Economics 8853 Industrial Organization I Fall 2015 Monday, Wednesday 10:30 - 11:45 Maloney Hall 330 Instructor: Office: Office Hours: Email: Phone: Professor Julie Mortimer 332 Maloney Hall Monday 3.00-4.00pm and by appointment julie.mortimer.2@bc.edu 617-552-3676 Course Summary In this course, we study imperfect competition among firms, with an emphasis on empirical work. We learn how to implement empirical methods commonly used in Industrial Organization (IO), and how to read, and ultimately write, papers in empirical IO. Topics covered include demand estimation, auctions, price discrimination, bundling, asymmetric information and adverse selection, vertical control and contractual arrangements, and others as time allows. Each topic will be organized around recent empirical work. Throughout, we will consider the importance of identification in empirical studies. There will almost certainly be some important topics (e.g., estimating dynamic models) that we will not have time to cover in detail. I will introduce these topics through the course readings, and will provide lectures notes to students who are interested in pushing further on these topics. There is no required text. However, you should obtain a copy of The Theory of Industrial Organization by Jean Tirole as a reference for any models that are not familiar to you. Course Requirements 1. A large portion of the class is discussion-based. You must read the papers announced before each class meeting and participate in the discussion of these papers. 2. One referee report will be assigned. You will need to complete the referee report along with a cover letter to the editor summarizing your analysis. One goal of the course is to teach you how to read papers for the purpose of providing constructive criticism. Thus, this assignment is usually completed after you have had a chance to read and discuss several papers. I will provide the paper and announce a due date for the report later in the course. 3. There will be three problem sets assigned. I will also provide you with a “Problem Set 0” to help you become proficient at coding in Matlab or a similar language before starting the graded problem sets. You may choose whether or not to turn this 1 problem set in. You should expect to spend a lot of time on the problem sets in the beginning of the semester. 4. Each student will lead one in-class discussion of an empirical paper from the syllabus in the second half of the semester. Starred (*) papers are eligible for presentation, and you may sort yourselves among papers using any mechanism of your choosing. A complete reading list follows the course outline. Papers for which you are expected to prepare discussion questions are listed separately in the course outline. The current list is my best expectation of the papers we will cover from the more extensive reading list that follows, but they may change as we go along. Course Outline Week Date Topic 1 Aug 31 Introduction to Graduate Empirical IO Lecture Notes Sep 2 Demand Estimation I Lecture Notes: Early Approaches; Vertically-Differentiated Models of Demand Sep 7 Labor Day (No Meeting) Sep 9 Application: Vertically-Differentiated Demand Mortimer (2007) Sep 14 Demand Estimation II Lecture Notes: Logit and Nested-Logit Models of Demand, and Review of GMM Sep 16 Application: Nested-Logit Demand Goldberg (1995) Sep 21 Demand Estimation III Lecture Notes: Random Coefficients Models of Demand Sep 23 Applications: Random-Coefficient Logit Demand Lecture Notes: Automobile Examples Sep 25 Problem Set 1 Due, 5.00pm 2 3 4 2 Week Date Topic 5 Sep 28 Guest Lecture: Michael Grubb Sep 30 Entry Models: Comparisons of Market Structure Lecture Notes Oct 5 Entry Models as Discrete Games Lecture Notes Oct 7 Moment Inequalities Lecture Notes Oct 9 Problem Set 2 Due, 5.00pm Oct 12 Columbus Day (No Meeting) Oct 14 Single-Agent Dynamic Optimization Models Lecture Notes on Rust (1987) Oct 19 Application: Single-Agent Dynamics Ackerberg (2003) or other Oct 21 Retailing and Inventories I Aguirregabiria (1999)* Oct 23 Problem Set 3 Due, 5.00pm Oct 26 Retailing and Inventories II Hendel and Nevo (2006)* Oct 28 Retailing and Inventories III: Stock-out Events Conlon and Mortimer (2012) Nov 2 U.S. Merger policy Lecture Notes Nov 4 No Meeting Nov 9 Auctions I Hendricks and Paarsch (1995), Hendricks and Porter (1988), Haile and Tamer (2003), plus Lecture Notes. Nov 11 Auctions II (Collusion) Asker (2010)* 6 7 8 9 10 11 3 Week Date Topic 12 Nov 16 Network Externalities Ackerberg and Gowrisankaran (2006)* Nov 18 Vertical Contracts I Mortimer (2008)* plus Lecture Notes Nov 23 Vertical Contracts II Conlon and Mortimer (2015)* Nov 25 Thanksgiving Break (No Meeting) Nov 30 Vertical Bundling Ho, Ho, and Mortimer (2012)* Dec 2 Vertical Integration Crawford et al. (2014) Dec 7 Health Economics I Ho (2009)* Dec 9 Health Economics II Grennan (2012)* 13 14 15 4 Class Outline References Ackerberg, D. A. 2003. “Advertising, learning, and consumer choice in experience good markets: An empirical examination.” International Economic Review 44 (3): 1007–1040. Ackerberg, D. A., and G. Gowrisankaran. 2006. “Quantifying equilibrium network externalities in the ACH banking industry.” Rand Journal of Economics 37 (3): 738–761. Aguirregabiria, V. 1999. “The dynamics of markups and inventories in retailing firms.” Review of Economic Studies 66 (2): 275–308. Asker, J. 2010. “A Study of the Internal Organization of a Bidding Cartel.” American Economic Review 100 (3): 724–762. Conlon, Christopher T., and Julie Holland Mortimer. 2012. “Demand estimation under incomplete product availability.” http://fmwww.bc.edu/ec-p/WP799.pdf. . 2015. “Efficiency and Foreclosure Effects of All-Units Discounts: Empirical Evidence.” https://www2.bc.edu/julie-mortimer-2/cm_rebates14_june. pdf. Crawford, Greg, Robin Lee, Michael Whinston, and Ali Yurukoglu. 2014. “The Welfare Effects of Vertical Integration in Multichannel Television Markets.” http: //www.law.northwestern.edu/research- faculty/searlecenter/events/ antitrust/documents/Yurukoglu_welfare.mainpaper.shared.pdf. Goldberg, P. K. 1995. “Product differentiation and oligoply in international markets: The case of the United States automobile industry.” Econometrica 63 (4): 891– 951. Grennan, Matthew. 2012. “Bargaining ability and price discrimination: Emprical evidence from medical devices.” http://ssrn.com/abstract=1721145. Haile, P. A., and E. Tamer. 2003. “Inference with an incomplete model of English auctions.” Journal of Political Economy 111 (1): 1–51. Hendel, I., and A. Nevo. 2006. “Measuring the implications of sales and consumer inventory behavior.” Econometrica 74 (6): 1637–1673. Hendricks, K., and H. J. Paarsch. 1995. “A survey of recent empirical work concerning auctions.” Canadian Journal of Economics-Revue Canadienne D Economique 28 (2): 403–426. Hendricks, K., and R. H. Porter. 1988. “An empirical study of an auction with asymmetric information.” American Economic Review 78 (5): 865–883. Ho, K. 2009. “Insurer-provider networks in the medical care market.” American Economic Review 99 (1): 393–430. 5 Ho, K., J. Ho, and J. H. Mortimer. 2012. “The ese of full-line forcing contracts in the video rental industry.” American Economic Review 102 (2): 686–719. Mortimer, J. H. 2007. “Price discrimination, copyright law, and technological innovation: Evidence from the introduction of DVDs.” Quarterly Journal of Economics 122 (3): 1307–1350. . 2008. “Vertical contracts in the video rental industry.” Review of Economic Studies 75 (1): 165–199. Rust, J. 1987. “Optimal replacement of GMC bus engines: An empirical model of Harold Zurcher.” Econometrica 55 (5): 999–1033. 6 References Auctions Asker, J. 2010. “A Study of the Internal Organization of a Bidding Cartel.” American Economic Review 100 (3): 724–762. Asker, J., and E. Cantillon. 2008. “Properties of scoring auctions.” Rand Journal of Economics 39 (1): 69–85. Athey, S., and P. A. Haile. 2002. “Identification of standard auction models.” Econometrica 70 (6): 2107–2140. Athey, S., and J. Levin. 2001. “Information and competition in US forest service timber auctions.” Journal of Political Economy 109 (2): 375–417. Bajari, P., and A. Hortacsu. 2003. “The winner’s curse, reserve prices, and endogenous entry: empirical insights from eBay auctions.” Rand Journal of Economics 34 (2): 329–355. Bajari, P., and L. X. Ye. 2003. “Deciding between competition and collusion.” Review of Economics and Statistics 85 (4): 971–989. Bajari, Patrick Ludvig. 1997. “The first price sealed bid auction with asymmetric bidders: Theory and applications.” Ph.D. thesis, University of Minnesota. Bajari, Patrick Ludvig, and Lixin Ye. 2001. “Competition versus collusion in procurement auctions.” www-siepr.stanford.edu/workp/swp01001.pdf. Baldwin, L. H., R. C. Marshall, and J. F. Richard. 1997. “Bidder collusion at Forest Service timber sales.” Journal of Political Economy 105 (4): 657–699. Cantillon, Estelle, and Martin Pesendorfer. 2007. “Combination bidding in multi-unit auctions.” http://www.cepr.org/pubs/dps/DP6083.asp. Guerre, E., I. Perrigne, and Q. Vuong. 2000. “Optimal nonparametric estimation of first-price auctions.” Econometrica 68 (3): 525–574. Haile, P. A. 2001. “Auctions with resale markets: An application to US forest service timber sales.” American Economic Review 91 (3): 399–427. Haile, P. A., and E. Tamer. 2003. “Inference with an incomplete model of English auctions.” Journal of Political Economy 111 (1): 1–51. Haile, Philip A., Han Hong, and Matthew Shum. 2006. “Nonparametric tests for common values in first-price sealed-bid auctions.” www.econ.yale.edu/~pah29/ npmcv06.pdf. Hendricks, K., and H. J. Paarsch. 1995. “A survey of recent empirical work concerning auctions.” Canadian Journal of Economics-Revue Canadienne D Economique 28 (2): 403–426. 7 Hendricks, K., J. Pinkse, and R. H. Porter. 2003. “Empirical implications of equilibrium bidding in first-price, symmetric, common value auctions.” Review of Economic Studies 70 (1): 115–145. Hendricks, K., and R. H. Porter. 1988. “An empirical study of an auction with asymmetric information.” American Economic Review 78 (5): 865–883. Hendricks, Ken, and Robert H. Porter. 2007. “An empirical perspective on auctions.” In Handbook of Industrial Organization III, edited by M. Armstrong and R. Porter. Hortacsu, A., and D. McAdams. 2010. “Mechanism choice and strategic bidding in divisible good auctions: An empirical analysis of the Turkish treasury auction market.” Journal of Political Economy 118 (5): 833–865. Jofre-Bonet, M., and M. Pesendorfer. 2003. “Estimation of a dynamic auction game.” Econometrica 71 (5): 1443–1489. Kagel, J. H., R. M. Harstad, and D. Levin. 1987. “Information impact and allocation rules in auctions with affiliated private values: A laboratory study.” Econometrica 55 (6): 1275–1304. Kagel, John H. 1995. “Auctions: A survey of experimental research.” In The Handbook of Experimental Economics, edited by John H. Kagel and Alvin E. Roth. Kastl, J. 2011. “Discrete bids and empirical inference in divisible good auctions.” Review of Economic Studies 78 (3): 974–1014. Klemperer, P. 2002. “What really matters in auction design.” Journal of Economic Perspectives 16 (1): 169–189. Krasnokutskaya, E. 2011. “Identification and estimation of auction models with unobserved heterogeneity.” Review of Economic Studies 78 (1): 293–327. Laffont, J. J. 1997. “Game theory and empirical economics: The case of auction data.” European Economic Review 41 (1): 1–35. Laffont, J. J., H. Ossard, and Q. Vuong. 1995. “Econometrics of 1st-price auctions.” Econometrica 63 (4): 953–980. Li, T., I. Perrigne, and Q. Vuong. 2000. “Conditionally independent private information in OCS wildcat auctions.” Journal of Econometrics 98 (1): 129–161. . 2002. “Structural estimation of the affiliated private value auction model.” Rand Journal of Economics 33 (2): 171–193. Li, T., I. Perrigne, and Q. A. Wong. 2003. “Semiparametric estimation of the optimal reserve price in first-price auctions.” Journal of Business & Economic Statistics 21 (1): 53–64. McAdams, D. 2008. “Partial identification and testable restrictions in multi-unit auctions.” Journal of Econometrics 146 (1): 74–85. 8 McAfee, R. P., and J. McMillan. 1987. “Auctions and bidding.” Journal of Economic Literature 25 (2): 699–738. Milgrom, P. 1989. “Auctions and bidding: A primer.” Journal of Economic Perspectives 3 (3): 3–22. Milgrom, P. R., and R. J. Weber. 1982. “A theory of auctions and competitive bidding.” Econometrica 50 (5): 1089–1122. Milgrom, Paul. 2004. Putting Auction Theory to Work. Cambridge University Press. isbn: 978-0521536721. Paarsch, H. J. 1992. “Deciding between the command and private value paradigms in empirical models of auctions.” Journal of Econometrics 51 (1-2): 191–215. Paarsch, Harry J. 1992. “Empirical models of auctions and an application to British Columbian timber sales.” Porter, R. H. 1995. “The role of information in United States offshore oil and gas lease auctions.” Econometrica 63 (1): 1–27. Porter, R. H., and J. D. Zona. 1993. “Detection of bid rigging in procurement auctions.” Journal of Political Economy 101 (3): 518–538. Shneyerov, A. 2006. “An empirical study of auction revenue rankings: the case of municipal bonds.” Rand Journal of Economics 37 (4): 1005–1022. Wolak, F. A. 2007. “Quantifying the supply-side benefits from forward contracting in wholesale electricity markets.” Journal of Applied Econometrics 22 (7): 1179– 1209. Wolfram, C. D. 1998. “Strategic bidding in a multiunit auction: an empirical analysis of bids to supply electricity in England and Wales.” Rand Journal of Economics 29 (4): 703–725. Price Discrimination Borenstein, S., and N. L. Rose. 1994. “Competition and price dispersion in the United States airline industry.” Journal of Political Economy 102 (4): 653–683. Busse, M., and M. Rysman. 2005. “Competition and price discrimination in Yellow Pages advertising.” Rand Journal of Economics 36 (2): 378–390. Crawford, G. S. 2008. “The discriminatory incentives to bundle in the cable television industry.” Quantitative Marketing and Economics 6 (1): 41–78. Goldberg, P. K. 1996. “Dealer price discrimination in new car purchases: Evidence from the consumer expenditure survey.” Journal of Political Economy 104 (3): 622–654. Leslie, P. 2004. “Price discrimination in Broadway theater.” Rand Journal of Economics 35 (3): 520–541. 9 McManus, B. 2007. “Nonlinear pricing in an oligopoly market: the case of Specialty coffee.” Rand Journal of Economics 38 (2): 512–532. Miravete, E. J. 2002. “Estimating demand for local telephone service with asymmetric information and optional calling plans.” Review of Economic Studies 69 (4): 943– 971. . 2003. “Choosing the wrong calling plan? Ignorance and learning.” American Economic Review 93 (1): 297–310. Mortimer, J. H. 2007. “Price discrimination, copyright law, and technological innovation: Evidence from the introduction of DVDs.” Quarterly Journal of Economics 122 (3): 1307–1350. Shepard, A. 1991. “Price discrimination and retail configuration.” SHEPARD, A, Journal of Political Economy 99 (1): 30–53. Networks and Network Externalities Ackerberg, D. A., and G. Gowrisankaran. 2006. “Quantifying equilibrium network externalities in the ACH banking industry.” Rand Journal of Economics 37 (3): 738–761. Capps, C., D. Dranove, and M. Satterthwaite. 2003. “Competition and market power in option demand markets.” Rand Journal of Economics 34 (4): 737–763. Gandal, N. 1994. “Hedonic price indexes for spreadsheets and an empirical test for network externalities.” Rand Journal of Economics 25 (1): 160–170. Gandal, N., M. Kende, and R. Rob. 2000. “The dynamics of technological adoption in hardware/software systems: the case of compact disc players.” Rand Journal of Economics 31 (1): 43–61. Hendel, I., A. Nevo, and F. Ortalo-Magne. 2009. “The relative performance of real estate marketing platforms: MLS versus FSBOMadison.com.” American Economic Review 99 (5): 1878–1898. Ho, K. 2009. “Insurer-provider networks in the medical care market.” American Economic Review 99 (1): 393–430. Rysman, M. 2004. “Competition between networks: A study of the market for yellow pages.” Review of Economic Studies 71 (2): 483–512. Bundling Byzalov, Dmitri. 2010. “Unbundling cable television: An empirical investigation.” http://astro.temple.edu/~dbyzalov/cable.pdf. Chu, C. S., P. Leslie, and A. Sorensen. 2011. “Bundle-size pricing as an approximation to mixed bundling.” American Economic Review 101 (1): 263–303. 10 Crawford, G. S., and A. Yurukoglu. 2012. “The welfare effects of bundling in multichannel television markets.” American Economic Review 102 (2): 643–685. Ho, K., J. Ho, and J. H. Mortimer. 2012. “The ese of full-line forcing contracts in the video rental industry.” American Economic Review 102 (2): 686–719. Boundaries of the Firm Baker, G. P., and T. N. Hubbard. 2003. “Make versus buy in trucking: Asset ownership, job design, and information.” American Economic Review 93 (3): 551– 572. Hubbard, T. N. 2000. “The demand for monitoring technologies: The case of trucking.” Quarterly Journal of Economics 115 (2): 533–560. . 2003. “Information, decisions, and productivity: On-board computers and capacity utilization in trucking.” American Economic Review 93 (4): 1328–1353. Vertical Control and Contractual Agreements Ackerberg, D. A., and M. Botticini. 2002. “Endogenous matching and the empirical determinants of contract form.” Journal of Political Economy 110 (3): 564–591. Asker, John. 2004. “Measuring cost advantages from exclusive dealing: An empirical study of beer distribution.” http://faculty.chicagobooth.edu/workshops/ AppliedEcon/archive/pdf/asker.pdf. Lafontaine, F. 1992. “Agency theory and franchising: Some empirical results.” Rand Journal of Economics 23 (2): 263–283. Mortimer, J. H. 2008. “Vertical contracts in the video rental industry.” Review of Economic Studies 75 (1): 165–199. Rey, P., and J. Tirole. 1986. “The logic of vertical restraints.” American Economic Review 76 (5): 921–939. Slade, M. E. 1996. “Multitask agency and contract choice: An empirical exploration.” International Economic Review 37 (2): 465–486. Villas-Boas, S. B. 2007. “Vertical relationships between manufacturers and retailers: Inference with limited data.” Review of Economic Studies 74 (2): 625–652. Whinston, M. D. 1990. “Tying, foreclosure, and exclusion.” American Economic Review 80 (4): 837–859. 11 Retail and Inventories Aguirregabiria, V. 1999. “The dynamics of markups and inventories in retailing firms.” Review of Economic Studies 66 (2): 275–308. Conlon, Christopher T., and Julie Holland Mortimer. 2012. “Demand estimation under incomplete product availability.” http://fmwww.bc.edu/ec-p/WP799.pdf. Conlon, Christopher, and Julie Holland Mortimer. 2010. “Effects of product availability: Experimental evidence.” http://fmwww.bc.edu/ec-p/WP798.pdf. Erdem, T lin, Susumu Imai, and Michael Keane. 2003. “Brand and quantity choice dynamics under price uncertainty.” Quantitative Marketing and Economics 1 (1): 5–64. Hendel, I., and A. Nevo. 2006a. “Measuring the implications of sales and consumer inventory behavior.” Econometrica 74 (6): 1637–1673. . 2006b. “Sales and consumer inventory.” Rand Journal of Economics 37 (3): 543–561. Moral Hazard, Asymmetric Information in Insurance Markets Abbring, Jaap H., Jean Pinquet, and Pierre-André Chiappori. 2003. “Moral hazard and dynamic insurance data.” Journal of the European Economic Association 1 (4): 767–820. http : / / public . econ . duke . edu / ~hf14 / teaching / socialinsurance/readings/fudan_hsbc/abbring_chiappori_heckman03. pdf. Chiappori, P. A., and B. Salanie. 2000. “Testing for asymmetric information in insurance markets.” Journal of Political Economy 108 (1): 56–78. Chiappori, Pierr-André, and Bernard Salanié. 2002. “Testing contract theory: A survey of some recent work.” http : / / www . cesifo - group . de / portal / page / portal / DocBase _ Content / WP / WP - CESifo _ Working _ Papers / wp - cesifo 2002/wp-cesifo-2002-06/738.pdf. Cohen, A., and L. Einav. 2007. “Estimating risk preferences from deductible choice.” American Economic Review 97 (3): 745–788. Handel, Benjamin. 2012. “Adverse selection and health insurance markets: When nudging hurts.” emlab.berkeley.edu/~bhandel/wp/Handel_ASIN_82012.pdf. Hendel, I., and A. Lizzeri. 2003. “The role of commitment in dynamic contracts: evidence from life insurance.” Quarterly Journal of Economics 118 (1): 299–327. 12 Advertising, Information Disclosure, Provision and Search Ackerberg, D. A. 2001. “Empirically distinguishing informative and prestige effects of advertising.” Rand Journal of Economics 32 (2): 316–333. . 2003. “Advertising, learning, and consumer choice in experience good markets: An empirical examination.” International Economic Review 44 (3): 1007– 1040. Dranove, D., D. Kessler, M. McClellan, and M. Satterthwaite. 2003. “Is more information better? The effects of ”Report cards” on health care providers.” Journal of Political Economy 111 (3): 555–588. Genesove, D. 1993. “Adverse selection in the wholesale used car market.” Journal of Political Economy 101 (4): 644–665. Hubbard, T. N. 1998. “An empirical examination of moral hazard in the vehicle inspection market.” Rand Journal of Economics 29 (2): 406–426. Jin, G. Z., and P. Leslie. 2003. “The effect of information on product quality: Evidence from restaurant hygiene grade cards.” Quarterly Journal of Economics 118 (2): 409–451. Lewis, G. 2011. “Asymmetric information, adverse selection and online disclosure: The case of eBay Motors.” American Economic Review 101 (4): 1535–1546. Sorensen, A. T. 2000. “Equilibrium price dispersion in retail markets for prescription drugs.” Journal of Political Economy 108 (4): 833–850. 13 Discussion Questions for All Papers 1. What is the research question? 2. What are the goals of the paper? (Does the paper aim to develop methods, answer a policy question, test models, or measure an effect?) 3. Why is the paper important according to the author? Is the author right? 4. If the objective is a methodological advance, what is the problem that the author addresses? Why are existing techniques inadequate? How successful is the author’s approach? Could we use the approach elsewhere? 5. What is the theoretical foundation for the empirical work? How appropriate is the model for the applications? How tight is the relationship between the theoretical and empirical models? 6. For papers using structural empirical models: • Why does the author use a structural empirical model? Could any of the questions the author asks be addressed with other approaches? What is the source of identification? Could the model be generalized in any obvious ways? • Does the structural model seem to capture the key features of the market? What elements are missing from the model that might be important? Is it clear what the implications of ignoring these elements are for the estimate the author obtains? • Are there overidentifying restrictions of the model that could be tested? Can you think of alternative models of behavior for the market? 7. For papers not using structural empirical models: • Why does the author choose this particular model? • Does the author evaluate the model specification? • Are the interpretations of the estimates and/or hypothesis tests clear? • Are there parameters or distributions of interest that one could identify and estimate by imposing more structure from economic theory? 8. What are the data? 9. What are the key variables in the empirical model? 14 10. What is assumed to be exogenous and endogenous? How is the endogeneity addressed? Do you believe the solutions? 11. What variation in the data does the author rely on for identification of each element of the empirical model? What assumptions must be true about this variation for the author’s interpretation of the results to be correct? Are you worried about any of the assumptions? 12. Does the author make distributional assumptions? If so, are they important for identification? Does the author evaluate the robustness of the results to the assumption? 13. What are the conclusions of the author? 14. What alternative interpretations are plausible? Does the author test against any plausible alternatives, or provide any practical reason why they are less likely? 15