The Monthly Financial Reporting Package Managing your company's accounting can be intimidating. As an owner, you desire to focus your time on growing your business, not on your books. Yet, at Cathedral Consulting Group, LLC we find that timely accurate financial information is the foundation for excellent business management. This paper outlines the ideal monthly reporting package for the average small business owner to utilize. We also discuss several options of financial software that you may consider using. The Monthly Financial Reporting Package A monthly financial report allows management to make timely decisions regarding the business; quarterly or year-end statements do not allow management to correct the course quickly enough during the year. The three fundamental financial statements that every private company should utilize on a monthly basis are: 1) Income Statement, 2) Balance Sheet (Beginning and Ending), and 3) Cash Flow Statement. The Owner’s Equity Statement, showing changes in shareholders’ interests over time, is not necessary for a private company. For a deeper understanding of financial statements and how they work together to reflect business operations, please see the Resource section of Cathedral’s website. Income Statement: For the Income Statement (IS), it is useful to review the current month against Budget, Prior Month Actual, and Prior Year actual. These reports give a full perspective of the current business activity. Reviewing the IS against budget allows us to see how we are comparing to what was anticipated, and to make immediate decisions to change or improve financial results going forward. Comparing the IS to prior month, we see the trend of current circumstances. For example, is business up or down from the prior month. Comparing the prior year, we see the current month against the same time period. This is particularly useful in businesses. If July is always a slow month, and revenues are still up from the prior year, even if they are down from the prior month, we recognize that the business is doing well. It is also useful to look at the prior 12 months trend to get a larger perspective. Within the IS it is useful to have each line item as a percentage of sales. This helps to monitor whether items are increasing or decreasing over all compared to sales. For example, if sales are decreasing the expenses, particularly Cost of Goods Sold (COGS) should be decreasing as well. Of particular importance is monitoring the following percentages: COGS, Gross Margin, Total Expenses, and Net Profit. Balance Sheet: In order to reconcile the validity of the Statements, a Beginning and Ending Balance Sheet must be produced. It is useful if these Balance Sheets can be on the same page to allow easy comparison. The inclusion of notes is also important. Of note should be that the cash was reconciled to the bank statement on a particular date. Cathedral Consulting Group, LLC Page 1 Cash Flow Statement: Although the Cash Flow Statement is not utilized by many small businesses, it is critical to tying together the Balance Sheets and Income Statement. This statement reflects what has taken place between the Beginning and Ending Balance Sheets. And since cash is king, it shows us exactly how much cash is available. Ratios: While your industry may have some specific ratios to watch carefully on a monthly basis, there are several key ratios that we recommend be monitored. Creating a dashboard that displays key ratios from your financial statements on a daily or weekly basis allows instant monitoring of the business. Cathedral’s paper on Ratios available free on our website explains their purpose and how to calculate them for your business. Attached to this document is a sample monthly financial report package which includes the following: 1. Profit and Loss Statement – Actual vs. Budget for Current Period 2. Profit and Loss Statement – Current Period vs. Prior Period, Prior Year Period, YTD, and as a percentage of sales. 3. Balance Sheet – Beginning and Ending of Period 4. Cash Flow Statement – Current Period 5. Accounts Receivable Aging Summary 6. Accounts Payable Aging Summary 7. Income & Expense Graph Please note that this sample company, Rock Castle Construction, has a fiscal year that begins October 1. Small Business Accounting Software In compiling financial statements, most small businesses use an accounting software. However, in start-up stages some cost conscious entrepreneurs choose to design a financial system in Excel and cobble it with other online programs. The key is that the system needs to produce timely reports so that management can make informed decisions for the company. There are many resources available online describing the pros and cons of certain software options to generate these financial statements. The range of accounting software products available for small and mid-sized businesses continues to grow. An article by Elizabeth Wasserman in the Dec 1, 2009 issue of Inc.com provides a nice overview of the type of financial software products currently available. In addition, TopTenReviews.com provides an extremely detailed chart with product comparisons from price to reports available to backup/reconciliation. Regardless, it is important to note that each industry also has industry-specific software that is often available. However, those programs are often weak on the financial reporting capabilities and may need some custom reports added to complete the financials. Many small businesses have chosen to use Intuit software. Sometimes this begins with the Quicken Home & Business edition since it is substantially cheaper than the full QuickBooks. QuickBooks is the most commonly used financial software for small businesses. It is a fairly easy to use software program, but as in all programs, the quality of output is contingent on the accuracy of data inputs. A lack of knowledge regarding accounting can cause inaccuracy of inputs, thereby creating unreliable reports. Particularly in the initial stages of software use, a Cathedral Consulting Group, LLC Page 2 class or other training is highly recommended if the small business owner intends to do the bookkeeping themselves. As we continue the migration to cloud computing, we anticipate that more financial software programs will be available online, thus providing access to data 24/7. Most of the popular software programs have an online version. QuickBooks also offers a free version that has limited capabilities for up to 20 customer accounts. As a small business grows, the level of financial outputs for management decision making also increases. This often causes businesses to migrate to a more advanced accounting software such as Peachtree Accounting or an industry specific program. Whereas in QuickBooks entries entered incorrectly can easily be erased, a more advanced accounting software requires full accountability through reversal of incorrect entries. Other popular advanced options include Cougar Mountain Software and MYOB Accounting.1 As businesses grow and seek full integration, it may be advantageous to move into a full business management software that integrates a financial module. These tend to be higherpriced and include such functions as point of sale, inventory control, customer relationship management (CRM), billing, purchasing and even enterprise resource management (ERP). Some popular picks in this category include Everest's Business Management Software, which integrates all business processes into one solution, and NetSuite -- the latter of which boasts that it's “everything you need in one powerful solution.” Regardless of the financial software that you choose to use, the accuracy of data and the regular review of reports remain the most critical factors to good management decision making. And it is also helpful if your accountant is familiar with the software you choose to utilize. Articles for Further Reading 1. Wasserman, Elizabeth. “How to Choose Business Accounting Software.” http://www.inc.com/guides/choosing-accounting-software.html. 01 December 2009. 2. “Accounting Software Review.” http://accounting-software-review.toptenreviews.com/ 3. Dahl, Darren. “How to Track Your Company's Critical Numbers.” http://www.inc.com/guides/tracking-critical-numbers.html. Feb 19, 2010. 4. Campbell, Anita. “Drive Business with a Software Dashboard.” http://technology.inc.com/software/articles/200808/campbell.html 5. Newman, Pam. “Financial Fundamentals.” http://www.entrepreneur.com/money/moneymanagement/financialmanagementcolumnist pamnewman/article159786.html. April 10, 2006. Philip Clements is the Chief Executive Officer of Cathedral Consulting Group, LLC and Managing Director in the New York Office. Sharon Nolt and Michelle Fitzgerald are former Senior Associates in the New York Office. For more information, please visit Cathedral Consulting Group LLC online at www.cathedralconsulting.com or contact us at info@cathedralconsulting.com. 1 Wasserman, Elizabeth. “How to Choose Business Accounting Software.” http://www.inc.com/guides/choosing-accountingsoftware.html. 01 December 2009. Cathedral Consulting Group, LLC Page 3