COLLEGE OF BUSINESS
Curriculum Committee
February 17, 2015
Page 1 of 4
2014-15 #7
College of Business
Other Catalog Change
Page 57, 2014-15 Graduate Catalog
Strategic Marketing (12)
↓
Requirements
MKTG 654 – Marketing Management (3)
Three of the following:
MKTG 625 – Buyer Behavior (3)
MKTG 626 – Brand Management (3)
MKTG 630 – Services Marketing (3)
MKTG 655 – Promotional Strategy (3)
MKTG 656 – Global Marketing Strategy (3)
MKTG 660 – Marketing Seminar (3)
MKTG 664 – New Product and Service Innovation (3)
Rationale: The course is regularly offered and available for students. Previously this course was offered as a
substitution for the certificate requirements when it was available as an option. Adding it as an official option would
eliminate the need to substitute it.
Department of Marketing
Course Revision
Page 91, 2014-15 Undergraduate Catalog
395. CAREER MARKETING (1). Designed to help students explore career opportunities in
marketing, successfully job hunt, and become acquainted with the marketing business
environment. Topics include job search strategies, setting career goals, business ethics, business
communication skills, networking, and business etiquette. Open only to marketing majors or by
consent of department. S/U grading. PRQ: MKTG 310 or UBUS 310.
Rationale: The other upper-level career courses offered in the College of Business have a standard grading scale.
This would just be an update putting all of the career courses on an equal grading scale. Students are more
motivated to take courses that can have a positive effect on their GPA, and it allows the instructor to demand higher
performance levels than S/U grading allows for currently. Addition of the term “marketing” just helps to specify the
course from the other departments’ career courses and networking is an important aspect of the course not
currently noted in the description.
Course Revision
Page 92, 2014-15 Undergraduate Catalog
495. MARKETING STRATEGY (3). … CRQ: MKTG 99.
Rationale: Senior marketing majors typically take MKTG 495 and MKTG 99 during their last semester. Officially
adding MKTG 99 as a corequisite to MKTG 495 ensures that every marketing major enrolls in the requirements for
graduation purposes without having to do additional checks each semester. In the past it has been a challenge to
reach certain students if they take MKTG 99 in a separate semester from MKTG 495; the corequisite requirement
eliminates that issue entirely.
Other Catalog Change
Page 90, 2014-15 Undergraduate Catalog
Major in Marketing (B.S.)
COLLEGE OF BUSINESS
Curriculum Committee
February 17, 2015
Page 2 of 4
2014-15 #7
Business Core (45-49)
Requirements in Department (21)
↓
Interactive Marketing (9)
MKTG 370 – Internet Marketing (3)
MKTG 470 – Interactive Marketing Technology (3)
One of the following (3)
MKTG 348 – Integrated Marketing Communications (3)
MKTG 355 – Multichannel Direct Marketing (3)
MKTG 455 – Database Marketing and Data Mining (3)
OMIS 452 – Database Management for Business (3)
↓
Rationale: While OMIS 452 is an optional course for the certificate in Interactive Marketing, it can’t be considered
part of the area of study for marketing majors as they are required to take 9 hours of electives from MKTG courses.
Other Catalog Change
Page 90, 2014-15 Undergraduate Catalog
Minor in Marketing (24-34)
↓
Pre-admission Requirements (9-10)
ECON 260 – Principles of Microeconomics (3)
PSYC 102 – Introduction to Psychology (3)
UBUS 223 – Introduction to Business Statistics (3),
OR STAT 208 – Basic Statistics (3)
OR STAT 301 – Elementary Statistics (4)
OR STAT 350 – Introduction to Probability and Statistics (3)
Requirements (15-24)
↓
Rationale: Students must complete the pre-admission requirements before formally declaring their marketing minor.
The addition of STAT 208 to these requirements reflects the minimal need for minors to have advanced courses in
statistics and will enable more students to qualify to complete the minor in marketing.
Note: The Division of Statistics has indicated that the addition of STAT 208 to the pre-admission requirements for
the minor in Marketing would be a benefit to both the Division of Statistics and the Marketing Department. The
anticipated increase in enrollment would likely not be more than 5 students per semester in STAT 208.
Department of Operations Management and Information Systems
Other Catalog Change
Pages 93-94, 2014-15 Undergraduate Catalog
Major in Operations and Information Management (B.S.)
Business Core (45-49)
Requirements in Department (28)
OMIS 99 – Portfolio (0)
OMIS 300 – Career Planning in Operations and Information Management (1)
OMIS 327 – Decision Analysis (3)
OMIS 352 – Managing Projects in Business (3)
OMIS 442 – Process and Quality Improvement (3)
OMIS 452 – Database Management for Business (3)
COLLEGE OF BUSINESS
Curriculum Committee
February 17, 2015
Page 3 of 4
2014-15 #7
OMIS 478 – Supply Chain Systems (3)
OMIS 498 – Business Analysis Capstone (3)
One additional Operations Management and Information Systems course numbered OMIS 400 or
above (3)
One of the following areas of study (9)
Business Systems Analysis (9)
OMIS 460 – Business Computing Environments and Networks (3)
OMIS 462 – Business Systems Analysis, Design, and Development (3)
OMIS 475 – Internet and Web Computing Technologies (3)
Business Process Analysis (9)
OMIS 444 – Manufacturing Systems Management
OMIS 450 – Service Operations (3)
OMIS 478 – Supply Chain Systems (3)
OMIS 480 – Advanced Supply Chain Management (3)
Total Hours for a Major in Operations and Information Management: 73-77
Rationale: The department curriculum committee believes that OMIS 478 should be required for all OM&IS majors.
In discussion with OM&IS executive advisory council members, they have recommended that all OM&IS
undergraduates would benefit from taking a course in supply chain systems. In today’s global economy, an
understanding of supply chain systems is essential for students’ career success in operations management and
information system fields. Because of this proposed change, OMIS 478 is removed from and OMIS 444 is added in
the business process analysis area of study. OMIS 444 fits quite well for the business process analysis area of study.
Other Catalog Change
Page 94, 2014-15 Undergraduate Catalog
Certificates of Undergraduate Study
Business Analytics Using SAP Software (12)
↓
Required Courses (select four from the following):
OMIS 444 – Manufacturing Systems Management (3)
OMIS 455 – Enterprise Resource Planning (3)
OMIS 472 – Introduction to Business Intelligence (3)
OMIS 478 – Supply chain Systems (3)
OMIS 480 – Advanced Supply Chain Management (3)
Rationale: OMIS 480 is a relatively new course offered in the department curriculum. It covers advanced topics in
supply chain management. SAP ERP and SAP SCM exercises are heavily applied in the course and these exercises
provide students with advanced knowledge and skills in SAP. The course requirement for the certificate of business
analytics using SAP software should reflect this change.
Other Catalog Change
Page 70, 2014-15 Graduate Catalog
Master of Science in Management Information Systems
↓
Phase One
See requirements listed under “Graduate Study in Business.”
The Phase One foundations consist of four 2-semester-hour courses. Phase One foundation
courses will be required in the student’s program of study unless he or she has earned a C or
better in corresponding undergraduate courses or a B or better in equivalent graduate courses
COLLEGE OF BUSINESS
Curriculum Committee
February 17, 2015
Page 4 of 4
2014-15 #7
elsewhere, or has passed the first and only attempt of the Phase One exemption examination. The
department MIS program advisor will determine which Phase One courses will be included in
each student’s program of courses. Phase One courses cannot be used as Phase Two electives;
credits earned in Phase One will not count toward the Phase Two requirements.
Phase One consists of the following courses:
ACCY 505 – Financial Accounting Concepts (2)
FINA 505 – Fundamentals of Financial Management (2)
OMIS 507 – Business Information Systems (2)
One of the following (2)
MGMT 505 – Principles of Management (2)
MKTG 505 – Graduate Survey of Marketing (2)
OMIS 505 – Principles of Operations Management (2)
Phase Two
↓
Rationale: Most peer schools’ MIS programs require fewer business foundation courses. For example, Illinois State
University does not require any business foundation courses for its Information Systems graduate program.
University of Illinois Chicago requires two and Iowa State University requires three business foundation courses.
By requiring more business foundation courses would put NIU MIS graduate program in competitive disadvantage
to attract qualified students. The revised Phase One requirement addresses the need of business foundation courses
and increases attractiveness for the perspective MIS students. In addition, understanding of the accounting and
financial principles are important for the SAP software used in many of the MIS Phase Two courses.