2020 Strategic Priorities
M. Duane Nellis
President, Texas Tech University
December 12, 2014
Enrollment
TTU Enrollment Growth
Total
Graduate
Undergraduate
45,000
40,600
40,000
35,000
30,000
25,000
Law
28,422
23,107
30,049
24,236
31,637
32,327
32,467
33,111
25,462
26,063
26,481
27,044
35,134
32,000
28,609
20,000
15,000
10,000
5,000
8,000
4,670
645
5,566
5,505
5,175
638
670
698
5,881
5,427
5,294
692
640
644
600
0
2008
2009
2010
2011
*Conserva,ve enrollment growth of 2.25% per year. 2012
2013
2014
2020
Projection
3 Recruitment & Retention
•  Undergraduate
ü  3.0%
average annual undergraduate enrollment
growth since 2008
ü  Increased freshmen enrollment 17.5% from
2013-2014
ü  Increased graduate enrollment 8.4% from
2013-2014
ü  A 2.25% annual enrollment increase with
enhanced retention rate will reach 40,000 by 2020
4 Projected Undergraduate Enrollment
for Fall 2020
Retention Projections
Fall 2020
Freshmen Projected
Enrollment
Transfer Projected
Enrollment
Total
Total Undergraduate
Enrollment Projection
Fall 2020
1-yr 84%; 2-yr 70%1
5,600
3,000
8,600
32,100
1-yr 90%; 2-yr 77%2
5,100
3,000
8,100
31,728
1-yr 90%; 2 yr 77%3
5,100
3,100
8,200
32,023
1
Current retention rate with current freshmen and transfer enrollment.
2
Increased retention with more selectivity in admitted freshmen and maintain transfer enrollment.
3
Increased retention with more selectivity in admitted freshmen and increase in transfer enrollment.
5 Distance Learning/Online Learning
•  2,262 students currently enrolled online only
ü
Projected 5,000 enrolled online only by 2020 (counted in 40,600 projected total
enrollment)
•  Future growth strategies
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ü
ü
Grants for development of online/distance programs
Increase marketing
Market analyses to determine new online programs
•  Regional campuses
ü
ü
ü
Increase enrollments via enhanced course and program offerings at the sites
Partner with community colleges to establish new sites in high population
areas
Ensure budgeting at a minimum is revenue neutral
6 Trends
•  Clearly understand and maximize the current and
future college-going populations in Texas
•  Ensure growing percentage of transfer students
•  Fulfill THECB’s strategic goals for underrepresented groups
•  Currently TTU has 22.1% Hispanic enrollment as
we move toward becoming Hispanic Serving
Institution (25% needed) and thus Title V eligible
7 Trends:
Projections of Texas High School Senior Class Size
400,000
350,000
All Students
300,000
250,000
200,000
150,000
100,000
50,000
58.6% 55.0% 52.1% 46.6% White Students
36.0% 32.4% 31.1% 12.1% 4.7% 11.2% 5.2% 10.7% 5.5% 29.6% 10.1% 6.1% 0
2014
2015
Hispanic Students
2016
2017
2018
2019
2020
2021
Source: Western Interstate Consor,um for Higher Educa,on via Noel-­‐
2022
African-American
Students
Asian/Pacific
Islander Students
2023
8 Academic Quality
Goals to be more AAU-like
•  AAU characteristics
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ü
ü
ü
ü
ü
ü
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Competitively funded federal research reported by NSF
USDA, state, and industrial research funding
Faculty membership in the National Academies
National Research Council rankings of faculty quality
Faculty awards and honors tracked by AAU and CMUP*
Citations measuring both research volume and quality
Number of Ph.D.s granted annually
Number of postdoctoral appointees
*The Center for Measuring University Performance
10 Undergraduate Graduation Rate Initiatives
•  Smaller and more classes taught by tenure track faculty
•  Continue to increase number of faculty to maintain student/faculty
ratio
•  First Year Experience program and Learning Community groups
•  Enhance scholarships and need-based aid
•  Increased advising strategies
•  Enhance admission standards
11 Big 12 Student-to-Faculty Ratio 2011-2013
Institution
2011
2012
2013
Texas Tech University
24
24
20
Baylor University
14
15
15
Iowa State University
18
18
19
Kansas State University
20
20
19
Oklahoma State University – Main Campus
19
20
20
Texas Christian University
14
13
13
The University of Texas at Austin
18
18
18
University of Kansas
19
18
17
University of Oklahoma – Norman Campus
18
19
18
West Virginia University
23
22
20
(IPEDS DataCenter)
12 SAT Scores
•  2014 SAT average decreased 10
points from 2013 (1105 – 1115)
•  Although there is fluctuation in
TTU mean scores due to volume
disparities between groups the
TTU trend has consistently been
above the State and National
means score
•  ACT average rate has
remained flat
SAT
Year
National Mean Texas Mean
TTU Mean
2008
1014
993
1113
2009
1013
992
1110
2010
1015
989
1104
2011
1011
981
1107
2012
1010
973
1117
2013
1010
976
1115
2014
1010
971
1105
ACT
Year
National Mean Texas Mean
TTU Mean
2010
21.0
20.8
24.0
2011
21.1
20.8
24.0
2012
21.1
20.8
25.0
2013
20.9
20.9
25.0
2014
20.9
21.0
25.0
Historical Test Score Means by Group
13 Presidential Scholarship Offer History
SAT/ACT
Fall 2014
Enrolled
Fall 2013
Enrolled
Fall 2012 Level
Fall 2012
Enrolled
$6,000/ top 10%
1400/32
81
94
$6,000/ top 10%
71
$4,000/ top 10%
1300/29
196
178
$4,000/ top 10%
199
$3,500/ top 10%
1250/28
139
110
$2,500/ top 10%
97
$5,000/ top 25%
1500-1600/34
1
0
$5,000/ top 25%
2
$4,000/ top 25%
1400-1500/32-33
15
19
$4,000/ top 25%
12
$3,500/ top 25%
1300-1400/29-31
109
103
$3,000/ top 25%
111
$3,000/ top 25%
1250-1300/28
489
420
$2,000/ top 25%
376
1030
924
84
94
Fall 2013 & Fall 2014 Level
TOTAL
One-time Supplemental $4,000
868
14 Transfer Scholarship Offer History
Fall
Fall
Fall
Fall
Fall
Fall
Fall
Fall
Fall
2014
2014
2014
2013
2013
2013
2012
2012
2012
Offered Enrolled Yield % Offered Enrolled Yield % Offered Enrolled Yield %
Level
Proven
Achievers
$6,500
Guaranteed
Presidential
Transfer $4,500
IMPACT
Presidential
Transfer $2,500
60 hours + 3.50
GPA from CC
303
241
79.5
229
171
74.6
169
134
79.2
30 hours + 3.0
GPA from CC +
Need
511
418
81.8
447
341
76.2
475
352
74.1
30 hours + 3.0
GPA from CC
95
64
67.3
160
88
55
107
45
42
15 Graduate Student Initiatives
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Already committed $2 million into college budgets for graduate recruitment
Committed $1 million of NRUF funds to colleges annually for 3 years to support
doctoral students and post-docs
Established the Graduate Center to support student life and professional/career
development program
Created Presidential Fellowships to recruit top applicants
Created Doctoral Dissertation Completion Program to reduce time to degree
Created McNair Recruitment Fellowships to recruit former undergraduate
McNair scholars
Launched strategic marketing campaigns domestically and in southeast Asia
and Latin America
Expanded recruitment of international government-sponsored students
Expanded recruitment among minority-serving institutions
Nominated students for Fulbright awards
16 Enhance Focus on recruitment of high quality
students
•
Increased number of Honors College students
ü  9.3% increase fall 2013 to fall 2014 (1171 vs. 1280)
ü  President hosts Top Scholar events
ü  Enhance pre-medical, pre-law and other pre-professional programs
ü  Office for National and International awards
•
Increase scholarship awards
ü  President Merit Scholarships
ü  Add 2-3 National Merit Scholars per academic year
ü  Strengthen fundraising efforts
17 Funding and Infrastructure
Formula Funding
•  Formula funding is currently based on
enrollment, discipline, and class matriculation
•  Continued strategic growth allows Texas Tech
University to maintain and grow its relative
position for percentage share of formula funding
distribution
19 Formula Funding
% of Total Formula Funding 6.80% 6.76% 1,817,523 WSCH 6.76% 2,041,701 WSCH 6.75% 6.74% 2,243,698 WSCH 6.70% 6.65% 6.60% 6.55% 6.55% 1,816,006 WSCH 6.50% 6.45% 6.40% 08/09 10/11 12/13 14/15 20 Infrastructure : Academics
•  Teaching spaces exist to support a consistent growth rate with minimal additions above what is currently
planned, including former Petroleum Engineering building, former Mass Communications building, Rawls COBA
West Wing, and Weeks Hall. Available funds can be best used to renovate existing spaces and/or convert
underutilized meeting rooms with minimal debt impact. Classroom and Meeting Room space is the most
currently available resource to the university and should be controlled and managed to support future enrollment
growth.
•  Research space (ESB II) will be added if current TRB request is funded. This project is pending Legislative review
and authorization for state funding. It is included in our five year debt capacity plan. The addition of the former
Mass Communications building will add critical research space in engineering as well.
•  We also must use HEAF funds to retrofit dated research space in some units.
•  Office space is currently the greatest need to meet continued growth. When TTUS Offices are relocated to the
new System Building, the existing space on core campus and Tech Plaza could be utilized to address the office
space needs with minimal debt financing. In addition, Engineering and Business Administration have future
projects planned which will address specific office space deficits in their areas
21 TTUS New Projects Planned for Next Five Years
Project Descrip8on Research Building (ESB II) TTUHSC at El Paso -­‐ Medical Sciences Building TTUHSC -­‐ LBK Educa,on Research and Technology Expansion ASU -­‐ College of Health and Human Services TTUHSC at El Paso -­‐ School of Nursing TTUSA -­‐ System Administra,on Building New Residence Hall II Engineering & Materials Research Center Renova,on TTU Research Technology Park Research Building II in Research Park Rawls College of Business Addi,on Bayer CropScience Bldg Addi,on Plant & Soil Sciences Building Childcare Facility Minor Jones AT&T Stadium Projects Stangel/Murdough Residence Halls Renova,on U,lity Infrastructure Upgrade Phase II Wall/Gates Residence Halls Renova,ons Library Life Safety Upgrade Synthe,c Turf Recrea,on Fields Museum Life Safety Upgrade University College Bldg Renov Other Athle,cs Projects United Supermarket Arena Renova,ons *TRB * * * * Approved by BOR 11,000,000 27,500,000 30,700,000 29,045,000 15,000,000 14,216,000 13,600,000 Pending BOR Approval 97,700,000 84,400,000 83,700,000 26,700,000 50,000,000 25,000,000 4,300,000 12,000,000 10,000,000 7,568,000 6,750,000 6,550,000 6,400,000 5,500,000 5,000,000 TOTAL $156,246,000 $427,268,000 TTU TOTAL $117,746,000 $232,468,000 GRAND TOTAL $583,514,000 5,785,000 5,100,000 TTU 22 Infrastructure Housing Capacity
•  Primary goal is to house all first year students on campus
•  Another goal is to provide housing for any student wishing to
live on campus due to the academic, economic, social,
retention and graduation benefits on campus housing provides
to students
•  Additional residence hall Fall 2017 will provide infrastructure to
continue housing same percentage of total student population
(approximately 20%) and continue and expand our Living
Learning Communities (e.g., an Honors College residence hall)
23 Infrastructure:
Housing Historical Trend
Year Total Enrollment Total Occupancy Percentage living on campus 1980 23,043 7,132 30.95% 1990 25,363 5,919 23.34% 2000 24,558 5,389 21.94% 2010 31,637 6,592 20.84% 2013 33,111 7,025 21.22% 2014 35,134 7,867 22.39% 24 Infrastructure Auxiliaries, Student Services
•  Hospitality: Continue to explore additional kiosks in academic and auxiliary
facilities; Recreational Sports: Satellite facility on master plan, located
convenient to both TTU and TTUHSC; Student Health Service : Sufficient
infrastructure for growth
•  Student Union: Continue to explore space utilization; United Supermarket
Arena: Sufficient infrastructure with renovation/update needs;
Transportation & Parking Services: Will be working with transportation
consultant to assess future needs
•  Increased enrollment will continue to necessitate added staff for auxiliaries
and student services (i.e., counseling, wellness, judiciary services, etc.)
25 Summary
•  Trend in enrollment growth shows that TTU will very likely reach 40,000 by 2020, if not before
•  Continue to meet goals to enhance academic quality
ü
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ü
Consistently enhance student quality while maintaining progress toward becoming HSI through enhanced
scholarship awards
Become more AAU-like
Increase number of faculty to enhance student-to-faculty ratio
Enhance retention strategies
Enhance recruitment efforts for graduate students
•  Funding and Infrastructure
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Enrollment growth essential to receive percentage share of formula funding distribution
Added housing planned for fall 2017 will provide sufficient space to expand Living Learning Communities
Formula funding and designated tuition will provide for faculty growth
Goal to increase externally funded research grants will support graduate students
TTU currently has classroom and office space to accommodate growth (if Tech Plaza is utilized)
Research space will be added based on TRB request
Anticipated increase in HEAF funds will be split between renovations and new faculty start-ups
26