COLLEGE OF BUSINESS
Curriculum Committee
August 25, 2009
Page 1 of 2
2009-10 #1
Department of Accountancy
Other Catalog Change: Page 59, 2009-10 Graduate Catalog
Master of Accounting Science
↓
Phase Two
↓
Leadership Area of Study
↓
Financial Reporting and Assurance Track
↓
Other course work approved by the adviser Nine College of Business elective hours, with at least
three of these hours in related areas outside the Department of Accountancy (9)
Complete required coaching and mentoring activities
Managerial Accounting Systems Track
↓
Other course work approved by adviser Nine College of Business elective hours, with at least six
of these hours in Operations Management and Information Systems courses (9)
Complete required coaching and mentoring activities
Taxation Track
↓
Other course work approved by the adviser Nine College of Business elective hours, with at least
three of these hours in related areas outside the Department of Accountancy (9)
Complete required coaching and mentoring activities
Professional Area of Study
↓
Other course work approved by the adviser Fifteen College of Business elective hours, with at
least six of these hours in related areas outside the Department of Accountancy (15)
Rationale: Changes are made to the descriptions of the electives under the Professional Area of Study and under the
three different tracks within the Leadership Area of Study (1) to more clearly reflect current advising practice and
(2) to achieve consistency in wording throughout.
COLLEGE OF BUSINESS
Curriculum Committee
August 25, 2009
Page 2 of 2
2009-10 #1
Department of Marketing
New Course: Page 67, 2009-10 Graduate Catalog
CIP: 52.14
664. New Product and Service Innovation (3). This course offers perspectives and frameworks on
how new product and service innovation can generate growth and economic value in
organizations. Issues are addressed pertaining to the stages of idea generation, screening, and
selection, business development, market testing and commercialization, as well as the design of
strategies and practices that lead to organizational success. PRQ: MKTG 505 or consent of
department.
Rationale: MBA students have been taking this course as a special topics course, MKTG 660. The course has been
well received. Given the need in our economy to stimulate and encourage innovation, this course meets both student
and societal needs.
Note regarding duplication: A review of the graduate catalog indicated the content of this course is not being taught
by any other department.