2016 Marketing Kit
Advertise | Exhibit | Sponsor
NGWA
SM
The Groundwater
Association
NGWA
SM
The Groundwater
Association
Why partner with NGWA?
NGWA is the dominant presence in the
unique groundwater market
Who are NGWA’s
connections?
NGWA understands, values, and invests in marketing solutions that meet the unique needs
of our clients with strategic solutions ranging from print and digital communications to
event sponsorships and exhibitions.
•Academics
You can choose from an array of high-impact opportunities to make your advertising more
cost- and reach-effective, as our experienced sales team works with you to create innovative
marketing packages that deliver your message in person, in print, and online.
•Regulators
Let us help you leverage a multiplatform program to:
•Students
•Manufacturers
• Pump installers
• Scientists and engineers
•Suppliers
• Deliver key messages
• Water well contractors
• Increase brand awareness
• Well owners
• Connect with influencers
• Deepen engagement
• Increase traffic with measurable outcomes
• Drive sales
Your connection
to leaders in the
groundwater industry
with NGWA is:
•Direct
•Powerful
•Effective
“We wouldn’t be where we are now in the
USA without NGWA. Thank you for giving
us a highly professional managed platform
with your conferences and trade shows.
All conferences, table tops, and exhibitions
have been professionally handled from
your side.”
–Reinhard Klaus, Sigmund Lindner GmbH
2
“Our experience with NGWA has been outstanding!
Continuing a family business at Rex McFadden
Co. that is growing daily, we have gotten wonderful
feedback from advertising as well as customer
service. I would highly recommend doing business
with NGWA—not to mention there are some really
great things they offer that can help a buyer and
seller. That is something not everyone can fulfill.”
–Lacee Short, Rex McFadden Co.
National Ground Water Association 2016 Marketing Kit
NGWA
SM
The Groundwater
Association
Our family of marketing solutions
Water Well Journal
California lawsuit has industry waiting, page 52
Groundwater
Groundwater Monitoring
& Remediation
Page 8
Page 8
May 2015
Regulatory vs.
Maintenance
Well Testing
Know the difference
between testing
for health and for
operation, page 23
Also:
Pump manufacturers
roundtable, page 19
2015 Pumps Directory,
page 27
®
Page 4
Newsletters
Websites
Events sponsorships
Page 10
Page 11
Page 12
“Our broad North American presence,
understanding, and penetration of the
market would not have been as quick and
successful without NGWA.”
–Don Langlois, Sigmund Lindner GmbH
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
“We consider Groundwater Monitoring &
Remediation magazine, the Water Well Journal,
and Groundwater journal to be ideal
promotional vehicles for the Solinst product
line, as the circulation and editorial coverage
speak directly to the needs of our customers.”
–Sarah Belshaw, Solinst Canada Ltd.
3
Water Well Journal—Print | Digital | Web
A powerful connection dedicated
to the groundwater industry
The water well market is distinct from other drilling industries, and no other
publication can serve you as well as Water Well Journal®—published by the
authoritative association in the groundwater field. Drillers come to WWJ
for information about water wells—not oil and gas, construction, mining,
or the environment. And for 70 years WWJ has been recognized as the
leading industry resource for business owners and decision-makers in
the water well industry.
With the backing of NGWA, the premier groundwater association, WWJ
provides exciting opportunities for advertising that are targeted directly
to over 24,000 print subscribers, 6,000-plus digital subscribers, and
2,000 monthly visitors to WaterWellJournal.com each month. Why spend
your advertising dollars with publications that only cover part of your target
market?
California lawsuit
has industry waiting,
page 52
May 2015
Regulatory vs.
Maintenance
Well Testing
e
Know the differenc
between testing
for
for health and
23
operation, page
Also:
urers
Pump manufact
19
roundtable, page
2015 Pumps Directory,
page 27
Today, WWJ offers a wide range of options for reaching your target
audience whether in print, online, or the on-the-go world of mobile apps.
From display advertising to online banners, there’s an ad spot just waiting to
showcase your product.
®
2016 editorial calendar
Issue
Editorial focus (subject to change)
January
Well maintenance
February
Ground source heat pumps
March
Annual pumps issue featuring the Pumps Directory
April
Water quality and water treatment
May
Irrigation and groundwater
June
Annual NGWA Buyers Guide
July
Well rehabilitation, and a special feature on “70 Years of Water Well Journal”
August
Water conservation and green technology
September Drilling rigs, tips, and techniques featuring the Heavy Equipment Directory
October
Groundwater Week featuring a guide to the industry’s biggest event
November
Global water
December
State of the industry and the year in review
“NGWA has been a strategic
partner to our company,
providing industry-focused
exposure and valuable insight
into our diverse industry.
We have been privileged to be
part of the NGWA community
and are thankful for the
collaboration we have
enjoyed for many years.”
–Sara Gann, Unitra Inc.
Ad deadline is the 1st of the month prior to the month of the issue: for example,
February 2016 issue would be due January 1, 2016. If the 1st falls on a weekend or
holiday, due date is the business day prior.
4
National Ground Water Association 2016 Marketing Kit
The industry leader for 70 years
2016 display advertising rates*
1x
4x
6x
12x
BW/4C
BW/4C
BW/4C
BW/4C
Full-page
$2,180 / $2,975
$2,075 / $2,865
$1,915 / $2,725
$1,785 / $2,575
1/2-page (island)
$1,700 / $2,500
$1,515 / $2,300
$1,440 / $2,230
$1,270 / $2,060
1/2-page (horizontal)
$1,400 / $2,190
$1,275 / $2,060
$1,175 / $1,975
$1,040 / $1,825
1/3-page
$1,140 / $1,650
$1,075 / $1,575
$975 / $1,480
$875 / $1,375
1/4-page
$875 / $1,370
$825 / $1,340
$775 / $1,290
$675 / $1,200
*Rates shown are NGWA member pricing. Nonmembers add $400 per ad. Rates are net/issue.
One-color standard—add $315 to BW rates.
2016 classified advertising rates
Run
1x
4x
6x
12x
BW/4C
BW/4C
BW/4C
BW/4C
1 column ✕ 2”
$125 / $180
$120 / $175
$115 / $170
$100 / $155
1 column ✕ 4” or 2 column ✕ 2”
$250 / $305
$240 / $295
$230 / $285
$200 / $255
1 column ✕ 6” or 2 column ✕ 3”
$370 / $425
$360 / $415
$340 / $395
$305 / $360
1 column ✕ 9”
$555 / $610
$540 / $595
$510 / $565
$455 / $510
$8.50 per line (4-line minimum—35 characters per line)
Mechanical requirements
Size
Width
Height
Live
7.125″
✕
9.875″
Trim
8.125″
✕
10.875″
Bleed
8.375″
✕
11.125″
2/3-page vertical
4.562″
✕
10″
1/2-page horizontal
7.125″
✕
4.875″
1/2-page island
4.694″
✕
7.25″
1/3-page vertical
2.263″
✕
9.875″
1/3-page square
4.694″
✕
4.75″
1/4-page vertical
3.475″
✕
4.75″
1/4-page horizontal
4.694″
✕
3.5″
Total monthly subscribers
3.8
Average number of
readers per copy
91,200
Monthly audience
when including
pass-along readers
94.8%
Percentage of readers
that look at ads first
83.7%
Line ads
Full-page
24,000+
Classified ads
One column 2.263″ ✕ maximum 9″
Two column 4.694″ ✕ maximum 3″
All fractional sizes are listed as
nonbleed and should include a rule
around.
Binding: Saddle-stitch.
Bleed: There is no charge for bleeds.
Color rotations: Black, blue, red,
yellow.
Progressive proofs or color key
required.
For terms and conditions, visit NGWA.org/AdvertisingTerms.
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
Percentage of readers
planning on making a
major purchase this year
$121,676
Average amount spent
on purchases in 2014
68.9%
Percentage of subscribers
that save copies of their issues
WWJ 2015 subscriber study
conducted by Research USA Inc.
5
Stand out from the competition
Sponsored content
Spreads
Create your own content and turn your one-page ad into a
spread. Give us 700 words about your company or product,
along with images, and our editors will craft an article that
complements your adjacent full-page four-color ad and
increases its notice and readership.
Double the impact of your advertising with a two-page spread. Two
full facing pages, imagine the impact. For even better exposure,
consider having your ad in the center of the magazine.
Covers
Don’t miss your chance to be listed in our FREE Pumps Directory
(March) and Heavy Equipment Directory (September).
Be one of the first advertisers readers see by reserving your
cover position. (Full-page 4-color ads only, based on
availability.) Rates listed below are net/per issue.
1x
4x
6x
12x
IBC
$3,870 $3,724$3,542$3,347
IFC
$4,015 $3,867$3,678$3,476
BC
$4,315 $4,154$3,951$3,733
Belly band
Be the first advertiser readers see by wrapping your message
around the publication.
Tip-on
Engage readers as they uncover information about your company
in a matter of seconds with your ad glued softly onto a page.
Gatefold
Build excitement for your ad as readers unfold it in a cover
or internal gatefold. Options include front, back, and center.
Note: Cover gatefolds require your ad placement on the
adjacent inside front or back cover pages.
Special directories
Target your audience
Special Latin American issue
WWJ is once again dedicating a special issue to the Latin American
audience in 2016. Written in Spanish and distributed throughout
Central America and
South America, this
issue will reach nearly
Distribution
4,000 new customers!
• Argentina
• Guyana
In addition, we will
• Belize
• Honduras
mail this issue to your • Bolivia
• Mexico
already-existing
• Brazil
• Nicaragua
• Chile
• Panama
Latin American
• Colombia
• Paraguay
customers—at no
• Costa Rica
• Peru
extra charge to you.
• Ecuador
• Suriname
• El Salvador
• Uruguay
• French Guiana
• Venezuela
• Guatemala
Heavy stock insert
Heighten the impact of your ad when we print it on card stock
and bind it into the magazine.
Regional inserts
WWJ features a special regional advertising section for suppliers.
This section is divided into regions, making it easy for current and
new customers to find you. You get special pricing as a regional
advertiser—with the bonus of a national publication!
West
Have an idea,
call us!
6
Midwest
Northeast
Southeast
National Ground Water Association 2016 Marketing Kit
Online and on-the-go
WaterWellJournal.com
Looking for ways to increase your reach? WaterWellJournal.com
is a cost effective way to increase your reach. With over 2,000
visitors per month, this site delivers your message to key
decision-makers in the water well industry. And because
WaterWellJournal.com is the only publication site dedicated
to the groundwater industry, ad buys here trim waste by
promoting your products and services to those who actually
buy. Readers can take action immediately.
Specs
Horizontal banner 468 × 60px
Half-wide skyscraper 160 × 300px
Tile ad 150 × 150px
Banner rates
6 months
12 months
Horizontal banner$1,925
$3,500
Half-wide skyscraper$2,750
$5,000
Tile ad
$1,500$3,000
“As an NGWA member, I look to Water Well Journal
for relevant, up-to-date information concerning our
industry and our groundwater resources. As an
advertiser, I look to WWJ to get our message in front
of the active professionals in our industry. As a
contributor, I value the opportunity to be part of a
great publication helping to maintain a high level of
professionalism in our industry.”
WWJ digital edition
As a WWJ digital advertiser you can reach potential customers
in a unique and eye-catching way. Through expanded content
and new ways to engage consumers, WWJ’s digital edition
gives readers and advertisers portability, engagement, and
interactivity unlike anything else.
Digital delivery offers a number of lead-generating marketing
opportunities, including email banner ads and a wide variety
of unique attention-grabbing digital advertisement opportunities like video, audio, belly bands, and more!
–Michael Schnieders, PG, PH-GW
Water Systems Engineering Inc.
Digital enhancement rates
Digital
email
Digital
lead-in
Digital
tip-on
Digital
cover
Digital
belly band
Digital
cover tip-on
Top banner
$350
Banner
$550
One-sided
$250
Cover
$500
Belly band
$550
Cover tip-on
$400
Skyscraper side
$350
Video
$600
Two-sided
$325
Audio
Video
$250
$250
Square side
$175
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
7
Authoritative resources on groundwater
Groundwater
Show off your products and services in one of the most respected scientific groundwater publications
in the world. Since 1963, Groundwater® has published a dynamic mix of papers on topics related to
groundwater including groundwater flow and well hydraulics, hydrogeochemistry and contaminant
hydrogeology, application of geophysics, groundwater management and policy, and the history of
groundwater hydrology.
Groundwater Monitoring & Remediation
No other publication can provide you access to consultants, government employees, scientists,
and engineers like Groundwater Monitoring & Remediation® can. Each quarter, thousands of
scientists, engineers, and hydrogeologists reach for GWMR—the only publication of its type
that focuses exclusively on the field of groundwater and environmental cleanup. GWMR
offers the best in application-oriented, fully peer-reviewed papers together with insightful
articles from the practitioner’s perspective. Each issue features cutting-edge information on
treatment technology as well as EPA updates, news briefs, industry announcements, equipment
news, and professional services.
The best of groundwater science at your
customers’ fingertips
Apps
The GW and GWMR apps provide a stimulating, informative mixture of articles, highlights,
editorials, and more. Downloaded and used by more than 1,000 readers, your message will be
available at the fingertips of readers on the go!
GW app $1,000/per month
GWMR app $1,000/per month
e-Alerts
Position yourself front and center when readers receive e-Alerts that new content and issues are
available via the Wiley Online Library. They’re received by nearly 2,000 people monthly.
GW GWMR $600/per month
$600/per month
Wiley Online Library
Showcase your marketing message on GW and GWMR’s pages on the Wiley Online Library, the
database that contains complete articles for every issue of NGWA’s technical journals.
8
National Ground Water Association 2016 Marketing Kit
Opportunities for every budget
2016 display advertising rates*
1x
4x
6x
10x
BW/4C
BW/4C
BW/4C
BW/4C
Full-page
$1,850 / $2,600
$1,400 / $2,145
$1,330 / $2,075
$1,210 / $1,960
2/3-page (GWMR only)
$1,460 / $2,410
$1,270 / $2,050
$1,215 / $1,965
$1,100 / $1,850
1/2-page
$1,180 / $1,930
$910 / $1,660
$865 / $1,610
$790 / $1,540
1/3-page
$830 / $1,580
$660 / $1,405
$625 / $1,370
$575 / $1,325
*Rates shown are NGWA member pricing. Nonmembers add $400 per ad. Rates are net/issue.
One-color standard—add $315 to BW rates.
Professional card
(BW)
One year — GW or GWMR $670
One year — combined $1,300
“Groundwater Monitoring &
Remediation is the ideal way
to reach professionals in the
groundwater industry. The
quarterly publications provide
the best ROI for advertising
dollars. Plus, the staff at NGWA
are extremely helpful, informative,
and efficient.”
–Sara Weyman,
Voss Technologies Inc.
Classified employment
advertising
(GW only)
$12.50 per line (Add logo for $50)
(35 characters per line)
GWMR Covers
Covers are available on a first-come
first-served basis. Please contact us
for pricing and availability.
10,000+
Total subscriptions per journal, including
NGWA members and institutional copies
120,000
Papers downloaded from
Wiley’s GW website
23,000
Papers downloaded from Wiley’s
GWMR website
2,091
Apps downloaded
Readership breakdown
4%
6%
13%
Mechanical requirements
Size
Width
Height
Full-page
Live
7.125″
✕
9.875″
Trim
8.125″
✕
10.875″
Bleed
8.375″
✕
11.125″
All fractional sizes are listed as
nonbleed and should include a rule
around.
Binding: Perfect binding.
Bleed: There is no charge for bleeds.
Color rotations: Black, blue, red,
yellow.
Progressive proofs or color
key required.
15%
51%
11%
2/3-page vertical (GWMR)
4.562″
✕
10″
1/2-page horizontal
7.125″
✕
4.875″
1/2-page island (GWMR)
4.694″
✕
7.25″
Government
1/3-page vertical (GWMR)
2.263″
✕
9.875″
Academic/research
1/3-page square
4.694″
✕
4.75″
Students
Professional card
3.5″
✕
2.5″
Other
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
Consulting firms
Environmental firms
9
NGWA
SM
The Groundwater
Association
NGWA newsletters—A timely choice
Delivered to nearly 8,000, NGWA
keeps its members up to date
with its e-newsletters
Connect to groundwater professionals with NGWA’s opt-in email
newsletters. Your company’s message will be delivered Monday
mornings to your customers’ inboxes along with NGWA’s timely
editorial content. With a 30% open rate, above the national average,
NGWA’s newsletters are sent to approximately 8,000 scientists, engineers,
consultants, contractors, manufacturers, and suppliers in all 50 states
and more than 60 countries. Additionally, a special edition is sent
each month to our students and educators. With a variety
of sponsorship and advertising opportunities starting at
only $250 per month, NGWA’s newsletters are authoritative
and economical options for advertisers and brands
interested in exposure to the
groundwater industry.
NGWA Washingto
n Update
NGWA
SM
The Groundwater
Association
Top banner
Tall
Skinny
Side
Top banner
Specs
Square
Tall Side
Skinny
Side
• Top banner 495 × 90px
• Tall skinny side 130 × 260px
• Square side 130 × 130px
Square
Side
RatesMonthly
Top banner
$500
Tall skinny side
$500
Square side
$250
NGWA’s newsletter readership
Scientists and
engineers
22%
6%
3%
10
Contractors
67%
Manufacturers
Suppliers
2%
7,894 98.9% 1,058
Number of subscribers
Delivery rate
Average number of clicks
Others
National Ground Water Association 2016 Marketing Kit
NGWA
SM
NGWA websites—Targeted | Engaging | Measurable
The Groundwater
Association
Advertising via NGWA’s online outlets is a great way to gain exposure
and stay ahead of your competition
In today’s business climate, selling your products and services requires a higher level of creativity, reach, and cost efficiency. It demands you
stand out in every aspect because competition is tougher than ever before. This is where online advertising comes into the picture.
NGWA’s official website
NGWA.org
Deepen your relationship with industry decision-makers with a
presence on NGWA.org. With more than 24,000 visits and 103,000
pageviews each month, NGWA.org is the #1 website to reach your
groundwater customers. Having a domain authority score of 74 and
high placement on Google, NGWA.org is ranked as “outstanding”
by SEO experts. This means content published on NGWA.org will
receive more prominence in search results than those of its commercial
competitors.
Specs
• Horizontal banner 468 × 60px
• Half-wide skyscraper 160 × 300px
24,779 23,481
NGWA.org’s average
monthly visits
WellOwner.org’s average
monthly visits
103,000 43,000
NGWA.org’s average
monthly pageviews
WellOwner.org’s average
monthly pageviews
Rates 3 months6 months12 months
Horizontal banner$1,100
$2,020
$3,675
Half-wide skyscraper$1,575
$2,880
$5,250
NGWA’s website for consumers
NGWA’s Buyers Guide & Directory
WellOwner.org
NGWA.org/BuyersGuide
Are your customers owners and operators of private wells? If so, NGWA’s
WellOwner.org is the best choice to connect with your market. With
more than 23,000 visits and 43,000 pageviews per month, WellOwner.org
is the leading water well owner-related website. It provides information
about groundwater basics, keeping the well in good operating
order, and testing the water. Target your message to those looking for
your solution by advertising on WellOwner.org.
The Buyers Guide is a user-friendly forum designed to bring suppliers
and end-users together. The purchase of any ad on the Buyers
Guide website comes with a complimentary premier listing in the
Online Buyers Guide.
Specs
• Horizontal banner 468 × 60px
• Half-wide skyscraper 160 × 300px
Rates 3 months6 months12 months
Site sponsor
$2,500 $5,000$10,000*
Horizontal banner$1,300
$2,500
$4,000
Half-wide skyscraper$800
$1,500
$2,500
*12-month site sponsor comes with a half-wide skyscraper for the year.
Specs
• Page peel 500 × 500px AND 75 × 75px
• Horizontal banner 468 × 60px
• Super-category rectangle 125 × 125px
Rates 12 months
Page peel$4,995
Horizontal banner$3,995
Super-category rectangle$1,995
For online specifications for the Buyers Guide & Directory, please
visit www.naylor.com/clientSupport-onlineguildelines.asp.
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
11
New name for a bold and fresh direction
Las Vegas∙Dec. 6-8, 2016
5,225
Groundwater Week
Revealing the power of innovation.
Average attendance for past shows in Las Vegas
Recognized as the authority in the groundwater industry,
NGWA’s Groundwater Week is so important in the industry
that our competitors, who are also members of NGWA,
exhibit at our event. But that doesn’t mean that we
rest on our past successes.
9,000+
Expected number of visitors including those
that will have access to the exhibit hall
from the Irrigation Association show
The Groundwater Expo in 2016 is changing to
Groundwater Week—a new name for a bold and fresh
direction. From showcasing cutting-edge technology and
products to educational sessions led by top industry experts,
Groundwater Week draws the best from all facets of this
industry under one roof. Groundwater Week in 2016
co-locates with the Irrigation Association, which will attract
an additional 4,000 attendees to the Las Vegas Convention
Center. This is your opportunity to showcase your products
to more than 9,000 groundwater and irrigation professionals
from around the globe.
What is included in your investment?
• Company listing in pre-conference brochure*
• Company listing in on-site program**
• Two free exhibitor registrations per 10′×10′
area (may purchase additional badges for $75)
• Pre- and post-conference attendee list
• Access to “Groundwater Week Exhibitor”
logo and web banner
• Opportunity to register your customers at
a discounted rate
• 8-foot-high pipe-and-drape back wall with
3-foot-high draped side rails
• Identification sign (7”× 44”)
Reach buyers from around the globe.
Last year’s attendees represented:
41
50
countries
“The Groundwater Expo
is a great opportunity to
debut new products . . .
and get exposure in a short
period of time with a large
number of attendees. I am
capturing a core group of
individuals—people that
have the ability to make
decisions on purchasing
capital equipment.”
–Kevin Reimer
All 50 states plus
Washington, D.C.,
Guam, and Puerto Rico
Attendee breakdown
46%
Contractors
29%
*Booth must be reserved by 7/8/2016.
**Booth must be reserved by 10/10/2016.
Manufacturers
2016 booth rates
15%
Type of space
Member
Nonmember
*Inline booth/island booth
$1,800 per 10’ x 10’ space
$2,600 per 10’ x 10’ space
*Corner booth
$2,000 per 10’ x 10’ space
$2,800 per 10’ x 10’ space
*Bulk space/heavy equipment
$1,050 per 10’ x 10’ space
$1,250 per 10’ x 10’ space
Suppliers/
Distributors
10%
Scientists and
engineers
*All equipment must fit completely within the space rented. (For space larger than 20’×50’, visit GroundwaterWeek.com/
Exhibitors or contact a sales team member at 800 551.7379 (614 898.7791), ext. 603, or by emailing sales@ngwa.org.
12
National Ground Water Association 2016 Marketing Kit
Event advertising produces results
On-site program
Las Vegas∙Dec. 6-8, 2016
Groundwater TV
Groundwater TV is the 24-hour
news channel that is broadcast
continuously throughout the
event, in guest rooms, on shuttle
and more. From interviews to ticker
ads featuring your booth number,
Groundwater TV is a great way
to be seen!
Double the exposure
and advertise in the
on-site program
The official roadmap to exhibits,
educational programs, and
social events, this guide is
distributed to all attendees.
3-minute interview or commercial $2,200
90-second interview or commercial $1,100
30-second interview $850
20-second billboard ad $650
10-second ticker ad $200
Size
Exhibitor
rate
Nonexhibitor
rate
Outside
back cover (4C)
—SOLD—
$2,250
n/a
Inside
front cover (4C)
—SOLD—
$2,000
n/a
Inside
back cover (4C)
—SOLD—
$1,850
n/a
2-page center spread (4C)
$3,300
n/a
$975
$1,125
Full-page (4C)
$1,350
$1,500
1/2-page (BW)
$725
$875
$1,075
$1,225
1/4-page (BW)
$575
$725
1/4-page (4C)
$925
$1,075
Full-page (BW)
1/2-page (4C)
Program ad specs
Size dimensions
Full-page
Live 7.125 × 9.875″
Trim 8.125 × 10.875″
Groundwater Week app
$7,000 | Number of sponsors: Exclusive
Speak directly to our most tech savvy audience as they navigate
the Expo app.
App survey
$650 | Number available: 4/day
Need to know who is there and what they want to buy? You ask
the questions and we do the work.
App announcement
$350 | Number available: 4/day
Want to do a giveaway or do a demonstration at your booth? Let us know
and we can help draw the attendees in.
Groundwater Week website
www.GroundwaterWeek.com
Leverage our online strength with an ad on the landing page of
our largest event, one that averages 1,328 visitors a month.
Bleed 8.375 × 11.125″
1/2-page (horizontal)
7.125 × 4.875″
1/4-page (vertical)
3.475 × 4.75″
Specs
Rectangle banner 180 × 150px
Rates 12 months
Rectangle banner$3,500
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
13
Las Vegas∙Dec. 6-8, 2016
Diamond Sponsor
Sponsorships maximize your ROI!
Platinum Sponsor
Gold Sponsor
Silver Sponsor
Advertising (WWJ)
Full-page 4C ad in October,
November, and December issues
Advertising (WWJ)
Half-page 4C ad in October,
November, and December issues
On-site program exclusive
Sponsorship of the piece —
logo on cover
On-site program
Half-page 4C ad
Advertising (WWJ)
Quarter-page 4C ad in
October, November, and December
issues
$5,000 | 6 available
Advertising (WWJ)
Quarter-page 4C ad in November and Advertising (WWJ)
December issues
Your logo will be placed in a
collective ad with all first-time
On-site program
exhibitor sponsors in the October
Quarter-page 4C ad
and November issues
Groundwater TV
$35,000 | 1 available
—SOLD—
On-site program
Full-page 4C ad
Groundwater TV exclusive
Exclusive sponsor — this 24-hour
news channel will broadcast
continuously throughout the event
in guest rooms and more!
$25,000 | 1 available
Groundwater TV
30-second interview
Signage*
One row of aisle banner signage in
the exhibit hall
Floor graphics
Grab attendees’ attention as they
see your logo right under their feet
Groundwater TV
(3 included — can purchase
30-second interview and a 20-second additional if you wish)
billboard ad
Digital advertising
Signage*
One square side placement ad in
Three rows of aisle banner signage in the October and November issues
the exhibit hall
of NGWA Newszine
Floor graphics
Breakfast/Delegates Meeting
Grab attendees’ attention as they
Place your marketing materials on
see your logo right under their feet
the chairs prior to meeting starting
(4 included — can purchase
Activity Center
additional if you wish)
Each sponsor will receive one session
Digital advertising
each day in the activity center to
One square side ad in the October,
showcase their product
November, and December issues of
Exhibiting
NGWA Newszine
All the perks of exhibiting and a
Exclusive banner
10’×10’ corner booth
One banner with your company logo
Registration
prominently displayed with booth
20 complimentary conference
number
registrations in addition to the
Exhibiting
exhibiting perks
All the perks of exhibiting and a
Special pricing
20’×30’ space
Your employees and clients can
Registration
attend for a discounted rate of $75
25 complimentary conference
registrations in addition to the
exhibiting perks
Special pricing
Your employees and clients can
attend for a discounted rate of $50
$18,500 | 3 available
On-site program
Quarter-page 4C ad
Signage*
One row of aisle banner signage in
the exhibit hall
$12,500 | 4 available
10-second ticker ad
Web app
Follow attendees wherever they go
with your ad rotating at the bottom
of the conference app
Refreshments
Quench their thirst with a beverage
and water station strategically placed Signage
in the exhibit hall
One row of aisle banner signage in
the exhibit hall
Floor graphics
Grab attendees’ attention as they
Recharge/relax area
see your logo right under their feet
Sponsorship signage will promi(2 included—can purchase
nently be displayed in areas where
additional if you wish)
attendees can recharge their devices
Snacks
Don’t let attendees go hungry —
fuel their energy by having snacks
available in the hall
or kick back and relax
Exhibiting
All the perks of exhibiting and a
10’×10’ corner booth
Registration
10 complimentary conference
registrations in addition to the
exhibiting perks
Registration
15 complimentary conference
registrations in addition to the
exhibiting perks
Exhibiting
All the perks of exhibiting and a
10’×10’ inline booth
Special pricing
Your employees and clients can
attend for a discounted rate of $75
First-Time Exhibitor
Sponsor
On-site program
Your logo will be placed in a
collective ad with all first-time
exhibitor sponsors
Groundwater TV
10-second ticker ad
New Exhibitors Showcase
1/6-page ad in November issue of
WWJ in a special section featuring
new exhibitors
Exhibiting
All the perks of exhibiting and a
10’×10’ inline booth in a prime
location
Registration
Five complimentary conference
registrations in addition to the
exhibiting perks
Special pricing
Your employees and clients can
attend for a discounted rate of $75
Special pricing
Your employees and clients can
attend for a discounted rate of $75
Each sponsorship package comes with the following benefits:
• Company logo on Groundwater Week website
• Acknowledgement of sponsorship level on signage and in the on-site program
• Pre- and post-conference attendee list
• Recognition in select NGWA marketing emails
*Based on availability.
14
• Featured on NGWA social media
National Ground Water Association 2016 Marketing Kit
Showcase your presence
Shuttle service
$9,000 | Number of cosponsors: 4
Capture the attention of those riding the bus every day of
Groundwater Week. Sponsor logos will be collectively located
on signage to create brand awareness.
Registration and welcome area
$6,500 | Number of sponsors: Exclusive
—SOLD—
Las Vegas∙Dec. 6-8, 2016
Job board
$1,000
| Number of sponsors: Exclusive
—SOLD—
Showcase support for job seekers by sponsoring the job board
where companies can post current job openings.
New Products Showcase
$5,000 | Number of sponsors: Exclusive
Enlist an army of attendees to promote your company name or
message by sponsoring registration. Showcase your brand in the
highest traffic area at Groundwater Week with prominent placement
of your logo and acknowledgement of your sponsorship as attendees
check in. Sponsor must provide 4,000 lanyards and bags upon
sponsorship confirmation.
New Products Showcase panel
Annual NGWREF Fundraising Auction
Taste of Nashville
$6,500 | Number of sponsors: Exclusive
Add your company name, logo, and booth number to all auction
promotional materials—three-part email series, ads in WWJ, GW,
and GWMR, and bidders flier.
$2,500 | Number of cosponsors: 2
Let’s kick it up a bit and bring the entertainment to you as we
promote 2017 being back in Nashville. We will promote your
cosponsorship as attendees enjoy live entertainment, Nashvillestyle, in Las Vegas.
Attendee Welcome Reception
$3,800
| Number of sponsors: Exclusive
—SOLD—
The first day can be overwhelming but you can help attendees kick
back and relax by hosting an evening reception. Work directly with
the facility to set the menu and we will promote the event and your
sponsorship.
NGWA Awards and Recognition Breakfast
$5,000 | Number of cosponsors: 2
As attendees stop and grab their cup of coffee and get ready for
the awards presentation, they will see your logo prominently
placed. Cosponsors will receive two minutes on the mic.
Keynote Session
$5,000 | Number of cosponsors: 2
Celebrate the joint opening ceremony with your logo prominently
placed near where NGWA and IA attendees enter the room.
Cosponsors will have the opportunity to address the audience
on stage and greet them as they enter.
Floor graphics
$1,000 | Number available: 4 per company (maximum)
Direct attendees to your booth by placing your logo right under
their feet.
$600 | Number Available: 8
The New Products Showcase is the launching pad for the
hottest new products and services making their debut at
Groundwater Week. Included with your sponsorship are two
panels to show off your products.
Increase your exhibit hall visibility
Groundwater Week Stage
$6,000 | Number of sponsors: Exclusive
—SOLD—
The Groundwater Week stage will be front and center for on-site
interviews and guest appearances. Attendees throughout the
event will see your logo prominently placed and hear your name
mentioned multiple times.
Wireless
$27,500 | Number of sponsors: Exclusive
Your company name can be the passcode everyone uses to
connect to WiFi in the exhibit hall and meeting rooms.
Fun cart
$2,500 | Number of sponsors: Unlimited
You name it, you get it. Work with the facility and set the
menu from a beer cart to a food truck or anything in between
and we will promote the item and your sponsorship.
We can customize a package
just for you.
Call 800 551.7379 (614 898.7791), ext. 603, today.
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
15
NGWA Groundwater
SUMMIT
NGWA Groundwater Summit
2016
April 24-27 • Denver, Colorado
2016 NGWA Groundwater Summit: Solving Groundwater Challenges
Through Research and Practice—April 24-27, Denver, Colorado
Face-to-face interactions are more important than ever to strengthen and build your current relationships. The Groundwater Summit is the place to
connect with your present and potential customers. It’s here that established and early career professionals from around the world gather, to expand
their knowledge of tools and techniques to meet resource challenges. Don’t miss the opportunity to spotlight your products and services that
serve their mapping, modeling, monitoring, sampling, and testing needs.
Groundwater Summit website
What is included in your $1,250 investment?
• 6-foot cloth-covered table
GroundwaterSummit.org
• 2 chairs
The Summit’s website receives an average of nearly 1,500 unique
visitors a month.
• Pre- and post-conference attendee list
Specs
Rectangle banner 180 × 150px
• Your company logo in on-site program
• One complimentary event registration
Rates 12 months
Rectangle banner$2,000
Groundwater Summit app
App sponsor
App advertiser
App announcement
App survey
$4,000
Number of sponsors: Exclusive
Be at the fingertips of attendees by
sponsoring the conference app.
$750
Number available: 2
Increase your presence before and
throughout the event, reaching
attendees no matter where they
are.
$175
Number available: 2 per day
Have a demonstration you want to
do at your display? Announce it on
the app to draw the attendees in.
$300
Number available: 3 per day
Need to gather attendee responses
for a survey? Just give us the
questions and we’ll do the rest.
Attendee breakdown
Scientists and engineers
6.2%
1.85%
3.34%
0.16%
16
88.46%
Other
Manufacturers
Contractors
Suppliers
375
Average Summit attendance
13
Average number of countries
represented by attendees
National Ground Water Association 2016 Marketing Kit
NGWA Groundwater
SUMMIT
Reach your scientist and engineer customers
Event Partner
Sponsorship
$15,000 | 1 available
Registration
All employees get a free registration
Special conference pricing
Save $100 off the full conference
registration for your customers
Print advertising (GWMR)
One full-page ad in the Winter issue
Print advertising (GW)
One full-page ad in the January/
February issue
Online advertising
Top leaderboard placement on Wiley
Online GW Library, January and February
Digital advertising
One square side placement ad in the
March, April, and May issues of NGWA
Newszine
Opening general session
One-to-two minute opening remarks
Event app
Your ad featured in the show app
Exhibiting
All the perks of exhibiting—full
10′×10′ space instead of 6-foot
table
Platinum Sponsorship Gold Sponsorship
$8,500 | 2 available
$3,500 | 3 available
Registration
Six full conference registrations in
addition to your exhibiting perks
Registration
Two full conference registrations in
addition to your exhibiting perks
Special conference pricing
Save $100 off the full conference
registration for your employees
and customers
Special conference pricing
Save $50 off the full conference
registration for your employees and
customers
Print advertising (GWMR)
One full-page ad in the Winter issue
Print advertising (GW)
One full-page ad in the January/
February issue
Online advertising
Side skyscraper ad on Wiley Online
Library, January
Digital advertising
One square side placement ad in the
March and April issues of NGWA
Newszine
Opening general session
One-to-two minute opening remarks
Event app
Your ad featured in the show app
Print advertising (GWMR)
One half-page ad in the Winter issue
Print advertising (GW)
One half-page ad in the January/
February issue
Online advertising
Side skyscraper ad on Wiley Online
Library, January and February
Digital advertising
One square side placement ad in the
March issue of NGWA Newszine
Exhibiting
All the perks of exhibiting
Exhibiting
All the perks of exhibiting—full
10′×10′ space instead of 6-foot table
Naming rights
Anywhere you see the name
Groundwater Summit you will
see your logo
Each sponsorship package comes with the following benefits:
2016
April 24-27 • Denver, Colorado
Additional
opportunities
Breakfast
$8,250 | Number of cosponsors: 3
Start attendees’ days off with a light
breakfast to get them up and moving.
Refreshment break
$3,000 | Number of cosponsors: 6
Grow your brand’s presence with your
name and logo on signage placed by
the break area.
Lunch
$6,250 | Number of cosponsors: 4
Leave a lasting impression on attendees
as they gather to network for lunch on
Tuesday. Sponsors can place marketing
pieces on tables/chairs. Interested in an
exclusive sponsorship and 5 minutes of
mic time? Call us to learn more.
Poster session reception
$5,000 | Number of cosponsors: 8
Monday and Tuesday evening, mingle
with attendees as they explore and
network with food and drinks while
checking out the posters submitted.
Lanyard
$1,000 | Number of sponsors: Exclusive
—SOLD—
Wrap your company logo on the lanyard
every attendee will wear. Sponsor must
provide 450 lanyards upon sponsorship
confirmation.
• Company logo on Groundwater Summit site
• Acknowledgement of sponsorship level on signage and in the on-site program
• Pre- and post-conference attendee list
• Recognition in select NGWA marketing emails
• Sponsor ribbons for exhibit staff
• Mentioned on NGWA social media
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
17
NGWA
SM
The Groundwater
Association
Niche events for niche markets
NGWA Conference on Hydrology
and Water Quality in the Southwest
Groundwater from the Mountains
to the Sea in the Central Atlantic Region
February 23-24, 2016 • Crowne Plaza Albuquerque
Albuquerque, New Mexico
Scientists, engineers, water managers, and others with an interest in the
water resources of the American Southwest will gather at this event to
share experiences and successes in addressing the region’s groundwater
quantity, quality, and interconnections with surface water resources.
Connect with this unique audience face-to-face or through one of the
sponsorships listed below. Exhibit space is open to only six companies
on a first-come, first-served basis. Contact us for more information.
June 6-7, 2016 • The Founders Inn and Spa • Virginia Beach, Virginia
Connect with attendees for this two-day event that will focus on the
diverse and economically important region of the Carolinas, Virginia,
West Virginia, Maryland, Delaware, and Pennsylvania. Meet face-to-face
with attendees or connect through sponsorship. Hurry, exhibit space is
open to only four companies. Contact us for more information.
Sponsorship Opportunities
$5,000 | Number of sponsors: Exclusive
Showcase your company with your marketing piece on tables/chairs
as attendees gather to network for lunch. Sponsor must provide
90 copies of their marketing piece upon sponsorship confirmation.
Lunch
$6,000 | Number of sponsors: Exclusive
Feed their need for knowledge as your marketing piece is placed on
tables/chairs as attendees gather for lunch. Sponsors must provide
150 copies of their marketing piece upon sponsorship confirmation.
Refreshments
$3,500 | Number of sponsors: Exclusive
Place your logo front and center at break stations throughout the
event and promote your brand as the exclusive sponsor.
The Groundwater Visibility Initiative:
Integrating Groundwater and Surface
Water Management Workshop
April 28, 2016 • The Westin Denver Downtown • Denver, Colorado
Connect with present and potential customers through various
sponsorship opportunities. Exhibit space may be available. Contact us
for more information.
Sponsorship Opportunities
Lunch
$5,000 | Number of sponsors: Exclusive
Leave a lasting impression on attendees as they gather for lunch and
walk away with your marketing piece which will be placed on tables/
chairs. Sponsor must provide 75 copies of their marketing piece upon
sponsorship confirmation.
Refreshments
$2,250 | Number of sponsors: Exclusive
Fill their glasses throughout the conference as attendees see your logo
as the sponsor of the refreshment station and appreciate your offerings.
Sponsorship Opportunities
Lunch
Refreshments
$4,000 | Number of sponsors: Exclusive
Quench attendees’ thirst at a beverage station with your logo
strategically placed as the exclusive sponsor.
Groundwater, Surface Water,
and Climate Connections . . .
Connecting the Dots
September 8-9, 2016 • Red Lion Inn on the River • Portland, Oregon
This two-day regional conference will focus on the connections
among groundwater, surface water, and climate in Idaho, Oregon,
Washington, northern California, and British Columbia. Reach this
distinctive audience through one of the sponsorship opportunities
available. Exhibit space may be available. Contact us for more information.
Sponsorship Opportunities
Lunch
$5,000 | Number of sponsors: Exclusive
Increase brand awareness as your marketing piece will be placed
on the tables/chairs for attendees to read as they gather for lunch.
Sponsor must provide 75 copies of their marketing piece upon
sponsorship confirmation.
Refreshments
$4,000 | Number of sponsors: Exclusive
Grow your brand’s presence with your name and logo on signage
placed by the break areas throughout the event.
To submit an abstract visit www.NGWA.org/Events-Education.
18
National Ground Water Association 2016 Marketing Kit
NGWA
SM
Get engaged | Get involved | Get on board
The Groundwater
Association
Contact us
Get noticed.
Advertising and Exhibit Sales Director
Get results.
Vickie Crosby
vcrosby@ngwa.org
800 551.7379 • 614 898.7791, ext. 593
Sponsorship, Exhibits, Advertising Sales Manager
Wanda Bloch
wbloch@ngwa.org
800 551.7379 • 614 898.7791, ext. 555
Advertising and Exhibit Sales Manager
When you take advantage of marketing
opportunities with NGWA, you’re putting your
products and services in the spotlight of a very
niche audience—which no other publication
or event can do.
Just imagine the impact you can have!
Put yourself in the spotlight with NGWA and
start making connections today.
Shelby Fleck
sfleck@ngwa.org
800 551.7379 • 614 898.7791, ext. 523
Let us customize
a package for you!
“Thank you for your excellent presentation to the OKI
Groundwater Committee today about the many public
awareness tools that the NGWA has available. I know
you made a lot of friends for the NGWA today . . .
It doesn’t surprise me that NGWA is right behind
Wikipedia and USGS for Google hits—that just makes
sense.”
–Jane Wittke, OKI Regional Council of Governments
Contact a sales representative at 800 551.7379 (614 898.7791), option 4.
“Customers, volume of customers, quality of
customers—it’s just a great show. Numbers
are good. Bar none, this is the best event we
are at every year.”
–Kevin Christensen, Palmer Bit Co.
19
NGWA
SM
The Groundwater
Association
2016
Marketing
Kit
Advertise
Exhibit
Sponsor
NGWA
601 Dempsey Rd.
Wester ville, OH 43081
USA