President’s Office
Dr. Susan Sperling
President’s Report – March 3, 2015
Enrollment Management Report
In order to make our FTES target we have increased the FTEF allocation to all of the disciplines in order
to reach our target. The deans were instructed to add classes to late spring based on:
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High demand classes
Instructor availability
High productivity
We are also offering:
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Additional summer modules
Adding classes at local high schools
At the Academic Services retreat, a thorough review of all the course offerings was conducted,
specifically, courses with waitlists. An examination of whether classes that were over enrolled were due
to factors such as:
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High demand instructors
Day (s) of the week
Time of day
Included was a productivity analysis to examine enrollment trends over the last three spring semesters
in order to determine which classes on the schedule have been decreasing in enrollment and therefore
should not be offered but instead replaced with higher demand classes.
We are currently analyzing the evening and weekend classes to determine if demand justifies offering
additional sections, especially in CTE programs.
Below is some basic enrollment data.
Summer
Fall
Spring
Late spring
705.94
4402.63
4270.51 (as of 3/2/15) 93.32 drop in FTES from spring 2014
556
9935
FTES Target
9,934.6
Chabot College
Susan Sperling, Ph.D., President
President’s Report – March 2015
Page 2 of 3
Marketing Activities – Spring 2015
TV spots (60 second) on KPIX (Channel 5) and KBCW (Channel 44) developed with Chabot TV Studio
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Ran 5 weeks 1-2 times per day/per channel (5 & 44) around "Judge Judy" and "Simpsons"
Bay Area News Group Print and Digital News Publications
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Ran 2 weeks Live and Learn Section Advertisement East Bay Area Papers (e.g. CCC Times,
Oakland Tribune, etc.)
Online Banner Advertisement
"eBlast" email message to subscribers
Class Schedule Postcard Mailing
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Sent 155,000 direct mail full color postcards to residents of Castro Valley, Hayward, San
Leandro, San Lorenzo and Union City
Phone Calling New Applicants
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Peer Advisors called approximately 1,500 new spring 2015 applicants and continuing students
who have not registered
Finals week - Continuing students
January 12-31 - New Applicants
San Leandro High School Counselors SSSP Overview and Campus Tour (CTE programs) •
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20+ HS counselors provided SSSP overview by VPSS over lunch, with Chabot College information
packets on demographics, CTE programs and Counseling/Special Programs and services
Tour of CTE programs and facilities by Dean of Applied Technology & Business
Hayward HS counselors schedules for 3/20/15
Early Decision Program Outreach to High School Seniors
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Admissions and information workshops at all twenty-six (26) local area High Schools,
Continuation Schools as follows:
http://www.chabotcollege.edu/counseling/ed/progcontacts.asp
(Arroyo HS, Brenkwitz Alternative HS, Castro Valley Adult and Career Education, Castro Valley
HS, Chinese Christian HS, Conley-Caraballo HS, East Bay Arts, Eden Area ROP, Decoto School for
Independent Study, Hayward Center for Education & Careers, Hayward HS, Hayward Unified
Independent Studies Program, Impact Academy, James Logan HS, James Logan Independent
Study and Home School Program, KIPP King, Leadership Public School, Lincoln HS, Moreau
Catholic HS, Mt. Eden HS, Redwood Christian School, Redwood Alternative HS, Royal Sunset HS,
San Leandro HS, San Lorenzo HS, Tennyson HS)
1,150 new student applications received to date for Summer/Fall 2015
Chabot College
Susan Sperling, Ph.D., President
President’s Report – March 2015
Page 3 of 3
Marketing Ideas – Summer 2015
In addition to the above strategies that are needed to maintain a consistent local media presence, it is
recommended that we employ a part time professional expert or consultant for designing and producing
a new college brochure and a template for a variety of college programs and services similar to the CTE
brochures/cards recently produced. These print brochures and program cards can be used in the
extensive, sustained FYE Faculty Coordinator lead Peer Advisor outreach in 5 local high schools during
Spring 2015 for Summer and Fall 2015 enrollment beyond Early Decision.
Also recommended is the postcard mailing be done in three installments: April 1, May 1, June 1 to
remind the service area community of the upcoming Summer and Fall registration periods. At $20k per
mailing, this is about $60k. We can customize each successive postcard to generate increasing
awareness and excitement in the 155,000 residents who are guaranteed to receive the card.
The final recommendation is to hire a Professional Expert for Social Media until our Webmaster is hired.
The suggestions are based on the cost-benefits that senior administration see pertinent to the media
strategies reasonably available. Generally speaking, the more the better in terms of media avenues to
reach the consumers, but a mix is also important to reach prospective students, as well as a feedback
loop on marketing efforts using questions such as “how did you hear about Chabot College?” in point-ofcontact surveys.