Present
Absent
Guests
Action on Minutes
Certificate of UG Study in Retail Marketing
BSAM Update
COLLEGE OF BUSINESS
Curriculum Committee
October 22, 2013
2:00 p.m.
2013-14 #4
E. Towell (chair), L. Matuszewski, J. Burton, V. Krishnan, C. Petersen, J. Wiesemann,
A. Kholkawala, A. Buhrow, L. Marcellus
J. Johnson
G. Aase, S. Marsh
The minutes from the Third Meeting, October 8, 2013, were approved as presented.
This item has been tabled to a future meeting.
Written Business
Communication
Assessment Report
Adjournment
G. Aase and S. Marsh attended the meeting to give an update and led discussion on the proposed new emphasis for the BSAM major. It was noted that for AACSB purposes it is important to clearly separate the BSAM from College of Business programming.
Therefore, in the interest of assuring a high quality university BSAM program and limiting AACSB accreditation concerns for the College of Business, the College
Curriculum Committee makes the following recommendation.
Create an empowered, faculty-led university committee with the authority and responsibility to make policy and curricula recommendations for the BSAM program.
Issues should include but not be limited to: admissions, curricular program changes, and reporting.
Furthermore, the College Curriculum Committee requests that this faculty-led committee consider the following issues with some haste due to their potential implications for
AACSB accreditation for the College of Business:
1.
Design of core courses
2.
Appropriate name for the program
3.
Marketing plan for the program
4.
Implications of the newly proposed admission paths involving AA and
AS degrees
5.
Internal communication to relevant parties regarding program admissions and performance
A. Buhrow reported on the assessment of Written Business Communication Learning
Objectives : (1) College of Business graduates will be able to create common business documents; and (2) College of Business graduates will be able to analyze business situations and respond with the appropriate channel, form, content, and format . Data was collected in nine sections of MGMT 346 and three sections of FINA 330 between
Spring 2011 and Spring 2013. For assessment purposes, the writing rubric was applied to the assignments, with the target performance level set at 75% of students meeting or exceeding expectations. Additionally, beginning with the Fall 2011 data, performance was tracked for native versus transfer students. Assessment results from Fall 2011 to present showed that overall both native and transfer student performance is above the
75% target.
The following Assurance of Learning Team recommendations were accepted by the
College Curriculum Committee: (1) Eliminate analysis by native/transfer student since we are unable to impact the results through lower division interventions. (2) Continue to monitor the results.
The meeting adjourned at 2:33 p.m.
Minutes approved: October 24, 2013__________
_________________________________________
Charles Petersen, Assistant Faculty Chair/Secretary