Program Review and Action Planning – YEAR THREE
Final Summary Report
Division
Program
Contact Person
Date
School of the Arts (formerl y known as Arts and Humanities)
Mass Communications Radio and Television Broadcasting
Chad Mark Glen
March 7, 2011
I. Reflect upon the last three years' analysis and activities.
II. Briefly summarize the accomplishments of the discipline, and how they relate to the review of
the program, the program-level outcomes (PLOs) and course-level outcomes (CLOs).
Much has been accomplished during the last three years of program review. The following are
some of the highlights:
 The MCOM Broadcasting Program has increased enrollment and productivity by voluntarily
increasing the maximum enrollment allowed in classes where doing so would not
compromise the integrity of the learning outcomes.
 All MCOM Broadcasting courses have SLOs and rubrics that have gone through two
assessment cycles, with the exception of two new courses, MCOM 59 Advanced KCRH
Radio Experience and MCOM 69 Advanced KCTH TV Experience. SLOs for these two
courses will be created and added to the MCOM assessment cycle.
 Changes have been made to the SLOs and courses based on the results of the assessments.
 Updated all course outlines.
 Extensive outreach and recruiting at ALL feeder high schools every semester was performed.
 Renumbered all MCOM Broadcasting courses into a logical sequence.
We are in the process of developing Program Level Outcomes. Now that we have another full
time MCOM faculty member in the discipline, the Broadcasting and Journalism components of
the program can come together and write our PLOs.
III. Please list what best practices (e.g., strategies, activities, intervention, elements, etc.) you
would recommend? What was challenging? Was there a barrier(s) to success?
Best Practices Recommended:
 Recommend the staffing of the radio station be reinstated (see information is the section
below).
 Recommend that there be more collegial collaboration between the Journalism and
Broadcasting areas of MCOM. This may be achieved via the following:
Mass Communications Radio and Tele vision Broadcasting
o Weekly MCOM faculty meetings.
o Include MCOM faculty in communiqués involving the department, courses, facilities,
students, and other areas.
Challenges/Barriers to Success:
 The majority of MCOM classes involve hands-on experience and training requiring the use
of the radio and television studio labs. In order to keep the labs open for student use, an
Instructional Assistant or, at the least, a Student Assistant and lab support is needed. Our
Instructional Assistant position was eliminated by the division dean. Instructional Assistant,
Bernard Bautista did not get paid for working at the radio station 20 hours per week in
Summer 2010, Fall 2010 or Spring 2011.
 The only reason the radio station has remained on the air and available to students since this
loss is because the former Instructional Assistant, Bernard Bautista, has generously
volunteered his time and services. Without him we would not have been able to keep KCRH
on the air or provide our MCOM students with their radio labs. When the time comes that
we no longer have Bernard donating his unpaid time, the courses associated with the use of
the radio station cannot be offered without staffing the station.
 How can we be offering MCOM classes that require the use of the radio station labs (MCOM
9, 29, 40, 44, 58 and 59) without having a staffed lab for them? Reinstatement of needed
radio station support is vital to the success and survival of the MCOM program and the three
AA degrees we offer. This situation needs to addressed and resolved as expediently as
possible.
 The MCOM faculty offices being located in different buildings, when they could easily be
located next to each other, is a barrier to collaboration that could be a barrier to student and
program success.
 There are a number of MCOM courses that have been assessed but not entered into eLumen.
Most of them were taught by adjunct faculty. This raises the question of whose
responsibility it is to enter this data.
IV. Next Steps: Recommendations for program and institutional improvement.
Program Improvement:
There are three overarching needs for MCOM program improvement:
1. Collaboration among all MCOM faculty and radio and television staff on a regular basis.
2. Staffing for the radio station.
3. Survival funding for: a) equipment maintenance, repair and replacement, b) supplies, and
c) dues for ASCAP, BMI, NACB, etc. (see funding request document).
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Mass Communications Radio and Tele vision Broadcasting
Institutional Improvement:
We have been focused on our MCOM department and have not had the time or resources to
ponder institutional improvement. We do aspire to contribute to the greater good of our
institution and plan to do so over the course of our next program review cycle.
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