
Review group courses for which a W or
grades A-F are received may be repeated no
more than once.
CONCURRENT DEGREES
Students who wish to earn an undergraduate
degree in business administration combined
with a degree in other areas in which
degrees are offered at OSU may enroll in the
concurrent degree program. The requirements to qualify for two degrees are listed
under Requirements for Baccalaureate
Degrees. Students who intend to obtain one
of their degrees in business administration
should see the head adviser of the College of
Business as soon as possible.
BUSINESS ADMINISTRATION
Curricula
The undergraduate curriculum in business
administration reflects the increasingly
complex economic, social, and technological aspects of modern business decisionmaking. Course work emphasizes the
development of effective decision-making,
PROGRAM REQUIREMENTS (192)
(55)
The business administration core curriculum provides students with basic skills in
accounting, data processing and quantitative methods; an understanding of the legal
and social environment of business; a
background in management and organizational behavior, marketing, finance, and
operations management; and the opportunity to integrate course work and further
develop decision-making skills through the
analysis of business cases.
Option (24-36)
The options are designed to allow students
to extend their professional preparation
beyond the introductory level in one or
more areas. Most options (except accounting and management information systems)
may be completed within one academic
year and are designed for the senior year.
Students electing accounting or management information systems begin their
option course work in the junior year.
Minor (27 or more)
Each business administration student is
required to complete a minor area of study
or an approved alternative in course work
outside the College of Business. Students
typically begin course work for their minors
in the sophomore year.
Mathematics (12)
The basic mathematics requirements are
MTH 111, College Algebra; MTH 241,
Calculus for Management and Social
Science; and MTH 245, Mathematics for the
Management, Life and Social Sciences,
preceded, if needed, by prerequisite
mathematics courses. Entering transfer
students who have completed a mathematics sequence through one term of calculus
may substitute this mathematics background for part or all of the mathematics
requirement.
Economics (6)
Micro- and macroeconomics are covered in
EC 201 and EC 202, Principles of Economics. Students transferring from another
institution who have completed a year
course in principles of economics have
completed this requirement.
Written and Oral Communication (6)
Business students also must take WR 121,
English Composition; and COMM 111,
Public Speaking; or COMM 114, Argument
and Critical Discourse.
University General Requirements
MTH 111, WR 121, and COMM 111 or
COMM 114 meet the University's baccalaureate core requirements for Mathematics,
Writing I, and Writing III/Speech, respectively. All students must meet the other
baccalaureate core requirements (42 credits)
and the other requirements for baccalaureate degrees. (See Requirements for Baccalaureate Degrees.)
Unrestricted Electives
Through elective courses, students pursue
their interests in other subject areas.
Seventy-five of the 192 credits required for
graduation must be taken in courses other
than business administration or economics.
CORE CURRICULUM
Freshman Year
BA 131. Business Productivity Software (2)
MTH 111, MTH 241, MTH 245. Math (12)
COMM 114 or COMM 111. Speech (3)
WR 121. English Composition (3)
Baccalaureate core, unrestricted electives (28)
Sophomore Year
BA 211, BA 213. Acc Principles (6)
BA 230. Business Law (4)
BA 271. Information Technology in Business
(3)
BA 275. Quantitative Business Methods (4)
BA 278. Intro to Management Science (4)
EC 201, EC 202. Principles of Economics (6)
Baccalaureate core, minor courses, or unrestricted electives (21)
Junior Year
BA 340. Finance (4)
BA 347. International Business (4)
BA 350. Organizational Systems (4)
BA 352. Organizational Behavior (4)
BA 357. Operations Management (4)
BA 390. Marketing (4)
Baccalaureate core, minor courses, or unrestricted electives (24)
Senior Year
BA 469. Strategic Management & Bus Policy (4)
BA 471. Management Information Systems (3)
Business Administration Option (Students
majoring in business administration must
choose an option no later than the beginning
of their senior year) (24-36)
Baccalaureate core, minor courses, or unrestricted electives (5-17)
Students in accounting begin their option in
the junior year, reducing their elective credit
as needed.
OPTIONS
Students who complete all requirements will
receive the B.A. or B.S. degree in Business
Administration. All students in business
administration must complete 24-36 credits
of business administration or related courses
in one of the options listed below.
Business Administration
I-
aZ
ZW
092
WW
00
z4
za
m
Z
Z 0
LL
Z
H a
z
0
V
0
Charles Neyhart, Chair
Bexell Hall 206
Oregon State University
Corvallis, OR 97331-2603
(503) 737-4276
Faculty
Bailes, Bloomfield, Frishkoff,
Harrison, Neyhart, Nielsen, Nielson,
Widicus; Associate Professors Abrassart, C.
Brown, Kleinsorge, Moffett, Paschke, Seville,
Sullivan; Assistant Professors Coakley,
Professors
Graham
BA 371. Business Systems Analysis & Design (4)
BA 372. Business Software Development (4)
Satisfactory completion of these courses
puts the student in a good position to work
as an intern during the summer between the
Junior and Senior years. Courses in the
Senior year are:
BA 479. Current Topics in Info. Mgmt. (4)
BA 483. Management of Information Technologies (4)
Plus either:
BA 462. Project Management (4) or
BA 477. Simulation in Business (4)
Students should consult the departmental
office for current information relative to the
above requirements.
ACCOUNTING OPTION (36)
Junior Year
BA 317, BA 318, BA 319. Intermediate Acc (12)
BA 321, BA 322. Cost Accounting (8)
BA 325. Tax Accounting I (4)
Senior Year
BA 417. Advanced Accounting 1 (4)
BA 420. Accounting Information Systems 1 (4)
BA 427. Auditing (4)
TOTAL: 36
Students in accounting will begin their 36credit option in the junior year, reducing
their elective credits as needed. All accounting option course work must be taken on a
graded (A-F) basis. Courses that are beyond
introductory accounting and that are
completed at another institution or through
correspondence study are not transferable.
Admission to BA 317 and BA 321 requires
junior standing and completion of BA 211
and BA 213 with a minimum required GPA.
Admission to all senior accounting courses
requires senior standing, completion of BA
317, BA 318, and BA 319 with a minimum
required GPA; completion of BA 321 and BA
322 with a minimum required GPA; and
departmental approval. Students should
consult the departmental office for enrollment requirements.
MANAGEMENT INFORMATION SYSTEMS
OPTION (24)
The mission of the Information Management
Option is to prepare students for entry level
positions and successful careers within the
field of information management. The
program builds on the business and computer skills classes required of all business
students, and prepares students specifically
to apply the information technologies to
business tasks.
Students are asked to complete a programming course (CS 151) and three information
management courses during the junior Year:
BA 370. Business Data Processing (4)
0to
The primary goal of the accounting option at
Oregon State University is to provide a
professionally oriented program to prepare
students for successful careers in the major
fields of accounting. Accounting students
take the courses shown below (beyond the
introductory accounting courses that are
taken by all business students).
FINANCIAL SERVICES OPTION (28)
Financial managers engage in many
activities designed to ensure the efficient
utilization of an organization's or an
individual's capital resources. Oregon State
University's emphasis is on institutional
finance, which includes careers in banking,
brokerage, insurance, and other financial
fields.
Individuals entering a career with a
financial institution have many opportunities open to them. A large number of
persons going into banking select career
paths in either operations or lending.
Within the lending area, persons can
specialize in installment credit lending to
consumers of durable goods, mortgage
lending to home builders and buyers, or
commercial lending to help finance the
growth of business firms. Young men and
women entering the securities industry find
careers as stock and bond brokers, security
analysts, or portfolio managers. Individuals
choosing the area of insurance typically
enter company operations through either
claims or underwriting positions. Those
with sales positions can choose to work
either with corporations or individuals as a
client base. In addition, many persons
decide to work for the government as
finance personnel in charge of revenue and
expenditure programs.
Senior Year
BA 435. Insurance Planning for Individuals (4)
BA 440. Financial Management (4)
BA 441. Mgmt of Depository Financial Services
Institutions (4)
BA 442. Investments (4)
Select three from the following:
BA 325. Tax Accounting I (4)
BA 436. Insurance Planning & Alts for Bus (4)
BA 437. Retirement Plans & Estate Planning (4)
BA 443. Security Analysis & Portfolio Mgmt (4)
BA 445. International Financial Mgmt (4)
Ronald L. Miller, Chair
Bexell Hall 208
Oregon State University
Corvallis, OR 97331-2603
(503) 737-3520
Faculty
Becker, W. Browne, Gobeli, Miller,
Parker, Spruill; Associate Professors D. Brown,
Drexler, King, Larson, Shane; Assistant
Professors B. Browne, Fiegener, Gonzalez,
Koenig, McAlexander; Instructors Dowling,
Kaldenberg, Milosevic, Schwallie; Professors
Professors
Emeritus Amano, Dane, Gray
MANAGEMENT OPTION (24)
The management Option prepares students
for careers as managers and supervisors in
goods producing and service businesses.
Students obtain a solid grounding in the
management of systems, personnel, and
quality. The integrative focus of the
Management Option also provides excellent
preparation for graduate-level studies in law,
urban and regional planning, public services
administration, and health care administration.
Senior Year
BA 451. Quality Management (4)
BA 453. Human Resources Mgmt (4)
BA 459. Competitive Analysis (4)
Select one of the following:
BA 460. Enterprise Management (4)
BA 406. Projects (4)
BA 410. Internship (4)
Select two of the following:
BA 452. Leadership and Team Building (4)
BA 458. Tech Systems Mgmt (4)
BA 462. Project Management (4)
BA 463. Family Business Mgmt (4)
BA 468. Intl Comparative Management (4)
MARKETING MANAGEMENT OPTION
(24)
The Marketing Option prepares students
with both technical marketing skills and
leadership training. Students may enter
marketing careers in business, not-for-profit
organizations, and the public sector.
International and domestic markets are
studied.
Senior Year
BA 492. Consumer Behavior
Select one from the following:
BA 498. Services Marketing (4)
BA 499. Marketing Policy (4)
Select at least four from:
BA 493. Advertising Mgmt (4)
BA 494. Marketing Technology (4)
BA 495. Retail Management (4)
BA 496. Marketing Research (4)
BA 497. International Marketing (4)
186
Oregon State University
INTERNATIONAL BUSINESS OPTION (24)
The International Business Option prepares
students for management positions in
organizations engaged in international
trade. Graduates of this program are
typically employed with firms involved in
exporting, importing, or service organizations that facilitate international trade.
Students study the economic, political,
geographical, and sociocultural factors
which impact doing business across
national boundaries.
Senior Year
BA 445. International Financial Mgmt (4)
BA 468. International Comparative Mgmt (4)
BA 497. International Marketing (4)
EC 440. International Trade (3)
Area Study Courses (9)
Students must also complete 9 credits of Area
Study courses approved by the Office of
Student Services, Bexell 214 and demonstrate
second-year foreign language proficiency
consistent with the area identified above.
GENERAL BUSINESS OPTION (21)
A list of approved alternatives is available
from the head adviser of the College of
Business. In addition to the approved
alternatives, students may also propose a
coherent set of nonbusiness courses to fulfill
this requirement. Students must demonstrate how the proposal supports their career
goals. Proposals must be submitted to the
head adviser no later than the beginning of
the junior year. The head adviser will not
approve proposals that represent a deviation
from a University-approved minor or an
approved alternative.
Candidates for the B.A. degree must
complete a minor offered by the Department of Foreign Languages and Literatures
or complete 27 pre-approved credits of
foreign language and culture studies, 12 of
which must be at the upper division level.
Students who choose the latter must also
demonstrate a foreign language proficiency
equivalent to that attained at the end of a
second year language sequence.
All students in the option must take 24
COURSES
Lower Division Courses
credits of 400-level College of Business
BA 101. INTRODUCTION TO BUSINESS (3). Explores
courses in addition to the undergraduate
business core curriculum. Approval of the
program by College of Business Advising
Office is required.
BUSINESS ADMINISTRATION
MINOR (28)
The minor assumes familiarity with
computerized word processing, spreadsheets, and database management. Students
without such preparation should take BA
131 or a similar course.
BA 215. Fundamentals of Accounting (4)
Select at least one of the following:
BA 230. Business Law (4)
BA 347. International Business (4)
Select at least three of the following:
BA 340. Finance (Prereq: Junior standing, BA
215) (4)
BA 350. Organizational Systems (4)
BA 352. Organizational Behavior (4)
BA 357. Operations Management (4)
BA 390. Marketing (Prereq: Junior standing,
EC 201) (4)
Select a minimum of two 400-level business
courses (8 credits), or additional business
courses from the list above (prerequisites
must be satisfied).
TOTAL: 28 credits minimum
NONBUSINESS MINORS (27)
A nonbusiness University-approved minor
or an approved alternative is required of all
business undergraduate majors. Minors and
alternatives must consist of a minimum of
27 credits, with at least 12 credits at the
upper division level. Students are responsible for determining whether the minor has
been approved for transcript visibility and
to request the notation on their transcript.
Approved alternatives will not be noted on
transcripts.
the relationships between competitive markets and
business organizations; examines the roles played
by business in society; introduces the functions and
operations that must exist if businesses are to
create goods and services; highlights major
problems faced by managers in planning, organizing,
directing, and controlling enterprises; identifies
career opportunities in private and public enterprises.
BA 131. BUSINESS PRODUCTIVITY SOFTWARE (2).
Use of application programs as communication tools;
primarily e-mail, word processing, and spreadsheet
modeling.
BA 199. SPECIAL STUDIES (TBA).
BA 211. FINANCIAL ACCOUNTING (3). Accounting
information from the perspective of external users,
principally investors and creditors. Emphasis on the
information provided in financial statements,
including the principles underlying income recognition and asset and liability valuation. PREREQ: Math
III and sophomore standing
BA 213. MANAGERIAL ACCOUNTING (3).
Accounting information from the perspective of
management users with an emphasis on data
accumulation for product costing, planning, and
performance evaluation and control. PREREQ: BA
211..
BA 215. FUNDAMENTALS OF ACCOUNTING (4). A
survey of basic accounting principles and procedures
that is designed for nonbusiness students.
Encompasses both financial and managerial
accounting from a user perspective. Not open to
business students.
BA 230. BUSINESS LAW 1 (4). Nature and function
of the law in our business society; obligations arising
out of agency contract formation, discharge and
breach tort; warranty; regulation of competition; and
international aspects thereof.
BA 271. INFORMATION TECHNOLOGY IN BUSINESS
(3). Application of information technology as a
personal productivity tool within a business
environment. Integrative use of application programs
such as word processors, database management
systems, spreadsheets, presentation graphics, and
hypertext systems. PREREQ: BA 131.
BA 275. QUANTITATIVE BUSINESS METHODS (4).
Management decision processes utilizing statistical
methods, use and application of probability
concepts, sampling procedures, statistical
estimation, and regression to the analysis and
solution of such business problems as income and
cost estimation, sales forecasting, performance
evaluation, inventory analysis, and quality control.
PREREQ: MTH 245.
BA 278. INTRODUCTION TO MANAGEMENT
SCIENCE (4). Management decision processes
utilizing mathematical models, use and application
of modeling techniques, mathematical programming,
decision theory, and other methods to the analysis
and solution of business problems. PREREQ: BA
275, MTH 241, sophomore standing.
Upper Division Courses
Courses numbered 500 and above may be
taken for graduate credit.
BA 315. ACCOUNTING FOR DECISION MAKING (4).
Cost accounting concepts in product costing,
standard costing, profit planning and budgeting,
taught with a management emphasis. Topics to be
covered from the perspective of understanding the
content and how to use cost accounting information
in decision making. PREREQ: BA 215. Not open to
business students.
BA 317, BA 318, BA 319. INTERMEDIATE
ACCOUNTING (4,4,4). BA 317: Financial accounting
theory and practice; financial statement overview;
income determination; and, valuation, measurement,
and recognition of current assets. PREREQ: BA 213,
junior standing, and departmental approval. BA 318:
Continuation of philosophy established in BA 317. In
depth coverage of noncurrent assets and liabilities.
Pensions, leases, and income tax allocation.
PREREQ: BA 317. BA 319: Concepts and valuation
of owners' equity; contributed and earned capital,
earnings per share; disclosure requirements; and
cash flow analysis; government and nonprofit
organizations. PREREQ: BA 318.
BA 321, BA 322. COST ACCOUNTING (4,4). BA
321: Cost behavior, profit planning and budgeting,
motivation and control, cost accounting systems,
standard costing PREREQ: BA 213 and junior
standing. BA 322: Relevant costs. Cost accumulation and allocation for specific decisions, segment
performance measurement and control, quantitative
techniques in cost and managerial accounting.
PREREQ: BA 321.
BA 325. TAX ACCOUNTING 1 (4). Principles and
philosophy of the federal tax system as it applies to
individuals and business entities accounting and
reporting under federal tax law with an emphasis on
the individual taxpayer. PREREQ: BA 213 and junior
standing.
BA 340. FINANCE (4). Role and functions of
financial manager in modern business firm;
environment in which manager operates; formulation
of financial objectives and policies; financial
analysis, forecasting, planning, and control; asset
management; capital budgeting; acquisition of funds
through borrowing, stock issue, and by internal
means; dividend policy; international aspects of
finance. PREREQ: BA 213 or BA 215; junior standing.
BA 347. INTERNATIONAL BUSINESS (4). Integrative
view of international business including: current
patterns of international business, socioeconomic
and geopolitical systems within countries as they
affect the conduct of business; major theories
explaining international business transactions;
financial forms and institutions that facilitate
international transactions; interface between nationstates and the firms conducting foreign business
activities. PREREQ: Junior standing and EC 202.
business Administration
BA 350. ORGANIZATIONAL SYSTEMS (4).
Systematic examination of basic management
processes within an enterprise. Planning: development of objectives and plans. Organizing: structuring
work relationships. Leading: actuating coordinated
effort. Controlling: measuring progress and taking
corrective action. Emphasizes an overall framework
for effective integration of the distinct processes.
PREREQ: Junior standing.
BA 417. ADVANCED ACCOUNTING (4). An advanced
course in financial accounting theory: corporate
BA 352. ORGANIZATIONAL BEHAVIOR (4).
Diagnose behavior at the individual and small group
level and develop skills in improving individual and
small group performance. An emphasis is placed on
the practical application of theory and research.
Concepts of total quality and diversity are integrated
into course topics PREREQ: Junior standing.
SYSTEMS (4, 3). BA 420: Accounting information
systems and organizations, basic business
processes, information technology, and developing
business solutions with an emphasis on problem
analysis and critical thinking skills. PREREQ: BA 319,
BA 322, senior standing, and departmental approval.
BA 421: Advanced systems and EDP audit topics.
Small business AIS design, DBMS considerations,
decision support systems, special data integrity
problems relating to dispersed data processing.
Efficient and effective EDP audit procedures.
PREREQ: BA 427 and departmental approval.
BA 357. OPERATIONS MANAGEMENT (4). Decision
making in managing the production of goods and
services: product planning, process planning, facility
planning, control of quantity, cost and quality.
Special emphasis on exponential forecasting,
inventory management, work methods, project
management, productivity improvement, international
comparisons. PREREQ: BA 275; BA 278; and junior
standing.
BA 370. BUSINESS DATA PROCESSING (4).
Introduce business students to the Information
Management career field. Emphasis placed on
understanding how information technology can be
applied to enhance decision making and further
competitive strategies within a business environment, and on the characteristics and roles of
business information systems. Students will be
required to use state-of-the-art computer application
programs to solve business problems. PREREQ: BA
213, BA 271, BA 275, and BA 278.
BA 371. BUSINESS SYSTEMS ANALYSIS AND
DESIGN (4). Systems analysis, design, control,
documentation, and implementation techniques for
business information system applications. Covers
documentation methods used in all phases of the
development life cycle. PREREQ: BA 370.
BA 372. BUSINESS SOFTWARE DEVELOPMENT (4).
Software development environment, tools for
creating business computer applications. Emphasis
on program development with COBOL covers data
base management systems, report generators, and
documentation requirements. PREREQ: BA 371 and
CS 151.
BA 375. MANAGEMENT SCIENCE (5). Application of
the philosophy and methods of management science
to deterministic problems. PREREQ: BA 278.
BA 376. ADVANCED BUSINESS STATISTICS (4).
Applications of the philosophy and methods of
management science to non-deterministic problems,
multiple regressions, structural modeling, and other
methods useful in business forecasting. PREREQ: BA
275.
BA 390. MARKETING (4). Consumer and industrial
markets; activities and enterprises involved in
distributing products to those markets. Objective is
to develop an understanding of distribution
processes, marketing problems, and marketing
principles. PREREQ: EC 201 and junior standing.
BA 405. READING AND CONFERENCE (TBA).
Supervised individual work in some field of special
application and interest. Subjects chosen must be
approved by professor in charge. PREREQ: Senior or
graduate standing.
BA 406. PROJECTS (TBA).
BA 407. SEMINAR (TBA).
BA 410. BUSINESS INTERNSHIP (1-6). Planned and
supervised work experience at selected cooperating
business firms. Supplementary training, conference,
reports, and appraisals. PREREQ: Upper-division
standing. Sections A and B, the former subtitled
Accounting, graded P/N.
combinations, consolidated financial statements,
foreign operations, and subsidiaries; partner ships,
sole proprietorships, and personal financial
statements; contemporary issues in financial
accounting. PREREQ: BA 319, BA 327, senior
standing, and departmental approval.
BA 420 BA 421. ACCOUNTING INFORMATION
BA 423. NONBUSINESS ACCOUNTING (3). An
advanced course in accounting for and financial
management of nonbusiness entities. Topics in
accounting for, financial reporting by, and auditing of
nonbusiness entities will be covered. The relationships between accounting and management that are
unique to nonbusiness organizations will be
examined as well as the financial management
issues that are unique to these organizations. This is
a project/case study course. PREREQ: BA 319,
senior standing, and departmental approval.
BA 424. CONTEMPORARY ISSUES IN ACCOUNTING
(3). Conceptual and applied examination of
contemporary issues and advances in accounting
and reporting PREREQ: BA 319, BA 322, senior
standing, and departmental approval.
BA 425. TAX ACCOUNTING II (3). Principles and
procedures of the federal tax system with an
emphasis on partnerships, corporations, and estates
and trusts. Some complex topics apply to individuals. PREREQ: BA 325, senior standing, and
departmental approval.
BA 427. AUDITING (4). Types of audits and
auditors. Theory, practice, environment, and ethics
of auditing. Types of audit reports. The nature of a
professional audit: planning, evidence gathering and
evaluation, and reporting of results. PREREQ: BA
319, BA 322, senior standing, and departmental
approval.
BA
430. TOPICS IN BUSINESS LAW (4). Legal
aspects of property rights including intellectual
property, forms of business, labor and employee
considerations, antitrust, insurance, debtor-creditor
law including bankruptcy and alternatives to
litigation. PREREQ: BA 230.
BA 431. REAL ESTATE LAW (3). Creation and rights
of ownership under various estates, title protection,
deeds, wills, and inheritance property transactions
related thereto, including contracts, mortgages,
leases, brokerage, and obligations arising under
environmental law. PREREQ: Senior standing.
BA 432/BA 532. ENVIRONMENTAL LAW (4). Legal
relationships arising out of rights to air, water and
land. The impact of federal and state regulation on
pollution control and on the production, use and
disposal of hazardous materials. PREREQ: Junior
standing.
BA 435/BA 535. INSURANCE PLANNING FOR
INDIVIDUALS (4). Understanding the operation of
the insurance industry with emphasis on insurance
applications in financial planning for individuals. Risk
nature; insurance principles; insurance company
operations; regulation; life, health, annuity, auto,
fire, and liability insurance; family business
continuation; retirement planning; Social Security;
estate planning. PREREQ: BA 340 or BA 530.
187
BA 436/BA 536. INSURANCE PLANNING AND
ALTERNATIVES FOR BUSINESS (4). Handling of
insurable business risks, including both insurance
and non-insurance financing alternatives. Risk
management function; loss forecasting; loss
reduction; worker's compensation; liability, and
multi-line insurance. PREREQ: BA 340 or BA 530.
BA 437/BA 537. RETIREMENT PLANS (4).
Employer and employee objectives for benefit plans.
Employee life, medical, disability, and retirement
plans Gift and estate taxes. Estate planning
problems and tools, including property ownership,
wills, trusts, and strategies for closely held business
interests. PREREQ: BA 340 or BA 530.
BA 440/BA 540. FINANCIAL MANAGEMENT (4).
Capital market theory and the valuation of risky
assets, capital budgeting, valuing the firm's
securities, capital structure theory, long-term
financing alternatives, cost of capital, dividend
policy, working capital management, financial
analysis and planning, mergers and takeovers.
PREREQ: BA 340 or BA 530
BA 441/BA 541. MANAGEMENT OF DEPOSITORY
FINANCIAL SERVICES INSTITUTIONS (4). Operation
of commercial banks and other kinds of depository
institutions; management of financial services;
analysis of loan and investment policies, operating
and pricing policies, and current developments in
financial services PREREQ: BA 340 or BA 530.
BA 442/BA 542. INVESTMENTS (4). Risk and
reward characteristics of investments; sources of
investment information; domestic and international
security markets; investment characteristics of
common stocks, debt securities, convertible
securities, option contracts, and investment
companies; real property investment; economic
market analysis; technical market analysis; tax
aspects of investments; investment management.
PREREQ: BA 340 or BA 530.
BA 443/BA 543. SECURITY ANALYSIS AND
PORTFOLIO MANAGEMENT (4). Financial statement
analysis; analysis of debt securities, common
stocks, preferred stocks, convertible securities,
options, and financial futures contracts; industry
analysis; measurement of investment risks; capital
asset pricing theory; the efficient market hypothesis;
portfolio management; measuring portfolio
performance; management of institutional portfolios.
PREREQ: BA 442 or BA 542.
BA 445/BA 545. INTERNATIONAL FINANCIAL
MANAGEMENT (4). International monetary
environment; foreign exchange risk management;
source and availability of funds to finance trade and
multinational operations; taxation planning and
control; international portfolio diversification;
international banking; capital budgeting; political
risk; evaluation of performance PREREQ: BA 347; BA
340 or BA 530
BA 446. MANAGEMENT OF THE MULTINATIONAL
ENTERPRISE (4). Advanced integrative course in
international business with an emphasis on the
multinational enterprise. Focus on the unique
problems, characteristics, and demands that face
firms engaged in international business. Reviews the
evolving patterns, management practices, and the
strategic and operational decisions of multinational
enterprises. PREREQ: BA 347, BA 340, BA 350, BA
352 and BA 390.
BA 450. ORGANIZATIONAL DYNAMICS (4).
Historical techniques for introduction of change in
organizations, current models for organizational
change, process and content of organizational
changes, organizational change in the future.
PREREQ: BA 350, BA 352.
BA 451. QUALITY MANAGEMENT (4). Theory,
principles, procedures, and tools of quality
management, including application exercises and
integrative process improvement project. PREREQ:
PA ZJi(1 RA 'lei') PA gri7
188
Oregon State University
BA 452. LEADERSHIP AND TEAM BUILDING (4). Indepth practice and development of leadership, team
building, and negotiations; opportunities for learning
to increase effectiveness as a group member or
leader. PREREQ: BA 350, BA 352.
BA 453. HUMAN RESOURCES MANAGEMENT (4).
Applied knowledge of personnel administration for line
supervisors and managers. Integrated systems
approach to understanding government regulation of
employment, resolution of workplace personnel
problems, and performance based personnel
management. PREREQ: BA 350, BA 352.
BA 454/BA 554. COMPENSATION MANAGEMENT
AND PERFORMANCE APPRAISAL (4). Structure and
administration of salary and benefit plans, including
position analysis and evaluation, merit based pay,
government regulation of compensation, and
international comparative analysis. PREREQ: BA 350
and BA 352; or BA 550.
BA 455/BA 555. MANAGEMENT AND UNION
RELATIONS (4). Union organizing and recognition,
contract negotiations, strikes, and grievance
administration including collective bargaining policies
and practices, unions as organizations, labor
movement history, and labor law. PREREQ: BA 350,
BA 352; or BA 550.
BA 457/BA 557. ADVANCED OPERATIONS
MANAGEMENT (4). Planning and scheduling a variety
of different types of flow processes such as batch,
assembly, project, transportation, jobshop,
warehouse. Case studies are used to stress the
importance of developing a long range strategic
operations plan. PREREQ: BA 357 or BA 556.
BA 458. TECHNOLOGY SYSTEMS MANAGEMENT (4).
Theory, principles, procedures and tools of technology
management, with focus on the innovation process
from a systems perspective. Application experience
through integrative technology development project
that involves project management skills. PREREQ: BA
350, BA 352, BA 357.
BA 459. COMPETITIVE ANALYSIS (4). Strategic
planning, macro and industry driver variables and
scenario construction. Projects involve analysis of
industry competition and examination of behaviors in
segmented competitive groupings. Examination of
competitive strategies in different industries.
PREREQ: BA 213, BA 350, BA 352.
BA 460. ENTERPRISE MANAGEMENT (4). Entrepreneurial and innovation processes applied to new
business start-ups, existing small businesses, and
new ventures within larger organizations; new venture
planning, project management and productivity
improvement. Cases and projects are used to apply
concepts and to develop communication skills.
PREREQ: BA 340, BA 350, BA 352, BA 390.
BA 461/BA 561. VENTURE CONSULTING (4).
Student consultants apply business concepts and
problem solving skills to assist new ventures and ongoing businesses in one-term consulting projects.
Techniques developed for problem diagnosis, project
scheduling and analysis, data gathering, formulation
of recommendations, and preparing and presenting
recommendations and reports. PREREQ: BA 460 or
BA 560.
BA 462/BA 562. PROJECT MANAGEMENT (4).
Covers the tools available to project managers, the
human and organizational dimensions in different
project environments, some computer applications,
cases, and a student project. PREREQ: BA 350, BA
352 and BA 357; or BA 550 and BA 556.
BA 463/BA 563. FAMILY BUSINESS MANAGEMENT
(4). Focuses on the opportunities and the problems
characteristic of family businesses: entrepreneurship,
management succession, transfer of ownership,
mixing family and business roles, family conflicts,
personnel issues, non-family employees, and outside
advisers. PREREQ: Senior standing/graduate
standing.
BA 465/BA 565. GOVERNMENT RELATIONS IN
BUSINESS (4). Government regulation of business
through budgetary, legal and administrative controls,
and the influences of businesses on government
through political and economic methods. PREREQ:
Senior standing/graduate standing.
BA 466. BUSINESS ETHICS (4). Analysis and
critique of conventional conceptions of business
ethics. Evaluation of ethical issues involving
businesses at firm, national, and international
levels. PREREQ: Senior standing.
BA 468/BA 568. INTERNATIONAL COMPARATIVE
MANAGEMENT (4). Managerial practice throughout
the world, market versus centrally directed
economies. Political regimes and business
organizations. Careers and values of managers in
different countries. Forms of worker participation and
management-union relations. Variety of national
systems of management as a challenge to American
managers. PREREQ: BA 347, BA 350, BA 352.
ABA 469. STRATEGIC MANAGEMENT AND
BUSINESS POLICY (4). Advanced integrative course
on the role of top management; focus on the tasks
of the general manager, including analysis of
external environment, setting corporate goals and
objectives, and implementing plans through policy
making. A variety of techniques are used, including a
business simulation game and case studies of
companies, to provide the basis for this integrative
experience. PREREQ: BA 340, BA 350, BA 352, BA
357, BA 390; senior standing. (Writing Intensive
Course)
BA 471. MANAGEMENT INFORMATION SYSTEMS
(3). Application of computers to solve business
problems, with an emphasis on the development and
use of business information systems. Assumes each
student is already a competent user of various
computer-based application programs such as word
processors, database management systems,
spreadsheets, and presentation graphics. PREREQ:
BA 213, BA 271, BA 275, BA 340, BA 350, BA 357,
BA 390 .
BA 474. BUSINESS CONDITIONS ANALYSIS (4).
Analysis of key factors affecting conditions of
business operations in general, for specific
industries, and with particular emphasis upon the
industries of agriculture, forestry, high technology, or
those engaged in international trade or domestic
economic development. PREREQ: BA 376.
BA 477/BA 577. SIMULATION IN BUSINESS (4).
Application of simulation techniques to the solution
of business problems. Concepts and technical
aspects of design, construction, validation, and use
of business simulation models. Investigation of
specialized computer languages for constructing
simulation models. Student projects to analyze a
business situation using simulation concepts and
models. PREREQ: BA 171, BA 278.
BA 478. TOPICS IN MANAGEMENT SCIENCE (4).
The techniques of management science are applied
to the analysis of various managerial problems. The
case method is utilized, with each case drawn from
an existing organization. The emphasis is on problem
formulation, solution procedures, and the steps
necessary to gain management acceptance for
implementation of the recommended solution.
PREREQ: BA 375, BA 376.
BA 479. CURRENT TOPICS IN INFORMATION
MANAGEMENT (4). Study of current research and
state-of-the-art issues in the use of computers to
assist in the management process, including such
topics as end-user computing, new generation
computer languages, telecommunications,
networking, application development and other
current topics. PREREQ: BA 372.
BA 483/BA 583. MANAGEMENT OF INFORMATION
TECHNOLOGIES (4). Integration and management of
the various information resources in a business
organization, including management information
systems, decision support systems, telecommunications, data management, and office automation.
Analysis of the user/manager's role in information
system design and the management of information
system departments. PREREQ: BA 372.
BA 492/BA 592. CONSUMER BEHAVIOR (4).
Understanding the processes that lead to purchase,
so as to improve decisions on segmentation and the
appropriate marketing mix for each segment. How
consumers and households make decisions, and why
different individuals/groups make different
decisions. Application of behavioral science
concepts, at individual, subcultural and cultural
levels. Effects of consumerism and regulation also
are considered. PREREQ: BA 390 and senior
standing; or BA 590.
BA 493/BA 593. ADVERTISING MANAGEMENT
(4). Analysis of the influence of marketing
communications on the attitudes and behaviors of
consumer and industrial buyers. Identification and
examination of the major decisions made by
marketing/advertising managers in implementing the
promotional mix. PREREQ: BA 390 and senior
standing; or BA 590.
BA 494/BA 594. MARKETING AND TECHNOLOGY
(4). Management of marketing in a technological
environment. New product development, sales force
management, and business-to-business marketing,
with special reference to high technology markets.
PREREQ: BA 390 and senior standing; or BA 590.
BA 495/BA 595. RETAIL MANAGEMENT (4).
Management of retail business, with emphasis on
strategic planning, analysis and control, focused on
middle- and upper-management decision. PREREQ:
BA 390 and senior standing; or BA 590.
BA 496/BA 596. MARKETING RESEARCH (4).
Problem identification, problem definition, alternative
identification; research design, methodology,
questionnaire design; data collection and analysis
related to the marketing research process. PREREQ:
BA 390 and senior standing; or BA 590.
BA 497. INTERNATIONAL MARKETING (4).
Influences on the design of the international
marketing plan, including product policy, pricing,
channels of distribution, delivery, servicing and
promotion. Consideration of political, regulatory and
trade barriers. PREREQ: BA 347, BA 390 and senior
standing.
BA 498. SERVICES MARKETING (4). Formulation of
strategic and tactical marketing plans for organizations, both business and not-for-profit, In the service
sector of the economy. Projects or cases are used to
provide a comprehensive experience. PREREQ: BA
390 and senior marketing option students.
BA 499. MARKETING POLICY (4). Market and
competitive analysis for developing overall strategies
and tactics to achieve the marketing objectives of
the business enterprise. Projects or cases are used
to provide a comprehensive experience. PREREQ: BA
390 and last term senior marketing option students.
Graduate Courses
BA 501. RESEARCH (TBA).
BA 505. READING AND CONFERENCE (TBA).
BA 506. PROJECTS (TBA).
BA 507. SEMINAR (TBA).
BA 510. BUSINESS INTERNSHIP (1-6). Planned and
supervised work experience at selected cooperating
business firms. Supplementary training, conferences, reports, and appraisals. PREREQ: Graduate
standing.
BA 511. BUSINESS FUNDAMENTALS (4). Intensive
study and skill development course involving team
work, managing diversity, financial reporting, and
business simulation. PREREQ: Graduate standing.
BA 513. NEGOTIATION SKILLS (1). Theory and
practice of principled negotiations in business
situations. Requires intensive work with experiential
exercises, feedback, and simulations. PREREQ:
Graduate standing.
Business Administration
BA 521. MANAGERIAL ACCOUNTING (4). Uses of
accounting information for managerial planning,
decision-making, and control. Emphasis on understanding accounting information contained in internal
(managerial) reports. Concepts of costs, assets,
expenses, revenues, profitability, income, and value
are interrelated. PREREQ: Graduate standing.
BA 524. SELECTED TOPICS IN ACCOUNTING (3).
Examination of the impact of recent advances in
accounting on the management of contemporary
business. Topic will vary from term to term. PREREQ:
BA 213 or BA 515; graduate standing.
BA 530. FINANCIAL MANAGEMENT (4). Overview of
theory of financial management of a business
enterprise; maximizing the firm's value and
application of analytical techniques to financial
decision making. PREREQ: BA 521 or graduate
standing.
BA 531. BUSINESS LAW (4). Nature and function of
law in our business society; obligations arising out of
contract formation; and liabilities associated with the
commission of torts, crimes, civil violations, breach of
contract and breach of warranty. PREREQ: Graduate
standing.
BA 544. INVESTMENTS (3). Economic, technical, and
tax aspects of alternative investments including
equity securities, bonds, real property, investment
companies, options and forward contracts. Special
emphasis on option valuation models and portfolio
management. PREREQ: BA 340 or BA 530; graduate
standing.
BA 546. MANAGEMENT OF THE MULTINATIONAL
ENTERPRISE (4). Advanced integrative course in
international business with an emphasis on the
multinational enterprise. Focus on the unique
problems, characteristics, and demands that face
firms engaged in international business. Reviews the
evolving patterns, management practices, and the
strategic and operational decisions of multinational
enterprises. PREREQ: BA 347, BA 340, BA 350, BA
352 AND BA 390; OR BA 530, BA 550, AND BA 590;
graduate standing.
BA 547. INTERNATIONAL BUSINESS (4). Focus on
the unique problems, characteristics, and demands
that face firms engaged in international business;
current patterns and trends, management practices,
and strategic and operational decisions. PREREQ:
Graduate standing.
BA 548. INTERNATIONAL FINANCIAL MANAGEMENT
(3). Foreign exchange risk management, the foreign
investment decision, political risk management,
international financial markets, cost of capital,
international banking, import/export financing,
working capital management, planning and control,
and taxation. PREREQ: BA 340 or BA 530; graduate
standing.
BA 549. SELECTED TOPICS IN FINANCE (3). Recent
advances in selected finance fields. Topics will vary
from term to term. PREREQ: BA 340 or BA 530;
graduate standing.
BA 550. ORGANIZATIONAL THEORY AND BEHAVIOR
(3). Management theory including organization
structure and organizational behavior with special
emphasis on how managers respond to a rapidly
changing environment. PREREQ: Graduate standing.
BA 552. MANAGING PEOPLE IN ORGANIZATIONS
(4). An intensive examination of organizational
behavior and personnel literature for effectively
managing people in organizations. Selection and
training, asserting authority, managing groups,
performance review and compensation, initiating
change, managing upward and lateral relations.
PREREQ: BA 350 and BA 352; or BA 550; graduate
standing.
BA 553. PERSONNEL ADMINISTRATION AND
INDUSTRIAL RELATIONS (3). Employment practices
and policies, affirmative action, compensation and
benefits administration, performance evaluation,
personnel administration law, and union-management
relations. PREREQ: BA 350 and BA 352; or BA 550;
graduate standing.
189
BA 555. DATA ANALYSIS FOR MANAGEMENT (4).
BA 572. INFORMATION MANAGEMENT APPLICA-
Application of statistical methods to assist in the
planning and control of business operations. First
course in a three-course quality management
TION (3). Application of concepts and theories of
information management to projects in functional
business areas. With approval of the supervising
faculty member, students will identify a project,
determine its scope and feasibility, and complete it.
sequence. PREREQ: Graduate standing.
BA 556. MANAGING OPERATIONS (4). Conceptual
framework for studying the managerial decisions
involved in converting inputs into goods and
services. Second course in a three course quality
management sequence. PREREQ: BA 555 or
equivalent, graduate standing.
BA 557. QUALITY MANAGEMENT (4). Contemporary
development of total quality management theory,
procedures and techniques including Hoshin
planning, process improvement and innovation
through quality function deployment. Third course in
a three course quality management sequence.
PREREQ: BA 556 or equivalent, and graduate
standing.
BA 558. BUSINESS CONDITIONS ANALYSIS (4).
Methods of economics and mathematics applied to
analysis and forecasting of general business
conditions accounting systems (national income,
international payments, flow of funds) models in
aggregate income analysis, business fluctuations
and growth, and such forecasting techniques as
input-output analysis, the "indicators" approach,
statistical and econometric methods. PREREQ: BA
275 or BA 555; graduate standing.
BA 559. STRATEGIC PLANNING (3). The planning
process; missions, goals and objectives; product and
market identification; industry and competitor
analysis; developing strategies and determining
financial and resource implications; implementation
and control of the business plan. Project focus and
emphasis. PREREQ: BA 340 or BA 530; BA 350 or
550; BA 390 or BA 590; graduate standing.
BA 560. ENTREPRENEURSHIP AND INNOVATION
(3). Entrepreneurial and innovation processes
applied to new business start-ups, existing small
businesses, and new ventures within larger
organizations; new venture planning, technology
transfer, project management and productivity
improvement. Cases and projects are used to apply
concepts and to develop communication skills.
PREREQ: BA 340 or BA 530; BA 350 or BA 550; BA
390 or BA 590; graduate standing.
BA 564. BUSINESS IN ITS ENVIRONMENT (3).
Analysis and critique of how major domestic and
International issues impact American business.
Economic, political, sociocultural, and ethical
perspectives. Emphasis on critical thinking and
citizenship. PREREQ: Graduate standing.
BA 566. BUSINESS ETHICS (4). Analysis and
critique of conventional conceptions of business
ethics. Evaluation of ethical issues involving
businesses at firm, national, and international
levels. PREREQ: graduate standing.
BA 567. SELECTED TOPICS IN MANAGEMENT (3).
Intensive study of advanced topics in the management of organizations. PREREQ: BA 350 and BA 352;
or BA 550; graduate standing.
PREREQ: BA 571, graduate standing.
BA 578. DECISION MODELS (4). Systematic
analysis of complex business decisions. Business
application of prescriptive models of choice,
including deterministic models and models of
decision making under conditions of uncertainty.
Applications to problems of: resource allocation,
determining the value of information and making
choices given multiple and conflicting objectives.
PREREQ: BA 275 or BA 555; graduate standing.
BA 581. TOPICS IN COMPUTER INFORMATION
MANAGEMENT (3). Recent advances in the use of
computers to assist in the management process.
Study of the relationship between information needs
and the organization's structure, objectives and
decision centers. PREREQ: BA 571; graduate
standing.
BA 584. TOPICS IN DECISION SCIENCES (3).
Application of management science techniques to
selected problem areas within business. Topics will
vary from term to term. PREREQ: BA 275 or BA 555;
graduate standing.
BA 590. MARKETING MANAGEMENT (4). Intensive
analysis of consumer and industrial markets, the
institutions involved in marketing and distributing
products, and major managerial decisions. Emphasis
on identifying structure of decisions, understanding
buyer behavior, and application of marketing
concepts. PREREQ: Graduate standing.
BA 591. STRATEGIC MARKETING (3). Evaluation of
internal and external environments in the development of strategic marketing plans. Projects or cases
provide a comprehensive and realistic planning
experience. PREREQ: BA 390 or BA 590; graduate
standing.
BA 597. INTERNATIONAL MARKETING (4).
Influences on the design of the international
marketing plan, including product policy, pricing,
channels of distribution, delivery, servicing and
promotion. Consideration of political, regulatory and
trade barriers. PREREQ: BA 347, BA 390; graduate
standing.
BA 598. SERVICES MARKETING (4). Formulation of
strategic and tactical marketing plans for organizations , both business and not-for-profit, in the service
sector of the economy. Projects or cases are used to
provide a comprehensive experience. PREREQ: BA
390 or BA 590; graduate standing.
BA 599. SELECTED TOPICS IN MARKETING (3).
Concepts and methods in advanced marketing
management practice. Latest theoretical develop-
ments and quantitative methods in marketing, with
particular relevance to managerial applications.
PREREQ: BA 390 or BA 590; graduate standing.
BA 569. BUSINESS POLICY FORMULATION AND
IMPLEMENTATION (4). Examination of general
manager's functions, including establishing
corporate direction, and formulating and implementing policies; focus on values of the general manager,
social responsibility, innovation, and competitions
they impact on the general manager's integrative
function. PREREQ: BA 521, BA 530, BA 556, BA
590; graduate standing.
BA 571. INFORMATION MANAGEMENT (4). Role of
information, computers, and computer information
systems in an organization, including management
information systems, decision support systems,
databases, and information centers. Systems
design, security and privacy of data, disaster
planning, hardware and software selection; courses
are discussed from the viewpoint of the user and
manager. PREREQ: Knowledge of microcomputer
operations and software; graduate standing.
FOOTNOTES
*Baccalaureate Core Course
AWriting Intensive course (WIC)