M&L 7383: Supply Chain Management - Spring ’14, Term 2
The Professor:
Keely Croxton
518 Fisher Hall
Phone: 292-6610
croxton@fisher.osu.edu
The Classes:
MW, 3:00-4:30 pm in GE 375
Office Hours:
By appointment (although 1:00-3:00 on MW will be a good time to catch me).
The Course:
There is a great deal of confusion regarding exactly what supply chain management
involves. In fact, many people using the name supply chain management treat it as a
synonym for logistics or purchasing or operations. The most common view is that
supply chain management is a combination of these three functions. However,
successful supply chain management requires cross-functional integration of key
business processes within the firm and across the network of firms that comprise the
supply chain. The challenge is to determine how to successfully accomplish this
integration. In this course, the distinction between logistics and supply chain
management is identified and a framework for supply chain management is presented.
The course will describe key aspects of each of the eight supply chain processes as well
as introduce tools and techniques that can support implementation of the framework.
The objectives of this course are to provide the student with:
1. An understanding of the primary differences between logistics and supply chain
management.
2. An understanding of the essential processes of supply chain management and
their interrelationships within individual companies and across the supply chain.
3. An understanding of tools and techniques useful in implementing supply chain
management.
4. An understanding of how supply chain management affects the financial
performance of the firm, its customers and its suppliers.
The teaching method will be a combination of lecture, class discussions, and cases.
Course Matls.
We will use the book Supply Chain Management: Processes, Partnerships,
Performance, 4th Edition, Lambert, Ed.. There will also be an electronic course packet
available through Harvard Business School Publishing (details on Carmen).
The Grade:
The final grade will be determined by the weighted average of the following:
Class Contribution
Case Quizzes (2 out of 3)
Exams (2)
20%
20% (10% ea)
60% (30% ea)
Case Quizzes. A short quiz will be given before the discussion of each of the 3 cases. The quiz will be
distributed right at the start of class and is only expected to take 10 minutes. You cannot take the quiz if
you miss class or arrive to class after the quiz has been collected. One quiz grade will be dropped in the
calculation of your final grade.
Exam. The quizzes and exams will be closed-book and closed-notes. Quizzes cannot be made-up.
Should you be sick on the exam day, you must contact the professor more than 8 hours before the exam
and schedule a make-up exam that must be taken within 2 days. You will need to provide a doctor’s note.
I take academic misconduct very seriously. Never represent someone else’s work as your own. If I
suspect any violation of the Code of Student Conduct, I will bring it to the attention of the
Committee on Academic Misconduct who will determine and impose an appropriate sanction. This
can range from a formal reprimand to dismissal. Trust me, I’m good at catching misconduct and
cheating isn’t worth the risk.
Course Schedule*
DAY
DATE
Topic
Readings
W
Feb 26
Course & Framework Overview
#1, Ch. 1
M
Mar 3
Customer Relationship Management
#2, Ch. 2
W
Mar 5
Supplier Relationship Management
#3, Ch. 3
Mar 10 – Mar 14 Spring Break
M
Mar 17
Value Co-Creation - Guest Speaker
Ch. 17
W
Mar 19
The Partnership Model
Ch. 15
M
Mar 24
Case: Agile Electric (with Quiz)
Case
W
Mar 26
Customer Service Management and Order Fulfillment
Ch. 4 & 6
M
Mar 31
Exam I
W
Apr 2
Demand Management
Ch. 5
M
Apr 7
Case: Wills Lifestyle in India (with Quiz)
Case
W
Apr 9
Manufacturing Flow Management and Product Development &
Commercialization
Ch. 7 & 8
M
Apr 14
Case: Shanzhai Mobile Phone Companies (with Quiz)
Case
W
Apr 16
Returns Management
Ch. 9
M
Apr 21
Comparison of SCM Frameworks
Ch. 18
?
???
Exam II
* This schedule is subject to change
Additional Reading
#1: Sloan, Mentzer and Dittman, “Are you the Weakest Link in Your Supply Chain” Harvard Business
Review, Sep 2007, pp. 116-127 (in BSC).
#2: Senn, Thoma and Yip, “Customer-Centric Leadership: How To Manage Strategic Customers As
Assets In B2B Markets,” California Management Review, Spring 2013, Vol. 55, No. 3, pp. 27-59 (in
BSC).
#3: Aoki and Lennerfors, “The New Improved Keiretsu,” Harvard Business Review, September 2013,
Vol. 91, No. 9, pp. 109-113 (in BSC).