College of Media & Communication
Box 43082
Lubbock, Texas, 79409-3082
Curriculum Vitae
Office: 806.834.0662
Email: jody.roginson@ttu.edu
M.S. Masters of Science, Instructional Design & Technology, 2015
California State University, Fullerton
Published Project: Hour-long, created as an independent workshop for adult learners, sports information professionals. The Self-Directed Learning theory was used.
Master’s Report: Roginson, J. (2015). It’s all about character: Projecting an authentic on-camera personality. California State University, Fullerton .
B.A. Bachelor of Arts, Communications, Public Relations, 1982
California State University, Fullerton
May 2015-present: Texas tech University, College of Media & Communication
Assistant Professor of Practice, Public Relations/Sports Media
Graduate courses: Administration of Media Organizations; Sports & Media.
Undergraduate courses: Sports PR; PR Strategies; The Modern Media Business.
Advisor : Double T Insider (student-produced, weekly sports television program)
Graduate student Master’s Reports or independent study (6050 / 7000)
Mentor : KTXT (student radio) for live sports broadcast, soccer, volleyball, softball
RaiderComm (student public relations firm) for sports clients
Adjunct teaching experience
2009-2012
Graduate courses: Sports & Media, Mass Communications, 2012
Issues in Collegiate Athletics, Sport Management, (co-taught), 2009-2011

July 2012–Present Owner, Jody Roginson Creative Services , Long Beach, Calif.
Provide public relations, creative, communication, sports-analytics, and instructional design services —primarily print, website, video, social media, workshops, training and assessment projects—for a wide range of clients.
Oct. 2005–July 2012 Director of Internal Communications, Texas Tech Athletics , Lubbock, Texas
Worked with senior staff to develop and execute communication or administrative strategies in support of sports or operations. Assessed the direction and performance of sport programs and staff, assisted in the recruitment of coaches, staff and student talent, and helped develop schedules, budgets, contracts, policies and procedures.
Oct. 2003–Sept. 2005
Creatively, coordinated all aspects of internal communications. Wrote, designed and coordinated the publication or production of materials, led strategic planning efforts, and helped manage the department’s brand.
Contributed expertise, guidance and content to the external communications team responsible for all department messaging platforms (websites, broadcast, publications, social media, etc). Developed and managed the inaugural program for video streaming, broadcasting for Olympic sports, and for the department’s social media program.
Design, Art and Photo Coordinator, Human Kinetics, Inc.
, Champaign, Ill.
Manager for interior book design; marketing, web and multimedia design, art and photo units; including responsibility for direct supervision of 14 employees who carried out the visual goals for the privately-owned publishing company. Responsibilities included ensuring that all visual components of books, publications, marketing materials, websites or online courses met aesthetic and technical objectives, that budgets and schedules were met, that staff was knowledgeable in a variety of technical media, and that matters of emerging technologies were considered and planned for appropriately.
April 2000–July 2012 Owner/Creative Director, TwoJay! Enterprises, LLC , Seattle, Wash.
Served a variety of clients as the principle art and creative director of a small
PR firm. Partial client list: Fox Sports Rocky Mountain; Human Kinetics, Inc;
(then) Pacific-10 Conference; Rainier Investment Management; San Jose State
University; and the University of Washington.
Aug. 1996–April 2000 Assistant Director of Media Relations, Cal State Fullerton Athletics ,
Fullerton, Calif.
Coordinated production of all publications, designed, updated and managed the website for 17 sports and was primary media contact for women’s basketball, gymnastics, softball, and volleyball. Tournament director for several prominent tournaments and NCAA postseason championship events.
Served as public address or on-air talent for the university from 1979 (began as a student) until leaving southern California in April 2000.

June 1984–Aug. 1996 Management positions, City of Anaheim, Anaheim Stadium/Golf Department
Anaheim, California
Administrative Services Coordinator (1994-96); Parking Manager (1990-94);
Event Coordinator (1986-90); Assistant Golf Operations Manager (1985-86);
Stadium Tour Coordinator (1984)
Primary responsibilities throughout or at the end of a 12-year career with the nationally prominent sporting/tourist venue, then home to teams known as the California Angels and Los Angeles Rams: all public relations functions
(community and media relations), publication coordination, tour program, speaker’s bureau and customer service management; departmental policy creation; human resources coordination for event and trades employees which included recruiting, interviewing, and training all stadium/golf employees; labor negotiation; and capital project management.
June 1981–June 1984 Account Representative, Harris & Associates, PR , Orange, Calif.
Worked on a variety of accounts: Chase Sports Ventures; FGE Medical;
Mickey Thompson Racing; World Team Tennis; and, a wide-variety of sports and entertainment special events (fundraisers, tournaments, galas, etc.).
• Extensive experience hiring and collaborating with creative and high achieving professionals.
• Many years of public information/media relations duties, including crisis communication.
• Significant publication, print production, art direction and project management experience.
• Have served as on-air talent and public address announcer for high profile collegiate and professional sporting events for many years.
• Created and coordinated internship programs for Texas Tech, Human Kinetics, Cal State Fullerton and the City of Anaheim.
• Designed training, orientation and service evaluation programs—and conducted presentations of programs—for all part-time employees (more than 2,000) who were required to participate in the renowned Anaheim Way philosophy of guest service.
• Directed or participated in, as a member of a large task force and creative professional, the complete redesign of two Web sites: at Texas Tech (2011) and at Human Kinetics (2004).
• Significant experience as a public speaker, including as a national trainer for TEAM (Techniques for Effective Alcohol Management), as a featured speaker for such organizations as Major League
Baseball, the U.S. Department of Transportation (USDOT), and the National Collegiate Athletic
Association (NCAA).
• Experienced writer/editor for internal and external audiences and for executive management: speeches, reports, strategic and communications planning.
• Successful consulting experience for many years, demonstrating collaboration, discretion, entrepreneurism, and skill with customer service in deadline-driven environments.