Consumer Trend Tracker
In case you missed our Festive December set of postcards here are the examples of new
products from around the world.
More information can be found at www.bordbia.ie/consumerlifestyletrends
If you would like to be added to our physical postcard mailing list please correspond to
tom.collins@bordbia.ie
Sub-trend : Back to Basics - Offering convenient ways to make
artisanal food at home
All-in-one cheese-making kits, Canada
Make Cheese offers all-in-one kits containing
ingredients, equipment and recipes for
cheese. There are currently two kits available:
Lotsa Motza for making mozzarella, and Proud
Poutine, a traditional Canadian dish of cheese
curd served on fries with gravy. The Lotsa
Motza kits include everything needed to make mozzarella 30 times, each batch
producing approximately 300 grams, without using any additives.
Finish baking your bread at home, Brazil
Los Paderos sends subscribers three loaves of freshly-made
artisan bread each week. Rather than baking them all the
way, the company sells its breads semi-finished and cooled.
Consumers can store the breads in the fridge for up to two
weeks. When they’re ready to use the bread, they simply
finish baking it and enjoy it piping hot from their own oven.
Providing products that cut down on preparation time but allow consumers to feel that they have
created something themselves is nothing new. More and more brands are looking to enhance this
experience, by offering subscription and delivery services or by offering niche and artisanal
products for consumers to make at home.
Sub-trend : Value Seeking - Making the quest for value interactive
and fun
Christmas app offers daily deals and photo competition, GB
For its online Christmas campaign, Thorntons has launched a
Facebook app that features an interactive snowglobe highlighting
daily offers and facts about the festive season. In addition to
daily deals, there is a photo contest and a chance to vote for the
one thing that “Christmas wouldn’t be Christmas without…” to
be in with a chance of winning a special Christmas hamper.
Domino’s Pizza check in deals for Foursquare and
Facebook, GB
Domino’s has launched two new deals for consumers in
the UK who use the social check-in sites. One of the
deals offers free garlic pizza bread or potato wedges to
consumers who check-in at Domino’s Pizza on
Foursquare or Facebook Places and spend over £15. On
their fifth check-in at a Domino’s store using Foursquare, consumers can receive a small
pizza with any purchase.
Ensuring good value on products and services continues to be all-important, especially pre- and
post-Christmas. With many brands offering discounts and offers over this period, demonstrating
inventiveness will catch consumers’ attention and offering an engaging, interactive way to benefit
from deals will encourage consumers to pursue them.
Sub-trend : Exclusive Choices - Stylish and personalised products
offer the perfect special gift
Moët & Chandon’s limited edition gold bottle, Global
Luxury champagne brand Moët & Chandon has revealed
a limited edition keepsake that pays tribute to its
heritage. Champagne lovers can add their own personal
touch by signing the bottle with a specially-crafted pen
before giving it as a gift. These handwritten messages
transform the limited edition bottles into unique
keepsakes.
Stylish limited edition Johnnie Walker, Global
Johnnie Walker has launched a limited edition collection
consisting of a 75cl bottle of Johnnie Walker Blue Label,
and The Cube- which features a 75cl bottle of Johnnie
Walker Blue Label, four crystal glasses and brushed
stainless steel ice tongs engraved with the words ‘Striding
Man’. A system of batteries linked to LED lights allows a
luminous version of the piece to stay lit for 12 hours.
Consumers may be feeling the pinch this Christmas, but many will still be looking for something
ultra special to give to their nearest and dearest. Alcoholic drinks brands in particular have
successfully delivered exclusive and limited edition products to which consumers can add their
own personal touch.