We’re a leading independent brand strategy, research and innovation company. We collaborate with our clients to help them create fresh consumer demand for their businesses and their brands. For more information on brand strategy, research and innovation, contact Paul on 086-3800787 or paul@jump.ie inspiring radical action www.jump.ie What? When? You Get You are invited to a Bord Bia Brand Forum: ‘How to use consumer research to drive business growth’. 9th June 2011 in Bord Bia’s offices, Clanwilliam Court, Lower Mount Street, Dublin 2. We’ll show you why research should be a fundamental part of your business development plans. We’ll cover areas such as: From 9-12, lunch will be provided. 1. When and how to use research. 2. How to use different types of research to answer problems. 3. Writing briefs and evaluating proposals. Throughout we’ll share case studies and examples – testing new products, packaging designs, pricing strategies, shopper insights. Bring Along To make the session even more practical, we invite you to bring along a key consumer related challenge facing your business which we can discuss and identify how research could help find a solution. For whom Brand managers, marketing teams and anybody open to finding ways of using research to drive business growth. R.S.V.P. Email Paula (paula.donoghue@bordbia.ie) by the 14th April to confirm your place. We look forward to seeing you on the 9th, the jump! team