CHABOT COLLEGE ACADEMIC/FACULTY SENATE
R e g u l a r Meeting
Board Room, Building 200
Thursday, April 26, 2007 – 2:20 p.m. to 4:20 p.m.
A P P R O V E D M I N UT E S
Submitted by Fe Baran and Chad Mark Glen
Senator Attendance: Applied Technology & Business Michael Absher; Counseling Rachel
Aziminia & Dara Greene; Health, Physical Education, & Athletics
Nancy Cowan & Vacant; Arts & Humanities Diane Zuliani; Language
Arts Francisco Zermeño & Fe Baran; Library Norman Buchwald;
Science & Mathematics Dave Fouquet & Ming Ho; and Social
Sciences Barbara Ogman & Michael Thompson; Adjunct Faculty
Anne Brichacek.
Guests:
Dr. Robert Carlson (College President), Dr. Ron Taylor (V.P.,
Academic Services), Dr. Carolyn Arnold (Institutional Researcher
and Grants Coordinator), Jennifer Aires (CLPCCD Public Information
Officer and Director of Marketing), Daniel Hinds (ASCC), Shari
Jacobson (CLPFA),
Presiding Officer:
President Chad Mark Glen.
ITEM
1.0 GENERAL FUNCTIONS
1.1 Call to Order: President Glen called the meeting to order at 2:15 p.m.
1.2 Approval of the Minutes: Michael Absher did not submit the minutes,
so the approval of minutes was tabled.
2.0 R E P O R T S
2.1 College President’s Report: Dr. Robert Carlson discussed the new
Daraja Counselor/Coordinator position and alluded to the counseling
department’s projected 3 retirements for the next school year. Basically,
if Tim Steele does not return after a year’s leave of absence, one
position, nonetheless, goes to the Architect program, being a oneposition program. In other words, the counseling department position,
having hired a counselor this year, “will go into the hopper” next year for
another position.
ACADEMIC/FACULTY SENATE MINUTES
April 26th, 2007
President Carlson explained that the issue was not Tim Steele, but that instead
of hiring a temporary counselor, it was deemed desirable not to wait for another
year but to fill one counselor tenure track position instead. Next year, a new
proposal for one of the three positions has to be submitted to the Faculty
Prioritization Committee which will look at the needs of counseling and other
departments.
President Glen, to clarify, I believe Dr. Carlson is saying that the Daraja
counselor/coordinator position that is being posted now is essentially a
replacement position for future retirements in counseling. He said that he was
anticipating three counselor retirements in the near future, but when that
happens, we would only replace 2 counselors, as the Daraja counselor would be
one of the three. In others words, counseling would not see a growth position
unless they asked for it later and the Faculty Prioritization Committee, who
decides on hiring, voted for it.
President Carlson said that he didn’t have any particular issue to present as part
of his time on today’s agenda. Instead he encouraged everyone to be open to
Jennifer Aries’ marketing research report, which, in his estimation is very
interesting and informative. It’s an extensive report, expensive but worth it, being
based on extensive research among business sectors in the district and at least
500 high school students. There is a video on the report on the District website
and also a power point presentation.
Shari Jacobson expressed concern over the administrative reorganization plan.
Will employees be displaced or will there be a rift? President Carlson said, “Not
yet.” Barbara Ogden replied, “Why not ‘No’?” President Carlson said it was
more accurate to say “probably not”, and he further reassured the Senate that he
has not yet finished the task, but that he is closely examining the contracts and
working with the Classified Union. There will certainly be new positions,
reshuffling, and training. The goal is to balance loads between the deans.
2.2
ASCC Report: Robert Lu was out sick and e-mail President Glen his report.
(See below.)
2.3
Senate President’s Report: Chad Mark Glen reported that he will be
moderating the Chancellor Candidate Forum on Tuesday, May 8th at Chabot
College’s Little Theater. The candidate schedule is as follow:
12:00 p.m. Dr. Jesus “Jess” Carreon currently serves as the interim President of
San Jose City College.
1:00 p.m. Dr. Raul Rodriguez currently serves as the Superintendent/President
of San Joaquin Delta College, San Joaquin Delta Community College
District.
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ACADEMIC/FACULTY SENATE MINUTES
2:00 p.m.
3:00 p.m.
April 26th, 2007
Dr. Frances White currently serves as the Superintendent/President
of College of Marin, Marin Community College District.
Dr. Joel Kinnamon currently serves as our district Vice Chancellor,
Educational Services and Planning.
I’ve included in your Senate packet the Draft District Strategic Plan and
supporting documents, including the 1st ever organizational chart for the district.
The input from both colleges has been incorporated into the current document
wherever possible. Dr. Cota would like our feedback before the strategic plan
becomes finalized. Please send me your feedback by our next Senate meeting on
May 10th. I will compile everyone’s comments and send them to Dr. Cota by the
14th. Please post a copy of the plan in your division work rooms and request
feedback from your colleagues.
As mentioned earlier, Dr. Carlson gave the Okay to announce the DARAJA
Counselor/ Coordinator position. Chabot is already one over our state
mandated faculty hiring obligation number because Tim Steele is taking a leave of
absence and is not resigning. There is a caveat: There must be an understanding
that if Tim Steele does not return, then the first retirement position opening next
year will go for the architecture position because it's a one-position program.
Need nominations for a Male and Female faculty member to read names at
Commencement on Friday, May 25th. Susan Gil and Lani Wilson and Ernesto
Victoria have expressed an interest.
When Daniel Hinds arrives, he will be representing the ASCC for Robert Lu, who is
ill. In Robert’s report he thanks the Senate for all its support. The ASCC
appreciates any and all support in their fight to get a director of student life. Also,
the ASCC elections are being held today and Monday in the cafeteria. Robert
encourages us to encourage our students to come out and vote.
2.4
CLPFA: Dave Fouquet announced that the Faculty Union officers signed the
contract as well as reminded everyone that voting for the election of officers
and the amendment of constitution by-laws would close at 9:00 p.m.
An issue for feedback was one on the temporary offices for faculty relocating
from 700 and 400. The Union is concerned about security for all as well as
access to instructors by students. The initial architectural plan calls for sixteen
unlockable faculty cubicles with only one lock in the main entrance. Because of
mini corridors in each enclosure, students don’t have enough space to wait and
might hang out by the door to wait for instructors. More problematic is the fact
that people off the street will be able to step in freely into the portable buildings,
open during business hours, with unlockable cubicles. The Union has proposed
lockable quadruple-occupancy offices that will accommodate the same number
of office cubicles (16) and of a size similar to the initial plans, for the same size
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ACADEMIC/FACULTY SENATE MINUTES
April 26th, 2007
building. This configuration greatly improves security and privacy, and reduces
the need for additional conference rooms. Finally, it will provide wide central
corridor to serve as waiting area for students. Senators agreed that the Union’s
plan is a good plan to an otherwise no-win situation.
2.5
3.0
Public Comments: None.
ACTION ITEMS
3.1 No action items.
4.0 DISCUSSION ITEMS
4.1 Senate Presidential Election Committee Report: Norman Buchwald reported
that we have two candidates for the Senate President position. They are Diane
Zuliani and Dave Tim. The committee will be stuffing envelopes and embossing
ballots today. Ballots with statements from both candidates will be in faculty boxes
by Monday, May 7th and voting will end on May 9th by 1:30 p.m. The results may
be announced on May 10th at our next meeting. Norman thanked everyone who
helped in the search for candidates.
At this juncture, President Glen acknowledged Jennifer Aries, District Public
Information officer and Daniel Hinds, ASCC.
4.2 Marketing Survey Results and Director of Marketing Position: Jennifer Aries,
Director of Public Information and Marketing, CLPCCD District, made it clear from
the start, that she is not privy to President Carlson’s reorganization project, in
particular, the Director of Marketing position, but that she is glad to be invited to
report on the marketing survey results for the District published by Clarus
Corporation on March 2007, which included marketing implications or issues
garnered from the results.
Our district is different from most in that we only have one person responsible for
marketing, except that Chabot has a 20% Marketing Director. Nonetheless, our
district is on the go having completed a marketing tool project— the website
navigation redesign. The 6-month research project just completed was based on
questions asked of 500 high school students, business and industry leaders and
other colleges.
Ms. Aries encouraged the senate to shift roles and modify mind set and think
business. Education is our business, our product is education and we sell
education everyday to students. We have 13,000 students every semester, but
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April 26th, 2007
research shows that this group is declining. We need to find demand and fill it.
Documentation also shows that K-12 is declining along with 18-19 age group. Our
evening enrollment has also declined but enrollment of those 60-65 is bigger.
Ms Aries went through the highlights of the marketing report specific to Chabot
College. A Customer Response Scan of Chabot College’s main number,
Admissions & Records, Financial Aid Info Line, Web Site, and Packets mailed
show the following issues to address: Inquiry systems are sporadic at best, no
consistent follow-up and 50/50 chance of getting information with a phone call,
much less in Spanish, so there’s the need for contact management system, so that
phone calls roll until they get to a live body. There should be after-hours
messaging options, in short 24/7. Information contents and presentation looks
need to be developed along with follow-up materials; web inquiries are to be met
and web site revamped for ease of navigation.
Further, the research showed that in the Chabot region, high school students
recognized Chabot with a familiarity score of 44%. Chabot College is higher than
UC Berkeley of 40%. However, unaided recall (first mention) shows Chabot
College garnering only 22% of Chabot region and keywords gathered from high
school samples showed “community, junior college, close, local, easy, and small.”
Some senators showed interest in “easy” and Norman Buchwald wanted to know
the context. Ms. Aries said she could find out, but that all these words are hints of
what image we want to market.
The report suggests unaided recall and familiarity is an issue. Chabot College
needs to increase to the top of the mind awareness in the market with billboards,
bus and other mobile media. Branding is an issue because current keywords do
not accurately reflect the benefits and unique positioning of the colleges in their
respective markets; brand campaign needs to be developed.
President Glen commented that Chabot College is only 5.1% of first choice college
in its region, UC Berkeley, being the highest at 13.7%. Ms. Aries said this record
is typical of the community colleges, and in reality, students don’t always get or
follow their first choices. Glen further commented that “good” is not a keyword
students used for Chabot College as opposed to its use for Berkeley and CSU
East Bay. Ms. Aries pointed out that could be a key messaging for marketing—
like “smart”.
Michael Thompson brought up the issue on academic offerings, specifically the
now defunct ISLS program. How could we market such courses? We should bring
it up.
Finally, the last highlight for Chabot College in the report was the Community Scan
Results: About 26% of unaided recall, familiarity 50% and keyword image
descriptors were “good, Junior College, Community College, and very good.”
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ACADEMIC/FACULTY SENATE MINUTES
April 26th, 2007
On the community’s awareness of educational characteristics, the two highest
attributions were on academic transfer courses and affordability at about 20%.
Course delivery method likely to impact enrollment: lecture courses on campus,
weekend courses, and evening courses all at more or less 80% with internet and
hybrid courses close at about 70%. Preferred college for enrollment, Chabot
College at 26%; preferred information request format: web site, email or online
request form at about 70%; preferred information request method: mail, at about
80%.
Ming Ho commented that only 5% attribute academics to us to which Ms. Aries
responded that we have had no budget for specific targets.
Shari Jacobson commented on Chabot’s name being out there. Even in Oregon,
someone recognized Chabot College from her sweat shirt, and Daniel Hinds
brought out the information that Ohlone College does a lot of advertising. Ms.
Aries concurred and added that things like open house are good for marketing.
She ended her report by inviting anyone to join her group in their marketing
projects. President Glen thanked her for coming and sharing her expertise.
4.3 Support Request to Fill Director of Student Life Position: Francisco Zermeño
asked that this item be moved to Action Items so that we can vote on it and he can
report back to the Language Arts Division on the matter. Barbara Ogman agreed
with President Glen that it being not a time-sensitive item, it is better to take a vote
on it for the next meeting so that we can join forces with ASCC that already
presented their request to the board, and further join forces with other faculty
members who might come the next meeting. Glen said he would draft the
resolution, and Zermeño acquiesced to the group. Zermeño and Ming Ho also
cautioned Hinds, ASCC to really bring out evidences for the need to have a
Director of Student Life.
4.4 Recognition Ceremony Debriefing: President Glen again thanked everyone for
their participation in the recognition ceremony, especially Francisco Zermeño for
his energy and humor in stepping up to read for absent senators. Glen also
showed appreciation for Ming’s and Dave’s dance performance— with a Chabot
shirt for each.
Barbara Ogman suggested that we not read aloud narrative for absent awardees
for the sake of time and since awards are printed in the program. Everyone
agreed that award texts should be much shorter, awardees’ responses moderately
short, and house lights on. Anne Brichacek reiterated cutting down on talk and
adding more entertainment; she thanked Chad for his Mass Communication
students’ help in managing the staircase up the stage.
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April 26th, 2007
4.5 Chabot College Going Green: Francisco Zermeño proposed that Chabot
College be more environmentally savvy. For instance, we should address the area
of Styrofoam use, solar heating, composting, and whiteboard use vs. chalkboard.
Further, it’s the “sexy” thing to do according to Newsweek and Time magazines.
ASCC is also drafting a proposal for the college to go green. To make a statement
for the next meeting, email Zermeño or Glen.
4.6 Learning Assessment: Dr. Carolyn Arnold, Institutional Research Director and
Grants Coordinator, reported on the relatively new Committee for Student Learning
Outcomes and Assessment (C-SLOA) which she is currently facilitating until
Norma Ambriz, the coordinator, comes aboard in the fall. The committee is
composed of strong members including our very own senator, Barbara Ogman.
The revised timeline for course-level SLOs and assessments is scheduled from
Spring 2007 through Fall 2008. Training on how to write and assess SLOs will
start on Convocation in the fall – an easy approach with a template and time
provided for training and writing. Each discipline will pick one course and write an
SLO and an assessment plan for it. This will be due to each Dean in four weeks
by September 17, 2007. After the committee reviews the plans, provides feedback
and writes a report, faculty will implement SLOs and assessment in Spring 2008,
collect and record data by Fall 08, by which time another SLO(s) and assessment
process begins. Through this process, the committee hopes that deeper questions
on goals and methods emerge.
Chad Mark Glen and Norman Buchwald wanted to clarify the language in the
document of “…Deans…will enforce it” suggesting “monitor”. Finally Barbara
Ogman suggested to just simply say “due to the Deans.”
Dr. Arnold wanted to emphasize that everyone does the process while Ogman
indicated that the committee feels strongly that the college get behind this and
provide the opportunity to have it done from Convocation Fall 2007 to Fall 2008.
Ming Ho wondered how to involve all faculty if each discipline picks a course and
asked why not choose faculty who teach more courses? Dave Fouquet was a bit
concerned about adjunct and full time faculty ratio in its involvement with SLOs and
assessment and the possible problem of academic freedom which might arise in
the issue of teaching methodology. He also suggested that faculty in the fall
teaching one course should be interested in working on the course levels before
and after. Michael Thompson cautioned against watering down the courses in the
pursuit of consensus and going through the motion.
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April 26th, 2007
Dr. Arnold reiterated the fact that these questions can be mulled over in the
committee and the divisions, and that’s why we’re piloting this process as well as
doing a real run. Ogman explained that SLOs are tied to the course outlines which
are accepted legal documents that faculty teach by and that the goal of the
process is to gain a sense through the assessment process of how well students
are learning. Finally, no, she does not see how a course will be watered down
since once a faculty member sits down and determines what‘s important, it won’t
be watered down; rather it will be intense and drive the process.
5.0
REPORTS II
5.1 Senate Committees: No reports.
5.3 Senators: No reports.
6.0
FUTURE AGENDA ITEMS
6.1
6.2
6.3
6.4
6.5
Textbook Options and Prices (5/10) — Kathleen Kaser
Student Retention (5/10)— Daryl Minus
At-Large Faculty Vote on Senate Constitution Changes— Chad Mark Glen
District Faculty Hire Procedures— Chad Mark Glen;
Minimum Qualifications and Equivalencies for Faculty— Chad Mark Glen
Meeting adjourned at 4:20 PM.
Next Meeting— May 10th, 2007
Spring Meetings— 2nd & 4th Thursdays.
(*Special Meetings— not on 2nd or 4th Thursday)
F B /C MG
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