Unit Assessment Report - Four Column Texas Tech University Center - National Ranching Heritage Center Outcomes Center - National Ranching Heritage Center - 2010 Priority 1_Increase Enrollment and Promote Student Success - We will grow and diversify our student population in order to improve higher education participation and supply a well-equipped, educated workforce for the state of Texas. Start Date: 01/01/2010 End Date: 12/31/2010 Center - National Ranching Heritage Center - 2010 Priority 2_Strengthen Academic Quality and Reputation - We will attract and retain the best faculty in the world in order to enhance our teaching excellence and grow our number of nationally recognized programs. Start Date: 04/11/2011 05/31/2012 4:04 PM Means of Assessment & Criteria / Tasks Results Assessment Method: Priority 1_2010 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward increasing enrollment and promoting student success. Criterion: Promote Texas Tech as the university of choice; Provide activities for K-12 students that create a stimulating learning environment associated Texas Tech University; Provide facilities and activities to meet academic goals for students and future students; Create access to potential Texas Tech University students; Increase use of NRHC by faculty and students. Action & Follow-Up Assessment Method: Priority 2_2010 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward strengthening TTU's academic quality and reputation. Criterion: Attain national recognition as a research museum and historical park; Create significant historical archives and collections; Create database of historic preservation theory and practices through digital imaging and date storage/retrieval accessible by external entities; Define and digitally store categories of architectural and cultural characteristics of NRHC structures; Offer archival collections and artifact collections as research resources to Generated by TracDat a product of Nuventive. Page 1 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up students, faculty and staff; Create digital information pathway to NRHC collections for researchers and visitors; Promote and support multidisciplinary, interdisciplinary and inter-institutional research. Center - National Ranching Heritage Center - 2010 Priority 3_Expand and Enhance Research and Creative Scholarship - We will significantly increase the amount of public and private research dollars in order to advance knowledge, improve the quality of life in our state and nation, and enhance the state's economy and global competitiveness. Start Date: 04/11/2011 Assessment Method: Priority 3_2010 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward expanding and enhancing research and creative scholarship. Criterion: Promote research of NRHC collections and archives; Conduct research projects by staff; Support teaching opportunities of staff; Promote the NRHC as a research lab and classroom; Collaborate with other institutions or departments on research and classroom uses; Create digital means to share research data using social media and other electronic means; Enhance existing research projects and develop new research initiatives; Increase staff involvement in teaching and research. Center - National Ranching Heritage Center - 2010 Priority 4_Further Outreach and Engagement - We will expand our community outreach, promote higher education, and continue to engage in partnerships in order to improve our communities and enrich their quality of life. Assessment Method: Priority 4_2010 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward expanding outreach and engagement activities. Criterion: Create alliances with external entities that support the mission of the NRHC; Promote NRHC as a highly visible attraction to national and international visitors; Strengthen image of NRHC as a respected Start Date: 04/11/2011 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Page 2 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up member of the museum and university communities; Continue marketing NRHC as a unique historical and architectural resource of American history based at Texas Tech University; Ensure public access to NRHC activities and resources; Increase public?s trust of NRHC as a repository of historic and artistic treasures; Create community connections that enhance quality of life, attract diverse cultural and ethnic audiences and build external support; Continue to be recognized as a valuable resource of cultural, educational and recreational opportunities for volunteers. Center - National Ranching Heritage Center - 2010 Priority 5_Increase and Maximize Resources - We will increase funding for scholarships, professorships, and worldclass facilities, and maximize those investments through more efficient operations in order to ensure affordability for students and accountability to the State of Texas. Start Date: 04/11/2011 Assessment Method: Priority 5_2010 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward increasing and maximizing resources. Center - National Ranching Heritage Center - 2011 Priority 1_Increase Enrollment and Promote Student Success - We will grow and diversify our student population in order to improve higher education Assessment Method: Priority 1_2011 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward increasing enrollment and 05/31/2012 4:04 PM Criterion: Create historically significant collections for research and exhibition; Continued to publish significant publications; Maximize the use of technology in the museum and historical park?s operations, research resources and marketing efforts; Maintain a qualified work force and upgrade facilities to support and optimal work and research environment; Modify or increase NRHC space for research and learning. Generated by TracDat a product of Nuventive. Page 3 of 16 Outcomes participation and supply a well-equipped, educated workforce for the state of Texas. Start Date: 01/01/2011 05/31/2012 4:04 PM Means of Assessment & Criteria / Tasks Results Action & Follow-Up 05/29/2012 - From January 1, 2011 to December 31, 2011, NHRC staff provided exceptional educational activities for K-12 students creating a stimulating environment associated with Texas Tech. 201 students from TTU and other learning institutions used the NRHC for research/class assignments during 2010 including Museum Science and Heritage Management graduate students for the unique facilities for research and training in their discipline.Interns, work-study students, practicum students and graduate assistants were added to the NRHC as temporary staff.Computers and other equipment were made available to interns, work-study students, graduate assistants and students completing practicums.NRHC staff contributed to the training of graduate students in the Museum Science and Heritage Management program by hosting practicum students.NRHC staff contributed to the education and training of graduate students from the Agriculture Education and Communication as they participated in research development at the NRHC.Funding was available for graduate support and assistantship levels to offset costs of education.NRHC continues as host facility for the regional History Day competition. Four hand-on youth education classes held for children ten and under. NRHC opened to 2,500 visitors as annual educational event, Ranch Day. Summer Youth Classes hosted twelve history classes for 100 K-5 students. The RHA Board of Directors in 2011 continued to provide financial resources to support the mission of the NRHC.Texas Tech University continued its agreement with the Ranching Heritage Association allowing the RHA to provide financial support and fund-raising volunteers for the benefit of the NRHC. Result Type: Goal Met Action Status: 10/09/2011 - In 2011, the NRHC staff will addressed specific opportunities and challenges to achieve goals of the Heritage Center?s strategic plan; Without an increase in the state appropriated budget provided by the University for employee payroll and administrative and operational expenses, development priorities had to begin to shift to possible acquisition of endowments and multi-year grants to maintain the current level of employees. A priority objective was completing the final stage of the Master Plan?s upgrade of the DeVitt-Mallet Museum Building. This included doubling the size of the main gallery and creating a new, more visible entrance to the building. The acquisition of historic structures will continue by actively searching beyond Texas borders and selectively acquiring ranch buildings that fulfill the mission of the Heritage Center. NRHC staff will continue to assist the Ranching Heritage Association in the production of publications such as the Ranch Record quarterly magazine, exhibit gallery guides and full-length books to promote the mission of the Heritage Center. Anticipating the increased use of the internet by the public to access promoting student success. Generated by TracDat a product of Nuventive. Page 4 of 16 Outcomes Means of Assessment & Criteria / Tasks Results No Action Needed 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Action & Follow-Up centers of knowledge the expansion and maintenance of the Heritage Center?s Web site and other digital outlets is vital. Visitors at the historical park and e-visitors accessing the NRHC Web site have the opportunity to download podcasts about exhibits and the historic buildings. Increased marketing aimed at targeted audiences is designed to increase tourist traffic and more attendance at special education events and provide researchers throughout the world access to the Heritage Centers collections. NRHC staff will continue to create opportunities for the acquisition of key artifacts and collections of artifacts that enhance the reputation of the Heritage Center. Heritage Center staff will continue to promote to Texas Tech faculty the advantages of fully engaging the NRHC staff and facilities to participate in the academic mission of Texas Tech University. NRHC staff will continue to pursue research opportunities that fit the mission of the Center and TTU. NRHC staff will continue to increase the research resources for students, scholars, faculty and the public. The NRHC?s success has been the result of aggressive fundraising by loyal volunteers from the Ranching Heritage Association and National Advisory Board. The NRHC Page 5 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up leadership will continue to make fundraising a priority to obtain the necessary support for improving and expanding the facilities and guaranteeing the retention of qualified staff. Center - National Ranching Heritage Center - 2011 Priority 2_Strengthen Academic Quality and Reputation - We will attract and retain the best faculty in the world in order to enhance our teaching excellence and grow our number of nationally recognized programs. Start Date: 01/01/2011 05/31/2012 4:04 PM Assessment Method: Priority 2_2011 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward strengthening TTU's academic quality and reputation. 05/29/2012 - From January 1, 201o to December 31, 2010, NRHC accomplished the following: Completed the expansion of NRHC facility to accommodate the need for enlarged learning/research environment and exhibit space with an addition or restructuring of approximately 10,000 square feet of space NRHC classroom and meeting spaces equipped with state of the audio/visual equipment.Heritage Management graduate level classes from the Center for Advanced Study of Museum Sciences and heritage Management (CFAS) taught on location at NRHC by staff member.NRHC staff hosted Museum Science, Architectural History, Heritage Management and Art classes on department grounds.NRHC staff lectured to Museum Science and Heritage Management graduate classes.NRHC has staff member who is graduate faculty.Approximately one-quarter of NRHC staff hold Masters degrees or PhDs.NRHC staff publishing peer-review journal article. NRHC staff conducting research project of socio-economic effects of wind energy on ranching. NRHC staff using archives for publication sources. Collaborative projects were completed with the City of Lubbock Museums, the Museum of Texas Tech, the Lubbock Arts Alliance, the Lubbock Lake Landmark, the TTU Range and Wildlife Management Department and Lubbock-Cooper ISD. Generated by TracDat a product of Nuventive. 10/09/2011 - The NRHC staff interprets the cultural, economic and architectural history of the livestock industry in North America through research, preservation and education. The Heritage Center is the only historical park of its size (approximately 24 acres) devoted to the preservation of ranch buildings by relocating such structures to one location. One historic structure, the ?80 John? House (c. 1910), was added to the 47 other ranch buildings now in the historical park. Its history and role as the social center of the ranch typifies the mission of the NRHC. The 80 John ranch house is a milestone asset for the NRHC. This building, with its origin in the early 20th century, extends the cultural range of the interpretation and preservation of the ranching industry as portrayed at the NRHC. The educational value of this ranch Page 6 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Result Type: Goal Met Action Status: Action Complete 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Action & Follow-Up house is immense as an education asset that joins the past of ranching history to another cultural dimension. Since 1999, NRHC staff has acquired nine structures for the historical park. The strategic plan allows for the acquisition of select ranch structures to complement the NRHC mission. NRHC preservation personnel have continued conservation work of the buildings in the park with the exception of Barton House whose restoration was completed in 2009 to observe its centennial. NRHC staff and other TTU department members created partnerships, such as the cosponsored exhibit and gallery guide with Southwest Collection. Books co-published by NRHC and RHA are distributed by Texas Tech University Press. NRHC exhibit guides and publications continue to win awards at the Texas Museum Association and Lubbock chapter of American Advertising Federation competitions. IN 1998, NRHC separated operationally and administratively from the Museum of Texas Tech. Since then, the NRHC staff and volunteers of its support group, Ranching Heritage Association, have given priority to the expansion and upgrade of the existing DeVittMallet Museum Building to accommodate additional research Page 7 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up resources, staff and. Since the completion of the 16,800 square foot wing in 2006, more than 5,000 square feet were renovated in the DeVitt-Mallet Building, and another 1,300 square feet were added to the Campbell Patio. The additional space allows the Heritage Center and other entities of the University to use the facilities for functions and educational/research purposes. Of great concern is the lack of adequate funding in the state appropriated budget to cover expenses mandated by the University. Other than providing for longevity pay, NRHC?s state appropriated budgets for FY 2004 through FY 2010 have not increased. The University required employee pay increases to be selffunded during those years from the existing budget amounts, thereby reducing funds available for administrative and operational expenses. Payroll of the full-time NRHC employees comprised nearly 97% of its state budget. Local-fund accounts scheduled for maintenance of the historic structures and grounds were reallocated to cover costs of the annual operations of the Heritage Center, thereby depleting nearly 25 percent of the balance of the current expense requirements, the 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Page 8 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up local-fund accounts may be depleted in three years. The Ranching Heritage Association and other external sources funded vital preservation activities and critical personnel positions needed to continue necessary museum functions. The Heritage Center is a highly visible front door of the University. It welcomes visitors from nearly all states of the United States and more than a dozen other nations. While creating a positive image for Texas Tech, the NRHC has no direct participation in the University?s academic mission, other than to provide facilities as a backdrop for other department meetings, receptions and VIP tours. The NRHC staff is very capable and experienced in the museum profession. Of the professional staff employed, eight hold Master degrees. Two of those also have Ph.D.s; one recently completed a second Masters degree in Education. Of the employees, five were awarded their Master of Arts degrees in Museum Science (four from Texas Tech Museum Science program). However, only one of the professional staff and none of the Heritage Center?s historic structures are fully engaged in the University?s academic mission by such entities as the museum science and heritage management program at the Museum of Texas Tech, the architectural preservation program 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Page 9 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up in the College of Architecture or the History Department. In achieving the Heritage Center?s goals as part of the University community, the NRHC staff must have the opportunity to participate in Texas Tech?s mission. Center - National Ranching Heritage Center - 2011 Priority 3_Expand and Enhance Research and Creative Scholarship - We will significantly increase the amount of public and private research dollars in order to advance knowledge, improve the quality of life in our state and nation, and enhance the state's economy and global competitiveness. Start Date: 01/01/2011 05/31/2012 4:04 PM Assessment Method: Priority 3_2011 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward expanding and enhancing research and creative scholarship. 05/29/2012 - From January 1, 2011 to December 31, 2011, the NRHC accomplished the following: NRHC staff conducts ongoing research related to wind energy and ranch land use/management while collecting oral histories of ranchers and ranch families.The research material collected in this project added to the collective knowledge of ranching, the settlement of the West, sociology, anthropology, agriculture, architecture, animal husbandry and other fields of study.The project material added to the research resources available at the NRHC has been used for research and publication. Ranch records numbering more than 300,000 documents covering the Pitchfork Ranch history from 1937 to 1985 continued to be accessioned into the NRHC collections and archives.Ranch maps from the Pitchfork Ranch dating from 1929 to the 1980s were added to the NRHC collection as a research resource.584 items were added to the NRHC collections during 2010 ranging from small hand tools to an early wallGenerated by TracDat a product of Nuventive. Page 10 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up mounted telephone.Another 230 books and magazines were added to the collection. The NRHC is amassing a collection of audio-visual materials ranging from DVDs of NRHC oral histories to ranch related matters. Equipment was purchased to convert digital recordings to DVD.Other equipment was purchased to aid in the transfer of the taped research interviews to DVD.Two Graduate Assistants from Agriculture Education and Communication are employed as part of the research project. Work-study students from the Department of Sociology, Anthropology and Social work, the Department of History and Museum Science worked on the project tasks also.NRHC significant historic collections are available to students, faculty and scholars for research and reference.NRHC staff served on six Museum Science and Heritage Management graduate committees, graduating three students.NRHC staff serves on five current Museum Science and Heritage Management graduate committees.NRHC staff member spoke to Heritage Management classes about historic preservation.NRHC staff member lectured to Museum Science class about curatorial issues in historic houses.NRHC staff member lectured to Historic Preservation class about historic preservation.Classes from the Department of Art and the College of Architecture accessed the NRHC to complete drawing and research assignments.Work study students from the TTU student population were added as temporary Result Type: Goal Met Action Status: Action In Progress Center - National Ranching Heritage Center - 2011 Priority 4_Further Outreach and Engagement - We will expand our community outreach, promote higher education, and continue to engage in 05/31/2012 4:04 PM Assessment Method: Priority 4_2011 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward expanding outreach and 05/29/2012 - From January 1, 2011 to December 31, 2011, NRHC continued the Helen Jones Heritage Series by hosting for Women's History Month, a one-woman show "A Way in the West" Generated by TracDat a product of Nuventive. Page 11 of 16 Outcomes partnerships in order to improve our communities and enrich their quality of life. Start Date: 01/01/2011 05/31/2012 4:04 PM Means of Assessment & Criteria / Tasks Results engagement activities. which sold out twice. NRHC staff and volunteers continued popular educational and promotional events such as the 41st Annual Ranch Day, the 5th Annual Heritage Halloween, 33nd Annual Candlelight at the Ranch, 12th Annual Summer Youth Classes, 13th Annual Boss of the Plains Award Ceremony and the 34th Annual National Golden Spur Award Dinner and Ceremony.Ranch Day and Candlelight at the Ranch attracted 11,500 visitors to the NRHC during those two events. Volunteers provided over 12,000 hours of service during the two events.Heritage Halloween, an educational event open to the public featuring historical candy and autumn traditions attracted 4,000 visitors to the NRHC. Volunteers provided 300 hours of service during this event.A one-week summer camp had 100 participants, ages 6-12, and provided interactive historical activities for educational purposes.NRHC staff hosted a Members of the local community and Texas Tech participated as living history volunteers, assisting with special events, fundraising, educational programs and served on committees and boards. As a group, they provided over 17,000 hours of their time in 2011.The NRHC continues a cooperative program with the regional Girl Scout Council to provide a merit badge program incorporating education components.The NRHC continues a partnership with the Texas State Historical Association and hosted the South Plains Regional History Day Competition in February 2011.The NRHC continued to use volunteers from the Boy Scouts of America, local middle school Junior Historians, National Charity League members, Junior League members and Texas Tech student assistants for special events.NRHC staff member serves as a board member of the Lubbock Arts Alliance.NRHC staff member serves as a commissioner of the City of Lubbock Urban Design and Historical Preservation Commission.NRHC staff member serves on the Lubbock ISD Partners in Education Advisory Board.The NRHC was represented at Generated by TracDat a product of Nuventive. Action & Follow-Up Page 12 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up several different Lubbock ISD and Region 17 teacher workshops.NRHC staff members spoke to the Lubbock Women's Club as guest lecturers.NRHC continues alliance with Ranching Heritage Association, Texas Department of Agriculture, Working Ranch Cowboy Association.52,101 people visited the NRHC during 2010 including 16,054 from places other than Lubbock and 391 international visitors.There were 173 school tours and 14 adult tours during the year.NRHC staff spoke before the Lubbock Rotary Club, the Lubbock Lions Club, the LISD teacher's pre-service conference, a South Plains Educational Resource Collaborative Workshop and the Lubbock AJ Partners in Education workshop for teachers.NRHC staff participated as speaker for Lubbock Women?s Club, Delta Kappa Gamma and the Daughters of the Texas Republic.The NRHC continues to maintain a relationship with the Comanche Nation.The NRHC, in partnership with the RHA and seven nationally recognized livestock and agricultural organizations, hosted the 34th National Golden Spur Award. The recipient of the award was Nolan Ryan of Texas. NRHC and RHA presented the 13th annual Boss of the Plains Award to U.S. Representative Bill Flores of Texas. Education staff conducted workshops and training sessions for volunteers of the NRHC.32 members of the national Advisory Board, many of whom are Texas Tech graduates, former members of the University's Board of Regents and respected leaders in their profession, continued to create a positive and professional image for the NRHC and assisted in the acquisition of funds and other support for the Heritage Center.NRHC-published books are marketed to retail outlets throughout the USA and abroad. Result Type: Goal Met Action Status: Action In Progress 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Page 13 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Center - National Ranching Heritage Center - 2011 Priority 5_Increase and Maximize Resources - We will increase funding for scholarships, professorships, and worldclass facilities, and maximize those investments through more efficient operations in order to ensure affordability for students and accountability to the State of Texas. Start Date: 01/01/2011 Assessment Method: Priority 5_2011 Accomplishments. Please provide a short narrative (500 words maximum) that describes your efforts toward increasing and maximizing resources. 04/26/2012 - From January 1, 2011 to December 31, 2011, NRHC accomplished the following: NRHC staff performed restoration work on three structures during 2011 to preserve the historic and educational characteristics.A new Preservation Center will better equip and prepare NRHC staff for preservation and restoration work of historic structures. Existing exhibit spaces are undergoing refurbishment and expansion to better compliment the learning/research resources available at the NRHC.The NRHC quarterly publication, Ranch Record, continues in publication. Carrying on the mission of the NRHC to preserve and interpret the heritage of ranching, the Ranch Record informs readers of current events as well as featuring articles of the history of the settlement of the west by cattlemen and their families. The magazine is written, edited and published by NRHC staff.Three books and fourteen gallery guides published by the NRHC are available to the scholars and the public.Twenty-seven volumes of written histories of ranch families published by the NRHC are available as a valuable research resource.Because of construction, few exhibits were planned for 2011. An exhibit featuring items from the historical collections of Red McCombs was installed in late summer after construction was complete. A virtual exhibit was created to feature these artifacts on the NRHC website. Virtual exhibits were developed to compensate for a temporary loss of exhibit space. A spur collection and a saddle shop were all presented online as virtual exhibits. Facebook and Twitter are part of raising visibility of the NRHC. Announcements or special events and awards are announced on social media.There has been a steady increase in the fan base on both Facebook and Twitter allowing the NRHC to reach hundreds of people in the local region and across the United States, even many outside this country. 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Action & Follow-Up Page 14 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up Virtual exhibits were created and uploaded to YouTube in 2011 and linked to the NRHC website.A selection of podcasts of the collected oral histories is available on the NRHC website. Viewers are from as far away as China, Africa and Greenland.Over the past year, 32,360 people have visited the NRHC website. There were 11,268 oral history hits.NRHC leadership acquired the most qualified candidates available for employment in positions of leadership at the Heritage Center.The Burk Burnett Library and Reading Room is used continually to provide additional facility and classroom space.The John R. "Rich" Anderson room is used continually to provide additional facility space and student access.NRHC and members of staff maintain memberships in professional museum and historical organizations. NRHC maintains life membership in Texas Historical Foundation. As a historical park and museum, attendance and rentals at the NRHC in 2011 were influenced by weather, construction (which prevented facilities from being available for rentals and student educational programs) and higher fuel prices (which affected tourism travel). Extreme inclement weather necessitated closing the park for several days. Colder and wetter days of the year discouraged visitors and organizations from coming to the Heritage Center for tours and rentals. However, large events and an increased level of interaction with organizations in the community attracted additional visitors and rentals. Rentals generate a portion of the NRHC's revenue. NRHC staff observed strict guidelines for acquisition of historic structures and artifacts. Because of limited space in the historical park and to prevent duplication of structures and artifacts owned by the NRHC, staff declined structures and many objects for accession into the collection. Volunteers continued to be vital to the success of the NRHC fundraising goals and education programs. Members of the Ranch Hosts volunteer group 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Page 15 of 16 Outcomes Means of Assessment & Criteria / Tasks Results Action & Follow-Up continue to be the mainstay of living history programs and in attracting new members to the organization. Volunteers in the Ranching Heritage Association and National Advisory Board are an important factor to the success of fundraising efforts and increasing visibility of the NRHC. Other volunteers also assisted in the Registration Department and with NRHC and RHA special events. Result Type: Goal Met Action Status: Action In Progress 05/31/2012 4:04 PM Generated by TracDat a product of Nuventive. Page 16 of 16