M&L 4383 SUPPLY CHAIN MANAGEMENT
AUTUMN 2015 – Session 2
Michael Knemeyer, Ph.D.
Time: Monday, Wednesday and Friday:
Section 1: 11:30 am – 12:25 pm, Schoenbaum 315
Section 2: 3:00 pm – 3:55 pm, Schoenbaum 200
Office:
Phone:
Cell:
Twitter:
Skype:
E-mail:
Office Hours:
548 Fisher Hall
614-292-2507
937-532-3036
@amknemeyer
amknemeyer
knemeyer.4@osu.edu
By appointment
COURSE DESCRIPTION
There is a great deal of confusion regarding exactly what supply chain management involves.
In fact, many people using the name supply chain management treat it as a synonym for
logistics or purchasing or operations. The most common view is that supply chain management
is a combination of these three functions. However, successful supply chain management
requires cross-functional integration of key business processes within the firm and across the
network of firms that comprise the supply chain. The challenge is to determine how to
successfully accomplish this integration. The distinction between logistics and supply chain
management is identified and a framework for supply chain management is presented. The
course will describe key aspects of each of the eight supply chain processes as well as
introduce tools and techniques that can support implementation of the framework.
The teaching method will be a combination of lecture, class discussions on assigned topics, a
simulation, individualized project and cases.
TEXT AND READINGS


The textbook for this course is Supply Chain Management: Processes, Partnerships,
Performance, 4th Edition - 2014, Douglas M. Lambert, Editor. ISBN 978-0-9759949-9-3,
Publisher $110 (Order directly from publisher at www.scm-institute.org Coupon Code:
OSU-student) or Bookstore (OSU Bookstore; www.ohiostate.bkstore.com), $145
There is also a simulation available electronically from Harvard Business School Press
as well as readings that will be handed out in class or accessed on-line through
Business Source Complete.
WORKLOAD EXPECTATIONS
The University and College expectation is that students spend two hours outside of class for
every hour spent in class. Since this course meets 3 hours per week, you should expect to
spend 6 hours per week outside of class on course-related work.
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COURSE OBJECTIVES
The objectives of this course are to provide the student with:
1. An understanding of the primary differences between logistics, operations and
supply chain management.
2. An understanding of the essential processes of supply chain management and their
interrelationships within individual companies and across the supply chain.
3. An understanding of tools and techniques useful in implementing supply chain
management.
4. An understanding of how supply chain management affects the financial performance of
the firm, its customers and its suppliers.
GLOBAL SIMULATION REPORT
Each student will complete a global supply chain simulation during the course. Each student
will submit a report that addresses the following questions in the appropriate CARMEN dropbox:
a) How did you think about which options to choose?
b) What did you use for your forecast?
c) How did you decide which suppliers to use?
d) How did you go about setting initial production levels?
e) How did you decide whether to issue production change orders?
f) How did you decide whether or not to invest in the Celldex show?
g) What are your takeaways from the simulation?
The report should address each of these questions (no more than ten pages – double-spaced,
12-point font, 1 inch margins). Additional details are provided in CARMEN regarding the
expectations for this deliverable. The simulation report will account for 15% of your final grade.
APPLIED SUPPLY CHAIN CONSULTING PROJECT
Students will form teams (3 to 4 people) complete an applied supply chain consulting project
during the session. The deliverables will include a white paper reviewing team
recommendations for the client as well as a brief in-class presentation. The applied project will
account for 20% of your final grade.
Cintas Distribution Optimization: Facility Services Product Line
CINTAS has 2 FS DC's supporting up to 350 CINTAS "retail" locations which order a diverse
array of Facility Service Products that they sell and distribute to customers (end users). These
products include commodity items like latex gloves, cotton wash rags, etc. as well as more
complex, Cintas developed/patented products such as branded cleaning chemicals. Many of
these items are carried in our DC network of owned and operated warehouses while others are
shipped directly to our retail locations by our corporate controlled vendor base.
CINTAS would like to know: What is the most efficient supply chain?
Areas of exploration:
1. Should we open a 3rd DC?
2. What products should we carry in the DC network vs. have supplier direct ship vs. some
mixture based on retail location freight charges, buying habits, etc.
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CLASS QUIZZES
In place of a mid-term exam there will be three quizzes during the session of which two will
count toward your course grade. Students who miss a quiz (for any reason including illnesses,
schedule conflicts, tardiness, unscheduled vacations, etc.) during the class in which it is given
will not be able to make it up afterwards. The lowest of the three quiz scores will be dropped for
final grade calculation in order to provide students with some flexibility in case of any conflicts
that might cause them to miss one of the quizzes during the session (or if they just happen to
have a bad day). If you have any questions about this policy, please let me know. The quizzes
will account for 30% of your final grade.
CLASS CONTRIBUTION
Actively and meaningfully participating across all aspects of the course is an expectation.
Students will be evaluated on their contribution to class discussion, team project and on-line
discussions. The goal of the on-line discussions are to provide students an opportunity to
reflect on the ideas described in the course as well as the ideas expressed by other students,
and then to write about what they think, know and reason from those ideas. There will be
multiple discussion questions posed during the course. The board for each topic will be open for
one week.
GRADING
Global SC Simulation Report
Class Quizzes (Top 2 out of 3)
Applied SC Consulting Project
Class Contribution
Final Exam
TOTAL
15%
30%
20%
10%
25%
100%
PLEASE NOTE
1.
A make-up exam will not automatically be provided. In order to miss the exam without
penalty, approval must be obtained at least 48 hours prior to the time of the exam.
2.
Modification of class sessions may be made as the course progresses or to take
advantage of outside speakers.
3.
Late assignments will not be accepted.
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DATE
BUS M&L 4383 COURSE SCHEDULE (AUTUMN 2015-Session 2)
SUBJECT
READINGS
Monday, October 19
Supply Chain Management: Course Introduction
and Goals
#1
Wednesday, October 21
Customer Relationship Management
#2
Friday, October 23
Supplier Relationship Management
#3
Monday, October 26
Customer Service Management
#4
Wednesday, October 28
Applied Consulting Project - CINTAS
Friday, October 30
Order Fulfillment
Monday, November 2
Quiz 1
Wednesday, November 4
Demand Management
Friday, November 6
Applied Consulting Project – Working Session
Monday, November 9
Manufacturing Flow Management
Wednesday, November 11
No Class – Veterans Day
Friday, November 13
Product Development & Commercialization
Monday, November 16
Quiz 2
Wednesday, November 18
Returns Management
# 10
Friday, November 20
Global Supply Chain Simulation Debrief
# 11
Monday, November 23
Applied Consulting Project – Working Session
Wednesday, November 25
No Class – Thanksgiving
Friday, November 27
No Class – Thanksgiving
Monday, November 30
Implementing and Sustaining the SCM Processes
Wednesday, December 2
Quiz 3
Friday, December 4
Applied Supply Chain Consulting Project –
Presentations
Monday, December 7
Applied Supply Chain Consulting Project –
Presentations
Wednesday, December 9
Building High Performance Business
Relationships
Friday, December 11
Final Exam - 4:00 to 5:45 PM – Section 2
Thursday, December 17
Final Exam – 10:00 to 11:45 am – Section 1
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# 5, 6
#7
#8
#9
# 12, 13
# 14, 15, 16
M&L 4383, Autumn 2015 – Session 2
Reading List
Supply Chain Management: Course Introduction and Goals
1. Supply Chain Management: Processes, Partnerships, Performance, Chapter 1.
Customer Relationship Management
2. Supply Chain Management: Processes, Partnerships, Performance, Chapter 2.
Supplier Relationship Management
3. Supply Chain Management: Processes, Partnerships, Performance, Chapter 3.
Customer Service Management
4. Supply Chain Management: Processes, Partnerships, Performance, Chapter 4.
Order Fulfillment
5. Supply Chain Management: Processes, Partnerships, Performance, Chapter 6.
6. Staple Yourself to an Order – Benson Shapiro, Rangan Kasturi and John Sviokla. Harvard
Business Review, Vol. 82, No. 7/8, pp. 162-171.
Demand Management
7. Supply Chain Management: Processes, Partnerships, Performance, Chapter 5.
Manufacturing Flow Management
8. Supply Chain Management: Processes, Partnerships, Performance, Chapter 7.
Product Development and Commercialization
9.
Supply Chain Management: Processes, Partnerships, Performance, Chapter 8.
Returns Management
10. Supply Chain Management: Processes, Partnerships, Performance, Chapter 9.
Global Supply Chain Management Simulation
11. Simulation: Global Supply Chain Management
Implementing & Sustaining the Supply Chain Management Processes
12. Supply Chain Management: Processes, Partnerships, Performance, Chapter 13.
13. Supply Chain Management: Processes, Partnerships, Performance, Chapter 18.
Building High Performance Business Relationships
14. Supply Chain Management: Processes, Partnerships, Performance, Chapter 15.
15. Supply Chain Management: Processes, Partnerships, Performance, Chapter 16.
16. Douglas M. Lambert and A. Michael Knemeyer, “We’re in This Together,” Harvard Business
Review, Vol. 82, No. 12 (2004), pp. 114-122.
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