Classified Professionals Staffing Request Form Office Use Only Rec. Date: ___________ Fiscal Year: __________ Program Review: _____ Please fill out one form for each classified staff position that you are requesting for your division/unit. This form is to be submitted as an appendix in your program review each fiscal year and a copy should be forwarded to the classified prioritization chair. For positions requested outside the program review cycle (e.g., retirements, resignations, grant/categorical funded positions), this form should be submitted to the classified prioritization chair and will be used for information/tracking purposes. (Please see the program review website for more information.) Division/Unit: AHSS/Theater Arts Position Title Requested: Performing Arts Outreach Specialist (Publicity/Marketing/Box Office Management) Request Number (i.e., 1 + # of times position requested, but not granted, in past five program reviews): 3 Please indicate if this is a request for/to: ☐ Fill a currently vacant position (Must attach District job description; see Classified Prioritization Chair for assistance.) hours per week months per year ☐ Increase of an existing position (Must attach District job description; see Classified Prioritization Chair for assistance.) from: ☐ 9, ☐ 10, ☐ 11 month to: ☐ 10, ☐ 11, ☐ 12 month from: % to: % ☐ New position (Must attach proposed job description; see Classified Prioritization Chair for assistance.) 12 hours per week months per year ■ Estimate Increase / Proposed Annual Salary Cost: (assume step 1 for vacant position) $ 50,072 Note: total cost of position will include salary + benefits. Funding Source: ☐ ✔ General ☐ Categorical ☐ Grant Grant name: % % % Justification: Why is this position necessary? Theater Arts, Music, Music Technology, Photography and Art all are areas that interface and interact with the on-campus and surrounding communities. From these communities we build and interact with audiences. These audiences need to be communicated with clearly, efficiently, continuously and in multiple guises. Currently, and for many years, this crucial interaction has been left entirely up to individual instructors in each of these programs. None of these instructors have backgrounds in marketing or box office. Not only that, they are really not even being paid to do this work. But, because the work instructors and students in the arts do requires audience, it gets done; Not extremely well, and not in a way that matches contemporary expectations of Marketing/Outreach and Box Office What educational programs or institutional purposes does this position support? How does the request management, but as best as we can do. relate specifically to your Program Review, the College’s Strategic Plan, and/or Accreditation Recommendations? Because the work is done by faculty within each individual program, there is no cohesive overall look MUSIC, THEATER ARTS, MUSIC ARTgets and produced PHOTOGRAPHY all would beand directly or strategy to the materials that getTECHNOLOGY, produced. And what is very inconsistent spotty. andmuch significantly impacted byto this hire. what we do to our audiences and support student productions So that could be done connect In multiple Program Reviews have requested various versions of this Each of these and the campus does not get we done, because all instructors have time for position. is the bare minimum. programs needs to be able to communicate with and an audience. For each of these For the Arts at Chabot College to have a serious and develop meaningful presence and awareness onareas, campus audience trulycommunities connected toit pedagogy; artist in all fields workaintrained relationship to community and to on and in ourislocal is absolutely necessary to have professional who can take audience that interaction a significant how students learn productions. their discipline. Because of this, this work. -Students across is campus shouldpart be of connected to student the connection to community and toofaudience connected the stated the Strategic The fact is, marketing and ticketing today is is a whole new to world, and wegoal areof currently not Plan of clarifying pathways. quick example, a student for a fulland house as media opposed 40 people participating in it andAs nota capable of participating in performing it. Online ticketing social aretothe gives them very different picture ofbuilding. what being about. Likewise, an art exhibit But, opening standard foraoutreach and audience Wean willactor soonishave online ticketing software. there is humming with community in to check out the as opposed to a small group of family for andit no one who knows how to coming use it. Although faculty willwork be trained in the basics of this technology, friends, gives a student completely different sense of theprofessional path that they on, as to be used in an efficientaand fully effective way, a trained is aare must. Andwell as as for inspiration the use of to takemedia, their study work to another level. social againand there is no way faculty whose jobs are to teach people how to play music, act, create art, do not have the time or the know - how to make full use of these vital tools. Where will the individual work? To whom will the person report? Are there any special equipment/facilities needs to be considered? The individual would work on campus, presumably with an office in either the 1100 Building (where all of the Arts faculty offices are) or in the 400 Building. He or She would report to the VP of Administrative Services, The Dean of AHSS and the program coordinators of the various arts programs. Beyond an office and a computer, they would not need special equipment or facilities. What is the consequence of not funding this position? If this position is not funded, we will not be able to coordinate the outreach efforts of the aformentioned programs. And the outreach that does exist will continue to be anemic and out of date. There will be no oversight of marketing and publicity and therefore no cohesion in marketing approaches between the various programs. The use of new technology (Vendini) will be minimal at best and the use of social media will be next to non-existent. In our current state, it is also worth noting, the college is missing out on potential revenue from ticket sales to the many events occurring on our campus that the community doesn't ever get to find out What alternative have been considered in meeting theoffice, programmatic demands of increased this request? about. With theapproaches right professional help in outreach and box revenue could be dramatically. And without that help, it will remain untapped. We have, at times, hired professional experts to cover some of the work described here. We have also Also, without a box office manager, there will be no takeThe overall forhave the made some use of student assistants to get some ofone thewho workcan done. hiresresponsibility in these cases handling money generatedbudgets from boxfrom office This becomes more complex issue we move been paidofout of cocurricular thesales. programs that have aone, and for those whoas don't, they towards online ticketing. Online ticketing, by itself, is an involved new technology for us that requires are not in a position to even take that step. This approach also leaves out any chance of vision training and knowledge to be run correctly. Without this position filled, once again faculty will be left to amongst all arts programs coming to fruition. run this system on their own, which will happen with varying levels of efficiency. How will the campus community (students, staff, faculty, and community) be positively impacted by filling this position? This position has the potential to have great impact on all of these groups. Currently most students, faculty and staff have no idea what shows and performances are going on on the campus. It is very challenging to get the word out in an effective way, without the people power to make it happen. If this position were filled, the campus community would become aware of everything that is going on, as well as have greater awareness and ability to purchase tickets for events. Between Theater Arts, Music and Art there are close to 100 events each academic year. Having proper marketing, box office and outreach will elevate the presence of these events and could potentially What supportpart to this and life these makeother thempersonnel becomecurrently a much provide more integral of program the cultural of students? the campus. Awareness of the these events in our communities will also have the effect of increasing excitement As stated before, the only personnel available to do this work currently are the faculty members of about the arts, which would most likely have impact on the growth of both FTEF and FTES for each of each of these programs and whatever professional experts or student assistants they hire. And, again, these programs. Students in the Arts need this support for their productions to thrive and students none of these people are professionals in these critical areas of marketing and box office. outside of the Arts need to be connected to their campus through Arts and events. Requested by: Dov Hassan Area Manager Notes/Response: Date: 1/8/2016 Area Manager: Date: