UNIVERSITY OF SOUTH ALABAMA
GENERAL BUSINESS (BSBA) 1
General Business (BSBA)
Degree Requirements
General Business Major Required Courses
To graduate, students complete a minimum of 122 semester hours with an overall institution grade-point average (GPA) of 2.0
(38 hours of general education requirements and 84 hours of business courses). In addition, a 2.0 is required in each of the
Basic Business Techniques courses and the 300-level business core courses, and a 2.0 GPA is required for all courses counted
in the General Business Major, which include the following:
Required General Business
Major Courses*
Credit
Hours
Course Title
Concentration credit hours in General Business
27
MGT 334
International Management
3 hrs
MGT 340
Organizational Behavior
3 hrs
MGT 351
Human Resource Management
3 hrs
MKT 374
Consumer Behavior
3 hrs
MKT 379
Retailing
3 hrs
MKT 336
International Marketing
3 hrs
MKT 345
Real Estate
3 hrs
MKT 375
Supply Chain Management
3 hrs
MKT 385
Services Marketing
3 hrs
*Course substitutions are possible with approval of the student's advisor or the Dean.
Graduation Plan
Example Course Schedule for
General Business Fall 2015
Credit
Hours
Course Title
First Semester
15
MA 120*
Calculus and Its Applications
3 hrs
EH 101*
English Composition I
3 hrs
BUS 150
Introduction to Business
3 hrs
Fine Arts
(ARS 101, DRA 110, MUL 101 or
ARH 103)
3 hrs
History
(HY 101, 102, 135 or 136)
3 hrs
Second Semester
16
EH 102*
English Composition II
3 hrs
Natural Science w/lab
(See PAWS/Bus Admin Curriculum
Sheet)
4 hrs
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UNIVERSITY OF SOUTH ALABAMA
GENERAL BUSINESS (BSBA) 2
CIS 250*
Advanced Computer Applications
3 hrs
Humanities/Fine Arts
CA 110 Recommended--see
Curriculum Sheet
3 hrs
ECO 215
Principles of Microeconomics
3 hrs
Third Semester
15
ACC 211*
Accounting Principles I
3 hrs
BUS 245*
Applied Business Statistics I
3 hrs
ECO 216*
Principles of Macroeconomics
3 hrs
Behavioral Science
(CA 211, PSY 120, SY 109 or AN
100)
3 hrs
BUS 305
Information Systems & Technology
3 hrs
Fourth Semester
15
ACC 212*
Accounting Principles II
3 hrs
BUS 255*
Applied Business Statistics II
3 hrs
BUS 265*
Legal Environment of Business
3 hrs
MGT 300
Management Theory and Practice
3 hrs
MKT 320
Principles of Marketing
3 hrs
Fifth Semester
16
Natural Science w/lab
(see PAWS/Bus. Admin.
Curriculum Sheet)
4 hrs
MGT 305
Organizational Communication (W)
3 hrs
FIN 315
Business Finance
3 hrs
Gen.Bus. Major Course
(See PAWS/Major Requirements
Sheet)
3 hrs
Gen.Bus. Major Course
(See PAWS/Major Requirements
Sheet)
3 hrs
Sixth Semester
15
Literature
First course of literature sequence
3 hrs
MGT 325
Operations Management
3 hrs
Gen.Bus. Major Course
(See PAWS/Major Requirements
sheet)
3 hrs
Gen.Bus. Major Course
(See PAWS/Major Requirements
sheet)
3 hrs
Bus. Elective
300-400 MCOB Course not used
as Major
3 hrs
Seventh Semester
15
Bus. Elective
300-400 MCOB Course not used
as Major
3 hrs
Gen.Bus. Major Course
(See PAWS/Major Requirements
sheet)
3 hrs
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UNIVERSITY OF SOUTH ALABAMA
GENERAL BUSINESS (BSBA) 3
Gen.Bus. Major Course
(See PAWS/Major Requirements
sheet)
3 hrs
Gen.Bus. Major Course
(See PAWS/Major Requirements
sheet)
3 hrs
Bus. Elective
300-400 MCOB Course not used
as Major
3 hrs
Eighth Semester
15
Gen.Bus. Major Course
(See PAWS/Major Requirements
sheet)
3 hrs
Gen.Bus. Major Course
(See PAWS/Major Requirements
sheet)
3 hrs
Literature
Second course of Literature
Sequence
3 hrs
Business Elective
300-400 MCOB Course not used
as Major
3 hrs
MGT 485
Business Policy in a Global
Economy (W)
3 hrs
MGT 486
Undergraduate Comp Exam
0 hrs
Total Business Curriculum
122
*Students must complete these courses with a minimum 2.0 USA and 200-Core area GPA to declare a major.
A "D" in MA 120 is acceptable.
A minimum 2.0 GPA is also required in 300-Core area, Major Courses area and overall USA in order to graduate.
All 300-Core Classes should be completed before MGT 485/ 486.
MGT 300 and MGT 305 are both prerequisites for MGT 340.
Any MCOB 300-400 class not required as major may be used as Business Elective. Courses regularly taught online include:
MKT 350
Internet Marketing
3 hrs
MGT 441
Service Operations
3 hrs
MGT 390
Total Quality Management
3 hrs
MKT 380
Integrated Marketing
Communications
3 hrs
Department Information
Department of Management and Marketing
(251) 460-6411
Chair
Donald Mosley
Distinguished Professor of Marketing
Williams
Distinguished Professor of Real Estate
Epley
Professor Emeritus
Edward Harrison, Paul Pietri
Professors
Finney, Icenogle, Maes, Mosley, Retzlaff-Roberts,
Sneath, Turnipseed, Woodford
Associate Professors
Chow, Gillis, Sharland, Weldy
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UNIVERSITY OF SOUTH ALABAMA
GENERAL BUSINESS (BSBA) 4
Assistant Professor
Eastburn
Senior Instructors
King, Lambe
Department of Management website
http://www.southalabama.edu/colleges/mcob/depts/mgt.html
"Management is doing things right; leadership is doing the right things." - Peter Drucker
Discover Management
A majority of the Mitchell Business faculty has extensive practical experience within their fields of specialty. They've dealt first
hand with the challenges businesses and corporations face, and have a passion for sharing their knowledge. They're committed
to nurturing the professional development of students so they leave here with the skills, initiative, integrity and sense of teamwork
required in the workplace.
The Department of Management has the following degree options: Entrepreneurship, General Management, and Human
Resource Management. The department also manages the Online General Business Major.
Entrepreneurship Concentration
Entrepreneurship is the key to economic growth for the United States and the Mobile region. The Entrepreneurship concentration
is designed to create an "innovation" focused mindset that produces entrepreneurs and entrepreneurial leaders in ALL sectors
of the society including: starting businesses, working in financing careers, innovative educators, franchise owners, economic
development officials and social entrepreneurs. The concentration allows students to choose a combination of courses that best
match their interests and entrepreneurial opportunities.
General Management Concentration
The General Management concentration offers courses designed to give students a solid foundation in the field of Management
and will enable them to become effective managers, problem-solvers, and decision-makers in the world of business, industry,
and government. Emphasis is placed upon problem recognition and anticipation, problem solving, and managerial decisionmaking. The thrust of the curriculum is to give students insight into the means for improving the productivity and efficiency of
modern organizations.
Human Resource Management Concentration
Managers have become aware of the significant impact on the bottom line of effective utilization of the human resources in an
organization. As a result, the Human Resource Manager has become a key person on the top management team. The Human
Resource Management concentration provides students with the skills and knowledge to become a proficient practitioner in this
leading organizational field.
The Department of Management also oversees the General Business Degree.
Online General Business Major
The online general business major is designed for students that have completed, or are in the process of completing, the freshman
and sophomore level degree requirements and who desire to complete a business degree through the online delivery of the
junior and senior level requirements.
The program assumes the student has completed 62 credit hours of general education and sophomore level business
requirements. Students enrolled in the general business online degree program must complete 60 credit hours of junior and
senior requirements and all of these courses are available online each year.
The online courses curriculum allows the student to complete the program in two years or five semesters. Although the curriculum
is set up for a five semester sequence, students are not required to complete the courses in the listed sequence. Additionally,
students are not required to enroll in a certain number of courses each semester to participate in the online degree program.
For additional information about the online program or for academic advising, please contact the:
Office of Student Services
Mitchell College of Business
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UNIVERSITY OF SOUTH ALABAMA
GENERAL BUSINESS (BSBA) 5
MCOB 110
Phone: 251-460-7167
E-mail: mcobadviser@southalabama
Department of Marketing web site
http://www.southalabama.edu/colleges/mcob/depts/mkt.html
"Business has only two functions - marketing and innovation." - Milan Kundera
Discover Marketing
In addition to providing a solid foundation in key areas of business, all programs in the department provide the student with a
strong background in the practices and theories that are the foundation of contemporary marketing in the global competitive
marketplace. In addition to the regular classes, students also have the opportunity to enroll in Internship, Directed Study, and
Special Topic courses.
Three concentrations are available within the Marketing major: Marketing Management, International Business, and Professional
Sales.
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