SURVEYING DAILY N8vS READERS ON
LIFESTYLE BEHAVIOR AND EFFECT OF ADVERTISING
HONORS THESIS
NA~\CY
ALI
ADVISOR -i'lARK POPOVICH
BALL STATE UNIVERSITY
MCNCIE. INDIANA
i'lAY. 1982
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Objectives
Specifications for Survey
Universe:
Students from Ball State Vniversity
Sample Size:
368 completed interviews
Hethod:
Telephone interviews.
~,Tclinc;:)
or
:n~~­
pondents selected from university
telephone directory.
Questionnaire:
About
lC
minutes in length, including
measurements of newspaper reading,
other media, shopping and purchasing,
and demographics.
ILL}
Surveying done during spring quarter.
Took 18 \veeks for writing out questionnaire, surveying and tabulating
gathered information.
Report:
Results tabulated will be used to
provide
useful infonnation for the
promotion of advertising sales for
the Daily l\ews.
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lOC% of the students have read the Daily News in the
past seven days.
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98% of the students read the Daily News yesterday.
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94% of the students who took trips, traveled by car
in the past year.
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Almost 76% of t:l.e students carry some type of credit
card, the most popular being gas companies.
Although
lCO% of the students listen to the radio,
more than 87% of them listen to Indianapolis stations.
87.5% of the students seek out the college paper as
the best source of advertising information in relation
to shopping.
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78.2% of the students have access to an automobile at
school.
Though 93% of the students have checking accounts and
97'X have savings accounts, only 29'/" of them bank in
Nuncie.
O:ff-cam~us
students spent on the average $47 for gro-
ceries in the last month; on-campus students spent
about 312.25 on groceries in the last month.
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YU[STIONNAIRE
1.
SEX
_Male
2.
AGE
_18
____50-4
3.
20
___55-64
Where do you live?
_21
22
_25-34
_35-44
45-9
__No answer
65 or older
on
---'Live
Commute
__23-4
campus
from home
--____Rent apartment
---
No answer
4.
Are you classified as a:
_Freshman
___Graduate student
_Sophomore
___Unclassified/Special
_ _Junior
__Yes
__No
~o
5.
Do you work?
6.
How many hours do you work per week?
7.
Have you read or looked at the
~o
No answer
answer (if no or no answer, skip to
Q9ilY-Re~
answer
Did you read or look at the Daily News yesterday?
9.
Have you read or looked at a daily city newspaper in the past 7 days?
10.
7)
in thu past 7 days?
8.
~o
#
_Yes
__No
__No answer
answer
Did you look or read a daily city newspaper yesterday?
___Yes
~o
___No answer
11.
Have you watched television in the past 7 days?
12.
Did you watch television yesterday? ___Yes
13.
About how many hours did you watch TV yesterday?
__No
Yes
__No
No answer
___No answer
_less than
1.
2-
hour
_J
to less than 1 hour
--1
to less than 2 hours
_ 2 to less than 3 hours
"' to le:;s than
_.J
_ 4 hours or mnrF:
~o
14. Have you listened to the radio in the past 7 days?
__Yes
_No
___No unswer
answer
4 hours
2.
__No answer
_No
- -Yes
15.
Did you listen to the radio yesterday?
16.
About how many hours did you listen to the radio yesterday?
.'
3 to less than /j hours
_less than "21 hour
.1
_2
to less than 1 hour
Li
than 2 hours
-_ 21 toto less
hours
less than
hours or marc
_No anSliJer
3
17.
What is your major source of advortisinu information?
Telovision
_Newspapers
____Word of mouth
18.
___Yellow pages
_other ( _ _ _ _ _ _ _ _ )
JO answer
What is your major source of advertising when you go shopping?
____College paper
____All local papers
____Television
_No answer
19.
00 you have a car, truck or van for your
~W(\
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use at school?
_No answer
20.
Did you purchase this vehicle either partly or entirely with your own funds?
_ _No
_ _Yes
~o answer
21.
Do you have a checking account?
_Yes
__No
_No answer
22.
Do you have a savings account?
__Yes
-f'Jo
__No
23.
Is your checking and/or savings account at a bank in Muncie?
_Yes
~o
_No answer
an~,wer
(if no or no answer skip to #25)
24.
If in Muncie, which bank is it?
25.
00 you own or have use of any of the following credit cards?
_No answer
MASTERCARD
__Yes
__No
Any Gasoline companies
Any other credit cards
26.
__No answer
_Yes
__Yes
_No
_No
_No answer
__NO answer
Is your home located more than 150 miles from the campus?
__Yes
___No
___No answer
27.
How many times do you go home per month?
28.
How many times have you gone on vacation this
29.
How have you made these trips?
30.
Did you go through a travel agency for any of your vacations?
_Yes ~Jo
___No answer
p.:1S t
yeJ.r?
3.
31.
Which travel agencies in Muncie did you go through?______________
32.
How much have you spont on groceries in the lo.st week?________
last month?____________
33.
Which grocery storos do you shup at most often in Muncic?______________
34.
How much do you spend approximately on clothes per year?________________________
35.
In Muncie,
36.
How much have you spent on liquor in the past thirty days?_______________
37.
Which liquor stores do you go to most often?______________________
38.
How much do you spend on personal need items per month?________________~___
39.
Where do you buy most of your personal need items?_______________________
40.
How much haVG you spend on record albunls, tap8S, or cassettes in the past thirty
days?___________________
41.
Where in r'luncie do you shop for re'cnrd
42.
How many times have you eaten out in the last week?
1 as t man th ? ____________
43.
Whore in Muncio do you most often go out to eaL?__________________
44.
How many times have you been to a drinking establishment in the last week?__________
which clothing stores do you shop at
()lbUl:J~i,
mo~t
ofton?_ _ _ _ _ _ _ _ _ _ __
tope:..; or CLls:::;cttes?_______________
------------------
-----
last month?
45.
Which drinking establishments do you go to most often?_______________________________
46.
About how many movies, if any, do you attend per year?
47.
Which movie theaters in Muncie do you go to most often?
48.
What radio station do you listen to while at school?
49.
What type of advertisements would you like to see in the Daily News?_________________
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THANK YOU VERY MUCH FOH YUUR COOPERATIUN.
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