Institutional Advancement
The Office of Institutional Advancement supports the College’s goals and priorities,
including faculty research and teaching and learning, through comprehensive fundraising
and support services including marketing, publications, public and media relations, special
events, grants, external affairs and the Kupferberg Holocaust Resource Center and
Archives, Art Gallery and Performing Arts Center. Marketing and Communications
provides an integrated approach to the marketing, advertising and promotion of efforts for
all academic, administrative and student-related programs, projects and events.
Sponsored Programs is the centralized entity for coordinating the submission, processing
and reporting of all College grants and contracts, providing technical assistance to faculty,
staff and administration for projects that further the mission and goals of the College.
Institutional Advancement efforts broadly focus on cultivating individuals, alumni,
corporations and private foundations to promote and secure funding for: scholarships;
enhancing the student learning experience; faculty research; and the Art Gallery,
Kupferberg Holocaust Resource Center and Archives (KHRCA) and Performing Arts
Center (QPAC). The unified mission of the KHRCA, Art Gallery and QPAC is to take the
cultural aspects of the subject areas they represent and transform them into social insights
and actions of the part of the diverse students and communities that Queensborough
Community College services.
Core Activities and Performance
Core Activity
Key PI
Indicators
Effectively respond to CUNY’s new policies
on branding the College.
Develop an on-line branding identity book; provide technical
assistance via one campus-wide meeting and one-on-one
meetings, as requested through an on-line mechanism.
Yes
Publicize College and faculty/staff/student
Regularly develop and disseminate press releases and initiate
accomplishments as part of a comprehensive development of faculty, student and donor profiles on website;
marketing and fundraising plan.
select College publications will be designed and/or updated to
ensure accuracy, branding and integration with the overall
fundraising and marketing plan.
Yes
Meet established goals for fundraising by
cultivating and communicating a culture of
giving.
Branding, hosting cultivation events regularly and meeting
regularly with key legislators and with faculty, staff, students and
administrators to ensure that College goals and priorities are at
the forefront of Institutional Advancement activities.
Yes
Provide comprehensive pre-award services
including advising faculty and staff preparing
grant proposals to improve competitiveness.
Number of grant proposals submitted and total dollar amount of
grants awarded, as reported by RF-CUNY.
Yes
Prepare institutional proposals to support key Number of grant proposals prepared in support of assessment of
strategic objectives of the College.
the impact of the Freshman Academies.
Yes
Conduct professional development for faculty Number of workshops, small groups and one-on-one meetings
and staff on grant-seeking and administration. held with faculty and staff.
Yes
Support the expansion of the College’s
collaborative activities with other institutions.
Yes
Number of collaborative grant proposals developed and/or
submitted.
Department-Sponsored Staff Development Activities
Activity Type
Topic
Date
Total
Partners Gala Committee meetings, Rosemary Zins, multiple dates across
2010-2011
7/1/2010
15
Finance Committee Meetings, Rosemary Zins, multiple dates across 20102011
7/1/2010
6
Student Impact Team Trainings, multiple events throughout 2010-2011
7/1/2010
20
Perkins orientation for Major Effort directors, Joseph Tomaras
8/25/2010
8
RF Payroll Systems Training for Project Directors, Joseph Tomaras, Laura
Segura, SueAne Solares-Loza
10/4/2010
10
Project Directors Meeting, Christina Johnson & Joseph Tomaras
11/15/2010
14
Walk to Aspire
11/17/2010
250
How to Apply for PSC-CUNY Grants, Joseph Tomaras
12/8/2010
15
Changes to the PSC-CUNY Grant Program, Joseph Tomaras
12/10/2010
15
Donor Reception
12/16/2010
80
Art Gallery Fundraising Committee meetings, Rosemary Zins, multiple events
across spring semester
1/1/2011
7
QCC Grants Recognition Reception, Christina Johnson & Joseph Tomaras
2/3/2011
120
Grant Proposal Development Course, Joseph Tomaras, 8 sessions starting on
3/4/11
3/4/2011
10
Partners for Progress Gala
4/28/2011
400
both
Open House Meeting for QCC STEM Faculty and Project Directors at New York 5/6/2011
Hall of Science, Christina Johnson
15
Orientation for PSC-CUNY 42 Grant Recipients, Joseph Tomaras
5/18/2011
15
KHRCA Rise up Singing Event, Arthur Flug
5/25/2011
119
Presentations to NYC Council members, Rosemary Zins - multiple dates in
2010-2011
7/1/2010
6
New faculty orientation – OSP presentation, Christina Johnson
8/25/2010
50
Orientation for First-Year Faculty at CETL, Joseph Tomaras
9/15/2010
10
Albany Legislative Visits, Rosemary Zins
2/15/2011
10
Presentations at Borough Hall, Rosemary Zins
2/23/2011
100
Investment Services Vendor Presentations, multiple events in 2010-2011
7/1/2010
5
RF Post-Award training for project directors, Christina Johnson & Joseph
Tomaras
9/16/2010
14
NSF ADVANCE Webinar for faculty, Christina Johnson
4/26/2011
3
gave presentations
organized
Professional Achievements and Activities of Individual Staff
Achievement Type
Other
First Name
Last Name
Achievement
Semester
Nicole
Beckles
Raiser’s Edge
Fall 2010
Alice
Doyle
PRNews Facebook Conference
Spring 2011
Christina
Johnson
CUNY Philanthropy Forum
Spring 2011
Christina
Johnson
Attendance at Logic Model Training
Fall 2010
Edward
Lally
CUNY Philanthropy Forum
Spring 2011
Conference, workshop,
training attended
Professional Achievements and Activities of Individual Staff
Achievement Type
Other
First Name
Last Name
Achievement
Semester
Bethany
Lisi
CUNY Philanthropy Forum
Spring 2011
Bethany
Lisi
CUNY Legislative Forum
Fall 2010
Fran
McDonald
CUNY Philanthropy Forum
Spring 2011
Charles
Petz
CUNY Fundraising Academy-Alumni
Spring 2011
Charles
Petz
CUNY for Long Island
Spring 2011
Joseph
Tomaras
Attendance at NCURA Pre-Award 4
Conference, Providence, RI
Summer 2010
Rosemary
Zins
CUNY Legislative Forum
Fall 2010
Rosemary
Zins
CUNY Philanthropy Forum
Spring 2011
Rosemary
Zins
CUNY NYPMIFA Meeting
Spring 2011
Rosemary
Zins
Semi-annual CUNY Advancement
meetings
Fall 2010
Rosemary
Zins
Semi-annual CUNY Marketing and PR Spring 2011
meetings
Rosemary
Zins
American Association of Community
Colleges (AACC) annual conference
Spring 2011
Christina
Johnson
Reviewer – Pedagogical Challenge
Grants
Fall 2010
Service to department,
College, University,
community, and/or
professional society
Changes in Department within Last Year
Change Type
Change
Reason
Semester
Change of appointment of Bethany Lisi from
Special Projects Coordinator (RF-Funded) to
Manager of Foundation and Corporate
Relations (HEA)
Need to increase volume of funding
applications to foundations and
corporations
Fall 2010
Vacancy - Director of Marketing and
Communications
Resignation
Fall 2010
Vacancy – Director of Development
Resignation
Fall 2010
Personnel
Services
Increased volume of pre-award services (year 25% increase in number of applications Fall 2010
-round)
submitted for external grant funding
(from 65 to 81)
Increased number and intensity of
Need to cultivate faculty interest in and Spring 2011
professional
capacity for writing competitive grant
development opportunities for faculty in area applications.
of grant writing through multi-session course.
Assessment and Evaluation
KPI
Target Outcome
Actual Outcome
Action Plan
Status
Assessment and Evaluation
KPI
Target Outcome
Meet established
$3,058,716
goals for fundraising.
Actual Outcome
Action Plan
Status
$3,095,325
Continue to focus on
Continuing
cultivating and
communicating a culture
of giving.
Projects completed
on time, meeting
quality standards and
within stated budgets
.
Increase in number of
Projects completed on time. QCC Continue to focus on
projects completed on time 2010 Annual Report published
timely, high-quality
relative to agreed upon
online.
production.
production schedules;
increase in number of
customer satisfaction
communications; increase
in number of publications
that have an online
“version” produced.
Continuing
Frequency of adding
new and dynamic
content; number of
views on homepage
content areas.
New content added to
website homepage once
per week, minimum.
Increase number of views
on “Events” and “News”
categories over last year.
New content developed and
added to website. New
drop-down banner, Freshman
Academies button and link to
CUNY Newswire press releases
incorporated into website.
Continue to update
website content.
Continuing
Number of
completed grant
proposals submitted
and total dollar
amount of grants
awarded, as reported
by RFCUNY.
5% increase from 20092010 in terms of grant
proposals and dollars
awarded.
25% increase in proposals and
dollar award as of May 31 is
$3,663,276, representing a 68%
increase.
Continue regular
Continuing
announcements of
funding opportunities to
faculty; continue
outreach and
professional development
for faculty in area of
grants; work closely with
Office of Continuing
Education and Workforce
Development (CEWD) to
identify fundable
priorities; continue to
develop proposals
seeking external funding
for key strategic
objectives of the college.
Number of grant
proposals prepared
in support of
assessment of the
impact of the
Freshman
Academies.
5
5
Continue to identify key Continuing
U.S. Dept. of Education
and private foundation
Funding opportunities
and prepare institutional
applications; work with
the Office of Academic
Affairs and faculty
recipients of internal
awards to identify
potential external
sources of funding for
assessment of high
impact activities.
Assessment and Evaluation
KPI
Target Outcome
Number of
10
collaborative grant
proposals submitted.
Actual Outcome
Action Plan
Status
10
Work closely with Office Continuing
of CEWD, with faculty
members involved
in service-learning, and
with project directors of
existing collaborative
efforts to identify areas
for potential expansion;
continue to
provide advice and
technical assistance for
faculty and staff
considering collaborative
grant-funded projects;
discuss with Division VP,
Office of CEWD, and
Office
of Academic Affairs,
ways of leveraging
existing corporate/
community contacts.
Assessment Plan
Core Activity
KPI
Target Outcome
Plan
Continue to cultivate and
communicate a culture of
giving.
Meet established goals for
fundraising.
10% increase
Direct mail solicitation, major
gifts, events, grants, planned
giving and events.
Effectively respond to
CUNY’s new policies on
branding the College.
Develop an on-line branding Book developed and on-line;
identity book; provide
technical assistance provided.
technical assistance via one
campus-wide meeting and
one-on-one meetings, as
requested through an on-line
mechanism.
Publicize College and
faculty/staff/student
accomplishments and
highlight donors as part of
a comprehensive marketing
and fundraising plan.
Regularly develop and
disseminate press releases
and initiate development of
faculty profiles on website;
select College publications
will be designed and/or
updated to ensure accuracy,
branding and integration with
the overall fundraising and
marketing plan.
Meet established goals for
fundraising by cultivating
and communicating a
culture of giving.
Branding, hosting cultivation Host at least 5 cultivation events;
events regularly and meeting conduct regular meetings with key
regularly with key legislators constituents.
and with faculty, staff,
students and administrators
to ensure that College goals
and priorities are at the
forefront of Institutional
Advancement activities.
Focus on KPI completion.
Press releases developed and
Focus on KPI completion.
disseminated at least 12 faculty,
student and/or donor profiles posted
on website.
Focus on KPI completion.
Assessment Plan
Core Activity
KPI
Target Outcome
Plan
Provide comprehensive
pre-award services
including advising faculty
and staff preparing grant
proposals to improve
competitiveness.
Number of grant proposals
submitted and total dollar
amount of grants awarded,
as reported by RF-CUNY.
Increase of at least 5% over 20102011 in terms of both proposals
submitted and
grant dollars received.
Continue regular distribution
of
funding opportunity
announcements
to faculty and staff;
continue outreach to and
professional development for
faculty in area of grants;
work closely with Office of
CEWD to identify priorities;
continue to develop
proposals seeking external
funding for key college
objectives; and work with
faculty to build on existing
strengths (NSF-supported
STEM education)
and diversify
funding sources.
Prepare institutional
proposals to support key
strategic objectives of the
College.
Number of grant proposals
5
Continue to identify key U.S.
Dept. of Education and
private foundation funding
opportunities and prepare
institutional applications;
work with the Office of
Academic Affairs and faculty
recipients of internal awards
to identify potential external
sources of funding for
assessment of high-impact
activities.
Conduct professional
Number of workshops, small Intensive grants workshops
development for faculty
continued annually; at least 2 PSCand staff on grant-seeking
CUNY and post-award workshops
and administration.
yearly.
Schedule events for the
coming year; research and
attend external
professional development
events to learn best practices
and evaluate outcomes of
workshops presented and
adjust as necessary to
improve.
Assessment Plan
Core Activity
KPI
Target Outcome
Plan
Support the expansion of
the College’s collaborative
activities with other
institutions of higher
education, I-12 schools,
Community-Based
Organizations and private
industry.
Number of collaborative
grant proposals submitted.
5
Work closely with Office of
CEWD,
with faculty members
involved in service-learning,
and with project directors of
existing collaborative efforts
to identify areas for potential
expansion; provide advice
and technical assistance for
faculty and staff considering
collaborative grant-funded
projects; discuss with
Division VP, Office of
Continuing Education and
Workforce Development, and
Office of Academic Affairs,
ways of leveraging existing
corporate/ community
contacts.