M&L 8381
RESEARCH SEMINAR SUPPLY CHAIN MANAGEMENT
AUTUMN 2015
Class Date/Time and Location: See Class Schedule (p.4)
Douglas M. Lambert, Ph.D.
Office:
Phone:
Office Hours:
506A Fisher Hall
292-0331
By appointment
INTRODUCTION
The seminar is designed to acquaint participants with strategies and theories regarding
supply chain management (SCM). We will examine literature that provides some historic
perspective on topics and the current thinking as described in our primary journals. During
this seminar, we will study the theory and practice of buyer-seller relationships and supply
chain management. Aspects of the literature are examined which relate to performance
measurement.
COURSE OBJECTIVES
1.
To understand the current theory and practice of SCM and the Global
Supply Chain Forum ( http://fisher.osu.edu/centers/scm/ ) view of SCM.
2.
To understand how corporate strategy informs supply chain strategy.
3.
To appreciate the complexity of decision-making when managing supply
chains and to explore methods for cross-functional integration.
4.
To be familiar with the challenges associated with measuring performance
and managing relationships in supply chains.
5.
To identify ways to contribute to the body of knowledge and improve
management practice.
6.
To evaluate the research methods used in SCM research to date.
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GRADING POLICY
Article Evaluations: To encourage seminar discussion, each participant will briefly review
and critically summarize seven (7), one for each of the seminar sessions. The objective is
for each seminar participant to examine one article in some depth in terms of its value to
the session and to the overall seminar. The four-page, double-spaced analyses should
consist of five parts: a summary of the paper's main points; the contribution of the piece to
the general body of knowledge; a critique of the paper in terms of theory, practice, and
methodology; managerial implications of the research; and directions for future research to
enrich the body of knowledge. Your paper should be double-spaced, 12-point font, with 1inch margins on the top, bottom, and sides. An outline of the critique format is provided in
the next section.
Grades will be assessed as follows:
Seven (7) Article Evaluations
Class Participation
Final Exam
35%
25%
40%
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ARTICLE EVALUATION FORMAT
The evaluations should be no more than four pages long, double-spaced and not much
shorter. Please follow the format below, using headings, in writing your evaluations.
The evaluation should:
1. Provide a brief synopsis of the major points of the paper (approximately threefourths page.) The reader should know what the article covered and found.
What thoughts does the paper bring to the topic?
Provide some detail of results, ideas, etc.
2. List the contributions of the paper (approximately one-half page.)
How does the material relate to better understanding?
3. Assess how well the paper relates to the topic (and questions) for discussion.
Critique the methodology or approach of the paper to studying the particular
problem addressed (one or two pages.)
Are the points well grounded in theory? In practice? That is, how much
sense do the propositions make? Are there holes in the logic or
presentation? Omissions?
Address relevant discussion questions.
Relate to other readings for the session. How does this article fit or not
fit? Relate to past readings/topics as appropriate. It is important to do this.
4. Indicate the managerial implications of the research (approximately one-fourth
page.)
5. Suggest directions for future research (approximately one-half page.)
What additional study is needed on the subject?
What additional topics should be researched?
Please frame these as potential research questions.
Only one evaluation of a paper should be submitted per participant per week. Evaluations
are due 24 hours prior to the beginning of class. This can be sent via email with hard
copies brought to class. Copy the evaluations for all seminar participants.
Label the five main sections in your evaluation and address the relevant areas in each
section. Consider the session objectives and questions that relate to the article.
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CLASS SCHEDULE
M&L RESEARCH SEMINAR IN SUPPLY CHAIN MANAGEMENT
8381 AUTUMN 2015
DATE
Wednesday, August 26
from 1PM - to 4PM
500 Fisher Hall
TOPIC
PROFESSOR
Preparing For Your Academic Career
Lambert
Wednesday, September 2
126 Mason Hall
Supply Chain Management (historical perspective)
Lambert
Wednesday, September 9
126 Mason Hall
Supply Chain Metrics
Lambert
Wednesday, Sept. 16
500 Fisher Hall
Customer Relationship Management
Lambert
Monday, Sept. 21
500 Fisher Hall
Supplier Relationship Management
Lambert
Wednesday, Sept. 23
500 Fisher Hall
Supply Chain Relationships
Wednesday, October 7
500 Fisher Hall
Measuring and Selling Value
Wednesday, October 14
Final Exam
Lambert
Lambert
Lambert
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PREPARING FOR YOUR ACADEMIC CAREER
Read the following articles and be prepared to discuss the implications for the research
that has been completed in supply chain management and for your research as you
move forward in your career.
1. Brown, Stephen W. et al (2005), “Marketing Renaissance: Opportunities and
Imperatives for Improving Marketing Thought, Practice, and Infrastructure,”
Journal of Marketing, Vol. 69, No. 4, pp. 1-25.
2. Harmon, Michael M. (2006), "Business Research and Chinese Patriotic Poetry:
How Competition for Status Distorts the Priority Between Research and
Teaching in U.S. Business Schools", Academy of Management Learning &
Education, Vol. 5, No. 2, pp. 234–243.
3. Podolny, Joel M. (2009), “The Buck Stops (and Starts) at Business School,”
Harvard Business Review, June, pp. 62-67.
4. Mingers, John and Hugh Willmott (2010), " Performative Effects of Journal
Ranking Lists", Working Paper Series, Kent Business School, University of Kent,
Canterbury CT7 2PE, UK, pp.1-23.
5. Storbacka, Kaj (2014), "Does publish or perish lead to stylish rubbish?" Journal
of Business Market Management,Vol. 7, No.1, pp. 289-295.
6. Lambert, Douglas M. and Matias G. Enz (2015), “We Must Find the Courage to
Change,” Journal of Business Logistics, Vol.36, No. 1, pp. 9-17.
Importance of replication
7. Hunter, J.E. (2001), “The Deperate Need for Replications,” Journal of Consumer
Research, Vol. 28, No.2, pp. 149-158.
8. Goldsby, Thomas J. and Chad W. Autry (2011), "Toward Greater Validation of
Supply Chain Management Theory and Concepts: The Roles of Research
Replication and Meta-Analysis", Journal of Business Logistics, Vol. 32, No.4, pp.
324–331.
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SUPPLY CHAIN MANAGEMENT
(Historical Perspective)
Graham Stevens was one of the early authors to use the terms "supply chain" and
“supply chain management" in publications.
1. Graham C. Stevens (1989), "Integrating the Supply Chain", International Journal
of Physical Distribution & Logistics Management, Vol.19, No. 8, pp.3 - 8.
2. Graham C. Stevens (1990), Successful Supply-Chain Management,
Management Decision, Vol. 28, No. 8, pp.25 - 30.
The articles by Cooper et al and the article by Mentzer et al represent two approaches
to cross-functional frameworks in SCM. Evaluate the two approaches.
3. Cooper, Martha C., Douglas M. Lambert and Janus D. Pagh (1997), "Supply
Chain Management: More Than a New Name for Logistics," The International
Journal of Logistics Management, Vol. 8, No. 1, pp. 1-14.
4. Mentzer, John T., William DeWitt, James S. Keebler, Min Soonhoong, Nancy W.
Nix, Carlo D. Smith and Zach G. Zacharia, (2001), “Defining Supply Chain
Management,” Journal of Business Logistics, Vol. 22, No. 2 (2001), pp. 1-25.
5. Lambert, Douglas M. (2014), “Supply Chain Management,” Chapter 1, in
Douglas M. Lambert, Editor, Supply Chain Management: Processes,
Partnerships, Performance, Fourth Edition, Ponte Vedra Beach, FL: Supply
Chain Management Institute, pp. 1-22.
Evaluate the following manuscripts in terms of their contribution to the literature.
6. Frankel, Robert et al, (2008), “The Domain and Scope of SCM’s Foundational
Disciplines – Insights and Issues to Advance Research,” Journal of Business
Logistics, Vol. 29, No. 1, pp. 1-30.
7. Ellram, Lisa M., and Martha C. Cooper (2014), "Supply chain management: It's
all about the journey, not the destination." Journal of Supply Chain Management
Vol. 50. No.1, pp. 8-20.
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SUPPLY CHAIN METRICS
For each of the following articles, critically evaluate the piece, give specific details
regarding any contributions that you believe each has made, and identify one or more
potential refinements that would increase the contribution of the work.
1. Caplice, C. and Y. Sheffi (1994), "A Review and Evaluation of Logistics Metrics,"
International Journal of Logistics Management, Vol. 5, No. 2, pp. 11-28.
2. Beamon, B. M. (1999), "Measuring Supply Chain Performance," International
Journal of Operations & Production Management, Vol. 19, No. 3, pp. 275-292.
3. Brewer, P. C. and T. W. Speh (2000), "Using the Balanced Scorecard to
Measure Supply Chain Performance," Journal of Business Logistics, Vol. 21, No.
1, pp. 75-93.
4. Lambert, Douglas M. and Terrance L. Pohlen, (2001) "Supply Chain Metrics",
International Journal of Logistics Management, The, Vol. 12 Issue 1, pp.1 - 19
5. Hausman, Warren H. (2004), “Emerging Supply Chain Practices,” Chapter 4 in
The Practice of Supply Chain Management: Where Theory and Application
Converge, Springer New York, pp. 62-73.
6. Bastl, Marko, Tonci Grubic, Simon Templar, Alan Harrison and Ip-Shing Fan,
(2010), “Inter-organisational Costing Approaches – The Inhibiting Factors,”
International Journal of Logistics Management, Vol. 21, No.1, pp. 65-88.
7. Flynn, Barbara B., Baofeng Huo, and Xiande Zhao. "The impact of supply chain
integration on performance: a contingency and configuration approach." Journal
of operations management 28, no. 1 (2010): 58-71.
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CUSTOMER RELATIONSHIP MANAGEMENT
For each of the following articles, critically evaluate the piece, give specific details
regarding any contributions that you believe each has made, and identify one or more
potential refinements that would increase the contribution of the work.
1. Ryals, L. and Knox, S. (2001), “Cross-functional Issues in the Implementation of
Relationship Marketing Through Customer Relationship Management,” European
Management Journal, Vol. 19, No. 5, pp. 534-542.
2. Boulding, W., Staelin, R., Ehret, M., and Johnston, W. J. (2005), “A Customer
Relationship Management Roadmap: What is Known, Potential Pitfalls, and
Where to Go,” Journal of Marketing, Vol. 69, No. 4, pp. 155-166.
3. Payne, A. and Frow, P. (2005), “A Strategic Framework for Customer
Relationship Management,” Journal of Marketing, Vol. 69, No. 4, pp. 167-176.
4. Bohling, T., Bowman, D., LaValle, S.; Mittal, V., Narayandas, D., Ramani, G., and
Varadarajan, R. (2006), “CRM Implementation: Effectiveness, Issues and
Insights,” Journal of Service Research, Vol. 9, No. 2, pp. 184-194.
5. Ryals, L. (2005), “Making Customer Relationship Management Work: The
Measurement and Profitable Management of Customer Relationships,” Journal of
Marketing, Vol. 69, No. 4, pp. 252-261.
6. Zablah, A. R., Bellenger, D. N., and Johnston, W. J. (2004), “An Evaluation of
Divergent Perspectives on Customer Relationship Management: Towards a
Common Understanding of an Emerging Phenomenon,” Industrial Marketing
Management, Vol. 33, No. 6, pp. 475-489.
7. Payne, A. and Frow, P. (2006), “Customer Relationship Management: from
Strategy to Implementation,” Journal of Marketing Management, Vol. 22, No. 4,
pp. 135-168.
8. Lambert, Douglas M. (2010), “Customer Relationship Management as a
Business Process,” Journal of Business and Industrial Marketing, Vol. 25, Issue
1, pp. 4-17.
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SUPPLIER RELATIONSHIP MANAGEMENT
For each of the following articles, critically evaluate the piece, give specific details
regarding any contributions that you believe each has made to supplier relationship
management, and identify one or more potential refinements that would increase the
contribution of the work.
1. Dryer, J.H., Cho, D.S. and Wu, W. (1998), “Strategic Supplier Segmentation: The
Next Best Practice in Supply Chain Management”, California Management
Review, Vol. 40. No. 2, pp. 57-77.
2. Lee, H. (2010), “Don’t Tweak Your Supply Chain – Rethink It End to End”,
Harvard Business Review, October, pp. 63-69.
3. Giannakis, M. (2007), “Performance measurement of supplier relationships”,
Supply Chain Management: An International Journal, Vol. 12, No. 16, pp. 300411.
4. Tuli, K. R., Kohli, A. K., & Bharadwaj, S. G. (2007), “Rethinking Customer
Solutions: From Product Bundles to Relational Processes”, Journal of Marketing,
Vol. 71, No.3, pp. 1–17.
5. Lambert, Douglas M. and Schwieterman, Matthew A. (2012), “Supplier
Relationship Management as a Macro Business Process,” Supply Chain
Management: An International Journal, Volume 17, Issue 3, pp. 337 - 352.
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SUPPLY CHAIN RELATIONSHIPS
(PARTNERSHIPS)
The following are questions that will be used as the basis for structuring our discussion on
the assigned readings. Read the Baba article first and pay particularly close attention to
the first nine pages.
Evaluate Baba’s (1998) criticism of partnership research and her suggestions for how
future research on the subject should be conducted.
1 Baba, Marietta L. (1988), “Two Sides to Every Story: An Ethnohistorical Approach
to Organizational Partnerships,” City & Society, Vol. 2, No. 2, pp. 71-106.
How does the Morgan and Hunt article in relationship marketing support inquiry into supply
chain relationships?
2 Morgan, Robert M. and Shelby D. Hunt (1994), “The Commitment-Trust Theory of
Relationship Marketing,” Journal of Marketing, Vol. 58, No. 7, pp. 20-38.
For each of the following articles, critically evaluate the piece, give specific details
regarding any contributions that you believe each has made, and identify one or more
potential refinements that would increase the contribution of the work.
3 Ellram, Lisa and T. Hendrick (1995), “Partnering Characteristics: A Dyadic
Perspective,” Journal of Business Logistics, Vol. 16, No. 1, pp. 41-64.
4 Lambert, Douglas M., Margaret A. Emmelhainz, and John T. Gardner (1996),
“Developing and Implementing Supply Chain Partnerships,” The International
Journal of Logistics Management,” Vol. 7, No. 2, pp. 1-17.
5 Lambert, Douglas M., A. Michael Knemeyer and John T. Gardner (2004), “Supply
Chain Partnerships: Model Validation and Implementation,” Journal of Business
Logistics, Vol. 25, No. 2, pp. 21-42.
6 Mena, Carols, Andrew Humphries and Richard Wilding (2009), “A Comparison of
inter – and intra-organizational relationships: Two case studies from UK food and
drink industry,” International Journal of Physical Distribution & Logistics
Management, Vol. 39, No. 9, pp. 762-784.
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MEASURING AND SELLING VALUE
For each of the following articles, critically evaluate the piece, give specific details
regarding any contributions that you believe each has made, and identify one or more
potential refinements that would increase the contribution of the work.
1. Novack, R. A., Rinehart, L.M. and Langley, C. J. (1994), "An Internal Assessment
of Logistics Value," Journal of Business Logistics, Vol. 15, No. 1, pp. 113-152.
2. Lambert, D. M. and Burduroglu, R. (2000), "Measuring and Selling the Value of
Logistics," International Journal of Logistics Management, Vol. 11, No. 1, pp. 117.
3. Ulaga, W. (2003), "Capturing value creation in business relationships: a customer
perspective," Industrial Marketing Management, Vol. 32, No. 8, pp. 677–693.
4. Vargo, S. L. and Lusch, R. F. (2004), "Evolving to a new dominant logic for
Marketing". Journal of Marketing, Vol. 68, No.1, pp. 1–17.
5. Payne, A. F., Storbacka, K., & Frow, P. (2008), "Managing the co-creation of
value," Journal of the Academy of Marketing Science, Vol. 36, No.1, pp. 83–96.
6. Enz, Matias G. and Lambert, Douglas M. (2012), "Using cross-functional, crossfirm teams to co-create value: The role of financial measures,” Industrial
Marketing Management, Vol. 41, Issue 3, pp. 495–507.
7. Lambert, Douglas M. and Enz, Matias G. (2012), "Managing and Measuring
Value Co-creation in Business-to-Business Relationships," Journal of Marketing
Management, Vol. 28, Issue 13-14, pp. 1588-1625.
8/23/2015
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