Chabot College Fall 2007 Course Outline for Real Estate 89

Chabot College
Fall 2007
Course Outline for Real Estate 89
Catalog Description:
89 – Real Estate Office Administration
3 units
Practices essential to the management and operation of a real estate office; recruiting and
management of sales personnel, office location, types of ownership, advertising, record keeping,
budgeting, areas of specialization. Prerequisite: Real Estate 80. 3 hours.
Prerequisite Skills:
Before entering this course, the student should be able to:
1. identify each of the steps and stages in a typical residential home sale;
2. list the services that a real estate agent provides to home buyers;
3. distinguish between real property and personal property;
4. list the three major methods used to describe land in legal documents.
5. describe the methods of holding title;
6. define the term “easement”;
7. list the different types of categories into which zoning ordinances divide a community;
8. define the term “eminent domain”;
9. explain the statute of frauds;
10. define the term “listing agreement”;
11. describe the agency relationship;
12. recall the four essential elements of value;
13. recognize the purpose and importance of an MAI appraisal;
14. differentiate between a “Seller’s” market and a “Buyer’s” market;
15. compare the advantages of renting to the advantages of buying;
16. solve capitalization problems using the capitalization approach to value.
Expected Outcomes for Students:
Upon completion of this course, the student should be able to:
1. identify qualifications necessary to open and manage a real estate office;
2. explain techniques used in selecting office location and layout;
3. outline methods used in selection and retention of employees;
4. contrast and compare advantages and disadvantages of large and small real estate offices;
5. list requirements for conducting successful real estate sales meetings;
6. catalogue the need for advertising and how the various advertising medias apply to the real
estate office;
7. state the elements of office expenses and overhead;
8. describe the necessity of adequate budgeting;
9. explain the need for motivation of the sales staff.
Course Content:
Introduction to management
Research, personal and market
Management decisions
Transition to Manager
Organization, goals, objectives and plans
Management controls and systems
Financial management
Office policy
Personnel – recruiting and selection
Personnel – training and developing associates
Marketing – listing, advertising and telephones lease
Marketing – prospecting, selling and closing
Diversification, expansion and growth
The future
Chabot College
Course Outline for Real Estate 89, Page 2
Fall 2007
Methods of Presentation:
1. Lecture
2. Discussion
3. Guest speakers
Assignments and Methods of Evaluating Student Progress:
1. Typical Assignments
a. Define the role an office administrator has in the real estate brokerage organization. How
would this role impact a. ongoing operations b. future growth c. recruitment and retention of
key employees.
b. Visit two real estate brokerage companies and survey the office manager with regard to the
key office administration and management issues discussed in Chapter 4 and in class.
Summarize result of interview for submittal, and be prepared to share with class.
c. Explain the role the internet and computers have taken in the last 5 years in the real estate
office administration environment. In this research site two or more important web sites
regularly accessed by real estate office administrators.
2. Methods of Evaluating Student Progress
a. Examinations
b. Assignments
c. Final Examination
Textbook(s) (Typical):
Real Estate Office Administration, Dearborn Publishing, 2005
Special Student Materials:
Revised 10/13/06, 11/3/06