300 4.00 3.00 250 2.00 1.00 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 1974 1973 1972 1971 1970 1969 1968 1967 1966 1965 1964 1963 1962 1961 -1.00 1960 0.00 200 Thousands Strategies in Enterprise Ecology: Symbiotic Models for Commercial Aviation as an Enterprise of Enterprises 150 -2.00 100 -3.00 -4.00 50 -5.00 -6.00 Framework: Enterprise of Enterprises Airline Net Profit (in constant $Billion) 0 Aircraft Orders (seats) Cyclical Boom-busts: Increasing amplitude of oscillation ‘Causes’ of Cyclicality Increasing costs to enterprise and society by: •Econ. Return < Cost of Capital for long periods • Sub-optimal use of resources • Labor distress and subsidies MITIGATE CYCLES Stakeholder Value Functions System Dynamics Model* Model Calibration Sgouris Sgouridis (sgouris@mit.edu) Strategic Alternatives *Model developed based on H.B. Weil 1996 in collaboration with J. Lin and J. McConnell Committee: Prof. Joe Sussman (chair), Dr. K. Bozdogan, Prof. O. deWeck, Dr. H. Weil