HP04-11 November 1, 2004 Special Report The Changing US Pork Industry A 25-year historical review and challenges for the future In the past 25 years, the US pork industry has undergone a dramatic transformation in response to pressures to compete, both in the domestic market against competing proteins and in the export market against the pork industries of other countries. Although the process of restructuring is ongoing, and the merits of this industry restructuring are still debated in some quarters, the net result is that the US pork industry has held its ground domestically and has made major inroads in export markets. Arguably, the US now has one of the most competitive pork industries in the world, but still faces challenges both from other meats and against competing nations such as Canada and Brazil. Figure 1 US Pork Production & Domestic Disappearance 20000 Pork Production Million Pounds 19000 Domestic Pork Disappearance 18000 17000 16000 US pork industry becomes net exporter 15000 14000 02 03 20 20 00 01 20 20 98 99 19 19 96 97 19 19 94 95 19 19 92 93 19 19 90 91 19 19 88 89 19 19 86 87 19 19 84 85 19 19 82 83 19 19 19 19 80 81 13000 Figure 1 shows how US domestic pork disappearance bottomed out in1982 but has since trended higher, as pork has largely held its place in domestic consumption, while the human population has continued to grow. Around 1986, domestic pork production bottomed out and then began to increase on a steady trend, interrupted only by the normal fluctuations of the US hog cycle. Active export market development has permitted pork production to trend upwards at a faster rate than consumption, resulting in the US rise to prominence as a major pork-exporting nation. Probably the most comprehensive measure of industry productivity is pork produced per sow (Figure 2). While the US swine breeding herd is almost half the size of what it was in 1980, the amount of pork produced per sow has continued to trend higher, facilitating the upwards trend in total industry size and output, despite the decline 775 Ridge Lake Boulevard, Suite 400 ~ Memphis, Tennessee 38120-9403 ~ Telephone 901.766.4600 ~ Fax 901.766.4402 http://www.informaecon.com The Changing US Pork Industry HP04-11 November 1, 2004 Page 2 of the traditional industry measure of breeding herd size. Beyond increasing productivity of US herds, in recent years the importation of increasing numbers of feeder pigs from Canada to be finished and slaughtered in the US has also contributed significantly to the total output of US pork, allowing the industry’s long-term growth trend to continue. Figure 2 US Pork Produced Annually per Sow vs Dec 1 Breeding Inventory Note: Not including Canadian-Sourced Pigs 10000 9500 3000 9000 Productivity 2500 8500 Breeding Herd 8000 7500 2000 7000 6500 1500 6000 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1980 1982 5500 1981 1000 Breeding herd 1000 head (line) lbs pork per sow/year (bars) 3500 The Competition among Pork and Other Meats for the Consumer’s Dollar: The following six graphs provide a variety of illustrations and analytical profiles of US meat demand and consumption. Figures 3 through 5 show the demand for beef, chicken and pork in the United States. Demand is the combination of consumption and price. Another way to view demand is that it is the total revenue derived from the sale of a certain quantity at a certain price at a certain time. It is typically expected that the higher the price, the lower the amount consumed and vice versa. When more (less) of a product is consumed at a higher (lower) price, it is said that demand for the product is increasing (decreasing). On figures 3 through 5, the vertical axis shows the deflated price index for the particular meat while the horizontal axis shows the annual per capita consumption of that meat product. The points and corresponding labels show the demand for the product for the respective year. The price index is a good proxy for the actual price of the meat because it shows annual changes in actual prices. The price index is deflated by the total consumer price index for all goods in order to isolate only the beef, chicken or pork related changes.1 Each of the graphs utilize the same scale in order to facilitate comparison. The annual points in these charts are connected by a line to show the progression of demand over time. The graph on figure 3 shows that from the early/mid 1980’s through the early/mid 1990’s, US beef consumption rapidly declined. From that point forward, consumption more or less stabilized around the 65-68 pounds per person range. During the period from 1983 through the late 1990’s the deflated price of the product was either declining or steady. Declining price coupled with declining consumption is the definition of declining demand. It has only been since about 1999 through 2003, that the industry has been able to see either steady or improved demand for beef.2 1 Deflating the price index with the total index for all goods removes the influence of the prices of all goods and isolates the dynamics of the particular product market. The deflation by the total price index is simply an analytical option, but it is not necessary to make the relevant points regarding demand. 2 Note from 2000 through 2003, when price increases consumption decreases and vice versa. This is normal or steady demand. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 3 Figure 3 US Beef Demand 110 Deflated Beef CPI 105 100 91 83 90 89 '03 93 92 95 90 94 '01 95 '02 85 97 96'00 9899 88 84 87 85 86 80 45.0 50.0 55.0 60.0 65.0 70.0 75.0 80.0 85.0 Annual Per Capita Consumption (Retail Weight) Figure 4 US Chicken Demand 110 89 Defl Chicken CPI 105 86 84 88 90 87 100 91 85 83 92 95 96 97 94 93 98 95 99 '01 '00 90 '02 '03 85 80 45.0 50.0 55.0 60.0 65.0 70.0 75.0 80.0 85.0 80.0 85.0 Annual Per Capita Consumption (Retail Weight) Figure 5 US Pork Demand 110 105 Defl Pork CPI 87 100 95 90 90 91 97 86 83 84 88 96 85 '01 98 89 9392 '00 94 '02 '03 95 99 85 80 45.0 50.0 55.0 60.0 65.0 70.0 75.0 Annual Per Capita Consumption (Retail Weight) Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 4 Chicken is almost the mirror opposite of beef. Consumption of chicken has been rapidly increasing over the past decades. While that may not be a surprise, the fact is that it has not taken lower prices to entice US consumers to purchase more chicken. This is the definition of increasing demand. This graph shows how dynamic the demand for chicken has been over the years. The final graph in this series shows pork demand. Basically the graph shows that over the decades, pork consumption has trended within a very narrow range, at least relative to the other meats. In addition, the pork price has varied within a relatively narrow range. The graph shows a very static demand picture in comparison to the other two meats. The chart suggests that the US consumer is willing to annually take up to 53 lbs of pork within a set price range, but to grow beyond that is uncharted territory. This suggests that industry growth can only come through domestic population growth and exports. Figure 6 shows the combined demand levels of all three major meats. Essentially it combines the static pork demand with the decreasing to steady (recently) beef demand and the surging chicken demand. The combination of the three distinct demand patterns results in a classic demand curve for total protein. High prices induce low consumption and vice versa. Figure 6 is of great interest as it shows how each of the above noted meat trends have tended to balance each other out over time, which emphasizes the competition among the three meats for the consumer’s dollar. It is also interesting to note the apparent rise in total meat demand in 2004. Whether this is a temporary or permanent phenomenon, it still does not diminish the fact that each major protein source is in constant competition with the other major meats. Figures 7 and 8 show the per capita consumption trends and shares of each of the major meat groups. These graphs show that over the past 20 years, per capita pork consumption has been relatively stable to declining, while per capita beef and chicken consumption have trended in opposite directions. Figure 6 US TOTAL MEAT PRICE-QUANTITY RELATIONSHIP Annual, Weighted Wholesale Price Defl by GDP Deflator Wholesale Price Cents Per Pound (Wtd Ave) 145 80 135 81 82 125 83 84 115 86 85 87 90 8988 105 95 91 9392 96 97 9594 85 75 98 01 00 03 99 65 180 185 190 195 200 205 210 215 04* 02 220 225 Per Capita Disappearance (Retail Wt.) Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 5 Figure 7 US MEAT CONSUMPTION Annual, Pounds Per Capita, Ret. Weight 225 200 175 150 125 100 75 Beef Pork Broiler 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 1978 1976 1974 1972 1970 1968 1966 1964 1962 1960 50 25 0 Turkey Figure 8 US MEAT CONSUMPTION Beef Pork Broiler 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 1978 1976 1974 1972 1970 1966 1964 1962 1960 1968 Annual, Pounds Per Capita, Ret. Weight 100 90 80 70 60 50 40 30 20 10 0 Turkey Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 6 The Competition for Pork Export Markets: Figure 9 Total US Pork Exports 2000 1800 8.6% 8.1% 8.2% 1600 1400 6.5% 1200 1000 800 600 400 200 0 5.6% 6.6% 6.8% 6.1% 4.3% 3.0% 2.4% 2.6% 1.5% 2.0% 1.5% 1.4% 1.1% 0.9% 0.6% 0.8% 1.3% 1.7% 1.6% 1.8% 19 80 19 81 19 82 19 83 19 84 19 85 19 86 19 87 19 88 19 89 19 90 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 Exports, mln lbs, carcass wt and % of Pork Production The traditional US pork industry, (based on tens of thousands of small, independent Midwest producers and dozens of small, largely independent slaughter plants) historically, was not competitive in export markets. The lack of success was attributable both to quality and efficiency (competitiveness) factors. Only in 1992, after the process of industry restructuring was well underway, did US pork exports exceed 2% of output for the first time in our era. During the 1994-1998 period, the volume of exports trebled, as new plants using new genetics made rapid inroads into the Japanese market in particular. 1995 was a watershed year, with US pork exports exceeding imports for the first time in our records dating back to 1980 and probably back to WWII. Since that time, the US pork industry has maintained its status as a net pork exporter. Following a sideways trend in exports in 1999 and 2000, trade shot higher again the next four years, with exports reaching 8.6% of pork production by 2003 and likely to finish close to 10% of output for 2004. From 1990 to 2004, the US pork industry has maintained a trend of increasing annual pork exports for 14 consecutive years. More than any other single factor, we would hold out this trend as evidence of the global competitiveness of the US pork industry. Figure 10 Major Pork Exporters 1800.0 1600.0 US (ex Canada) Canada (ex US) 1200.0 Denmark (ex EU) Brazil million lbs 1400.0 1000.0 800.0 600.0 400.0 200.0 200 2 200 1 200 0 199 9 199 8 199 7 199 6 199 5 199 4 199 3 199 2 199 1 199 0 198 9 198 8 198 7 198 6 198 5 198 4 198 3 198 2 198 1 198 0 200 3 0.0 Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 7 Of course the US is not the only country that is interested in and capable of exporting pork. Key markets, in particular Japan, have been and will remain strongly contested in the years to come. During the late 1990’s period of rapid export growth, key competitors Canada and Denmark were also growing their pork exports at a strong pace, with volumes very similar to US exports. Since 2000, Canada has emerged as the top pork exporting nation, if Denmark’s shipments to other EU countries are excluded. Since 1999, Denmark’s exports outside the EU have leveled off, reflecting better opportunities within the EU and reduced competitiveness outside the common market. Interestingly, if trade between the two countries is excluded, Canada and the US currently export an almost identical volume of pork to third countries (Figure 10). In the same period, a new power in world pork trade has emerged in Brazil. However, to this point, Brazil’s foot and mouth disease status has prevented it from competing in the critical Japanese market, with Russia the main customer of Brazilian pork so far. In this highly competitive trade environment, one US advantage is an efficient well-integrated pork production system, with relatively low cost hog production complemented by a high volume, highly efficient processing sector. As one indication of the degree of competition in export markets, Figure 11 shows the US share of Japanese pork imports over time. Large gains were made after favored supplier Taiwan suffered a foot and mouth disease outbreak in 1997. Since then, US exporters have maintained roughly one-third market share in this critical pork market. Figure 11 US Pork Exports as a % of Japanese Imports 50% 45% 40% 35% 30% 25% 20% 12 month moving average 15% Jul-04 Jan-04 Jul-03 Jan-03 Jul-02 Jan-02 Jul-01 Jan-01 Jul-00 Jan-00 Jul-99 Jan-99 Jul-98 Jan-98 Jul-97 Jan-97 Jul-96 Jan-96 Jul-95 Jan-95 Jul-94 Jan-94 Jul-93 Jan-93 10% Consolidation of the Pork Packing Industry: Competitive pressures have completely transformed the US pork packing industry and promise additional changes in the years to come. Since 1980 the industry has been restructured from a highly fragmented sector with dozens of small to medium sized companies to a sector dominated by six multi-plant firms and another five firms with large single slaughter plants. The largest firm, Smithfield, now accounts for about 28% of market share with eight slaughter facilities, including the world’s largest single slaughter operation. The top four operations control about 65% of total slaughter capacity, compared to 55% ten years ago. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 8 Figures 12 and 133 Estimated Daily Capacities by Company US PORK PACKERS Company Smithfield Tyson (IBP) Swift Excel /j Hormel h/ Premium Standard Farms c/ Seaboard d/ Indiana Packers Hatfield Quality Meats Clougherty Packing Sara Lee Iowa Packing l/ Farmland i/k/ Lundy Thorn Apple Valley/g Dakota Pork Industries /f Premium Pork Products Worthington Packing e/ Fisher Packing John Morrell a/ Tyson b/ Total of Major Packers Estimated Industry Total a/ Sold to Smithfield in late 95 End of 1994 35,300 63,900 38,500 25,600 36,700 5,000 13,000 10,000 6,100 8,400 5,500 22,000 12,000 14,500 5,800 5,000 4,700 4,400 30,000 6,500 353,000 385,000 End of 1995 73,800 70,900 38,500 32,600 26,000 5,500 1,500 13,000 10,000 6,100 8,400 5,500 22,800 12,000 13,000 5,800 5,000 4,700 4,400 360,000 390,000 End of 1996 81,800 78,400 38,500 38,000 29,000 6,000 8,000 13,000 10,000 6,100 8,400 5,500 28,800 12,000 15,000 5,800 384,000 413,000 End of 1997 78,000 66,200 38,500 38,000 29,000 6,000 14,000 12,000 10,000 6,100 8,400 6,000 28,800 12,000 15,000 368,000 395,000 d/ Opened Guymon, OK fall of 95 b/ Sold Marshall, MO to Excel fall of 95 e/ Down as of 3/96 c/ Opened Milan, MO fall of 94, bought Lundy in 00 f/ Closed August 97 g/Closed August 1998 End of 1998 78,000 66,200 39,400 38,000 30,000 6,000 16,000 12,000 10,000 10,000 8,000 6,000 31,000 12,000 363,000 388,000 End of 1999 78,000 66,200 39,400 38,000 32,500 6,000 16,000 12,000 10,000 10,000 8,000 6,000 31,000 12,000 365,000 394,000 End of 2000 78,000 66,200 39,400 38,000 32,500 16,000 16,000 12,000 10,000 10,000 8,000 6,000 25,500 358,000 390,000 h/ Rochelle, IL to single shift June 01 End of 2001 78,000 66,200 39,400 35,600 30,500 16,000 16,000 12,000 10,000 10,000 8,000 6,000 25,500 353,000 388,000 End of End of End of 2002 2003 2004 79,500 108,100 111,650 71,000 69,500 72,100 42,000 44,000 46,000 32,000 32,000 36,000 26,000 26,000 26,800 18,000 17,100 17,300 16,000 16,000 16,000 12,000 12,000 12,500 10,000 10,000 10,200 10,000 10,000 10,000 8,000 8,000 6,200 5,000 2,000 2,000 28,600 358,000 394,000 355,000 392,000 367,000 407,000 l/ Changing ownership late 2003 i/ Dubuque, IA sold and closed June 00 j/ Marshall, MO closed July 01 k/ Sale to Smithfield Nov 2003. Federally Inspected Pork Slaughter Plant Closures 1985 - 2003 © 2004 Informa Economics, Inc. 3 Note: In Figures 13 and 14, squares denote plants from firms no longer involved in the industry, while circles denote plants from firms still active in the pork industry. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 9 But the amount of change has been much more dramatic among the formerly large group of second tier companies. With only a few exceptions, the category of small to medium-sized single plant company has ceased to exist. The few that survived are either associated with a producer group, specialized out of barrow and gilt slaughter, or involved in custom killing for other processors. Since 1985, we can identify 56 individual federally inspected hog slaughter plants that have ceased operations in the US, shown in Figure 13. The majority of these were single plant firms that were pressured out of business by some combination of lack of committed supply, inadequate economies of scale, and continued pressure on margins, as new large-scale double-shifted plants were built by the major firms, including the emerging integrated sector. Figure 14 shows that the process of packing capacity consolidation and rationalization was most intense in the Midwest, particularly in Iowa. In addition to the permanent exit of many small to medium sized firms, several of the large traditional packers were forced to jettison slaughter capacity as a result of the consistently poor margins prior to 1998. Yet even after all the painful adjustments of the 1980’s and 1990’s, the Western Cornbelt is still impacted by excess slaughter capacity (Figure 15), suggesting further closures, particularly if slaughter hog production is not maintained at current levels or higher in these states. Figure 14 IPI Federally Inspected Pork Slaughter Plant Closures 1985 - 2003 Farmland Utica Patrick, Cudahy John Morrell Cudahy Thorn Apple Valley Wilson Foods Farmland Foods Rath Amour FDL Hormel Hormel AmPac Cedar Rapids Meats Goehring Wilson Foods Superior Brands Oscar Mayer Oscar Mayer IBP Swift Emge Dinner Bell Selected Meat Swift Swift-Eckrich Kahn's Superior Excel Swift Fischer Packing Emge Field Packing Reelfoot © 2004 Informa Economics, Inc. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 10 Figure 15 US Slaughter Capacity Vs Pig Crop, 2003 60.0 51.7 million head 50.0 pig crop 43.9 slaughter capacity 40.0 39.1 27.6 30.0 18.5 17.5 20.0 10.0 0.0 W. Cornbelt E. Cornbelt Other The key to understanding the intense structural change in the packing sector is capacity utilization. After a prolonged and painful period of underutilization (overcapacity), the industry has emerged with national, if not regional packing plant capacity roughly in balance with available barrow and gilt supplies (Figure 15 & 16). (The US sow slaughter industry still faces considerable excess capacity). This balance has been accomplished by a combination of restructuring of both the primary hog production sector and the processing sector. The hog cycle has been tamed to the extent that +/- 10% swings in production, last seen in the 4th quarter of 1998, have been replaced by more modest production changes of 5% or less, with the typical trend being a 2% year-overyear production increase. Packers have lined up supplies, either through contracts, direct ownership, or some combination of the two, in order to keep their current investments running at efficient levels, at least most of the year. Regional balance has been achieved through shifting millions of head of feeder pigs from other states and provinces to the Western Cornbelt, to be finished and marketed in that region. Figure 16 Capacity Utilization and Packer Margins US Pork Industry 10.00 Note: Utilization compares capacity at beginning of year to slaughter during year. Utilization (%) 95% 8.00 6.00 90% 4.00 85% 2.00 80% 0.00 75% 70% -2.00 % Utilization -4.00 Estimated Packer Margin 1994 1995 1996 1997 % Utilization 90% Estimated Packer Margin 1.42 1998 91% 86% 81% 94% 0.19 -3.98 -2.94 6.52 1999 2000 2001 2002 2003 96% 91% 93% 95% 94% 9.37 2.19 4.48 7.11 4.65 Packer Margin ($/head) 12.00 100% -6.00 Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 11 Figure 17 The Large-Scale High-Throughput Model Cost/cwt pork Top US Pork Plants (4 mln plus annual capacity) Low Cost Large Scale Double Shift Industrial Model World Class Competitiveness 1 2 3 4 5 6 Capacity (million head) 7 8 Market 7 Market 6 Market 5 Market 4 Market 3 Market 2 Market 1 Target mass market for top efficiency. Meet niche markets through sorting, taking advantage of volume. Quality Attribute In the future, major new plant investment will no longer be built on spec; hog supplies will be secured long before ground is broken for any new packing plant. Even minor capacity improvements will be given careful consideration. The largest remaining challenge for the industry is to even out the flow of hogs over the course of the year so that plants run closer to capacity all year long. So far the price incentives of much higher spring and summer markets have not been sufficient to allow producers to overcome the biology of hog production, which tends to result in largest kills in late fall and early winter. The US large-scale high-throughput model (Figure 17) is a unique solution to developing a competitive pork industry, that has so far not been duplicated in other major pork producing nations. The modern US packing industry now consists of 12 mega-plants of 4 million head or greater annual slaughter capacity, including the largest plant with roughly 8 million head annual capacity (Figure 18). The economy of scale advantage of these 12 double-shifted plants is virtually unrivaled; only one plant in Denmark is in the same league in processing capacity. These mega-plants are owned by six different firms and all but two are located in the Midwest. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 12 Figure 18 35000 30000 Smithfileld 25000 20000 Tyson Swift Excel Excel Hormel 15000 Swift Smithfileld Seaboard Smithfileld Tyson Tyson 10000 5000 A us t in or th in gt on Si ou x Fa lls G uy m on Si ou x C ity St or m La ke Lo ga ns po rt la de B W C ou nt y W at er lo M ar o sh al lto w B n ea rd st ow n O ttu m w a 0 n Estimated Daily Capacity Top US Pork Plants, 2004 Construction is scheduled for completion in late 2005 for one additional plant of this eventual scale, which could alter the US capacity balance significantly. The new plant is a producer-driven initiative to be located on the Southern fringe of the Western Cornbelt at St. Joseph, Missouri. Because the plan is to source hogs from existing hog production facilities, the net effect of this plant would be to create additional demand for slaughter hogs within the region, as existing plants scramble to fill out production lines. In addition to the 12 mega-plants there are 15 large plants, which in general are assumed to operate at a slightly higher cost structure than the biggest plants and are primarily single shift plants. The group of large plants have capacity to kill about 2-4 million head per year. The largest plants in Canada also operate at this scale. If packer margins are pressured by reduced supplies of slaughter hogs or increased slaughter capacity such as is currently the case, expect to eventually see closures in this second tier of large plants, particularly among firms that own more than one facility. We have seen examples of this pattern in recent years, where moderate-sized slaughter plants have been converted to processing plants, and slaughter capacity at other corporate plants was increased slightly. Still higher cost plants below the 1.5 million head annual capacity threshold are no longer common, and most survive either as sow kill facilities, producer-owned operations, or other specialty and niche market providers. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 13 The Role of the Integrated Producer: How were some firms able to invest in new packing plants during the long period of difficult packing plant margins prior to 1998? Two types of firms have invested in new packing capacity since 1980: 1)large traditional packing companies committed to restructuring and 2)the emerging integrated sector, in some cases attracting outside investment capital. For the integrated sector, one important influence was the large margins that could be captured from efficient commercial hog production, as the production sector was restructuring during the 1980’s and 1990’s (Figure 19). Hog production efficiencies of large commercial units were initially far above the US average, resulting in attractive margins and incentives to grow commercial production. But, as average production efficiencies in the US hog production sector climbed closer to the efficiencies of top commercial units, the recent trend has been for hog production and slaughter margins to merge. In the future, it is reasonable to expect well run commercial slaughter and hog production operations to contribute similar returns per head, but with a much higher volatility and investment around the hog production margin compared to the packing margin. Additional important advantages of integrated production include improved coordination of slaughter and reduced purchasing costs, increased uniformity of product, and the natural hedge resulting from slaughter margins tending to be best during periods of low hog prices and vice versa. The benefits of streamlining plant operations through an owned supply of hogs are considerable, compared to the old system of buying hogs from buying stations or worse yet, terminal markets. The advantages of uniform high quality genetics for pork marketing and enhanced competition with the other meats are substantial as well. However, to a large degree, many of these benefits can also be achieved by long term contracts with large independent producers, which often dictate everything from genetics to pricing and delivery of the hogs. However, there is still a risk that during a period of overcapacity, another packer will be able to entice away your contracted hogs by offering more favorable terms to the independent producer, something which would not happen to directly owned supplies. In terms of the “natural hedge” that comes from owning both hogs and packing capacity, Informa Economics analysis of historical margins has shown that the ideal packing capacity/hog production portfolio for risk management purposes would consist of direct ownership of about one quarter of a company’s packing capacity. All of the major integrated pork companies in the US are well beyond this level of swine ownership, with the result that their risk profile is very close to that of a large hog producer, rather than a traditional packing company. It is thus in the best interests of the highly integrated companies for hog prices to be as high as possible, directly opposite to the best interests of the traditional non-integrated packer. As a result of direct ownership, we are likely to see more examples of independent producers and integrated packers working together for a common purpose in coming years, in contrast to the historical adversarial relationship between packers and producers. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 14 Figure 19 US Producer & Packer Margin Trends 50.00 Margin ($/hd) 40.00 30.00 20.00 10.00 0.00 -10.00 2 3 20 0 1 20 0 9 8 0 20 0 20 0 19 9 7 19 9 5 6 19 9 19 9 3 2 1 4 19 9 19 9 19 9 19 9 0 19 9 8 9 19 9 19 8 7 19 8 19 8 19 8 6 -20.00 Estimated US Commercial Farrow-Finish Margins ($/head) Estimated Packer Margins Linear (Estimated US Commercial Farrow-Finish Margins ($/head)) Whatever the rationale for integration and the motives of integrated packers, market share analysis of the overall pork industry clearly shows that the high hog ownership model has been the most successful business model, compared to low or medium direct ownership of hogs. Although success has not been universal among highly integrated firms, since 1994, firms with a high degree of direct ownership have tripled slaughter capacity in the US, with a corresponding decline in the capacity of the other two categories of ownership (Figure 20). Our central theme is that competition in this industry is intense, and in order to make money, plants need to operate as close to capacity for as much of the year as possible. Firms with a high degree of ownership have invested heavily to permanently solve the problem of how to run plants close to capacity, but in the process have adopted the risk profile of a large producer rather than a processor. Figure 20 Daily Packer Capacity by Hog Ownership Strategy daily capacity, head 250,000 200,000 150,000 100,000 50,000 High Direct Ownership Medium Direct Ownership Low Direct Ownership 0 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 Figure 21 shows the total capitalization of industry leader, Smithfield Foods. Following the 1998 and 1999 hog glut and price meltdown, Smithfield acted on the opportunity to buy several of its largest hog suppliers, in the process becoming the world’s largest grower of hogs. No longer involved only in the pork industry nor operating Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 15 solely in the US, the development of this firm has nonetheless been central in the dramatic changes that have swept the US pork industry. Figure 21 Smithfield Foods Total Capitalization 4000 3500 million $ 3000 2500 2000 1500 1000 500 04 20 03 20 02 20 01 20 00 20 99 19 98 19 97 19 96 19 95 19 94 19 93 19 92 19 91 19 90 19 19 89 0 Vertical Integration has Redefined the Geography of Pork Production: The rise in prominence in the 1990’s of integrated pork firms, with their operations base outside the traditional Cornbelt production area, has changed the geography of hog production dramatically. The most dramatic change occurred in North Carolina, which was transformed in a decade from a relatively minor hog state to the second largest pork producing state in the country. This transformation occurred in spite of a natural disadvantage for the state in terms of feed supplies and costs, compared to states in the Midwest. Key industry players on both the production and processing side developed and refined a highly effective production and processing model working up from a three site production system, with contracting replacing the traditional cash markets for feeder and slaughter hogs found in the Midwest. The isolation from the Midwest was certainly a factor in permitting this system to reach its potential, before inventories were capped by a legislative moratorium effectively topping regional slaughter capacity as well. Figure 22 shows the dramatic growth path of North Carolina swine inventories. In contrast, swine numbers in Georgia, a state with similar climate, culture, and resources, declined steadily as the last major packing plant in that state was closed in 1995, and no new packing plant investment occurred. Another comparison is shown between the western states of Oklahoma and Nebraska (Figure 23), with swine inventories trending in opposite directions since 1992, before leveling off at very similar-sized industries by 2003. As a Cornbelt state, Nebraska has the advantage for hog production from a feed cost perspective, but with some of the most restrictive family farm legislation in the country, the state actively discouraged investment by commercial players that spurred the growth in nearby Oklahoma. Western Oklahoma was the site for the last major new pork packing plant to be built in the US. One important observation from the new pork industry is that inventory trends in the US are far from homogenous, with some states still growing and others losing inventory rapidly. Furthermore, the behavior of key firms, and state legislation have been more important than natural resources in determining whether a regional industry will expand or contract. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 16 Figure 22 North Carolina & Georgia Swine Inventories 12000 1200 Total _____ 8000 North Carolina Breeding -- -- -- -- 1000 800 6000 600 4000 400 Georgia 2000 200 0 19 84 19 85 19 86 19 87 19 88 19 89 19 90 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 0 Breeding (000 Head) Total Inv (000 Head) 10000 Figure 23 Oklahoma & Nebraska Swine Inventories 600 5000 500 Nebraska 4000 400 Breeding 3000 300 Total 2000 200 1000 100 Oklahoma 03 02 20 01 20 00 20 99 20 98 19 97 19 96 19 95 19 94 19 93 19 92 19 91 19 90 19 89 19 88 19 87 19 86 19 19 19 19 85 0 84 0 Breeding (000 Head) Total Inv (000 Head) 6000 The Role of the Independent Producer: The truly independent producer, who holds no packer contract of any kind and sells his hogs by negotiated sale, certainly represented the large majority of output 25 years ago but today operates as a bit player in the US pork industry. Today, negotiated sales account for 10% of slaughter volumes and this share will continue to decline as the primarily small producers that market in this fashion exit the industry (Figure 24). Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 17 Figure 24 Negotiated Share of Daily Hog Purchases 25% 20% 15% 10% 5% 12/3/2004 10/3/2004 8/3/2004 6/3/2004 4/3/2004 2/3/2004 12/3/2003 10/3/2003 8/3/2003 6/3/2003 4/3/2003 2/3/2003 12/3/2002 10/3/2002 8/3/2002 6/3/2002 4/3/2002 2/3/2002 12/3/2001 10/3/2001 8/3/2001 0% In this discussion, we will define the new independent producer as a full time dedicated commercial hog producer with no significant ownership by a processing firm. Most of these farms are tied contractually to specific packers, and many have delivered hogs to the same plant for their entire existence. As their customers, pork packers, sell their products into a highly competitive domestic and export market, the need to coordinate from genetics all the way up to pork marketing is critical. Therefore the term “independent” applies more to ownership than to operation of these firms. Unlike the small, truly independent producers, who have largely become marginalized from the new pork industry, modern independent hog producers play an important role, supplying about two thirds of current slaughter hog marketings. Commercial independent producers are likely to continue to figure prominently, particularly in the Midwest, where non-integrated packers still struggle to line up slaughter supplies. This is an important distinction from the chicken industry, where the simplicity of production and smaller capital investment for production was instrumental in eliminating the independent grower within a relatively short period of time. But the remaining independent producers face competitive pressures passed on down from the end markets for pork as well as the competitive pressure from other hog operations located both in the US and Canada. If individual operators do not achieve continuous improvement in their productivity or cost structure and fall behind for even a year or two, they are likely to end up as casualties of the restructuring process, with other firms operating their assets. That said, many of the top independent producers achieve efficiencies and margins surpassing the hog production systems owned by packers, having mastered a management-intensive production process that requires doing many small things right, particularly at the farrowing level. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 18 Figure 25 Modern Pork Production Scale Hurdles Sow herd (head) 200000 150000 Increasing bargaining power and cost efficiencies 100000 50000 0 Pork Production Scale Hurdles Can deliver 1 truckload/week Matched to 500 pig nursery room Can deliver 1 truckload/day Can purchase own 100,000 ton/year feedmill 1 mln head marketing level Can supply one modern packing plant. 600 1200 3000 9000 50000 200000 In addition to successfully managing a complex process, including controlling costly disease outbreaks, there are certain key size hurdles that we have identified as important to the long term success of a farrow-finish hog operation, as shown in Figure 25. The lowest of these size hurdles, 600 sows, ensures sufficient production to market one truckload of slaughter hogs per week given typical production efficiencies. Producers below this size limit are unlikely to secure a long term marketing contract with a packer, and therefore are likely relegated to the less attractive spot market. Considering that the average Midwest producer 25 years ago was a farrow-finish unit of 200 sows or smaller, utilizing part-time farm labor, the impact of this first size hurdle on market structure has been enormous. Remaining small producers in the Midwest are now mostly involved in finishing out of feeder pigs, either on a contractual basis for one of the larger producers, or independently often using feeder pigs brought in from outside the region, including Canada. Operating a finishing barn involves lower investment than farrow-finish, as well as less labor, lower risk, and less management expertise, making these operations a better fit for farms involved in grain production as well as livestock. Doubling size to 1200 sows matches weekly output to a 500 pig nursery room in a typical 3-site production system, potentially achieving another gain in efficiency. Ramping up to 3000 sows in a 2 or 3-site system, generates about one truckload per day of slaughter hogs, a hurdle that is likely to significantly enhance the producer’s relationship with his customer, the packer. Tripling production again to 9000 sows brings the operation to a scale that can justify the purchase of a 100,000 ton/year feedmill, with the potential to significantly improve the cost structure. At a minimum, an operation of this size would be able to negotiate a very competitive toll structure with an existing commercial feedmill. Beyond this level, the economies of scale are not clear, although there may be additional gains achieved by leveraging management overhead over a larger output, justification of full time veterinary and other professional assistance, and last but not least, steadily increasing leverage with the packer customer. At 50,000 sows, accounting for about 1 million head annual output or roughly 1% of US output, a firm would certainly be in a favorable bargaining position on both the input and output side, with that output critical to the efficiency of an individual slaughter plant. At 200,000 or more sows, a firm would be able to single-handedly supply a modern double shift plant. There are no independent producers remaining at this level of output; sow bases of this size and larger are currently all packer-owned. While these production scale hurdles are relevant in explaining the structural change, we hasten to add that there are recent examples of financial successes and failures at all the size levels, suggesting that individual management is still the most important factor dictating success. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 19 The Top US Swine Producers: According to the USDA, there were 73,600 farms producing hogs as of December 1, 2003. The number of producers has declined steadily over time, with very little fluctuation, at the same time as hogs per farm has increased. From 2001 to 2003 the rate of loss of operations was slightly slower than trend, but since 1980 the pattern has been very consistent and apparently independent of margins or any cyclical trends. Figure 26 US Farms Producing Hogs 1200000 1000000 800000 600000 73,600 operations Dec 03 Hog Operations 400000 03 01 99 97 95 93 91 89 87 85 83 81 79 77 75 73 71 67 65 0 69 Poly. (Hog Operations) 200000 Year (Dec 30) Although the USDA may still find tens of thousands of farms with a few hogs, today’s hog industry is far more concentrated than this data would suggest. In fact, the fate of the US hog production sector now rests in the hands of a few hundred pivotal operations4. Taken even further, 30 key firms now control more than 45% of the US sow inventory and at least 50% of the production (Figure 27). Ten years ago, these same firms accounted for a little over 5% of US inventories. These firms, all of which reach our fourth production hurdle in size, have successfully achieved a dramatic expansion in sow inventory during a period when the overall US industry was shedding breeding herd capacity more or less steadily, and estimated margins for hog production were in a steady downtrend combined with a sharp cyclical component. This is further evidence that it is dangerous to generalize about the general financial health of the industry, when some sub sectors are expanding aggressively at the same time as other, mostly small, producers continue to exit the industry. Breaking down the top 30 producers further, we see that as of 2003, packers owned 25% of the US swine breeding herd, compared to less than 5% back in 1994. The top 10 producers, including the largest packer herds, accounted for one third of the US swine herd, and the top 20 firms controlled 40% of the breeding herd. Furthermore, because of higher-than-average productivity, this group is responsible for an even larger share of total US production then their breeding herd share would imply. 4 According to the 2003 Pork Industry Structure Study, by Glenn Grimes, the largest 159 operations accounted for 59% of market share, the largest 1,074 78% of market share. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 20 Figure 27 US Top Hog Producers & Share of Sow Herd Top Producers, share of US herd historical trend of 2003 top 30 50.0% top 30 share of US herd top 20 share of US herd top 10 share of US herd Packer share of US herd 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 Figure 28 shows the time trend of the top 10 breeding herds. All of the top firms show strong growth in the last 10 years, and all but one show growth during the most recent five-year period5. In most cases, sharp spikes in sow herd size are indicative of acquisitions of the production assets of other firms, while a steady uptrend is typically the result of internal growth and expansion. The top production firms have demonstrated dramatic growth and success during a period of increasing competition and downward-trending margins for primary production. In the future, we would expect this process of growth and consolidation among the top producers to continue, with the transfer of production assets from firm to firm, combined with modest internal growth. While the list of top players 10 years from now could be substantially different from today’s list, it is almost a given that the new Top 10 and Top 30 will control a substantially larger share of the total US production sector. Figure 28 US Top 10 Hog Producers historical sow herd of 2003 top 10 800000 700000 200000 600000 500000 150000 400000 100000 300000 200000 50000 100000 2003 2002 2001 2000 1999 1998 1997 1996 1995 0 1994 0 # of sows (Smithfield) #of sows (2-9 ranked companies) 250000 ContiGroup/PSF Seaboard Corp Christensen Farms Prestage Farms Cargill Iowa Select Farms SMS of Pipestone, LLC Goldsboro Hog Farms The Hanor Company Smithfield Foods 5 The breeding herd estimate for fourth ranked producer, Christensen farms, includes an acquisition as of early 2004. All other data and rankings in this section are from Successful Farming’s “Pork Powerhouses” annual fall survey of commercial operations. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 21 Challenges for the Future: The US pork industry has been largely re-invented in the last 25 years, in response to constant competitive pressures both internal and external. The packing sector has shed dozens of firms and 11 key companies have emerged out of the intense restructuring. Similarly, the production side has been distilled down from tens of thousands of small producers to about 30 key firms and several hundred additional significant players. The traditional 200 sow or smaller farrow-finish producer in the Midwest is no longer a significant factor in the industry, with most having either left the industry or adapted by feeding out pigs brought in from outside their geographic region. About one quarter of the national sow herd is now owned directly by packers. Through this entire period of often-painful adjustment, two main accomplishments of the industry stand out. The first is that through constant productivity improvement as well as increased live imports, the industry has captured a steady share of the growing US population’s meat consumption. The second major accomplishment has been to grow exports every year since 1990. Together these two elements have resulted in the considerable growth the industry has seen since 1987 (Figure 29). Looking forward, we have identified several important challenges for the US pork industry as it continues the process of restructuring in the coming years. Challenge 1: Hold Pork’s Share in Domestic Market The long term demand analysis highlighted in the first section of this report is very telling. It suggests that it will be very difficult to grow per capita pork consumption beyond current levels without a dramatic reduction of price, comparable to what was seen in 1998/1999; in other words at price levels that would not be financially sustainable. A realistic goal is to continue to hold pork’s share of the domestic protein market at least steady, while looking for opportunities to grow demand. For example, the industry will need to strike a balance among flavor, leanness, and versatility attributes, noting that some items such as bellies have seen exceptional demand in recent years, while other pork cuts such as loins have demonstrated a clear decline in demand. Challenge 2: Regain Momentum in Net Trade Although pork exports have grown for 14 consecutive years, there have been no significant gains in US net pork trade in the last five years. 2004 looks to be a return to strong gains in net trade, but exceptional circumstances factor into the current situation. Further trade liberalization of key markets like Japan would benefit the US pork industry, but also benefit the industries in export competitors Canada, Denmark, and Brazil. We expect export markets to be strongly contested in the years to come, with intense competition in both quality and price. Shocks such as disease outbreaks and trade disputes will add volatility to the export component of demand. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 22 Figure 29 Contributors to US Pork Industry Growth Since 1987 4.5 Billions of lbs Increase 4 3.5 3 Domestic Consumption 2.5 2 1.5 1 Gain in Net Trade 0.5 03 20 01 02 20 20 99 00 20 19 98 19 96 97 19 19 95 19 93 94 19 19 92 19 91 19 90 19 88 89 19 19 19 87 0 Challenge 3: Keep the Packing Industry Running near Capacity A high volume efficient slaughter and processing sector is one of the principle strengths of the US pork industry. The largest failure of the traditional pork industry of 25 years ago was the inability to coordinate hog supply and match it to available slaughter capacity and pork demand, resulting in alternating periods of excess supply/low prices and tight supply/high prices on both a seasonal (annual) and cyclical (approximately four year) basis. The new, more efficient processing industry has much less flexibility and reserve capacity built in, making it imperative that a better job is done of matching production to slaughter capacity. If there is insufficient capacity, prices will turn disastrously low as they did in 1998, an adjustment mechanism to be sure, albeit a highly painful one for producers. On the other hand, if the pendulum swings too far in the direction of excess capacity, which appears to be the trend in 2004, packer margins will suffer and further painful adjustments will follow in that industry. Once net packing capacity is lost in the future, it will not be regained unless there is an equivalent increase in hog production directly committed to the new plant, meaning that the overall size of the US pork industry would likely shrink. The integrated production companies have invested heavily in hog production capability to effectively solve the capacity problem, although like the rest of the industry they continue to tackle the problem of seasonality of production. Most of the highly integrated production systems are located outside of the traditional Cornbelt production area. As we pointed out in this paper, even after a decades-long adjustment process, the Western Cornbelt region still has a large excess in packing capacity compared to the region’s pig crop. Fortunately, the region also has a huge surplus in feedgrain production and a large number of producers, independent and contractors, that are interested in taking pigs from outside the region and feeding them through to slaughter weight, to be marketed to the region’s packers. Thus the market’s solution to the capacity imbalance has been to import about 20 million head of pigs into the region in 2003, from other states as well as Canada (Figure 30). If this flow were sharply curtailed for some reason, plant efficiency would immediately decline and permanent plant closures would probably result. Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 23 Figure 30 Pig Inshipments, Iowa & Minnesotta 16000 14000 IA MN 000 Head 12000 10000 8000 6000 4000 2000 19 85 19 86 19 87 19 88 19 89 19 90 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 0 Challenge 4: Improve Farrowing Efficiency For the last 25 years the main engine for productivity improvement in the US hog production sector has been structural change. Small, inefficient, single site, and part time farrow-finish units have been replaced by larger, multi-site dedicated units, with much higher productivities (Figure 31). Structural change has now progressed so far that the contribution of traditional small producers to total output is very small, probably less than 10%. To make further gains it will be necessary to improve productivity in all units, including existing commercial operations, which do not appear to have made major improvements as a group. Figure 31 Pigs/Litter by Operation Size 9.3 Head 8.8 5000+Head 8.3 2000-4999 Head 1000-1999 Head 7.8 500-999 Head 100-499 Head 7.3 1-99 Head Jun-Aug 03 Sep-Nov Dec-Feb 02 Mar-May Jun-Aug 00 Sep-Nov Dec-Feb 99 Mar-May Jun-Aug 97 Sep-Nov Dec-Feb 96 Mar-May Jun-Aug 94 Sep-Nov 93 6.8 We believe the current strengths of the US pork industry are in the finishing stage of production as well as the packing and processing sector. The US has demonstrated a consistent competitive disadvantage to Canada in breeding herd productivity, measured by pigs weaned per breeding animal per year (Figure 32). Both countries have made large improvements in their breeding herd efficiencies in the past 25 years, but the gap has persisted, and even widened in recent years. While there may be differences in management styles between the US and Canada, the ready exchange of people and ideas, and similar production systems makes a persistent gap seem Copyright © 2004 by Informa Economics, Inc. The Changing US Pork Industry HP04-11 November 1, 2004 Page 24 less likely. Similarly, the productivity gap cannot be explained by macro-economic effects such as the Canada/US exchange rate, which has varied widely over the same period. One of the more plausible theories is that a relatively low hog density, cool climate, and better-insulated barns have resulted in consistently lower disease status and improved performance at the farrowing level in Canada. Historically, the climatic necessity of higher investment in barns may have encouraged more intensive management systems with full-time owner managers, compared to the traditional US model where part-time producers were common. Figure 32 22.00 20.00 US 18.00 Canada 16.00 14.00 12.00 10.00 19 80 19 81 19 82 19 83 19 84 19 85 19 86 19 87 19 88 19 89 19 90 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 pigs/breeding inventory/year (gov't data) Breeding Herd Productivity REG This copyrighted material is intended for the use of clients of Informa Economics, Inc., only and may not be reproduced or electronically transmitted to other companies or individuals, whole or in part, without the prior written permission of Informa Economics, Inc. The information contained herein is believed to be reliable and the views expressed within this document reflect judgments at this time and are subject to change without notice. Informa Economics, Inc., does not guarantee that the information contained herein is accurate or complete and it should not be relied upon as such. Copyright © 2004 by Informa Economics, Inc.