Course Outline 2015
BUSINT 702: INTERNATIONAL MANAGEMENT AND STRATEGY
(15 POINTS)
Quarter One (1152)
Course Prescription
Provides advanced in-depth analysis of current issues in international management and
strategy.
Programme and Course Advice
Prerequisite: BUSMGT 741-744 with at least a B average
Restriction: INTBUS 722
Goals of the Course
Central to the core skillset of international business managers is the need to monitor and
analyse the critical current issues in the global marketplace which will impact them and
their organisations. This intensive course integrates and builds on all of the learning of
the International Business specialisation to ensure that its graduates are equipped with
the skills, habits and tools to scan the macro/global, organisational and micro/personal
levels of their environment. Many of these skills and tools will be used in your internship
or industry projects. This course selects and focuses on six current issues.
The course uses an intensive three-week block to complement preparation for your
project. It will focus on the following questions:
1. Understanding the next economic giants: CIVETS1, MINT2, N-113, 3G4. What are
the methods, issues and prospects for ‘picking winners’?
2. New Free Trade Agreements: How do firms adapt their strategies?
3. Does country of origin (COO) matter in strategies and branding?
4. Do we still need bricks and mortar in an era of digital marketing and omnichannel
strategies?
5. The emerging middle class: How do we reach them?
6. What matters in 21st century international careers?
Learning Outcomes
By the end of this course, it is expected that the student will be able to:
1. Critically assess current issues and themes in the domain of international business
and management;
2. Examine and analyse recent developments
in international
business and
management; and
3. Evaluate international business and management issues and problems and present a
comprehensive solution.
Content Outline
Each topic will begin with an overview, a short reading and exploration of some
models/approaches to apply to the topic. Students will be expected to research the
topics as they apply to their own global view, experience and career aspirations.
Workshop will be used for students to present their perspectives.
Teaching and Learning
Schedule:
Week 1:
1. Understanding the next economic giants. What are the methods, issues and
prospects for ‘picking winners’?
2. New Free Trade Agreements: how do firms adapt their strategies?
Week 2:
3. Does country of origin (COO) matter in strategies and branding?
4. Do we still need bricks and mortar in an era of digital marketing and
omnichannel strategies?
Week 3:
5. The emerging middle class: how do we reach them?
6. What matters in 21st century international careers?
Teaching Staff
Lecturer: Dr Maureen Benson-Rea
E-mail Address: m.benson-rea@auckland.ac.nz
Office room number: 260–492
Phone (09)3 73 75 99 extension 87356
Learning Resources
Initial readings: (Available on the BUSINT702 Library page via Cecil)
Week 1
Bremmer, I. (2014). Rise (and fall) of the rest. New Statesman, 143(5217), 32-37.
World Trade Organization (WTO), Regional Trade Agreements Information System
database,
http://rtais.wto.org/UI/PublicMaintainRTAHome.aspx
[Video] World Trade Organization (WTO), Are RTAs stepping stones or obstacles to the
trading system?
http://www.wto.org/english/tratop_e/region_e/region_e.htm
Week 2
Futurebrand (2014), “Made In: The value of Country of Origin for future brands”,
www.futurebrand.com.
The Marketing Society Forum: Do digital brands need bricks-and-mortar outlets to be
successful?. (2012). Marketing (00253650), 28.
http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=
true&db=buh&AN=86059319&site=ehost-live&scope=site
Week 3
Court, D., & Narasimhan, L. (2010). Capturing the world's emerging middle class.
Mckinsey Quarterly, (3), 12-17.
http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=
true&db=buh&AN=52645598&site=ehost-live&scope=site
Gratton, L. (2010). The future of work. Business Strategy Review, 21(3), 16-23 (
A preview of the real world of 21st century work.)
http://onlinelibrary.wiley.com.ezproxy.auckland.ac.nz/doi/10.1111/j.14678616.2010.00678.x/abstract
Assessment
This course has 100% in-course assessment and will be tailored tailoring to individual
interests where possible. The assessment comprises a mix of 3 individual written
assignments which build on each other to form one report, personal reflections, and an
in-class presentation.
Week
Written submissions
Personal reflection
Presentations
1
2
3
Total
5
10
20
35%
5
5
10
20%
45
45%
The mix of activities enables you to produce a cumulative written submission that builds
up in the same way as your internship report if you are completing BUSINT 704. It will
provide you with practice and the opportunity to receive feedback on your report writing.
The final presentation piece will reinfornce the essential oral communication skills you
will also need for you rproject course.
Written assignments need to cite sources; However it is not necessary to use in-text
citation.
Inclusive Learning
Students are encouraged to discuss privately any issues or impairment-related requirements
face-to-face and/or in written form with the Lecturer.
Student Feedback
Student feedback will be sought throughout the course – informally, via evaluation, and
student representatives. I also welcome questions you may have after any session.
1
Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa
Mexico. Indonesia, Nigeria and Turkey
3
Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, Turkey, South Korea and
Vietnam
4
Bangladesh, China, Egypt, India, Indonesia, Iraq, Mongolia, Nigeria, Philippines, Sri Lanka and Vietnam.
2