Statistics Never Lie Childhood Obesity

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Statistics Never Lie
Childhood Obesity
California’s Approach
Alex Kelter, M.D, Leader, Action Team on
Physical Activity and Nutrition
Office of the State Public Health Officer
California Department of Health Services
California’s low-income kids are
bigger than America’s
Distribution of BMI
California adults, BRFS 1984
15.4 15.6
13.5
13.9
16.1
12
16
10
14.7
14.3 14.6 14.4
Percent
17
16
15
14
13
12
11
10
9
8
13.1
12.1
12.0
11.6
11.5 11.7
10.9 11.0 11.2 11.2
8
6
4
California
Nation
2
0
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
Percent overweight
14
4
14
24
34
44
54
64
Source: California Dept. of Health Services, Cancer Surveillance Section, California Behavioral Risk Factor Survey
Age-adjusted to the 1990 California population
Distribution of BMI
California adults, BRFS 2003
Accomplishments
Increases among children from low-income households are
significantly higher than children statewide
14
California 5 a Day – Power Play! Campaign
Percent
10
8
6
4
70
60
125,500
Imps
25,428,500
Imps
50
30
50 million
30 million
25
20
60 million
40 million
38
40
20
62,696,500
Imps
49
20
24
10
20 million
10 million
Campaign Impressions
% Eating 5+ Daily Servings
12
0
2
1999
0
4
14
24
34
44
54
64
Source: California Dept. of Health Services, Cancer Surveillance Section, California Behavioral Risk Factor Survey
Age-adjusted to the 1990 California population
2001
2003
All 9-11 year olds statewide
9-11 year olds living in food stamp HHs
Power Play! Campaign impressions (estimated)
Source: 1999-2003 CalCHEEPS
1
Accomplishments
Gains in Minutes of Vigorous Activity and
Meeting the Physical Activity Guideline
Among California Children
Despite limited resources, low-income Californians are
keeping pace with statewide consumption trends.
Nutrition Network & 5 a Day Campaign
31,751,131
Imps
330,693,252
Imps
44%
40%
40
33%
30
735,964,988
Imps
32%
30%
800 million
700 million
600 million
33% 34%
500 million
28%
400 million
300 million
20
200 million
10
100 million
Campaign Impressions
% Eating 5+ Daily Servings
50
0
1997
1999
2001
2003
Low income (<$25,000) adults
All adults
Mean Minutes
1999 2001 2003
Total Physical Activity
82
87
91
Light Physical Activity
17
14
16
Moderate Physical Activity 29
34
30
Vigorous Physical Activity 37
38
45** **
Percent of Children
1999 2001 2003
60 or More Minutes of
46
50
53 **
Moderate and/or Vigorous
Physical Activity
Total impressions (direct contacts and media impressions combined)
Source: California Dietary Practices Survey, Unpublished 2001 Data, Preliminary 2003 Data SAAR
California Success
Senate Bill 19 (2000)
Set standards for elementary
schools
Senate Bill 677 (2003)
Removed sweetened
beverages K-8
Notes: ** p<.01
SB 19: The Pupil Health
and Achievement Act
Established nutrition standards for foods sold
at elementary schools
Not more than 35% total calories from fat
Not more than 10% total calories from saturated fat
Not more than 35% total weight from sugar
Allows only water, milk, and fruit juice with no less
than 50% real juice, and no added sweeteners
In middle schools no “carbonated” beverages are
allowed from ½ hour before school until end of lunch
SB 677
Visit Our Web Sites
www.CaliforniaProjectLean
CaliforniaProjectLean.org
.org
www.
www.CaliforniaProjectLean.org
Elementary Schools can provide:
ƒ Only water, milk, and fruit juice with at least
50% fruit juice
Middle Schools can provide:
ƒ One half hour before and after the school day
only water, fruit juice with at least 50% fruit juice,
Teen Web Site:
www.CaProjectLEAN.org
milk, electrolyte replacement beverages with
no more than 42g sweetener per 20 oz
2
California Project
LEAN
Awarded 2004
Innovation in
Prevention Award by
Secretary Tommy
Thompson
Martin Gonzalez,
Esq., Assistant
Executive Director,
Policy Services,
California School
Boards Association;
Victoria Berends,
Marketing
Manager,
California Project
LEAN
Tommy
Thompson
Peggy Agron, M.A.,
R.D., Chief California
Project LEAN
California Center for Physical Activity
Children’s Medical Services
Maternal, Child and Adolescent
Health Branch
California Project LEAN
Cancer Prevention & Nutrition Services
ï 5 a day
ï Nutrition Network
California Department of Health Services
Nutrition
Nutrition and
and Physical
Physical Activity Programs
Programs
SB 1087: Safe Routes to School
School Health Connections
California Obesity Prevention Initiative
Women, Infants, and Children Supplemental Nutrition Program
ï WIC Farmer’s Market Nutrition Program
Diabetes Prevention & Control Program
DHS Action Team
ï To confront the epidemic of
over-eating and under-activityÖ
ï Ö and its associated adverse health
outcomes, includingÖ
„Type
2 Diabetes
„Hypertension,
Stroke
„Coronary
Disease
Artery
„Poor
bone health
isolation
„Reduced social capital
„Increased disparities
„Social
DHS Action Team includes:
ï
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ï
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WIC
MCH
Rural Health
Childrenís Med Svs
Cancer Control
Chronic Disease
Injury Control
Clin Prev Med
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Env/Occ Dis Cont
Drinking Water
Medi-Cal
Public Affairs
Lic & Cert
Womenís Health
Food Safety
Labor Relations
3
Changes at all levels
ï
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Individual
Provider
Community
Environmental
Policy
Social Norms
Action Teamís multi-focus
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Obesity Initiative
California Moving- To A
Better State of Health
2005
Improve Physical Activity
Improve Nutrition
Shift the population BMI Curve
Make daily activity part of our routine,
not an ìadd-onî activity
Obesity Initiative (FY 05-06)
California Moving -To A Better State of Health
ï $6.0 million of State General Fund !
ï Establishes Coordinating Office in
the Office of the State Public Health
Officer
Obesity Initiative (FY 05-06)
California Moving-To A Better State of Health
ï Components:
ñ Community Action Grants
ñ Healthcare Quality Improvement
(Improving Nutrition and Physical Activity
Care Collaborative-INPACC)
ñ Tracking and Evaluation
ñ Public Relations and Communications
ñ Worksite Wellness
4
Healthcare Quality Improvement
ï Improving Nutrition and Physical Activity Care
Collaborative-INPACC
ï $1.4 million
ï Initial focus: MediCal children, implemented in up to six
healthcare delivery systems
ï Collaboration between providers, hospitals, communities,
local health departments
ï Components:
Tracking and Evaluation
ï $500,000
ï Track data from various environments related to
obesity & monitor conditions that best support obesity
prevention
Zoning Codes
School Siting and
Accessibility
ñ Breastfeeding Promotion
ñ Preventive Services (increased screening, counseling,
referral)
ñ Treatment for overweight
School Gardens
Farmer’s Markets
Public Relations and Communications
ï $150,000
ï Place stories and shape coverage of
Department Nutrition and Physical Activity
programs and initiatives
ï Build public awareness and support for a
healthy environment
The Governor’s Summit on
Obesity Prevention
Changing the Shape of California
Transit-oriented
Development
Worksite Wellness
ï $150,000
ï To be evaluated and used as model for other state
agencies and businesses
ï Build upon research from federally funded study to
implement sustainable worksite wellness initiative
at the Department of Health Services
Expanding the Circle of Influence
and Responsibility
ï Under Governor Schwarzenegger's leadership, the
Summit on Obesity Prevention will:
ñ Bring together 100 private and public sector leaders who
can make a difference (some of whom may not have yet
taken on a role to prevent obesity)
ñ Inspire these leaders to think differently about obesity and
the opportunities we have to prevent it
ñ Promote shared responsibility for making California a place
where it is easier to make healthier choices
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Threshold Principles
Threshold Principles (continued)
The Summit framework and participation are based on
the following five principles:
4. Obesity prevention efforts require multiple
solutions if widespread change is to be
achieved
5. It is appropriate for government to provide
leadership and work collaboratively with
private and public sector leaders to change
conditions and policies to promote healthy
eating and regular physical activity
1. Obesity is a serious epidemic in California and
throughout the United States
2. Our food and physical activity environments
influence what we eat and our level of physical
activity
3. Individuals are responsible for their own health
and healthy options for nutrition and physical
activity must be available and appealing
Summit Participants will be
Chosen from Multiple Sectors
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Education
Business
Food and Beverage
Sports and Fitness
Agriculture
Healthcare/Health Insurance
Building Industry
Transportation Industry
Public Health
Community Based
Organizations
Voluntary Sector (AHA, ADA)
Environmental Groups
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Built Environment
Public Safety
Corporate (GE, GM, Pepsi, P&G, etc)
Faith-based Organizations
Ethnic Communities
Weight Loss Industry
Disability Community
Retailers
Physical Activity
Celebrities
Advertising
Labor
Government (Fed, State and Local)
Expected Outcomes
ï
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Create a sense of urgency
Identify and encourage actions
Empower individuals
Make communities, schools, and workplaces more
attractive for physical activity and places where
healthier food choices are available
ï Create partnerships across sectors
ï Create a roadmap for California
The Summit Agenda
ï Build shared understanding
ï Create a common vision of success in preventing
obesity
ï Identify and prioritize barriers to achieving that vision
ï Develop solutions to overcome those barriers
ï Translate solutions to elements of a roadmap that
Governor Schwarzenegger will promote and make
happen
Listening Sessions
ï San Francisco (Nov 04)
ï Los Angeles (Nov 04)
ï San Diego (Jan 05)
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2005 California Obesity Initiative
Department-wide collaboration
-Cancer Prevention and Nutrition Section
-California Center for Physical Activity
-Children’s Medical Services
-California Project LEAN
External
partners
-School Health Connections
-California Obesity Prevention Initiative
Agriculture
-Women, Infants and Children Supplemental Nutrition Program
-Maternal, Child, and Adolescent Branch
-Diabetes Prevention & Control Program
Innovative joint community
initiatives
Increased public
awareness
Education
Environment
Academia
Collaborative
healthcare quality
improvement
Tracking & Evaluation of
conditions and environments
related to obesity
Healthy, sustainable
worksite wellness
programs
Housing
Transportation
Parks
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