Traditional and New Methods for
Disseminating What Works
March 26, 2013
1:00-2:30 PM ET
David Kindig, Improving Population Health
Sarah Kliff, Washington Post
Glen Mays, Frontiers in Public Health Services and Systems Research
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Traditional and New Methods for
Disseminating What Works
March 26, 2013
1:00-2:30 PM ET
David Kindig, Improving Population Health
Sarah Kliff, Washington Post
Glen Mays, Frontiers in Public Health Services and Systems Research
AcademyHealth: Improving
Health & Health Care
AcademyHealth is a leading national organization serving the fields of health
services and policy research and the professionals who produce and use
this important work.
Together with our members, we offer programs and services that support the
development and use of rigorous, relevant and timely evidence to:
1.
2.
3.
Increase the quality, accessibility and value
of health care,
Reduce disparities, and
Improve health.
A trusted broker of information, AcademyHealth
brings stakeholders together to address the current
and future needs of an evolving health system,
inform health policy, and translate evidence into action.
9
Webinar Audio




The audio and slide presentation will be
delivered directly to your computer
Speakers or headphones are required to hear
the audio portion of the webinar.
If you do not hear any audio now, check your
computer’s speaker settings and volume.
If you need an alternate method of accessing
audio, please submit a question through the
Q&A pod.
Be Active


Visit http://my.AcademyHealth.org
Join AcademyHealth’s Interest Groups
– Public Health Systems Research (PHSR), Advocacy,
Translation and Communication
– PHSR is a field of study that examines the
organization, financing, and delivery of public health
services within communities, and the impact of those
services on population health outcomes.
– Visit www.AcademyHealth.org/InterestGroups
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Follow @PHSR_AH
Live Tweet today #publishPH
Submit questions in the Q&A pod
Today’s Speakers
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Sarah Kliff, Health Policy
reporter for the Washington
Post
Glen Mays, Editor-in-Chief
of Frontiers in Public
Health Services and
Systems Research
David Kindig, Editor of
Improving Population
Health
Learning Objectives



Identify key markets and avenues for PHSSR
publication
Create tailored messages so that findings
may be easily understood by media and
policymaker users of research
Identify traditional challenges and barriers to
PHSSR publication and how they can be
strategically addressed
Traditional and new
methods for
disseminating research:
What works
Sarah Kliff
The Washington Post
A growth in media outlets
Media outlets to consider
Newspapers
Television
Blogs
Academic journals
Match your research with your
audience
Some helpful questions to think about in getting
the word out:
Who would be interested in this study?
What publications would they be likely to read?
What points would they find most interesting?
One case: The Washington Post
General news
audience with a
broad reach
Policy news audience
with a narrower reach
Accelerating and Expanding Knowledge Transfer
with Open-Access Platforms:
Frontiers in PHSSR
Glen Mays, PhD, MPH
University of Kentucky
glen.mays@uky.edu
Toward a “rapid-learning system” in public health
Green SM et al. Ann Intern Med. 2012;157(3):207-210
Why bring the “open-science”
movement to public health?
Data and information are perishable
Policy windows don’t respect research timelines
Subscription fees are barriers for practice settings
Limited venues for research-practice exchange
Preliminary findings stimulate collaboration
and reveal promising next steps
Origins in the practice-based research
networks (PBRN) model
Identify
Common
questions
of interest
Translation
&
application
Engaged
practice
settings
Analysis &
interpretation
Research
partner
Data
exchange
Apply
Rigorous
research
methods
A continuum of interpretation,
dissemination, and application mechanisms
Informal discussion
Working papers
Conference meetings & presentations
Peer-reviewed preliminary publications
Peer-reviewed final scientific publications
Evidence syntheses
Policy and practice guidelines
Decision support applications
Why peer-reviewed publication?
Credibility with stakeholders
Continuous improvement in science
Filtering mechanism for information users
Persistent availability to facilitate knowledge
accumulation, spread and synthesis
Academic incentives
The Frontiers Model
Brief publications
Preliminary findings from new or ongoing studies
Inclusion of QI projects alongside traditional studies
Focus on implications for practice, policy,
and/or research communities
The Frontiers Model
Commentaries from policy and practice
stakeholders
Partnerships with traditional scientific publications
− American Journal of Preventive Medicine
− Annual Review of Public Health
Frontiers: overarching principles
Innovation
Timeliness
Quality
Multi-disciplinary
Accessibility
Parsimony
Utility
Making open-science work:
punk rock and hip hop
Do-it-yourself editing and proofing
Fast and furious peer review
Know your audience
Use the mic to hone your message
Use the platform to engage your networks
Show tolerance for dissonance and uncertainty
For More Information
Supported by The Robert Wood Johnson Foundation
Glen P. Mays, Ph.D., M.P.H.
glen.mays@uky.edu
Email: publichealthPBRN@uky.edu
Web: www.publichealthsystems.org
Journal: www.FrontiersinPHSSR.org
University of Kentucky College of Public Health
Lexington, KY
Blogging for
Disseminating
What Works
David Kindig MD, PhD
AcademyHealth Webinar
March 26, 2013
From Book to Blog
1997
2010
Raison d'être
From Inaugural Post:
I believe we are at a "tipping point" in which a
convergence of scholarship, policy, and
practice initiatives seem poised to bring an
overdue population health perspective to
thinking about and acting on health and
health improvement.
David Kindig
Bridget Booske
Catlin
Kirstin Siemering
Patrick Remington
Funded by the Robert Wood Johnson Foundation
Audience
Framing
What is Population Health?
A Perspective on the News
Provocative Insights
Pop Health in Action
Blog Analytics
From Google Analytics, page views grew from
1200 per month in May 2010 to 6400 in
December 2012
However, recently more than half of the monthly
page views are to (sometimes very) old posts
In response we are preparing a set of
E-collections of posts on similar themes or those
most popular
www.countyhealthrankings
.org
County Health Rankings: Factors Considered
Questions may be submitted at
any time during the presentation
To submit a question:
1.
2.
Click in the Q&A
box on the left side
of your screen
Type your question
into the dialog box
and click the ‘Send’
button
Today’s Speakers



Sarah Kliff, Health Policy
reporter for the Washington
Post
Glen Mays, Editor-in-Chief
of Frontiers in Public
Health Services and
Systems Research
David Kindig, Editor of
Improving Population
Health
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