FOR IMMEDIATE RELEASE
February 17, 2014
Joe Hofmeister Replaces Owner/Founder, Marty Carlson,
as CEO of Tamarack Habilitation Technologies, Inc.
(Minneapolis, MN) Effective February 17, 2014, Joe Hofmeister will replace J. Martin (Marty) Carlson, MS,
CPO, FAAOP as CEO of Tamarack Habilitation Technologies, Inc.
Already on-board as COO, Joe will now assume Tamarack’s day-to-day management responsibilities as CEO, as
well as lead the medtech innovator’s strategic commercialization efforts. Marty Carlson, Tamarack’s founder, will
maintain an active role at Tamarack, working as the company’s Chief Engineer. Tamarack continues to be a
family owned business.
Formerly working as the Senior Manager of Strategic Marketing & Business Development for Coloplast, a
Minneapolis-based medical device manufacturer, Joe Hofmeister brings a unique perspective and business
acumen to Tamarack that will help fuel the company’s product development and commercialization plans. Joe
was also formerly employed by the University of Minnesota Office for Technology Commercialization, spent 10
years in marketing, product development and business development leadership positions with American Medical
Systems, and also worked in East Asian technology and business development roles with Muranaka Medical
Instruments (Japan’s largest medical instruments company).
Marty Carlson is enthusiastic about Joe’s new senior leadership role, saying, “Joe’s background matches
Tamarack’s existing opportunities perfectly. We have a large and growing backlog of innovative intellectual
property (IP) in the arenas of orthotics & prosthetics, rehab technology and wound prevention & healing. Joe’s
experience spans the spectrum from IP licensing for a University to coordinating the global commercialization of
emerging medical technologies. He has worked with and for small and large corporations and, at mid-career, is
taking this top management role in a small technology company with a potentially big future. I am very happy to
have Joe ‘on board’ and anxious to see what he and the team accomplish.”
About Tamarack Habilitation Technologies
Tamarack Habilitation Technologies, Inc. is a medtech product development and manufacturing company
specializing in ankle-foot biomechanics, wheelchair seating, and friction management technologies. Manufacturer
of the renown “Tamarack Flexure Joint®” for custom-fabricated ankle-foot orthoses, Tamarack products are
distributed in the orthotic & prosthetic, complex rehabilitation, and consumer markets. Its most recent product
innovation, the GlideWear® Prosthetic Liner Patch, was developed to help amputees relieve and prevent
discomfort and skin breakdown on their residual limb. For more information about Tamarack Habilitation
Technologies, visit www.tamarackhti.com.
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