PSW and Climate Change
Science Communications
Cynthia Miner & Michael Furniss
Likelihood that our products will produce a benefit:
Pexists x Pknow x Pget x
Pread x Punderstand x
Papply x Pworks
mjf ‘05
Climate Change Resource Center
www.fs.fed.us/ccrc
Awareness of the CCRC
‹
You
‹
Link exchange with impt sites
‹
News release
‹
SEO
– Keywords, strategic placement, back-links
‹
Updates. Keep it alive and fresh
Net is utterly dominant now
‹ Browser
has replaced the library
‹ Powerful
‹ This
trend
just happened!
Visits to stream.fs.fed.us in one week
Visits to watershed.org in one week
During the last year, only a few
countries did NOT visit PNW’s website
Samples of visits to fs.fed.us/pnw
What do we want and need?
‹ Trusted
‹
‹
‹
‹
Content
Loyal subscribers
Better amplifiers
Better educational effectiveness
Our efforts make a better world
What does success look like?
Stay nimble
9 Highly credible
9 Highly used
9
Used by influential designers and decisionmakers
We get and keep the eyeballs
9 Our employees get levers, amplifiers.
9 We cultivate our successors.
9
Compelling websites
The digital natives expect rich media
offerings such as video, animations,
and well-implemented websites.
Evaluating and Adapting
‹
‹
Visitor stats
Pathways analysis
Add Value to the Literature
‹
‹
Get a taxonomy. Move toward semantic
web.
Make browsable literature collections
– To the taxonomy. To YOUR issues.
‹ Recommended
Reading
Portable Electronic
Presentations
9
Video
9
Audio
9
Full resolution slides
9
Table of Contents
9
Web links
Narrative and interactive form.
Combines Web and Live access
FS Climateers Roundup
Adapting to Climate Change in Public Wildland
Management
Convey the fundaments as “self-paced, ondemand” products.
Use new e-media for education and training
You can help
Contribute!
‹ Think of users and what they need.
‹ Be a reviewer when asked.
‹ Feedback, please
‹ Relax, and innovate
Home Page Graphic for new CDF&G CC page
A Vision of Hope
• CC is becoming apocalyptic. Without hope, people will not act, and will disengage. • There is a LOT we can do to adapt. We know how. • Predictions should be paired with responses. • Keep thinking about the children, who will be getting this handed to them soon, with higher stakes.
Contacts
clminer@fs.fed.us
mfurniss@fs.fed.us