Sub-trend : Coping Strategies
Win a Christmas party
hangover breakfast for
your office, GB
THINK! Christmas drink
drive campaign with
Coke, GB
Alibi Pretox drink, GB
Sub-trend : Coping Strategies
Help consumers get through the party season
The festive season is often tiring, with shopping, parties and other social occasions to fit in around
regular daily life. Brands are increasingly at the ready to help consumers make it through the myriad
demands put on their time and energy, and come out happy and healthy on the other side.
Win a Christmas party hangover cure for your office, GB
Vita Coco have partnered with Metro newspaper to offer offices a free hangover cure for the day after the
party. Winners receive a free delivery of vitamin rich juice to replenish lost reserves as well as a full
breakfast and afternoon nibbles to keep hangovers at bay.
THINK! Christmas drink drive campaign with Coke, GB
Coke has partnered with this Christmas drink drive campaign to offer free soft drinks to the designated
driver at thousands of participating venues across Britain this winter. The campaign aims to cut drink
driving and cements Coke as the soft drink of choice for the festive season.
Alibi Pretox drink, GB
Alibi’s Pretox drink contains an assortment of 9 viatmins, 6 herbal extracts and 2 amino acids, as well as
fruits and natural spring water. Alibi works from the inside out, preparing your body for anything you
throw at it over the party season.
How can you help consumers stay awake, alert and full of energy during the festive
period? Are there special offers or services you could introduce to soothe consumers
who are feeling the strain? Are there partners you could team with to promote staying
healthy in the face of temptation?
Sub-trend : Co-Creation
Christmas Cake
ingredients pack from
Delia, GB
Tweet Wrap your gifts,
global
Make your own
pancakes, USA
Sub-trend : Co-Creation
Make your own this Christmas time
As the skills behind the product become increasingly interesting for consumers, there are more and more
brands that seek to enable people to make the product themselves. Both in-store and at-home solutions
are appearing that provide the guidance and know-how to produce top quality items for Christmas time.
Christmas cake ingredients pack from Delia, GB
Delia‟s Classic Christmas Cake Ingredients Pack is the perfect way to make your own Christmas cake without the
hassle. The pack comes with all the necessary ingredients in the correct measurements, ready for you to combine and
bake. The pack is also great value, at £10.
Tweet Wrap your gifts, global
Tweet Wrap from Samsung is the ideal way to make your own wrapping paper in the digital age. Simply take any
number of tweets you‟d like to feature, arrange them against a background chosen by you and send off to Samsung for
the roll. The ideal Christmas wrapping for contemporary consumers.
Make you own pancakes,USA
Slappy Cakes is an Oregan-based breakfast and lunch restaurant which has griddles built into the tables. Instead of
simply ordering your breakfast pancakes to arrive made at the table, Slappy Cakes brings consumers the mixture and
lets them make their own breakfast at the table.
Can you give consumers the ingredients in the amounts they need to make their own
versions of your products at Christmas time? How could you encourage consumers to have
some input into the design or packaging of products to make them more festive and
personalised?
Sub-trend : Fair Treatment
Christmas presents for
all at IKEA, USA
Treat all your
customers equally,
USA
Howies understand
real life, USA
Sub-trend : Fair Treatment
Equal rewards for employees and customers alike
Fairness is an increasingly important concept, particularly in harsh and unpredictable economic times.
Brands leading the way this Christmas time are those who are treating and rewarding all their staff and
customers equally, showing that fairness is a value that runs deeply through the brand.
Christmas presents for all at IKEA, USA
IKEA has manufactured its own bicycles to give to all employees this Christmas, to thank them for a good year‟s work.
The bikes were specially designed and made for IKEA and are all-terrain and unisex. As well as supporting a healthy
lifestyle and sustainable transport, the gift rewards all employees around the country equally for their hard work in 2010.
Treat all your customers equally, USA
Ally Bank‟s US TV ads mocks the preferential treatment companies give certain customers over others, like rewarding
newest customers with a better deal than loyal, existing customers. “Even kids know it‟s wrong to treat new friends
better than old friends. At Ally Bank, we treat all our customers fairly. With no teaser rates, and no minimum deposits.
It‟s just the right thing to do.”
Howies understand real life, USA
Howies website states that they are „trying to get the balance right between work and play. Whenever a real nice day
comes along, it‟d be a shame to waste it. So if you phone up and no-one answers, don‟t worry. We are out there
doing what we love. Leave a message and we‟ll get back to you‟. Their approach underlines their realistic and
understanding attitude to their employees‟ lives, who mostly love to surf in the nearby ocean, and portrays them as a
brand that values fair treatment.
How can you ensure that all of your customers are treated equally? Can you give rewards to
all and reward loyalty from your customers? How can you reassure customers that the
prices you charge and services on offer are fair and worth the money?