UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 1
Marketing (BSBA)
Degree Requirements
Marketing Concentrations
Three concentrations are available within the Marketing major: Marketing Management, International Business, and Professional
Sales.
Marketing Management Concentration
The Marketing Management Concentration prepares students for entry-level positions in sales and sales management, supply
chain management, retailing, advertising, and market research.
To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0
(38 hours of general education requirements and 84 hours of business courses). In addition, a 2.0 is required in each of the
Basic Business Techniques courses and the 300-level business core courses, and a 2.0 GPA is required for all courses counted
in the Marketing Major, which include the following:
Marketing Management
Concentration
Course Title
Credit
Hours
MKT 336
International Marketing
3
MKT 374
Buyer Behavior
3
MKT 375
Supply Chain Management
3
MKT 380
Integrated Marketing Communication
3
MKT 382
Brand Management
3
MKT 384
Market Research
3
MKT 385
Service Marketing
3
MKT 479
Marketing Policy
3
Choose one elective from the following:
3
MKT 350
Internet Marketing
MKT 376
Business to Business Marketing
MKT 379
Retailing
MKT 381
Sales Management and Personal Selling
Credit hours in Marketing Management
27
Marketing-International Business Concentration
The Marketing-International Business Concentration prepares students for entry level positions with import-export firms,
international departments of domestic firms, and firms based throughout the world.
To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0
(38 hours of general education requirements and 84 hours of business courses). In addition, a 2.0 is required in each of the
Basic Business Techniques courses and the 300-level business core courses, and a 2.0 GPA is required for all courses counted
in the Marketing Major, which include the following:
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UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 2
International Business
Concentration
Course Title
Credit
Hours
MKT 336
International Marketing
3
MKT 374
Buyer Behavior
3
MKT 384
Market Research
3
MKT 479
Marketing Policy
3
ECO 330
Current Global Economic Issues
3
MGT 334
International Management
3
MKT 310
Introduction to International Business
3
MKT 477
Export-Import Management
3
Choose one elective from the following:
3
ECO 363
International Economics
MKT 350
Internet Marketing
MKT 375
Supply Chain Management
MKT 376
Industrial Marketing
Credit hours in International Business
27
It is recommended that International Business students take two of the following courses as their non-business electives:
• IS 100
• GEO 114
• GEO 312
Proficiency In A Second Language
International Business students are required to demonstrate introductory-level proficiency in a second language by passing a
foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages
and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language.
Marketing- Professional Sales Concentration
Professional selling is one of the most rewarding career fields in business. Few careers allow for the flexibility, financial rewards,
personal satisfaction and overall sense of achievement enjoyed by sales professionals. A high percentage of marketing and
business graduates identify the sales field as a career of choice upon graduation.
In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation,
customer relationship management, branding, and communication of product, service, and organizational benefits. The sales
function is the engine that propels every aspect of the organization.
After completing the sales concentration, students are competitively positioned for jobs in a cross-section of firms across the
globe. Specifically, you can 'market' yourself to organizations as having some degree of proficiency in relationship selling, buyer
behavior, value creation and delivery, prospecting, sales call planning, presenting the core sales message, value creation and
delivery, prospecting, sales call planning, presenting the core sales message and value proposition, communications skills,
negotiating win/win solutions, customer relationship management, management of high-impact sales teams, and understanding
of sales force performance. These skill sets are among the most widely sought of any among successful professional markets.
To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0
(38 hours of general education requirements and 84 hours of business courses). In addition, a 2.0 is required in each of the
Basic Business Techniques courses and the 300-level business core courses, and a 2.0 GPA is required for all courses counted
in the Marketing Major, which include the following:
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UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 3
Professional Sales
Concentration
Course Title
Credit
Hours
MKT 336
International Marketing
3
MKT 374
Buyer Behavior
3
MKT 384
Market Research
3
MKT 376
Business to Business Marketing
3
MKT 381
Sales Management and Personal Selling
3
MKT 479
Marketing Policy
3
Choose three electives from the following:
9
MKT 355
Consumer Relationship Management
MKT 379
Retailing
MKT 380
Integrated Marketing Communications
MKT 382
Brand Management
MKT 385
Service Marketing
Credit hours in Professional Sales
27
Graduation Plan
Marketing Management Fall 2015
Credit
Hours
Course Title
First Semester
15
MA 120*
Calculus and Its Applications
3 hrs
EH 101*
English Composition I
3 hrs
BUS 150
Introduction to Business
3 hrs
Fine Arts
(ARS 101, DRA 110, MUL 101 or
ARH 103)
3 hrs
History
(HY 101, 102, 135 or 136)
3 hrs
Second Semester
16
EH 102*
English Composition II
3 hrs
Natural Science w/lab
(see PAWS/Bus Admin Curriculum
Sheet)
4 hrs
CIS 250*
Advanced Computer Applications
3 hrs
Humanities/Fine Arts
CA 110 Recommended or
Curriculum Sheet
3 hrs
ECO 215*
Principles of Microeconomics
3 hrs
Third Semester
16
ACC 211*
Accounting Principles I
3 hrs
BUS 245*
Applied Business Statistics I
3 hrs
ECO 216*
Principles of Macroeconomics
3 hrs
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UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 4
Behavioral Science
(CA 211, PSY 120, SY 109 or AN
100)
3 hrs
BUS 305
Information Systems & Technology
4 hrs
Fourth Semester
15
ACC 212*
Accounting Principles II
3 hrs
BUS 255*
Applied Business Statistics II
3 hrs
BUS 265*
Legal Environment of Business
3 hrs
MGT 320
Principles of Marketing
3 hrs
MKT 300
Management Theory & Practice
3 hrs
Fifth Semester
16
FIN 315
Business Finance
3 hrs
MGT 305
Organizational Communication (W)
3 hrs
Natural Science w/lab
(see PAWS/Bus. Admin. curriculum
sheet)
4 hrs
MKT 374
Consumer Behavior
3 hrs
Literature
First course of Literature Sequence
3 hrs
Sixth Semester
15
MGT 325
Operations Management
3 hrs
MKT 336
International Marketing
3 hrs
MKT 380
Integrated Marketing
Communication
3 hrs
MKT 382
Brand Management
3 hrs
MKT 385
Services Marketing
3 hrs
Seventh Semester
15
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Business Elective
300-400 MCOB course not used as
Major
3 hrs
MKT 375
Supply Chain Management
3 hrs
Literature
Second course of Literature
Sequence
3 hrs
MKT 384
Market Research
3 hrs
Eighth Semester
15
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Mkt. Mgt. Elective
(Choose one: MKT
310,350,376,379, or 381)
3 hrs
MKT 479
Marketing Policy (W)
3 hrs
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UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 5
MGT 485
Business Policy in a Global
Economy (W)
3 hrs
MGT 486
Undergraduate Comp Exam
0
Total Business Curriculum
122
The prerequisite to CIS 250 is CIS 150 (min C) or passing the CIS 010 Computer Proficiency Test. Register for 010 Exam in
PAWS. See School of Computing web page for details.
*Students must complete these courses with a minimum 2.0 USA and 200-core area gpa to declare their major. A "D" in MA 120
is acceptable.
A minimum 2.0 gpa is also required in the 300-Core area, Major Courses area and overall USA in order to graduate.
All 300-Core Classes should be completed before MGT 485/ 486.
International Business Fall 2015
Credit
Hours
Course Title
First Semester
15
MA 120*
Calculus and Its Applications
3 hrs
EH 101*
English Composition I
3 hrs
BUS 150
Introduction to Business
3 hrs
Fine Arts
(ARS 101, DRA 110, MUL 101 or
ARH 103)
3 hrs
History
(HY 101, 102, 135 or 136)
3 hrs
Second Semester
16
EH 102*
English Composition II
3 hrs
Natural Science w/lab
(see PAWS/Bus Admin Curriculum
Sheet)
4 hrs
CIS 250*
Advanced Computer Applications
3 hrs
Humanities/Fine Arts
CA 110 Recommended or
Curriculum Sheet
3 hrs
ECO 215*
Principles of Microeconomics
3 hrs
Third Semester
16
ACC 211*
Accounting Principles I
3 hrs
BUS 245*
Applied Business Statistics I
3 hrs
ECO 216*
Principles of Macroeconomics
3 hrs
Behavioral Science
(CA 211, PSY 120, SY 109 or AN
100)
3 hrs
BUS 305
Information Systems & Technology
4 hrs
Fourth Semester
15
ACC 212*
Accounting Principles II
3 hrs
BUS 255*
Applied Business Statistics II
3 hrs
BUS 265*
Legal Environment of Business
3 hrs
MKT 320
Principles of Marketing
3 hrs
MGT 300
Management Theory and Practice
3 hrs
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UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 6
Fifth Semester
16
MGT 305
Organizational Communication (W)
3 hrs
Natural Science w/lab
(see PAWS/Bus. Admin. curriculum
sheet)
4 hrs
MKT 310
Introduction to International
Business
3 hrs
MKT 374
Consumer Behavior
3 hrs
MKT 336
International Marketing
3 hrs
Sixth Semester
15
FIN 315
Business Finance
3 hrs
MGT 334
International Management
3 hrs
MGT 325
Operations Management
3 hrs
MKT 384
Market Research
3 hrs
Literature
First course of Literature Sequence
3 hrs
Seventh Semester
15
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Intl. Bus. Elective
(Choose one: ECO 363, MKT
350,375, or 376)
3 hrs
ECO 330
Current Global Economic Issues
3 hrs
MKT 477
Export-Import Management
3 hrs
Eighth Semester
15
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Literature
Second course of Literature
Sequence
3 hrs
MKT 479
Marketing Policy (W)
3 hrs
MGT 485
Business Policy in a Global
Economy (W)
3 hrs
MGT 486
Undergraduate Comp Exam
0
Total Business Curriculum
122
The prerequisite to CIS 250 is CIS 150 (min C) or passing the CIS 010 Computer Proficiency Test. Register for 010 Exam in
PAWS. See School of Computing web page for details.
*Students must complete these courses with a minimum 2.0 USA and 200-core area gpa to declare their major. A "D" in MA 120
is acceptable.
A minimum 2.0 gpa is also required in the 300-Core area, Major Courses area and overall USA in order to graduate.
All 300-Core Classes should be completed before MGT 485/ 486.
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UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 7
International Business students must demonstrate Introductory Level proficiency in a Second Language with a Foreign
Language Sequence or by passing the Foreign Language Proficiency Exam. See Bulletin or Foreign Languages for details.
Marketing Professional Sales
Fall 2015
Credit
Hours
Course Title
First Semester
15
MA 120*
Calculus and Its Applications
3 hrs
EH 101*
English Composition I
3 hrs
BUS 150
Introduction to Business
3 hrs
Fine Arts
(ARS 101, DRA 110, MUL 101 or
ARH 103)
3 hrs
History
(HY 101, 102, 135 or 136)
3 hrs
Second Semester
16
EH 102*
English Composition II
3 hrs
Natural Science w/lab
(see PAWS/Bus Admin Curriculum
Sheet)
4 hrs
CIS 250*
Advanced Computer Applications
3 hrs
Humanities/Fine Arts
CA 110 Recommended or
Curriculum Sheet
3 hrs
ECO 215*
Principles of Microeconomics
3 hrs
Third Semester
16
ACC 211*
Accounting Principles I
3 hrs
BUS 245*
Applied Business Statistics I
3 hrs
ECO 216*
Principles of Macroeconomics
3 hrs
Behavioral Science
(CA 211, PSY 120, SY 109 or AN
100)
3 hrs
BUS 305
Information Systems & Technology
4 hrs
Fourth Semester
15
ACC 212*
Accounting Principles II
3 hrs
BUS 255*
Applied Business Statistics II
3 hrs
BUS 265*
Legal Environment of Business
3 hrs
MGT 320
Principles of Marketing
3 hrs
MKT 300
Management Theory & Practice
3 hrs
Fifth Semester
16
FIN 315
Business Finance
3 hrs
MGT 305
Organizational Communication (W)
3 hrs
Natural Science w/lab
(see PAWS/Bus. Admin. curriculum
sheet)
4 hrs
MKT 374
Consumer Behavior
3 hrs
Literature
First course of Literature Sequence
3 hrs
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UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 8
Sixth Semester
15
MGT 325
Operations Management
3 hrs
MKT 336
International Marketing
3 hrs
Prof Sales Elective
Choose From: MKT 355, 379, 380,
382, 385
3 hrs
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Prof Sales Elective
Choose From: MKT 355, 379, 380,
382, 385
3 hrs
Seventh Semester
15
Business Elective
300-400 MCOB course not used as
Major
3 hrs
MKT 381
Sales Management & Personal
Selling
3 hrs
MKT 376
Business to Business Marketing
3 hrs
Literature
Second course of Literature
Sequence
3 hrs
MKT 384
Market Research
3 hrs
Eighth Semester
15
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Business Elective
300-400 MCOB course not used as
Major
3 hrs
Prof Sales Elective
Choose From: MKT 355, 379, 380,
382, 385
3 hrs
MKT 479
Marketing Policy (W)
3 hrs
MGT 485
Business Policy in a Global
Economy (W)
3 hrs
MGT 486
Undergraduate Comp Exam
0
Total Business Curriculum
122
The prerequisite to CIS 250 is CIS 150 (min C) or passing the CIS 010 Computer Proficiency Test. Register for 010 Exam in
PAWS. See School of Computing web page for details.
*Students must complete these courses with a minimum 2.0 USA and 200-core area gpa to declare their major. A "D" in MA 120
is acceptable.
A minimum 2.0 gpa is also required in the 300-Core area, Major Courses area and overall USA in order to graduate.
All 300-Core Classes should be completed before MGT 485/ 486.
Department Information
Department of Management and Marketing
(251) 460-6411
Chair
Donald Mosley
Distinguished Professor of Marketing
Williams
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MARKETING (BSBA) 9
Distinguished Professor of Real Estate
Epley
Professor Emeritus
Edward Harrison, Paul Pietri
Professors
Finney, Icenogle, Maes, Mosley, Retzlaff-Roberts,
Sneath, Turnipseed, Woodford
Associate Professors
Chow, Gillis, Sharland, Weldy
Assistant Professor
Eastburn
Senior Instructors
King, Lambe
Department of Management website
http://www.southalabama.edu/colleges/mcob/depts/mgt.html
"Management is doing things right; leadership is doing the right things." - Peter Drucker
Discover Management
A majority of the Mitchell Business faculty has extensive practical experience within their fields of specialty. They've dealt first
hand with the challenges businesses and corporations face, and have a passion for sharing their knowledge. They're committed
to nurturing the professional development of students so they leave here with the skills, initiative, integrity and sense of teamwork
required in the workplace.
The Department of Management has the following degree options: Entrepreneurship, General Management, and Human
Resource Management. The department also manages the Online General Business Major.
Entrepreneurship Concentration
Entrepreneurship is the key to economic growth for the United States and the Mobile region. The Entrepreneurship concentration
is designed to create an "innovation" focused mindset that produces entrepreneurs and entrepreneurial leaders in ALL sectors
of the society including: starting businesses, working in financing careers, innovative educators, franchise owners, economic
development officials and social entrepreneurs. The concentration allows students to choose a combination of courses that best
match their interests and entrepreneurial opportunities.
General Management Concentration
The General Management concentration offers courses designed to give students a solid foundation in the field of Management
and will enable them to become effective managers, problem-solvers, and decision-makers in the world of business, industry,
and government. Emphasis is placed upon problem recognition and anticipation, problem solving, and managerial decisionmaking. The thrust of the curriculum is to give students insight into the means for improving the productivity and efficiency of
modern organizations.
Human Resource Management Concentration
Managers have become aware of the significant impact on the bottom line of effective utilization of the human resources in an
organization. As a result, the Human Resource Manager has become a key person on the top management team. The Human
Resource Management concentration provides students with the skills and knowledge to become a proficient practitioner in this
leading organizational field.
The Department of Management also oversees the General Business Degree.
Online General Business Major
The online general business major is designed for students that have completed, or are in the process of completing, the freshman
and sophomore level degree requirements and who desire to complete a business degree through the online delivery of the
junior and senior level requirements.
The program assumes the student has completed 62 credit hours of general education and sophomore level business
requirements. Students enrolled in the general business online degree program must complete 60 credit hours of junior and
senior requirements and all of these courses are available online each year.
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UNIVERSITY OF SOUTH ALABAMA
MARKETING (BSBA) 10
The online courses curriculum allows the student to complete the program in two years or five semesters. Although the curriculum
is set up for a five semester sequence, students are not required to complete the courses in the listed sequence. Additionally,
students are not required to enroll in a certain number of courses each semester to participate in the online degree program.
For additional information about the online program or for academic advising, please contact the:
Office of Student Services
Mitchell College of Business
MCOB 110
Phone: 251-460-7167
E-mail: mcobadviser@southalabama
Department of Marketing web site
http://www.southalabama.edu/colleges/mcob/depts/mkt.html
"Business has only two functions - marketing and innovation." - Milan Kundera
Discover Marketing
In addition to providing a solid foundation in key areas of business, all programs in the department provide the student with a
strong background in the practices and theories that are the foundation of contemporary marketing in the global competitive
marketplace. In addition to the regular classes, students also have the opportunity to enroll in Internship, Directed Study, and
Special Topic courses.
Three concentrations are available within the Marketing major: Marketing Management, International Business, and Professional
Sales.
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